The 2.0. association is first amongst many initiatives under the Farak Laakar Dekhiye brand campaign. The campaign embodies Mobil’s strategy for India and articulates the position of making a difference to things that matter and seeing the change. As a brand, Mobil continues to stay ahead of the curve, through its advanced technology and engineering capabilities to offer better protection - which sets Mobil branded products apart from every other lubricant manufacturer.
Commenting on the association, Deepankar Banerjee, Chief Executive Officer (CEO) of ExxonMobil’s lubricants business in India said,“We are extremely pleased with our association with 2.0. The movie illustrates best-in-class and is synonymous with the Mobil brand promise. This association is just one of the many brand associations we will launch in India. The brand campaign, Farak Laakar Dekhiye, was conceptualized with the Indian subcontinent in mind, promising an array of unique and relevant experiences that lead to stronger brand recognition and curiosity for Mobil products in India.”