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Set to open across key business and leisure corridors including Bengaluru, Goa, Jaipur, Nashik, Mathura, Pune, Rajkot and Hyderabad, the expansion reflects Hilton’s strategy to deepen its presence beyond metros into the country’s next wave of growth cities, where rising mobility, infrastructure investment and expanding commercial hubs are driving sustained demand for reliable, branded accommodation at accessible price points.
Clarence Tan, senior vice president, development, Asia Pacific, Hilton, said, “These signings demonstrate our belief in India’s hugely untapped mid-market segment and allow us a great opportunity to bring a wider network of new owners and guests into the Hilton ecosystem. We are targeting a mix of metro and non-metro locations to debut these hotels that will provide a new level of hospitality to India’s emerging domestic traveler”.
Spark by Hilton hotels in India will be characterized by thoughtful simplicity and reliable service. The public spaces will feature multi-functional seating from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day. Spark by Hilton will add value to the guest experience by offering a complimentary breakfast featuring local items so guests can fuel up before hitting the road. The brand will also offer a 24-hour retail market for on-the-go travelers.
Andrew Ling, regional head, focused service and all-suites brands, Asia Pacific, Hilton, said, “Spark by Hilton was created to bring the hallmark reliability of Hilton to a new generation of travelers who value quality, comfort and consistency at an accessible price point. As the brand takes root in India, our focus is on delivering the core Spark experience of thoughtful simplicity and elevated essentials, while adapting meaningfully to local preferences.”
Kahraman Yigit, Co-founder & CEO, Olive Hospitality, said, “What makes India unique is the diversity of its markets, and the need for a model that can scale across them without losing consistency. Crossing 10 signings is an important milestone and sets the tone for the pace of growth we are building together. With these first signings, we are building a pipeline designed for speed, reliability and long-term owner value. Our approach is centred on enabling efficient conversions, allowing owners to enter the branded ecosystem seamlessly while delivering a high-quality experience for guests from day one.”
These signings reinforce Hilton’s growing momentum in India’s midscale segment. The partnership with Olive Hospitality builds on Hilton’s broader expansion, including strategic agreements with NILE Hospitality for 75 Hampton by Hilton hotels and Royal Orchid Hotels for a further 125 Hampton hotels. Together, these agreements and Hilton’s existing pipeline put the company on track to exceed 400 trading hotels in India in the coming years.
Spark by Hilton hotels participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 27 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including flexible points and money payment options, exclusive member discounts and complimentary standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the Hilton Honors mobile app, including digital check-in, room selection and Digital Key.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 243 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Spark by Hilton
Spark by Hilton is a premium economy hotel brand at the intersection of value and consistency. Spark provides a reliable and comfortable stay with friendly service for every guest, all at an accessible price. With over 220 open locations, Spark hotels provide a welcoming sense of arrival with colorful accent walls and inspiring artwork. The public spaces provide multi-functional seating, from communal tables to rocking chairs, and guest rooms are comfortable and relaxing with simple, streamlined furniture. In the morning, breakfast is available to help you start your day. Spark’s groundbreaking impact on the hotel industry is credited with Hilton’s recognition as one of Fast Company’s 2024 Most Innovative Companies. Experience a positive stay at Spark by Hilton by booking at sparkbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Spark by Hilton at stories.hilton.com/spark.
About Olive Hospitality
Introduced in 2019, Olive Hospitality is the hospitality platform of Embassy Group, one of India’s leading real estate developers. Olive is a multi-brand, tech-enabled operating platform with integrated capabilities across hotel management, design, and technology. Its portfolio spans 126 hotels across 22 cities in India, comprising 5,079 keys, of which 2,334 keys are operational. The platform’s rapid expansion reflects its growing presence across both established and emerging markets. Its brand portfolio includes Olive Hotel, Spark by Hilton, and Open Hotels, catering to the evolving needs of India’s premium economy segment. With a vision to organise and institutionalise the accommodation market in India and beyond, Olive aims to build India’s largest hospitality company through a scalable, asset-light model.
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