Nestlé India is delighted to introduce India’s first baked noodles - MAGGI Nutri-licious baked noodles using its global food expertise and deep understanding of local taste preferences, that offers a wholesome proposition. This is in continuation with its ongoing direction of “Kuch Acha Pakk Raha Hai”.
The proprietary “baked” technology locks the taste of sweet corn as it bakes it into every strand of noodles. The product also comes with two special taste makers – a dry seasoning that is specially created to deliver taste and a market-first, second seasoning through a flavoured oil that enhances the overall taste.
Talking about the launch, Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “I am very happy that we are introducing India’s first baked noodles. Product innovation and renovation continues to be the core of our business strategy. This year we have made some important interventions with brand MAGGI. We are committed to enhance the nutrition profile of our products by adding ingredients to our products and using our proprietary technology. With every new addition to the MAGGI portfolio our objective is to offer more choices to our consumers who are seeking options that resonate with their evolving tastes and preferences. We hope this will be liked as there is goodness of sweetcorn baked in every strand.”
Nestlé also understands that kids eat better when they are involved in the process of cooking at home. New MAGGI Nutri-licious® Baked Noodles with its delicious taste and convenient method of preparation will enable parents to introduce kids to the joy of cooking at home.
MAGGI Nutri-licious Baked Noodles are available across leading supermarkets and mom-and-pop stores in Bangalore, Chennai, Hyderabad and Kochi.
Acer India, the No.1 PC gaming brand In India, today unveiled for the first time in India, Predator Thronos, the ultimate gaming cave. It is hands down one of the most unique products to hit the gaming market in a very long time. The all new Predator Thronos reimagines the gaming cave for the new breed of gamers. It has a steel structure that's 1.5 meters tall, the chair is adjustable and includes an ergonomic seat design, foot rest, and a cabin that reclines up to 140 degrees.
The Predator Thronos is much more than just a chair. The motorized throne packs leg rests, a mount for three computer monitors, and blue mood lighting galore. It puts the gamer in the game through deep impact vibration, where the chair vibrates upon in-game impact. The overhead brace supports three 27-inch gaming monitors and a space for a Predator gaming PC. Integrated with a Predator PC and triple Predator monitors plus gadgets, the Thronos becomes much more than a gaming chair—it’s a Gamer’s cave.
Commenting on the launch, Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India says “We are extremely thrilled to launch our Predator Thronos, the first ever gaming chair, in India. This innovation is one of a kind from Acer and till date, we haven’t seen any other similar products in the market. Integrated with a Predator PC and triple Predator monitors plus gadgets, the Thronos becomes more than a gaming chair—it’s a gamer’s cave. And we are sure of receiving a positive response towards it from the gamers community.”
The cockpit has numerous parts that are motorized and can be adjusted both horizontally and vertically. The seat also has built-in "rumble" motors that are synced up with in-game effects, making them even more immersive. The Chair comes in menacing dual-tone black with white or blue accents. Also, it is available for pre-orders and pricing on requests based on the configurations. For Order Query mail at AIL.Enquiries@acer.com
Panduit, an industry leader in end-to-end electrical and network connectivity physical infrastructure solutions, concluded its Solution City Conference at The Taj Mahal Hotel in New Delhi, India, on 20 November 2018. The conference offered in-depth insights into projects supporting the case for India’s infrastructure growth and served as an avenue for global experts to discuss efficient ways to tackle infrastructure challenges in the country.
On Tuesday, participants from across India and abroad gathered to discuss and learn from their peers on how to address the infrastructure challenges ailing India. Dr Andrew Staples, Global Editorial Director from The Economist Corporate Network opened the event, breaking down significant key infrastructure growth points in driving the economy, and the challenges that lie within. He noted that as of April 2018, India has 1,332 infrastructure projects underway, each worth at least US$22m and 343 of which are classified as mega-projects. A third of these mega-projects are behind schedule, further adding to costs.
In the panel discussion moderated by Dr Staples on investing in India, Harry Woo, Managing Director, Panduit Asia Pacific, shared how through the years Panduit India has managed to overcome the challenges in their local operations by leveraging the local distribution network, which has been proven to work in their favour.
“India is a land of endless opportunities and with Panduit as a foreign investor, we look towards our strong partner network to share the success. We are good at manufacturing products through our 60 years of innovation and research, to reduce costs and deliver on infrastructure needs. However, it is the expertise of our distribution network that helps us bring our products to market,” Woo said.
“We are encouraged by the conversations we are having with industry and that the work we do is aligned with their needs. Together, we can work toward solving India’s infrastructure challenges and realising a richer economy.”
Furthermore, industry leaders Cisco Systems (India), International Solar Alliance, Sterling & Wilson and Yes Bank participated in separate panel discussions covering digital transformation in transportation, meeting India’s renewable energy demand as well as sustainable investment for the solar industry.
Pramod Sharma - Executive Creative Director, Rediffusion said, “Tata Commercial Vehicles are the lifeline of India. Be it goods, Ganesha idols or sports felicitation processions, the Tata vehicles carry emotions with them, making them the heartbeat of the country. Our idea stemmed from this insight, executed nicely by Old School Films.”
Tata Motors is at the forefront, promoting Wrestling and Kabaddi in the country through their recent associations with Wrestling Federation of India (WFI) and Pro Kabaddi League (PKL). In some of the biggest non-cricket partnerships of the country, Tata Motors takes pride in extending its support beyond a simple commercial engagement by promoting the sport, encouraging and developing rising sporting talents, enabling them to achieve their aspirations.
Continuing from its association and strong support towards home –grown sports of the country like Kabaddi and Wrestling, Tata Motors, India’s leading automotive company has introduced its brand new TVC “DeshKeTruck”. The film establishes Tata Motors’ range of commercial vehicles as an integral part of a sportsperson’s quest for excellence, helping them hone their skills to pursue success. The vehicles also double up as a symbol of perfection, inspiring every athlete to push their boundaries akin to these commercial vehicles that are unstoppable in the wake of challenges. The film ‘Desh Ke Truck’ has been conceptualized by Rediffusion and executed by Old School Films.
The TVC features players such as Sushil Kumar, Bajrang Punia, Sakshi Malik, Rishank Devadiga, Monu Goyat etc. among others, from WFI and PKL. It will be promoted during the ongoing Pro Kabaddi League matches, further cascading on to the social media handles with the following hashtags - #DeshKeKhiladi #DeshKeTruck #PKL #WFI. URL to the TVC – Tata Motors Desh Ke Truck TVC
Speaking on the TVC, UT Ramprasad, Head – Marketing and Brand Communications, Commercial Vehicle Business Unit, Tata Motors said, “Tata Motors is the archetype trucking champion of India. In essence - the ‘DeshKeTruck’ positioning embodies our vehicles and the movement of the Indian economy at large. Tata Motors Commercial Vehicle’s association with Kabaddi & Wrestling is our acknowledgment of the undeniable and unstoppable ‘Sportification’ of India through these homegrown sports.”
ExxonMobil Lubricants Pvt. Ltd. is set to expand its presence in India, the world’s fastest growing lubricants market, with one of the most exciting brand associations, 2.0. Associated as the energy partner, the world’s leading lubricant brand aims to engage its consumers, trade partners and employees through marketing associations that reflect the Mobil brand promise.
The 2.0. association is first amongst many initiatives under the Farak Laakar Dekhiye brand campaign. The campaign embodies Mobil’s strategy for India and articulates the position of making a difference to things that matter and seeing the change. As a brand, Mobil continues to stay ahead of the curve, through its advanced technology and engineering capabilities to offer better protection - which sets Mobil branded products apart from every other lubricant manufacturer.
Commenting on the association, Deepankar Banerjee, Chief Executive Officer (CEO) of ExxonMobil’s lubricants business in India said,“We are extremely pleased with our association with 2.0. The movie illustrates best-in-class and is synonymous with the Mobil brand promise. This association is just one of the many brand associations we will launch in India. The brand campaign, Farak Laakar Dekhiye, was conceptualized with the Indian subcontinent in mind, promising an array of unique and relevant experiences that lead to stronger brand recognition and curiosity for Mobil products in India.”
The World Obesity Federation recognizes obesity as a "chronic, relapsing, progressive disease process, associated with comorbidities such as diabetes, sleep apnea, high blood pressure and infertility.” A recent study also linked morbid obesity to 13 types of cancer. In Karnataka, obesity is growing rapidly across both men and women, and across rural and urban areas. The proportion of men who are obese has doubled in the last decade. Increasing urbanization can be a contributing factor to these trends - lack of physical activity and growing consumption of fast food are proven to fuel obesity. But obesity is no more confined to urban areas. Even in rural areas, nearly 20% of men and women in Karnataka are obese. Widespread awareness of obesity as a serious medical condition is the need of the hour, so that patients consult doctors in time to benefit from the full range of available treatment options.
Dr. Shivaram H V, a surgeon in Aster CMI Hospital,observes that obese patients usually do not consult a medical professional promptly, “In the Indian scenario, more than 60% of individuals wait more than 6-10 years to seek out clinically proven weight-loss methods. By that time, such patients may have two or more comorbidities – such as sleep apnea or type 2 diabetes. Amongst residents of Bangalore, particularly among software professionals aged less than 30 years, the incidence of obesity is rising rapidly. Based on clinical experience, I would estimate the growth to be as high as 15% per annum. It is imperative that as soon as patients observe a steady and uncontrolled weight gain, they consult a medical expert who can identify the cause and advise corrective measures.”
Obesity treatment plans aim to limit weight gain, and eventually help patients reach and stay at a healthy weight. Treatment plans usually include diet and lifestyle recommendations, medications and bariatric surgery for eligible patients. Dr. Shivaram H V added, “When obesity is treated effectively, many comorbid conditions also show improvement. For instance, bariatric surgery is proven to help control Type 2 Diabetes in obese Indian patients. In my experience, this benefit is long-lasting. With simple habits and routines implemented by the patient post-surgery, glycemic control persists for at least 10-15 years. Similarly, I have observed sustained improvements in patients with high blood pressure, cholesterol and PCOD.”
Worldwide, of the four million deaths attributed to excess body weight in 2015, nearly 40% occurred among those whose body mass index (BMI) was above the threshold of obesity, i.e., 30 or above. To help ensure that severe obesity is treated with proven methods, insurance coverage of obesity treatment is a key step. Dr. Shivaram H Vemphasizes, “About 40% of patients visiting our hospital had previously avoided seeking obesity treatment due to financial concerns. Some even question whether they should spend money on a ‘cosmetic’ need. They discover later the reality that obesity is not just a matter of appearance, but also a serious health issue.” Recently, the IRDAI panel clarified that obesity, if contracted after buying a health cover, cannot be excluded from coverage. Dr. Shivaram applauded this step saying, “Covering obesity treatment with insurance will reinforce the seriousness of the condition, its potential to drive related lifestyle diseases and the need to seek appropriate medical treatment.”
Arena Animation, the leading animation institution in India recently organized the Creative Minds - Bengaluru 2018 — an opportunity for over 400 students to showcase their talent.
Creative Minds is Arena’s flagship student competition, where students produce and showcase some brilliant work. Students conceptualise and produce films under the guidance & mentorship of their faculty. These films and projects are judged by industry experts, who then guide and nurture them. This competition which happens across the country, judges students on various categories such as digital illustration, character design and animation, visual effects scene, 3D architectural visualization to name a few. It creates a platform for the students that provide them opportunity to learn teamwork and showcase their work within a strict timeframe, thus improving their capability, capacity and efficiency.
Congratulating the winners, Pravir Arora, Group Chief Marketing Officer, Aptech Ltd said, “Creative Minds is an initiative that offers a holistic benefit to the students. On one hand they receive quality insight including tip and tricks while using software, and on the other, they receive quick and comprehensive feedback on their work. With such competitions we want to create a stage for students to network with the industry experts. I would like to heartily congratulate the winners of Creative Minds, Bengaluru 2018”.
The industry stalwarts consisted of leading studios in India. These industry experts lent their guidance to students and also provided them useful career tips, in order to nurture industry-ready individuals. In this way, students were exposed to the latest industry trends, while at the same time they learnt to apply the learnings to the work they had presented. Along with the competition, a masterclass was conducted by industry leaders such as:
Pranay Agarwal, Head of Compositing, DNeg Studios, Mumbai
Dijo Davis, Head of L&D at Technicolor Academy & Sachin A.A. Learning Lead Compositing - Technicolour Academy by MPC Studios, Bengaluru
Arena Animation believes that a better future for the Indian animation and VFX industry can only be fueled by skilling the youth and nurturing creative minds and make them industry-ready. Initiatives like Creative Minds by Arena Animation always aim towards creating a strong community of skilled animators.
