GOD, a new luxury brand, has officially launched on February 1st at 9:00 PM (IST), redefining fashion by blending ancient Vedic astrology with modern streetwear. GOD goes beyond style, offering a wardrobe that aligns with an individual’s life journey, fate, and energies.
Fate, Fashion, and the Power of Color
Google Trends has shown a 300% increase in searches for zodiac clothing and astrology fashion over the past five years. According to Vedic astrology, colors and authentic gemstones have the power to influence energy and fortune. Even modern psychology aligns with this, associating green with prosperity, blue with calmness, and red with confidence. GOD ensures that every outfit is both meaningful and stunning.
Personalized Energy Adjustments Through Fashion
GOD’s in-house astrologers perform a detailed analysis based on an individual’s astrological chart, numerology, and palmistry, using birth details to craft personalized garments. These outfits incorporate authentic gemstones, metals, fabrics, and colors that align with the wearer’s energy, designed to enhance well-being, relationships, health, and success.
“We are filling the gap in the personalized couture industry by integrating a person's cosmic alignment to their apparel. We are committed to serve the best quality fabric and gemstones with elegant designs that give it a modern streetwear touch.” Anchal Rai, Co-founder and CDO (Chief Design Officer) of GOD
“Fashion has always been a statement of self. With GOD, we take it a step further—every piece is curated to align with the wearer’s cosmic energies, transforming fashion from mere expression into a journey of self-discovery.” Arya Pratap, Co-founder & CEO of GOD
The Future of Personalized Luxury
GOD is more than just a luxury brand—it is a revolution that merges personal energy, spirituality, and craftsmanship. Every piece is designed to reflect fate and undiscovered secrets, creating an entirely new category of cosmic luxury fashion.
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