Tata Motors Announces ‘Festival of Cars’ Campaign for its Customers

To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor and the recently launched Harrier.

The offers are tailor made to suit customers of all segments and profiles. Apart from exciting cash benefits, there are offers for customers who exchange their old cars for a new Tata car. Besides, there are specific schemes for government employees and corporates. Tata Motors has also tied up with multiple banks and financial institutions to offer upto 100% On Road Finance and Low EMI finance packages for their products in this festive season.

Commenting on the announcement of yet another exciting festive offer, Mr. S.N Barman - Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, “The start of the festive season is an exciting time for us, as we get to be a part of our customers’ celebrations by providing them with various offers & benefits. Our offerings this year are bigger and better than the previous year and by far the best in the Industry. We have received a tremendous response from customers in Onam and Ganesh Chaturthi, and as the festive season spreads to the entire country, the 'Festival of Cars' campaign should help to bring the much-needed cheer among our customers, against the backdrop of the current market conditions. We are hopeful that this year's festive offers will provide a huge boost to the buyer morale, thus cultivating for them a strong sense of association with our brand. We wish all our customers and partners greetings for the season.”

Seagram’s Royal Stag Appoints Jasprit Bumrah as its Brand Ambassador

Seagram’s Royal Stag today made the grand addition of the world’s leading bowler into their dream team. Jasprit Bumrah, India’s new pace sensation has joined the Royal Stag stable. Riding high on his excellent performance in the ICC Cricket World Cup & in the recently held West Indies tour, Bumrah is an embodiment of talent & extraordinary potential & fits in well with the philosophy of the brand.

Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers has strengthened its engagement with cricket lovers across the country.

True to its iconic status & philosophy around cricket, the brand entered into a 5 year association with the ICC in 2018 & is currently endorsed by leading cricketing stars from across the globe - South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc.

Welcoming Jasprit to the Royal Stag dream team, Kartik Mohindra, CMO, Pernod Ricard India, said “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats. He is a source of inspiration to the millions across the country who are ambitious, embody self-belief and are willing to go the distance to fulfil their dreams”.

Joining the Royal Stag Team, Jasprit Bumrah said, “I am delighted to be associated with a brand that constantly inspires India with the power of sports & spirit of make it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of Making it Large irrespective of the challenges & hurdles I faced”.

Capturing the essence of Seagram’s Royal Stag, young pacer Jasprit Bumrah will soon be seen in a full-fledged 360 degree marketing campaign.

ATEN to Participate in InfoComm India for the 3rd Consecutive Year

ATEN, the leading provider of AV/IT connectivity and management solutions, will be participating for the 3rd consecutive year at InfoComm India, being held in NESCO, Mumbai from 18th to 20th September. InfoComm India is one of the leading Pro-AV events in the market.

The rising AV network complexity aided by increased number of devices has made it imperative for organizations to opt for intelligent professional-AV/IT solutions capable of boosting efficiency in the workplace. In this exhibition ATEN will be showcasing the latest ProAV offerings for AV meets IT commercial setting, which will be showcased in 5 business scenarios.

Global AV Management- Worth seeing the latest in ATEN's centralized management platform, ATEN Unizon for centralized and streamlined AV monitoring and control anytime, anywhere.

Meeting and Collaboration Space- Latest VP1420 empowers true 4K multi-format presentation switch that integrates a video matrix switch, True 4K scaler, audio processor, and analog-to-digital converter functions into one compact device content designed to boost the efficiency and impact of professional presentations

Reliability in Server Room- ATEN Professional Online UPS OL3000HV which brings emergency backup power and device protection capability to small size ICT environment with improved cooling features

Control Room- KE9950- KVM over IP Extender which allows access to a computer system from a remote USB console and ensures reliable 24/7 operation with minimal latency.

Digital Signage- ATEN's 4K HDMI over IP Receiver VE8950 delivers visually lossless 4K AV signals with low latency across unlimited displays and distances for digital signage

Dock Zone- ATEN's latest 2-Port USB-C Gen 1 Dock Switch with Power Pass-through US3310, features the combination of a multiport dock and allows one button switching between two sources - laptop and Android smart phone with USB-power delivery, 4K video resolution and continuous real-time switching

InfoComm India is organized specifically for Professional AudioVisual (Pro-AV) and Integrated Experience Solution providers to showcase their game-changing products and services to over 10,000 local and international visitors. The exhibition aims to equip the vendors to actively pursue the latest in professional AudioVisual and Integrated Experience Solutions to be in par with the emerging trends and in-depth market insights to aid digital transformation.

"InfoComm India is the perfect networking platform for us to showcase our AV/IT connectivity and management solutions to pro-AV integrators, consultants and end users." said, Sunayana Hazarika, Marketing Manager at ATEN IN. "We are hoping to leverage this opportunity to capitalize on the visibility and vast media exposure to bring in better business opportunities."

ATEN will be also be showcasing the following products at the exhibition:

VP2730: multi-in-one presentation switch that integrates video matrix switch with scaler, streaming, audio mixer, HDBaseT extender, and analog-to-digital converter functions into one compact device
VE8900R: Video over IP Receiver that delivers visually lossless 1080p AV signals with low latency over long distance via a local network of standard Gigabit network switch
VM6809H: 8 x 9 4K HDMI Matrix Switch with Scaler 8 x 9 HDMI input/output connections Seamless Switch - features close-to-zero second switching for continuous video streams, real-time switching, and stable signal transmissions
ATEN aims to proactively grab opportunities via InfoComm networking platform to work with the clients to effectively guide technology transformations.

Orion Avenue, Cooke Town Organises Onam Festival with Pookkalam

Orion Avenue, Cooke Town organises Onam festival with Pookkalam (floral designs laid on the floor), Onam Maveli (whose homecoming is celebrated during the festival of unity and prosperity) along with the performance of Chenda Melam and Thiruvathirakali on Saturday, September 15, 2019.

Tata Motors, IndianOil to Launch Diesel Bharo - Truck Jeeto Campaign

Tata Motors, India’s largest commercial vehicle manufacturer has joined hands with IndianOil, the largest retailer of petroleum fuels to launch the ‘Diesel bharo - Truck Jeeto’ campaign to boost diesel sales during the festive season. The campaign was formally launched today by Mr. Gurmeet Singh, Director (Marketing), IndianOil, and Mr. RT Wasan, Vice President, MHCV Product Line, CVBU, Tata Motors, at an IndianOil outlet in Sarsan, Mumbai–Pune highway.

The ‘Diesel bharo - Truck Jeeto’ campaign will run for a period of 90 days. Customers making a diesel purchase of 50 litres or more on a single bill from an IndianOil outlet between September 10, 2019 to December 8, 2019 will stand a chance to win a bumper prize of a brand new Tata Ultra truck at the end of every 30 days. 45 lucky winners will take home a Tata Ace Gold every alternate day. In addition to this, 10,000 lucky customers also stand a chance to win High Speed Diesel worth Rs. 1,000 each. To participate, the customers will have to send a simple SMS on 99114 10000 with details of their Bill and quantity.

Speaking at the inaugural function, Mr. R T Wasan, Vice President, M&HCV Product Line, Tata Motors, said, “At Tata Motors, we are proud to continue our long standing association with IOCL leveraging each other’ strengths to offer superior products with guaranteed performance. Through this Diesel bharo – Truck jeeto campaign, we will be reaching out to all our customers to promote the use of high quality high speed diesel, Tata Motors genuine oil and Tata Motors DEF from the largest network of IOCL and TML channel partners. We are continuously supportive of campaigns that create new benchmark for innovation. Our trucks have always been responsive to the adoption of newer innovations assuring the customers of a smooth quality drive.”

Mr. Gurmeet Singh, Director (Marketing), IndianOil, said, “IndianOil has always strived to serve every single customer of IndianOil. This campaign is yet another initiative in our efforts to engage with and delight our customers. I am sure that with this campaign, more and more customers shall become a part of the IndianOil family and give us an opportunity to energise their lives.”

Introduced in 2005, Tata Ace has successfully pioneered the concept of mini-trucks in India with more than 22 lakh Ace variants sold across the country. The Tata Ace family of vehicles has been constantly evolving, strategically identifying and filling gaps in the market ahead of its time. The Ultra trucks offered by Tata Motors are developed as per Global Trucking Standards and offers superior fuel efficiency, versatility, power, speed, carrying capacity along with stylish, futuristic and smart car-like utility features.

This offer is available at over 27,000 IOCL fuel stations across the country.

Micro Focus Celebrates COBOL’s 60th Anniversary and its Enduring Value with COBOL60

Micro Focus has commenced its COBOL60 activities, celebrating the continued relevance of information technology’s most enduring business language. Known for its innovation, portability, readability and business-centricity, COBOL has continually expanded and adapted to support new technologies and business demands.

Created in 1959 as a U.S Department of Defense project to assist data processing, the revolutionary language was built to last through the expert design work of Grace Hopper, Jean Sammet, and others. Since starting with the development of a COBOL compiler in 1976, Micro Focus has spearheaded the evolution and innovation of the language and the contemporary technology that supports it.

“Our current digital economy is changing rapidly and while core business processing remains critically at the heart of that change, COBOL is fully equipped to meet today’s and tomorrow’s business needs,” said Chris Livesey, Senior Vice President, Application Modernization and Connectivity at Micro Focus. “Modernizing trusted COBOL systems is a proven path to success, which is why COBOL is and will remain to be the bedrock of digital transformation.”

Today, Micro Focus offers products for those learning, maintaining and building upon core COBOL applications. Micro Focus continues to invest millions each year in mainframe and distributed COBOL application analyzer products, as well as modern IDE-based mainframe and distributed COBOL application development products (Visual COBOL and Enterprise Developer) and server deployment products.

“Evolving to support a wide range of contemporary digital technologies, COBOL applications are continuing to be enhanced and extended, yet the language remains readable enough for anyone to learn and maintain it,” said Derek Britton, Global Director of Product Marketing, Application Modernization and Connectivity at Micro Focus. “COBOL continues to modernize - it is a language that was designed to stand the test of time, with six decades of heritage, billions of lines of value and scores of practitioners using it to this very day.”

As part of Micro Focus’ COBOL60 activities, the following resources are available:

The Micro Focus white paper “COBOL at 60: A Living Legend”
The Micro Focus COBOL eBook hosted by IBM Systems Magazine
The Micro Focus webinar “COBOL- Here’s to the Next 60 Years”
Micro Focus’ COBOL Academic Program
The Micro Focus #DevDay event on September 19, 2019, New York City
The Micro Focus Application Modernization and Connectivity products and solutions

SSAB Tops CDP’s List Assessing Business Readiness in Fossil-Free Steel Production

SSAB, the global steel company, is taking steps to gradually eliminate its carbon emissions and achieve the goal of fossil-free steel production by 2045. Recognising these efforts of the company, CDP (formerly Carbon Disclosure Company) in its recent analysis has ranked SSAB first amongst steel companies business ready for a low-carbon operations.

The report analysed 20 of the world’s biggest listed steel companies, which in aggregate represent 30% of global steel production. SSAB had ranked second in the CDP report, when last analysed in 2016.

SSAB has presence in India since a decade with its flagship brands of Hardox wear plate and Strenx performance steel. The company has helped customers use these high-strength steels to reduce the weight of their equipment, improve fuel economy and extend product lifetime – factors that have a major impact on reducing their carbon footprint. These steels are used by a wide variety of heavy equipment types, such as dumper bodies, buckets, trailers, and equipment for lifting, transportation, recycling and agriculture.

The CDP report shines a spotlight on SSAB’s HYBRIT initiative and plans to achieve fossil-free steel production by closure of blast furnaces and their replacement with electric arc ones.

It further states that SSAB has the most ambitious emissions targets among steel companies, ranks it high when it comes to managing risks arising from the switchover and applauds it for being one of the most carbon dioxide-efficient production systems in the steel industry.

Speaking about the achievement, Mr Sergio Moyano, SSAB director for Turkey, Middle East and India said, “The global steel industry accounts for 7- 9% of greenhouse gas emissions and to align with the Paris Agreement's long-term goal to keep the rising global average temperature below 2 °C above pre-industrial levels, the sector will be required to reduce its emissions to 65% of 2014 levels by 2050. We at SSAB have always worked towards sustainable solutions for our customers and environment. Initiatives such as HYBRIT and sensitising customers to upgrade towards a better quality steel is part of the same thought process. We thank CDP for acknowledging our commitment towards carbon free operations.”

Other than steel, CDP’s sector research series takes an in-depth look at high impact industries such as automotive, electric utilities, chemicals, mining, cement, oil & gas, capital goods, consumer goods, shipping etc.