Kunal Rawal marks a new chapter in its menswear journey with the launch of select collections curated exclusively on Tata CLiQ Luxury, bringing the brand’s expansive world of contemporary Indian occasionwear to one of the country’s leading luxury platforms.
For close to two decades, Kunal Rawal has been instrumental in shifting the conversation around Indian menswear: from a category once defined by limited occasionwear choices to one driven by individuality, experimentation and what the designer calls “the luxury of optionality.” The brand’s arrival on Tata CLiQ Luxury takes that proposition further, making its distinct approach to menswear more accessible to men across the country.
The offering spans the many ways the Indian man dresses today: Couture Casual, Indian Black Tie, eveningwear and ceremonial dressing for the modern groom. Kurtas, bundis, bandhgalas, jackets, kotis, shirts, trousers and separates create a wardrobe that transitions between intimate festivities, evening celebrations, weddings and everything around them.
At the centre of it is a distinctly Kunal Rawal way of designing. Indian craft has evolved specifically for menswear. Tailoring is engineered around movement. Construction considers comfort and the Indian climate. Silhouettes are designed to multitask, with repeat wear built into the garment.
That thinking comes through in the collections being launched on Tata CLiQ Luxury, including Box Pleat, KR Hybrid Minds and KR Black, which will be available exclusively on the platform. Box Pleat takes one of Rawal’s favourite tailoring details and reworks it across kurtas, bandhgalas, shirts and eveningwear. KR Hybrid Minds approaches couture through adaptability, using engineered construction, shifting proportions and implied layers to create dimension without unnecessary weight. KR Black is a celebration of black on black on black through tone, texture and micro detailing in a complete expression from everyday couture casual to evening and ceremony.
Across the offering, familiar KR codes recur in new iterations: tone-on-tone threadwork, micro textures, a new take on chikankari, engineered colour, contemporary Indian craft, deconstructed silhouettes and functional detailing. The clothes may be made for celebration, but they are designed with life beyond it as well.
It is this breadth that makes the partnership particularly relevant. The Indian man today is more invested in his occasion wardrobe than ever: aware of craft and construction, particular about comfort and increasingly interested in pieces that can transition between occasions rather than exist for a single night. Bringing Kunal Rawal to Tata CLiQ Luxury puts that range of choice within easier reach.
Speaking about the launch, Kunal Rawal, Founder & Creative Director, said:
“The luxury of optionality for men has always been very important to me. Men today know what they want: they understand fit, craft, comfort and how much use they can get out of a garment. They should have the freedom to choose between hundreds of great looks, not a rack of five prescribed ones. We're excited to partner with Tata CLiQ Luxury, India’s premier luxury lifestyle platform, giving us the opportunity to bring that choice to a much wider audience through the platform’s nationwide reach. The more men engage with occasionwear and make it their own, the more exciting menswear becomes.”
Commenting on the launch, Mr. Gopal Asthana, CEO, Tata CLiQ Luxury, said:
“At Tata CLiQ Luxury, we are committed to curating the finest designer brands while delivering elevated luxury experiences for our customers. With growing demand for occasion-led dressing, given the upcoming festive season and peak wedding months, this is an opportune time to further expand our premium Indian menswear offering. Kunal Rawal has redefined contemporary Indian menswear through his distinctive design philosophy, making him a valuable addition to our growing portfolio.”
The launch brings the world of Kunal Rawal universe to a larger audience without diluting what has always defined it: Indian craft with a contemporary point of view, tailoring with purpose, and enough choice for every man to find his aesthetic.
Kunal Rawal is now available on Tata CLiQ Luxury: https://luxury.tatacliq.com/explore/kunalrawal
About Tata CLiQ Luxury:
Redefining the term luxury in India – one that reflects the flawless values of thoughtfulness, authenticity, timeliness, and quality – Tata CLiQ Luxury embraces the principles of the Slow Commerce brand philosophy to enhance consumers’ online luxury shopping experience. Here, the attention shifts to finer details, to craftsmanship and heritage, and to the tranquillity and value of an experience, where browsing is a delight, and quality is nurtured.
As India’s premier luxury lifestyle platform, Tata CLiQ Luxury offers premium & luxury brands across a range of categories, including Accessories, Apparel, Beauty & Fragrances, Fashion, Handbags, Home, Sneakers & Footwear, Stationery, and Watches. The platform delivers an unparalleled shopping experience through a careful curation of brands, thoughtfully developed brand stores, luxury delivery and unboxing experiences designed to bring luxury shopping to the customer's doorstep, and personalised privilege programmes, managed by attentive relationship managers.
Tata CLiQ Luxury is committed to responsible business practices. In an endeavour to support our green goals, the circular packaging programme allows customers to return their empty packaging boxes after their purchase is received, thereby enabling the brand to recover, refurbish, and reuse them.
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