Dibyendu brings with him nearly two decades of experience in retail leadership, business development, and operations management. Over the years, he has worked with leading consumer and retail brands including Reliance, VIP, Sony India, BlueStone, and Wakefit, building strong expertise in scaling businesses, driving retail excellence, and managing large cross-functional teams. Most recently, he was associated with Wakefit, where he contributed to strengthening the company’s offline presence and expanding its retail footprint.
An alumnus of the Indian Institute of Management, Calcutta and Indian Institute of Management, Kozhikode, Dibyendu has consistently led high-impact initiatives across retail expansion, merchandising, and organizational development.
Speaking on his appointment, Dibyendu Panda said, “Wooden Street has built something truly differentiated in the home and furniture space — a brand that marries craftsmanship with accessibility and scale. As CBO, I’m excited to bring my experience in strengthening existing revenue streams while building new channels and categories. The opportunity to shape the in-store experience, expand the retail footprint thoughtfully, and bring more customers into the Wooden Street world is what drew me here.”
Commenting on the appointment, Lokendra Ranawat, CEO and Founder of Wooden Street, said, “Dibyendu brings a strong blend of retail expertise and executional depth. His experience in building and scaling businesses, along with his understanding of customer-first retail, makes him a valuable addition to our leadership team. As we continue to expand our footprint and deepen our omnichannel presence, his leadership will play a key role in shaping the next phase of growth for Wooden Street.”
This appointment comes at a time when Wooden Street is accelerating its expansion across both digital and physical retail, further strengthening its position as one of India’s leading home furniture and décor brands.
About WoodenStreet
Founded in 2015, Wooden Street has emerged as a leading omnichannel furniture and home solutions brand in India. With integrated in-house manufacturing, design, and delivery capabilities, the brand is strategically positioned for its next phase of customer-led growth and deeper market relevance.
In previous years, the company was backed by leading investors such as Westbridge Capital & Premji Invest and has secured approximately $78 million in funding till date. Operating seamlessly across both online and offline channels, the company has 85+ experience stores, 20+ warehouses, and a 15 lakh sq ft manufacturing facility spread across India.
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