Imergy Power Announces Credit Facility for Its Subsidiary

Imergy Power Systems, a pioneer in advanced energy storage, today announced a $7.5 million working capital credit facility for its wholly-owned, Imergy India Pvt. Ltd. (Imergy India). The new facility, provided by ING Vysya Bank Limited, affords Imergy an even greater ability to fund its rapidly growing business for both telecommunications and commercial and industrial applications in emerging markets. 

 “This secured line of credit further enhances Imergy’s financial strength and flexibility by providing more lending capacity for a rapidly growing customer base across a more diverse set of markets,” said Imergy Chief Financial Officer, Jack Stark. “We appreciate the confidence that ING has in our company and we look forward to continuing to transform the energy industry with our game-changing storage technology.”

“Energy storage is one of the fastest growing markets in the energy innovation sector, and we are always seeking opportunities to fuel the growth objectives of promising companies,” said Amit Bagri, Country Head, Corporate & Global Clients, ING Vysya Bank. “We look forward to working closely with Imergy, providing compelling financial solutions that will help the company facilitate continued market expansion and more rapidly address the growing global demand for energy storage.”  

India well placed to emerge as digital hub of 1million by 2020: Zinnov Study

Enterprises around the world are preparing to enter the digital age, with over US$30 trillion in market capitalization across 8 key verticals ready for disruption, revealed the latest study by Zinnov, a globalization advisory and management consulting firm. The study on “Enterprise Digital Transformation-The next era is already here”, launched today, identified the market size for digital transformation, areas that demonstrate high potential for digital transformation, and the opportunities for India to take the lead in this space. 

In order to drive exponential business impact, today’s data-driven enterprises leverage contextual public & internal enterprise data, and employ new-age technologies for generating deep insights that are both predictive and prescriptive.

Zinnov study found that 465 new companies moved out of the Forbes 2000 list between 2011 and 2013 and another 550 companies will move out the list between 2013 and 2015 because of disruption from the digital age. Almost 50% of the companies in the Forbes 2000 list will experience churn from the list because of the impact of the digital era.

The study highlights 6 key areas where organizations need to digitally transform themselves range from better targeting & engagement, supply chain optimization, digital products & services, to workforce & partner enablement, and operational excellence & risk management. 

 The 6 key areas have been highlighted below:

* Customer Targeting & Engagement

* Digital Products & Services

* Risk Management

* Supply Chain Optimization

* Operational Excellence

* Workforce & Partner Enablement

The study reveals that enterprises will need to spend US$70 Billion in 2015 in order to stay competitive against new emerging digital native organizations.  This spend is expected to grow at a CAGR of 26% to reach US$230 Billion by 2020.  Of this, enterprises in North America are expected to take a lead with a spend of US$26 billion which is expected to reach US$73 billion by 2020, propelled by the presence of digital hubs in Bay Area and New York City, and the availability of a more mature digital ecosystem. 

The study also indicates that verticals with a high degree of direct consumer connect are likely to witness greatest degree of disruption. These verticals include Retail, BFSI, Media &Entertainment, and Travel & Hospitality.

In addition, the study revealed that while a majority of organizations over the last 5 years have been focusing on modernization of IT Infrastructure, the same strategies cannot be applied for enterprise digital transformation as they both are fundamentally different. The impact EDT has on the entire value chain and the stakeholders required to drive the change management are critical differentiators.

The study outlines a recommended approach for enterprises embarking on a digital transformation journey.

According to Pari Natarajan – Co Founder and CEO, Zinnov Management Consulting, “We recommend four steps for all traditional enterprises that are undertaking the Digital Transformation journey; building EDT knowledge base and understand possibilities, assessing business and digital priorities, establishing a step-by-step methodology for digital readiness and finally implementing digital solutions incrementally and iteratively.” 

The study reveals that large organizations willing to drive their digital transformation roadmaps will need to focus on multiple initiatives. This includes relooking at their organization structure and building capabilities for a digitally enabled organization. Organizational re-structuring will result in creation of new roles such as chief digital officer, data scientist, data visualizer etc. However, in order to build these capabilities, firms will need to invest in skills in areas such as Machine Learning, User Interface Design & Development, Mobility, and Data Analytics.

India, with a strong technology ecosystem of MNC R&D centers, service providers, IT global in-house centers, and startups is well placed to play key role in the digital era. Indian talent can potentially power the digital transformation for enterprises around the world. The study estimates that India is home to digitally ready talent pool of 500,000 engineers suitable to execute digital transformation projects. This is expected to increase to around a million engineers in 2020.

Taking advantage of this trend, global service providers such as Accenture, Cap Gemini, and Pivotal software are making digital one of their key focus areas. They have created practices to offering services from consulting to implementation support.

Given the nature of skills required to execute Digital Transformation projects, service providers with strong product engineering services capabilities are well positioned to take a leadership role in the industry. This need for product engineering capability is seeing niche product engineering focused service providers such as Persistent, Symphony Teleca build deep digital capabilities.

“Enterprise digital transformation is fundamentally different in objective and approach from the modernization of enterprise IT. Separating the two is crucial for enterprises to approach digital transformation as a technology led or software driven business journey. Persistent Systems, with our DNA of building software products and businesses, is working with several customers on this journey and is strongly positioned for this market opportunity.” says Anand Deshpande, Chairman, Managing Director and CEO, Persistent Systems.

Vikram Sundarraj – Engagement Manager, Zinnov Management Consulting, says, “Many Indian service providers are creating dedicated EDT practices to cater to this rapidly growing market. Companies like Infosys and Cognizant are providing consulting services on digital transformation focusing on areas such as Omni-Channel Commerce, Marketing, Collaboration, Mobility and Customer Experience.”  

Future Group Chooses hybris’ OmniCommerce Solutions For India Support

hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that Future Group, a leading retailer in India, will use the hybris Commerce Suite to support its omni-channel retail operations.  Comprising a number of different retail brands covering sectors such as fashion, sportswear, food and groceries, electronics and homeware, Future Group wanted to find the technology that would allow a seamless convergence of its emerging digital and physical commerce touchpoints (physical facilities/store network, human assisted digital commerce network Big Bazaar Direct, e-commerce sites, catalog/phone order; mobile devices; TV/new media etc).

Having looked at various solutions, the company decided to use the hybris Commerce Suite as it was the only solution that best met these requirements. Over 500 companies have already chosen hybris  to help develop their omnicommerce strategy including leading brands and retailers like Toys 'R' Us UK, Metro, Levi's, Galeries Lafayette, Migros, Nespresso and Lufthansa.

Speaking about the choice of hybris, Kishore Biyani, Group CEO of Future Group, said; “In the world over, physical retailers who have developed themselves into omni-channel merchants are driving to attract customers and business across both digital and physical platforms. hybris has successfully developed omni-channel capabilities for leading retailers across the world. With its modern architecture and modular approach, hybris will transform the way we are able to leverage our omni-channel retail model across all our brands and businesses. With hybris, we see a whole lot of new possibilities in retailing opening up, including the endless aisle vision becoming a reality.”

Eric Toon, Country Manager South East Asia and India at hybris said; “India is a key global market and we are delighted that a major retailer in this region such as Future Group has seen how the hybris approach to commerce can transform the way they sell and interact with their customers. Given the diversity of brands and size of its customer base, we know Future Group has considered carefully before deciding to select the hybris Commerce Suite. We look forward to working closely with Future Group on the roll-out and implementation of this project to realize the benefits that it will bring to its business.”

True omni-channel retailers are able to seamlessly integrate the best of both digital and physical worlds at each step of the customer experience. Even before a customer comes to a store, many customers are researching and making their product decisions online. hybris gives an optimal, consistent user experience in-store, on the web, on mobile devices or any other digital platform. And it works in both directions: hybris gives the retailer one view of the customer and the seamless customer interface gives the customer one view of the retailers' brand. Thus for an omni-channel retailer, websites and mobile devices aren’t just e-commerce ordering vehicles, they are front doors to the stores. Retail outlets aren’t just showrooms, they are digitally-enabled inspiration sites, testing labs, purchase points, instantaneous pickup places, help desks, shipping centers, and return locations.

“Future Group has been a front-runner at adopting innovative next-generation solutions that meet the evolving needs of the Indian retail industry,” said Deb Deep Sengupta, Chief Operating Officer, SAP India. “Our association with Future Group reflects our continued commitment to deliver the right IT platform to enhance their customer service and loyalty,” he added.  

Yo Yo Honey Singh Embraces Swan Brand

The global online Fashion &lifestyle brand American Swan has signed up Yo Yo Honey Singh-famed Indian rapper, music composer and current singing sensation of Bollywood, as its brand ambassador. American Swan, launched in January 2013 offers authentic  smart casual wear for the youth and has been built with the best inputs from across the globe: be it the brand identity, the product design, sourcing, user experience, etc. Within a short span, the brand has received an excellent response from its core target audience: the 18-35 year old urban & semi-urban youth, who is digitally savvy and connected. 

Talking about the association Honey Singh said, “I am excited to partner with American Swan and to be able to connect with the youth & inspire them to chase their dreams and script their destinies. It has been a great year for me and I am looking forward to create a music video for the brand. The Brand Positioning resonates with my quintessential approach to my life, music & work. The video will see me style in looks that my fans haven’t seen before”. With his string of recent hits like Sunny Sunny, Party All Night the 31 year old singer-composer with an international fan following has struck a chord amongst the youth of the generation.

 American Swan will unveil the new identity along side the launch of its new collections-AS Premium and AS Original. The latter is a trend-led, fast fashion collection for the youth and allows the brand to extend its core preppy, casual wear brand to a wider audience. As the youth in India look for global designs and standards with affordable pricing at the convenience of a click, American Swan expects to garner a significant share of the apparel & lifestyle market in the burgeoning ecommerce and mobile commerce market.

Speaking about the association, Anurag Rajpal, Director & CEO, American Swan said, ­­­­­­­­­“We are glad to announce the latest developments of our brand: our association with Yo Yo Honey Singh and the American Swan brand re-launch in what we hope will be an iconic new avatar. While we constantly aim at building a fashion brand that can resonate in the hearts and mind of Gen Y youth, these major milestones will only cement the evolution of American Swan as we take a constructive leap towards a major expansion across the online space.” 

 The American Swan marketing strategy is to build a customer base through a strong mobile-first, digital & social activation. In continuation with this approach, the new brand video will be launched across touch points through a series of differentiated and engaging campaigns on website, social channels, and mobile properties.

 American Swan epitomizes dynamism that is born out of passion for doing things exceptionally diverse. The brand has been promoting young talent since long by associating itself with various young achievers in past like Unmukt Chand , Shruti Hasan and Lauren Gottlieb and has espoused its “Young Achievers” campaign with them. The brand has also stepped into social media by initiating various online program and formats like tweet store and beauty and the blogger event which has attained enormous success. To reinforce the brand’s philosophy in similar direction, the brand will soon invite showbiz aspirants to get a chance to be featured in the Yo Yo Honey Singh music video.