Toyota Kirloskar Motor (TKM) today announced the successful completion of its first-ever ‘Great 4x4 X-pedition’, offering a fulfilling drive experience to the motoring enthusiasts in the Southern Region of India. The event, held during 26th-28th May 2023, covered the serene locations of Hassan and Sakleshpur, offering participants a chance to soak themselves in the scenic beauty and explore some historical places through the specially curated route. The first ‘Great 4x4 X-pedition by Toyota’ started with a zonal drive in South of India and is further set to be held in three other regions across the country, covering North, East and West, along with a ‘Grand National 4x4 X-pedition’ being planned towards the end of this year. Through this initiative, TKM aspires to connect participants with their sense of adventure and inspire them to push boundaries, explore new horizons, and thereby delivering ‘Mass Happiness’.
This inaugural event kickstarted TKM's series of 4x4 adventure-oriented drives, with a convoy of twenty-four 4x4 SUVs which included a line-up of the legendary Hilux, LC300, Fortuner and the Hyryder AWD (All Wheel Drive) from Toyota as well as participation of SUVs from other brands. While the drive was designed, providing a platform to the 4x4 SUV enthusiasts to experience the thrill of driving & off-roading adventures, the focus was also to engage these passionate 4x4 community in various sustainable initiatives such as clean-up drive & tree plantation, thereby encouraging their eco-driven contributions and enhance the sense of responsibility towards the environment.
The day-one of the X-pedition started with a flag-off of SUVs convoy in Bengaluru and covered a distance of 180 kms, with a stopover at a historical place – the Shettihalli Rosary Church. While the Church provided ample photo opportunities for the enthusiasts to capture their memorable moment, it also gave participants a chance to do their part for the environment. The participants actively engaged in the clean-up of the area through collection and disposal of wastes.
Day-two of the X-pedition brought in more excitement through a specially curated off-roading drive experience, located amid the Western Ghats, surrounded by evergreen forests with a high level of biological diversity at Sakleshpur. These uniquely designed 4WD tracks with varied obstacles like - articulation, side-inclines, steep hill ascends & descends, deep ditches, rocky beds, brought in all the thrill & excitement to the overall experiential drive, showcasing different strengths of the 4x4 SUVs, and creating awareness on how to safely manoeuvre such obstacles. This power-packed drive was conducted with utmost safety & proper supervision, providing an adrenaline-pumping adventure.
The last day of the event was marked by further contribution to the environment by handing over of the certificates to the participants for the trees that were planted on their behalf by an NGO, who will nurture such planted trees. The Toyota’s first ‘Great 4x4 X-pedition’ was much appreciated by the participants and has been a good opportunity to connect with as many 4x4 enthusiasts & fans to create a community in the future.
Expressing his enthusiasm, Mr. Atul Sood, Vice President – Sales and Strategic Marketing, Toyota Kirloskar Motor, stated, "We are delighted to have conducted our first-ever ‘Great 4x4 X-pedition’ in India, that was well-received by the 4x4 enthusiasts. It was enthralling to see their wholesome involvement in this adventurous journey with us. Toyota’s distinctive experiential drive has enabled a closer connect with the 4x4 fans who got to see the distinctive strengths of the 4x4 SUVs. We believe we have created exciting and fun moments for the discerning enthusiasts, through our ‘Great 4x4 X-pedition’. As we look forward to future adventures in the other zones, we remain committed to delivering 'Mass Happiness' by bringing unforgettable experiences to the passionate 4x4 community at large."
With the successful completion of the first zonal event, Toyota Kirloskar Motor is looking forward to creating a whole new driving experience for the motoring enthusiasts in the future. Stay tuned for upcoming announcements about other zone-wise 4x4 engagements including the grand national X-pedition planned for this year.