Thursday, April 4, 2019

vivo Announces Partnership with PUBG MOBILE Club Open 2019


Today, vivo announced a partnership with the world’s leading mobile game - PLAYERUNKNOWN’S BATTLEGROUNDSMobile (PUBG MOBILE) by Tencent Games and PUBG Corporation as the title sponsor of the upcoming PUBG MOBILE Club Open 2019, one of the biggest mobile gaming tournaments in the world.  vivo will provide the official smartphones for the PUBG MOBILE Club Open 2019, which players from ten regions across the globe will be leveraging to battle their way through the Spring & Fall Split, for the total prize pool of $2.5M USD. This global partnership reinforces vivo’s commitment to bringing an ultra-smooth gaming experience to connect with consumers through meaningful partnerships.

Sharing his thoughts on the partnership, Mr. Nipun Marya, Director-Brand Strategy, vivo India said, “vivo thrives to be at the forefront of the eSports industry to best serve its consumers. The partnership with PUBG MOBILE is a key milestone especially given that it is a leading mobile game developed by Tencent Games and PUBG Corporation that has millions of fans globally. PUBG MOBILE Club Open 2019 is a strong opportunity to showcase vivo’s vision of ‘enjoying the extraordinary’ by bringing global players a true gaming experience like no other. This global partnership will unfold and strengthen vivo’s position in being an innovative and stylish brand that always puts our consumer experience first”.

“We are excited to partner with vivo, as they have a strong reputation in being innovative and putting the consumer’s needs first. As an innovative brand ourselves, this partnership highlights our dedication to bring the best experience possible to our players and fans around the world. This partnership is just the beginning, we want to continue building a strong portfolio of partnerships with industry-leading companies, such as vivo, to provide the best mobile gaming experience possible,” said Vincent Wang, General Manager of Global Publishing Department, Tencent Games.

The PUBG MOBILE STAR CHALLENGE 2018 was watched by over 230 million viewers and drew in over 5,000 live attendees at the global finals in Dubai. The qualifying round of PUBG MOBILE Club Open 2019 will begin on March 22, 2019. The Spring Split Global Finals will be hosted in July this year, with the Fall Split Global Finals following in December.

Mobile Apps Are Projected to Have the Most Impact on Business Success By 2020: Gartner


As user application touchpoints increase in frequency, change in modalities and expand in device type, the future of app development is multiexperience, according to a recent survey* by Gartner, Inc.

“Development platform vendors are expanding their value proposition beyond mobile apps and web development to meet user and industry demands,” said Jason Wong, research vice president at Gartner. “The result is the emergence of multiexperience development platforms, which are used in developing chat, voice, augmented reality (AR) and wearable experiences in support of the digital business.”

Most Common Enterprise Applications

Despite the web browser continuing to serve as the most popular application touchpoint, mobile apps are on the rise. As immersive devices such as smartwatches, smartphones and voice-driven devices permeate the industry, the modes of interaction (type, touch, gestures, natural language) expand across the digital user journey.

Among enterprises that have developed and deployed at least three different types of applications (other than web apps), the most common are mobile apps (91 percent). “These figures are higher than any other application types we asked about, and suggest that the maturity of mobile app development is necessary for expansion into other interaction modalities,” said Mr. Wong.

Conversational applications are the second-most widely developed type of application type at 73 percent for voice apps and 60 percent for chatbots, according to the survey. “This reflects the natural evolution of application functions to support the digital user journey across natural language-driven modes and devices,” said Mr. Wong.

Technology Behind Multiexperience Development

Cloud-hosted artificial intelligence (AI) services are the most widely used technology to support multiexperience application development (61 percent of respondents), followed by native iOS and Android development (48 percent) and mobile back-end services (45 percent). “This is consistent with the rise of conversational user interfaces, image and voice recognition and other AI services that are becoming commonplace within apps,” said Mr. Wong.

Business Impact Behind Multiexperience Development

Contrary to the perception that mobile apps are in decline, they are in the lead for applications projected to have the most impact on business success by 2020, according to respondents. Following mobile apps are virtual reality (VR) applications and AR applications. “Although respondents indicated a high level of development activity for chatbots and voice apps, very few thought they’d have the most business impact by 2020,” said Mr. Wong.

Barriers in Developing Multiexperience Development

The top barrier to building compelling multiexperience applications is the need for business and IT alignment, according to nearly 40 percent of survey respondents. More than one-quarter of the respondents identified shortcomings in developer skills and user experience expertise as a barrier. “Skills gap in relation to emerging technologies cannot be overstated when discussing inhibitors to scaling digital initiatives, including multiexperience development strategy,” said Mr. Wong.

Gartner clients can read more in the report: “Survey Analysis: Insights to Kick-Start an Enterprise Multiexperience Development Strategy.” More information on the demand for application services can be found in the Gartner Featured Insight research collection “How to Prepare for the Future of Applications.”  This research highlights insights and best practices on how future application organizations can exploit new delivery, governance and organization models.

#AdvantageGaming - ACT Fibernet Powers GamerConnect as “Official Connectivity Partner”

ACT Fibernet (Atria Convergence Technologies Ltd.) India’s largest fiber-focused wired broadband ISP (Internet Service Provider) today extended its partnership with GamerConnect, India’s largest gaming technology showcase platform as their official ‘Connectivity Partners’. As part of the partnership, ACT Fibernet will work with publishers, gamers and event organizers to provide low ping, jitter free, high speed connectivity to enable participants enjoy a seamless gaming experience. This partnership will extend throughout 2019 across all events of GamerConnect.

GamerConnect has played a significant role in bringing Indian gaming community together under one roof and created a platform to connect with each other, explore the vast ecosystem of gaming and the best of PC Gaming. However, for gamers to have a holistic experience internet connectivity plays a critical role as any lag may affect gaming performance despite best hardware and equipment. ACT Fibernet with its futuristic speed and pioneering technology will ensure that gamers are well connected and have a fulfilling gameplay.

Speaking on the association, Ravi Karthik, Head of Marketing, ACT Fibernet said, “As part of #AdvantageGaming promise, we are committed to providing superior gaming experience to our customers. We are delighted to partner with GamerConnect, the largest gaming technology showcase platform in the country that brings all members of gaming ecosystem together and provide all participants with a seamless gaming experience.”

With more than 10,000 participants, GamerConnect brings a wide range of product launches, PC Gaming workshops and esports tournaments giving boost to the rise of online gaming scenario in India and helping gamers to be professionally equipped.

Commenting on the partnership, Ishaan Arya, GamerConnect said, “At GamerConnect we have worked with industry leaders like Dell, LG, Nvidia and Zotac to build one of the most engaging gaming showcase and experience platforms, having connected with over 20 thousand gamers across 15 events in the last two years. We are very excited to work with ACT to help take the online experience at our events to the next level with fast and stable connections for the thousands of gamers attending our massive lineup of events across the country this year”.

Commenting on the partnership, Vamsi Krishna, Head - Consumer Marketing South Asia, NVIDIA said, “With 19.4% Indian gamers gaming for two to four hours a week and 23.4% gaming for seven to twelve hours a week, according to the State of Online Gaming report 2019, India ranks first in both the categories globally. Observing the changing behavior of gamers and perception about gaming, it is now needless to say that gaming has gone mainstream in the country to a level where it is also being considered as a potential career option. As a part of the gaming ecosystem, we are always working towards facilitating a better gaming experience. Targeting one of the biggest and most crucial hurdles in gaming - low-speed
connectivity - ACT has taken the ecosystem, with this partnership, a step ahead in providing seamless gaming experiences.

“One of the biggest driving factors behind the growth of the gaming industry in India has been a massive explosion in high speed broadband penetration over the last five years. Now with ACT's commitment to gaming we can take the next step towards esports and professional gaming with stable and lag free connectivity which is crucial for today's online gaming experience”, said Deepak Gupta, Country Manager, ZOTAC South-East Asia

With rapid development of digital infrastructure, the online gaming market in India is witnessing an unprecedented growth. The Gaming industry in India is expected to grow at 100-200% in next couple of years.

2019 Cricket Season ‘dineout’ Launches ‘Predict Online & Eat Offline’ Campaign

dineout – India’s leading full-stack technology service provider in the online restaurant-booking space after having launched its ‘predict online & eat offline’ campaign on the sidelines of IPL 12th edition, have already crossed over 10 Cr cashback to users within the first week of IPL .

The new campaign is launched with a focus to bring people together during cricket matches and encourage them to dine-out at their favorite restaurant.

Speaking on the campaign, Mr. Ankit Mehrotra, Co-founder and CEO, dineout said that, “Cricket is like a religion in India, and people love watching it. Through this campaign we are stressing towards a cultural and lifestyle shift. We somewhere feel that the whole era of going out and enjoying cricket matches at a restaurant with your loved ones is fading away. Therefore with this campaign we wish to see change in our lives. We are not just saying to go out and have food, but make more memories over a meal while enjoying your favorite sport at a restaurant.”

‘Predict online & eat offline’ allows users to predict the winning team every day along with the scores for each teams to stand a chance to win upto Rs. 900 dineout earnings every day. The results of predictions will be revealed at the end of every match along with the credit of the earnings won. Earnings worth Rs. 50,000 can be won this season. The top scorer in ‘Predict and win’ will win a trip for 2 to London powered by Ixigo.

Cricket matches in India are an amalgamation of heady adrenaline, excitement and enjoyment. On match days, families and friends come together and are gripped in the fervor of the excitement of the day. Leveraging the upcoming IPL and World cup fever, dineout with its ‘Predict and Win Campaign’ urges consumers to step out of the comfort of their homes and share the cricket excitement with other fans while enjoying the finger-licking.

Flipkart, Amazon, Oyo Followed by TCS make it as Top Workplaces in India: LinkedIn


Walmart-owned Flipkart is the most preferred workplace in India, followed by Amazon and Oyo in the second and third places, respectively, according to a list compiled by professional social media network LinkedIn.

Internet companies dominate the top 10 spots in LinkedIn’s fourth edition of the ‘2019 Top Companies’ list for India.

IT giant Tata Consultancy Services (TCS) made its debut at the seventh place, new entrants Swiggy and Zomato were ranked sixth and eighth, respectively.

Uber, another new entrant, took the fifth spot, while, One97 Communications was at the fourth rank and Oil and Energy conglomerate Reliance Industries was at the 10th place.

Others on the list include consulting firm Boston Consulting Group (BCG) at 13th, Yes Bank (14), IBM (15), Daimler AG (16), Freshworks (17), Accenture (18), Ola (19), ICICI Bank (20), PwC India (21), KPMG India (22), Larsen & Toubro (23), Oracle (24), and Qualcomm (25).

“This year, half the companies are new entrants on the list, including IT giants such as TCS and IBM that showcase the changing job and hiring landscape,” said LinkedIn India Managing Editor Adith Charlie.

Charlie further said that “The presence of more blue-chip Indian companies such as Larsen & Toubro and Reliance Industries, among others emphasises the fact that these large firms are getting better at attracting millennials employees”.

The report further noted that the majority of companies on the list made new hiring for engineering jobs followed by operations and business development.

The list analysed billions of data points generated by LinkedIn’s over 610 million members around the world to come up with a blended score used to rank the winners in each geography.

LinkedIn ranked the companies based on four criteria -interest in the company, engagement with employees, job demand and employee retention. 

El Nino Effect to Blame for Below-Normal Monsoon in 2019: Skymet


Private weather forecaster Skymet has predicted below-normal monsoon rains during June-September, clouding prospects of higher economic growth in a country whose farm sector is significantly dependent on the seasonal rainfall. The agency has not ruled out drou­ght, though its chances are 15 per cent.

The forecast came a day before the monetary policy committee’s (MPC’s) review meeting to decide the policy rate. Experts, however, said Sky­met’s prediction might not have much impact on the MPC’s decision.

The benchmark indices, which got off to a positive start on Wedn­esday, dived in the afternoon trade following the forecast. The Sensex tumbled about 180 points as jittery in­vestors sold stocks. Skymet attributed the change in its forecast of Feb­ruary, when it had predicted normal rains, to the moderate El Niño conditions prevailing over the Pacific Ocean.

More than the aggregate rainfall, the distribution over months and regions is important. According to Skymet, June and July will have less rains. “June is going to have a very sluggish start and deficit rains are likely to spill into July,” it said.

“The second half of the season would see better rainfall. August is exp­ected to be a shade better than Sep­tember, but both months would manage to see normal rains,” it said.

Experts said the adverse impact of the sub-normal rains could be mitigated by the information dissemination system of the government and supply of short-duration seeds to farmers, particularly paddy, which is the main crop in the kharif season.
“Agriculture extension facility will be tested in case the forecast turns out to be true,” Devendra Pant, chief economist with India Ratings, said. He added that short-duration crops of less than 90 days should be supplied to farmers to beat the less rains in the first two months.

Skymet said the negative impact of El Niño could be somewhat neutralised by Indian Ocean Dipole, but it might support rainfall only during the second half of the monsoon season. The agency said eastern parts of the country, along with central areas, were likely to be at a higher risk of being rain-deficient, especially during the first half of the season. Main crops in these regions during kharif are rice, pulses, soyabean, millet, bajra, jowar and groundnut.

Soumya Kanti Ghosh, chief economist at the SBI group, said inflation in pulses was negative and if the prediction came true, the rate of price rise could be up in pulses.

Madan Sabnavis, chief economist, CARE Ratings, said Skymet’s prediction was more of a risk factor to inflation than a direct factor to lower the rate. “It is too early to say about the monsoon. It (the prediction) is more like flagging a risk,” he said.

Agriculture and allied activities’ growth is officially projected to fall to 2.7 per cent in 2018-19 against 5 per cent in the previous year.

It said the monsoon at aggregate level could end up at 93 per cent of the long period average (LPA). The range from 96 per cent to 104 per cent of LPA is considered normal.

Jatin Singh, MD, Skymet, said, “The Pacific Ocean has become strongly warmer than average. The model projections call for 80 per cent chance of El Niño during March-May, dropping to 60 per cent for June to August. This means, it is going to be a devolving El Niño year.”

Karnataka Bank Enters Agreement with Bharti Axa Life Insurance


Karnataka Bank entered exchanged a memorandum of understanding with Bharti Axa Life Insurance Company Ltd for distribution of the latter’s life insurance products.

This is the third similar tie-up by the Bank after with PNB Metlife India Insurance Company Ltd and LIC, both of whom continue to provide insurance solutions to the customers of Karnataka Bank.

With 95 years of banking experience and being one among the prominent first generation private sector banks in India, Karnataka Bank is into distribution of life insurance products to its customers for the last 16 years.

The Corporate Agency Agreement was inked at the head office of the Karnataka Bank by Bharti representatives of the Karnataka Bank and the Bharti Axa Life Insurance Company Ltd.

Changing needs

Speaking on the occasion, Karnataka Bank MD and CEO Mahabaleshwara M S said, “Customer’s needs are changing and increasing on day to day basis. It is necessary to stand up to the expectation of customers and work to ensure customers’ delight. The Bank will be able to provide wide choices of life insurance products to its customers across all its 836 branches, supported by the popular customer centric products of Bharti AXA Life Insurance Company Ltd.”

Further, he said, “As insurance penetration is poor in India, there is also an emerging need to improve the insurance business penetration. Karnataka Bank is happy to cover the life of more and more citizens and their family members.”

Robust network

Sam Ghosh, MD, Financial Service, Bharti Enterprises Ltd, said, “The partnership is an important part of our growth strategy that requires a robust distribution network. This will possible as Karnataka Bank is having its existence at every nook and corner of the country.”

Vikas Seth, CEO and MD, Bharti AXA Life Insurance Company Ltd, said “Bharti AXA Life Insurance Company Ltd will strive hard to create customised insurance solutions for the Bank’s customers and is committed to setting a new benchmark in claim settlement process.”

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