Monday, March 27, 2023

Van Heusen Innerwear & Athleisure Expands Its Footprint In South, Launches “Women’s Exclusive Intimates Store” In Jayanagar, Bangalore

Van Heusen Innerwear from Aditya Birla Fashionand Retail Ltd., has opened its flagship “women’s exclusive intimates store” in Jayanagar, Bangalore. The store was inaugurated by celebrity stylist- Esha Amin and celebrity Zumba instructor Sucheta Pal. The store showcases Van Heusen’s extensive collection of Lingerie, Active, Athleisure and Lounge wear, making it a one-stop destination for women’s day-to-day needs.  

The 1,500 sq ft. store in Jayanagar promises a shopping extravaganza with innovative and stylish products starting from INR 269. Van Heusen Innerwear is dedicated to providing premium products at affordable prices. The brand aims to deliver unmatchable comfort and performance to modern consumers through fashion and innovation.  

Puneet Kumar Malik, CEO, Innerwear and Athleisure, Aditya Birla Fashion and Retail Ltd. said, “Van Heusen Innerwear aims to build stronger connections with women consumers by expanding its market presence. Our flagship intimates store aims at providing a premium shopping experience to contemporary women with innovative solutions catering to their ever-evolving lifestyle.”  

Ms. Sucheta Pal’s lively and joyful Zumba session kicked off the store launch, creating a pleasant buzz. This was followed by an styling session led by Ms. Esha Amiin, who gave recommendations on selecting the appropriate innerwear and active wear for every occasion. She emphasized on the importance of creating simple and elegant ensembles with the Van Heusen Athleisure range.  

Van Heusen Innerwear’s comprehensive collection mixes stylish aesthetics with cutting-edge product features for best-in-class comfort and fit. By remaining committed to its consumer-centric concept, the brand delivers numerous innovations for women. Each collection has been created to provide distinct choices to the various consumer segments. Some of the key products are: 

16 Hours of Comfort bra range, which assures no-slip straps, underwires that don’t dig into the skin, and Breathable cups  

Invisilite Panties offer no visible panty lines under any outfit while being exceptionally soft, light and quick to dry, making them ideal for travel 

Multiway Strapless Bra that can be worn in ten different ways, making it a perfect option for combining with multiple outfits 

Cotton Minimiser Bra, which is unique in that it helps to reduce bust projection by 1.5 inches 

The Proactive Women’s range of Active T-shirts and Sports Bras have Antibacterial and Moisture Wicking properties that keep the wearer feeling fresh for longer  

Van Heusen Innerwear offers an extensive range of Innerwear, Active, Athleisure & Loungewear, available across a network of 160+ exclusive stores, 31000+ Multi Brand Outlets and major Large Format Retail chains.  

Van Heusen Innerwear’s women’s collections can be explored at the dedicated website ( Men’s and women’s portfolios can be shopped online at ( ) and Van Heusen mobile App.  

Store Address: Van Heusen Intimates, 9th Main Road, 3rd Block, Opp Fastrack Showroom, Jayanagar, Bangalore  

About Van Heusen

Van Heusen Innerwear and Athleisure is one of the most innovative and fashion forward brands, redefining consumer expectations from the categories that it operates in. lnnerwear from Van Heusen is supported by research backed innovations to deliver utmost comfort, ultimate fit and enhanced functionality while uploading the Van Heusen's fashion quotient. It's athleisure, active and lounge ranges are versatile combination of comfort, style and functional features that cater to the ever-changing lifestyle demands of today's consumers. The brand is also in limelight for receiving IFA's Images most admired fashion brand of the year 2021 for innerwear category, repeating the award it received in 2019 for the same category and Most admired fashion brand of the year of Indian Origin - Mens Innerwear for 2022 at India Fashion Forum.  

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