Tuesday, July 25, 2023

Air India’s New Inflight Magazine ‘namaste.ai’ Takes Off

Air India has launched its all-new inflight magazine, namaste.ai, taking another step towards enhancing customer experience along its ongoing transformation journey.

namaste.ai is now available on board all Air India domestic and international flights, starting today. A premium travel and lifestyle magazine, it reflects Air India’s vision of becoming a world-class global airline with an Indian heart.

The inaugural edition of namaste.ai features an inspirational cover story on the legendary JRD Tata as a tribute to the ‘Father of Indian Aviation’ to celebrate his birth anniversary on 29th July. The legacy of JRD Tata’s indomitable spirit of entrepreneurship and pursuit of excellence continues to inspire Air India to reclaim its position in the upper echelons of global aviation.

Campbell Wilson, CEO & MD, Air India, said, “The name namaste.ai comes from the Indian greeting. Apart from being a land of diverse geographies, people, and cultures, India is known for its warm hospitality. Through namaste.ai, we will attempt to give our guests a glimpse of all that and more. We want to enhance our guests’ experience of flying with us even more pleasurable.”

namaste.ai presents a selection of exciting content featuring travel destinations to explore near and far, as well as interesting lifestyle content from the worlds of technology, culinary arts, culture, and showbiz. It also features interesting updates from within Air India for guests to know more about the airline and its ongoing transformation initiatives.

About Air India:

Founded by the legendary JRD Tata, Air India pioneered India’s aviation sector. Since its first flight on October 15, 1932, Air India has built an extensive domestic network and also connects with non-stop flights to cities around the world, across USA, Canada, UK, Europe, Far-East, South-East Asia, Australia, and the Gulf. After 69 years as a government-owned enterprise, Air India and Air India Express were welcomed back into the Tata group in January 2022.

Air India is navigating through a major five-year transformation roadmap under the aegis of Vihaan.AI, with an ambition to become a world class airline with an Indian heart. The first phase of this transformation, the taxi phase was recently concluded, and focused on fixing the basics. These included bringing back to service many long grounded aircraft, addition of talent across flying and ground functions, rapid upgradation of technology and strengthening of customer care initiatives amongst others. 

Member of Star Alliance, the largest global airline consortium of leading international airlines, Air India offers seamless connectivity and facilities to passengers all over the world.

It has committed over USD 400MM to completely refit the interiors of all wide-body aircraft and has also planned an investment of over USD 200MM in digital and technology. In January 2023, as part of its transformation efforts, Air India placed the industry’s largest ever order of 470 aircraft across Boeing and Airbus and these will start joining its fleet from later this year. With its enhanced fleet, network and improved on-time performance, the airline is revamping its customer proposition.

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