* 10.06-acre development in Sathanur reinforces TVS Emerald’s growing presence in one of Bengaluru’s key residential corridors
TVS Emerald, part of TVS VENU and a leading real estate developer, announced the successful conclusion of the launch of TVS Emerald Altura, its latest residential project in Sathanur, North Bengaluru, in response to the rising demand for premium homes in one of the city's fastest-growing residential corridors. The launch recorded bookings worth over ₹650 crore, reflecting strong homebuyer response to the project.
Spread across a 10.06-acre land parcel, TVS Emerald Altura comprises 12 towers of thoughtfully designed homes, complemented by more than 35 amenities and two grand clubhouses, offering residents an elevated and holistic living experience.
North Bengaluru has emerged as one of the most sought-after residential destinations in the city over the past few years, driven by significant infrastructure investments, proximity to Kempegowda International Airport, the Aerospace and Defence Park, growing employment hubs, and enhanced regional connectivity. Sathanur, in particular, has established itself as one of North Bengaluru's key growth micro-markets, backed by rapid infrastructure development, improving connectivity, and a growing base of residential and commercial developments.
The successful conclusion of the Altura launch comes on the back of the resounding response to Auralis, TVS Emerald's previous development in the same locality, which sold out within a few months of its launch, a testament to the sustained demand and trust the brand has built in the Sathanur micro-market.
Commenting on the development, Sriram Iyer, Director and CEO, TVS Emerald, said, “The strong response to Altura reflects the confidence customers continue to place in TVS Emerald. Following the positive response to TVS Emerald Auralis, this launch further strengthens our position in the market and demonstrates the growing demand for quality homes. We believe this confidence is built on our quality-first approach, the legacy of brand TVS, and our focus on design supremacy. The response to both launches gives us further confidence in the market and our strategy of building strong, sustainable growth through customer-led developments.”
About TVS Emerald Ltd:
TVS Emerald, part of TVS VENU, is the real estate business of the TVS Group, engaged in the development of thoughtfully designed residential projects and self-sustaining communities across Chennai and Bengaluru. Built on the foundation of Trust, Value and Service, TVS Emerald has a total residential portfolio of about 19 million sq. ft., of which around 7 million sq. ft. has been delivered and around 12 million sq. ft. is under development across ongoing and upcoming projects. Guided by the TVS Group's legacy of quality, governance and customer-centricity. TVS Emerald continues to pursue responsible growth by creating sustainable communities
through disciplined execution, innovative design and a strong commitment to enhancing the homeownership experience.
About TVS VENU:
TVS VENU operates as an institutional platform to build, anchor, and scale globally respected enterprises across mobility, financial services, real estate, and lifestyle sectors. Founded on a century-long legacy of trust and customer delight, TVS VENU is powered by quality, technology, and innovation, with a presence across 90+ countries.
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