- Among its top-selling value-added products are bread and buttermilk at 125% and 135% and coconut water at 300%
Mr.Milkman by EverAg, India’s leading SaaS platform empowering 125+ dairy players and milk brands with customer subscriptions and deliveries, has reported an increment of 12% in its milk throughput in 2022 compared to 2021. Last year, from January to December, the company facilitated the sale of milk worth INR117 Crores through its platform while, this year till December, they will be touching INR 130 crores.
Apart from milk, the top-selling value-added products for their clients have been bread and buttermilk, followed by ghee, dahi (yogurt), paneer, butter, and cheese.
Compared to 2021, Mr.Milkman by EverAg has reported an incremental jump in the sale of bread and buttermilk on their platform, which grew by 125% & 135%, respectively. Furthermore, the sale of ghee increased by 22.44%, dahi by 40%, paneer by 9.27%, butter by 29.10%, and cheese by 15.55%. With this Mr.Milkman records its highest sales recorded on its platform, post-pandemic.
Not only dairy products but the demand for coconut water also increased on the platform phenomenally this year. In 2021, the platform recorded a sale of INR 46.50 Lac worth of coconut water across India, and this year they have already accounted for INR 1.86 Cr, registering a jump of almost 300%.
“In the last two years, there was a significant drop in the consumption from higher-value dairy products to lower-value products across India. But this year has been good. Our revenues have gone up significantly. That is also because we invested heavily in upgrading our application to offer our customers a more dynamic user experience. In 2023, we will introduce new solutions to our software products.” Says the company’s Co-Founder & CEO, Samarth Setia.
Mr. Milkman by EverAg is one of the largest dairy tech player in India, having more than 100,000+ subscribers on their app today. From the farm to the end consumer, the real-time analytics platform easily tracks all sales data, provides a complete performance overview, and enables informed business decisions.