Tuesday, February 14, 2023

MADAME Elevates Fashion Landscape With AW'23 Roadshow & Plans To Launch Digital Clothing Store At PARIZ Metaverse

The most coveted women's fashion brand, MADAME, recently treated fashion aficionados to an exclusive sneak peek of its latest Autumn Winter 2023 collection at the highly anticipated AW'23 Roadshow. The four-day extravaganza, held in Gurugram, saw the display of over 4,000 articles of sartorial splendour, attracting a gathering of over 700 guests, including franchise partners, distributors and industry insiders.

Visitors were indulged in the latest fashion trends, including commanding outerwear in daring shades, chunky knitwear and practical leather pieces. The showcase also highlighted the newest denim styles, including wide-leg pants and fitted jackets. The collection offered something for everyone, from elegant casual wear to opulent party attire.

The Apparel House, a 24,000 sq. ft. venue, played host to the event, exhibiting the newest and most sought-after merchandise from MADAME's flagship line, as well as its subsidiaries CAMLA and MSecret. With its eye fixed on growth and keeping pace with the latest fashion trends, MADAME aims to achieve a 33.3% increase in its overall business in the forthcoming financial year.

The roadshow wasn’t the only recent highlight of the brand. Madame is leaving no stone unturned to deliver a unique and immersive shopping experience, investing in the latest technology to make sure customers get the best of both worlds - a virtual store that provides a seamless shopping experience, and the chance to showcase their individual style in the Metaverse. Madame partnered with Trace Network Labs to give an experience of a digital clothing store in the PARIZ Metaverse, becoming the first apparel brand to do so. The virtual store allowed customers to experience immersive shopping. This partnership marked Madame's innovative approach to online shopping and revolutionized the fashion industry.

"At MADAME, we believe that fashion is a celebration of individual style and expression. Our latest Autumn Winter 2023 collection embodies this ethos, with a range of pieces that cater to every style preference and occasion. We are thrilled to showcase our latest offerings at our AW'23 Roadshow event and offer a glimpse into the upcoming fashion trends of the season. The digital clothing store experience at PARIZ Metaverse adds to the icing on the cake, enabling us to adorn the virtual space with great fashion." said Akhil Jain, Executive Director, MADAME.

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