Oracle Corp Chief Executive Larry Ellison is considering getting into the business of selling low-cost laptop computers, one of the fastest-growing sectors of the technology business.
Ellison said on Tuesday that he is looking at entering the market for so-called netbook computers after his software company completes its planned $7 billion purchase of computer maker Sun Microsystems Inc.
Sun also controls the Java computer language, which Ellison told programmers at a Java users' conference could be employed to run netbooks.
"I don't see why some of those devices shouldn't come from Sun," said Ellison, who runs the world's third-largest software maker. "There will be computers that are fundamentally based on Java."
That would put Oracle in competition with companies like Google Inc, Hewlett-Packard Co, Dell Inc and Acer Inc, which either make netbooks or develop software for them.
The netbook phenomenon took off in 2008 to the tune of 11.7 million units, led by companies such as Acer and Asustek Computer Inc that were quick into the market. Nearly every PC vendor offers them these days.
Analysts forecast 20 million to 30 million netbooks will be sold this year, making up an ever larger part of overall laptop sales and marking one of few tech sectors still experiencing robust revenue growth.
Ellison made the comments during his first public speech since Oracle announced plans to buy Sun.
Although netbooks are relatively new, Ellison deserves some credit for their rise.
More then a decade ago he introduced a lightweight alternative to the PC known as the Network Computer, which was built primarily to connect to the Internet. The machines, which competed with ones running on Microsoft Corp's Windows operating system, failed to take off after their launch in 1996.
Agencies
Showing posts with label Asustek. Show all posts
Showing posts with label Asustek. Show all posts
Wednesday, June 3, 2009
New lighter, power-saving Intel chips for laptops
Intel Corp has launched a lighter, power-saving microprocessor intended for use in ultra-thin laptops, a move by the top chip
maker to shore up its lead in mobile computing.
The new processor, dubbed the Pentium SU2700, comes amid investors' fears that cheaper processors such as the Atom, designed for use in ultra-cheap netbooks, are cannibalizing the market share for higher-margin, more expensive chips.
Acer and Asustek have said they will build laptops with the chip, and Microsoft will ensure its software supports it.
Intel expects that by the fourth quarter of 2009, about a fifth of its consumer shipments will be for the new-generation laptops, slimmer and more energy-efficient.
Intel is upbeat on the ultra-thin market and expects "explosive growth in 2009, very similar to the netbook growth," Intel's director of mobile platforms product marketing Uday Marty said on a conference call.
Asutek, which in 2007 pioneered the successful low-cost, no-frills netbook PC in 2007, is expected to unveil five new laptop models based on the technology this year.
Analysts say Intel's CULV platform may offer a cheaper - but virtually as powerful - alternative to the traditional processors it makes for laptops, while enabling laptops to begin to approach the diminutive size of netbooks.
Intel released three new Core 2 Duo processors and a new mobile chipset.
Agencies
maker to shore up its lead in mobile computing.
The new processor, dubbed the Pentium SU2700, comes amid investors' fears that cheaper processors such as the Atom, designed for use in ultra-cheap netbooks, are cannibalizing the market share for higher-margin, more expensive chips.
Acer and Asustek have said they will build laptops with the chip, and Microsoft will ensure its software supports it.
Intel expects that by the fourth quarter of 2009, about a fifth of its consumer shipments will be for the new-generation laptops, slimmer and more energy-efficient.
Intel is upbeat on the ultra-thin market and expects "explosive growth in 2009, very similar to the netbook growth," Intel's director of mobile platforms product marketing Uday Marty said on a conference call.
Asutek, which in 2007 pioneered the successful low-cost, no-frills netbook PC in 2007, is expected to unveil five new laptop models based on the technology this year.
Analysts say Intel's CULV platform may offer a cheaper - but virtually as powerful - alternative to the traditional processors it makes for laptops, while enabling laptops to begin to approach the diminutive size of netbooks.
Intel released three new Core 2 Duo processors and a new mobile chipset.
Agencies
Monday, April 27, 2009
A new class of PC Netbooks 2.0 on the way
A new class of cheaper, smaller netbook computers might upset the IT establishment this year and potentially usher in new players in a hotly competitive market.
The biggest change in the new pint-sized laptops is what they won't have: Intel Corp chips or a Microsoft Corp Windows PC operating system, which dominate netbooks today.
The new netbooks, which use less energy, will run on the low-power ARM processor platform now used in nine out of 10 mobile phones, rather than Intel's x86-based Atom chip. The UK-based ARM Holdings Plc licenses the chip technology.
As many as 10 ARM-based netbook models could hit the market this year, according to ARM, which declined to identify specific manufacturers. Major PC players and Asian contract manufacturers alike are interested, analysts say.
Enderle Group analyst Rob Enderle called the new netbooks "incredibly disruptive," saying: "This is a market that puts the existing PC structure at risk."
While analysts say it's not yet clear if consumers will embrace the ARM devices, interest has been galvanized by the emphasis on power efficiency, prices as low as $200 and the promise of anywhere, anytime computing on PCs small enough to slip into a purse.
What's sacrificed is users' familiarity with PC-based interfaces and systems and sheer processing power. The current $300-$400 Atom netbooks are already mainly good for just surfing the Web and less graphics-intensive applications.
"We're right in the middle of a huge shift in the market," said Eric Openshaw, U.S. technology leader for Deloitte LLP.
Openshaw said non-Windows netbooks will need to demonstrate a simple and accessible user interface at the application level if they hope to gain traction with consumers.
Windows XP can't run on ARM, so the new netbooks will have Linux-based software, including, analysts and industry executives say, Google Inc Android, which has been used so far in smartphones.
But don't count Microsoft out just yet. Although the software giant declined to comment when asked if it is planning an operating system for the new netbooks, analysts say it could easily enter the market if it chose.
Intel pointed out there are as yet no ARM netbooks on the market and that its Atom chip has a full year's head start.
"We're not slowing down, we fully expect competition and we continue to believe that Atom is the right choice for our customers and consumer," said spokesman Bill Calder.
NEXT WAVE
The still-evolving netbook market is growing thick with players from all over the tech sector. Wireless carriers such as AT&T Inc are helping lead the charge, while graphics chipmaker Nvidia Corp, wireless chipmaker Qualcomm Inc and Freescale Semiconductor Inc have all designed ARM-based processors that can be used in netbooks.
The netbook phenomenon took off in 2008 to the tune of 11.7 million units, led by companies such as Acer Inc and Asustek Computer Inc that were quick into the market. Nearly every PC vendor offers an Intel Atom-based netbook, including Hewlett-Packard Co and Dell Inc.
Analysts forecast 20 million to 30 million netbooks will be sold this year, making up an ever larger part of overall laptop sales and marking one of few tech sectors still experiencing robust revenue growth.
"It's definitely going to be a different sort of device than today's netbooks," said Phil Solis of ABI Research, who expects ARM netbooks to make up 15 percent of the overall netbook market in 2010.
IDC analyst Richard Shim said the first wave of netbooks brought a PC feel to bridge the gap between laptops and smartphones. ARM netbooks, he said, represent a push from the opposite direction.
"The smartphones are now moving up," he added.
It is widely expected that the Computex trade fair in Taiwan in June will see a number of announcements about ARM-based netbooks. With less expensive ARM chips and free or very cheap operating systems, the netbooks could sell for even less than $200 if, as expected, wireless carriers subsidize purchases bundled with a data plan.
Tech blogs were recently buzzing about a prototype netbook built by Taiwan contract laptop maker Wistron Corp shown at the recent CTIA show in Las Vegas. The device was based on Qualcomm's ARM-based Snapdragon platform.
Agencies
Netbooks 2.0, PC,cheaper, smaller,computers,IT,laptops,Intel,Microsoft,ARM,analysts,technology,Nvidia, Qualcomm,Freescale,Asustek,HP, Dell,IDC,
The biggest change in the new pint-sized laptops is what they won't have: Intel Corp chips or a Microsoft Corp Windows PC operating system, which dominate netbooks today.
The new netbooks, which use less energy, will run on the low-power ARM processor platform now used in nine out of 10 mobile phones, rather than Intel's x86-based Atom chip. The UK-based ARM Holdings Plc licenses the chip technology.
As many as 10 ARM-based netbook models could hit the market this year, according to ARM, which declined to identify specific manufacturers. Major PC players and Asian contract manufacturers alike are interested, analysts say.
Enderle Group analyst Rob Enderle called the new netbooks "incredibly disruptive," saying: "This is a market that puts the existing PC structure at risk."
While analysts say it's not yet clear if consumers will embrace the ARM devices, interest has been galvanized by the emphasis on power efficiency, prices as low as $200 and the promise of anywhere, anytime computing on PCs small enough to slip into a purse.
What's sacrificed is users' familiarity with PC-based interfaces and systems and sheer processing power. The current $300-$400 Atom netbooks are already mainly good for just surfing the Web and less graphics-intensive applications.
"We're right in the middle of a huge shift in the market," said Eric Openshaw, U.S. technology leader for Deloitte LLP.
Openshaw said non-Windows netbooks will need to demonstrate a simple and accessible user interface at the application level if they hope to gain traction with consumers.
Windows XP can't run on ARM, so the new netbooks will have Linux-based software, including, analysts and industry executives say, Google Inc Android, which has been used so far in smartphones.
But don't count Microsoft out just yet. Although the software giant declined to comment when asked if it is planning an operating system for the new netbooks, analysts say it could easily enter the market if it chose.
Intel pointed out there are as yet no ARM netbooks on the market and that its Atom chip has a full year's head start.
"We're not slowing down, we fully expect competition and we continue to believe that Atom is the right choice for our customers and consumer," said spokesman Bill Calder.
NEXT WAVE
The still-evolving netbook market is growing thick with players from all over the tech sector. Wireless carriers such as AT&T Inc are helping lead the charge, while graphics chipmaker Nvidia Corp, wireless chipmaker Qualcomm Inc and Freescale Semiconductor Inc have all designed ARM-based processors that can be used in netbooks.
The netbook phenomenon took off in 2008 to the tune of 11.7 million units, led by companies such as Acer Inc and Asustek Computer Inc that were quick into the market. Nearly every PC vendor offers an Intel Atom-based netbook, including Hewlett-Packard Co and Dell Inc.
Analysts forecast 20 million to 30 million netbooks will be sold this year, making up an ever larger part of overall laptop sales and marking one of few tech sectors still experiencing robust revenue growth.
"It's definitely going to be a different sort of device than today's netbooks," said Phil Solis of ABI Research, who expects ARM netbooks to make up 15 percent of the overall netbook market in 2010.
IDC analyst Richard Shim said the first wave of netbooks brought a PC feel to bridge the gap between laptops and smartphones. ARM netbooks, he said, represent a push from the opposite direction.
"The smartphones are now moving up," he added.
It is widely expected that the Computex trade fair in Taiwan in June will see a number of announcements about ARM-based netbooks. With less expensive ARM chips and free or very cheap operating systems, the netbooks could sell for even less than $200 if, as expected, wireless carriers subsidize purchases bundled with a data plan.
Tech blogs were recently buzzing about a prototype netbook built by Taiwan contract laptop maker Wistron Corp shown at the recent CTIA show in Las Vegas. The device was based on Qualcomm's ARM-based Snapdragon platform.
Agencies
Netbooks 2.0, PC,cheaper, smaller,computers,IT,laptops,Intel,Microsoft,ARM,analysts,technology,Nvidia, Qualcomm,Freescale,Asustek,HP, Dell,IDC,
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