Wednesday, February 5, 2025

Embassy Group Becomes India’s First Residential Developer To Revolutionize Marketing With Mixed Reality Innovation


Embassy Group, India’s leading real estate developer, has redefined property marketing by becoming the first real estate brand in the country to integrate mixed reality (MR) technology into its campaigns. This pioneering innovation debuts with the launch of The Signature Residences at Embassy Lake Terraces, a limited collection of just 20 ultra-luxurious sky villas in simplex and duplex formats.

The Embassy Group's pioneering use of MR technology in the campaign transforms the traditional print ad experience into an immersive journey. Prospective buyers can scan the ad using their mobile devices to virtually step inside these opulent residences, exploring their expansive living spaces and stunning vistas. This innovative approach underscores Embassy's commitment to leveraging cutting-edge technology to enhance the customer experience, setting a precedent for the real estate industry in India.

Nestled within Embassy Lake Terraces in Hebbal—one of Bangalore's most prestigious addresses—The Signature Residences embody villa grandeur intertwined with the ease of high-rise living. Crafted as statement homes, these exquisite residences promise unparalleled privacy, bespoke services, and timeless elegance. Residents will enjoy proximity to key business hubs, educational institutions, retail destinations, and Kempegowda International Airport.

The campaign for Signature Residences will span digital platforms, OOH advertising, exclusive print collaborations, and high-profile PR outreach. The initiative also includes exclusive on-ground events for HNIs, offering a first-hand experience of Embassy Group's unmatched expertise in luxury living.

Links to campaign - https://www.linkedin.com/posts/embassy-group_embassygroup-embassyresidential-futurefirst-activity-7285999850553229312-lR0l?utm_source=share&utm_medium=member_desktop

https://www.linkedin.com/posts/embassyresidential_embassyresidential-embassylaketerraces-thesignatureresidences-ugcPost-7287076860159574016-RKP3?utm_source=share&utm_medium=member_desktop

About Embassy Group

Embassy Group is a leading real estate developer. The over 85 million square feet of commercial, residential, industrial and warehousing, hospitality, services, retail, and education spaces we have delivered emphasise high standards of quality, world-class services, environmental management, and safety. Founded in 1993, our operations now span the Indian and international markets of Bengaluru, Chennai, Hyderabad, Thiruvananthapuram, Mumbai, Pune, the NCR, and Serbia, amongst others. Our 53 million square feet of ready and ongoing residential developments encompass branded residences, uber-luxury villas, exclusive villaments, sky condominiums, integrated developments, senior living, and contemporary homes. Embassy is a sponsor of India’s first publicly listed and Asia Pacific’s largest Real Estate Investment Trust (REIT). We strive to build a resilient ecosystem and proactively foster the social, economic, and environmental developments of the communities we work in.

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