* adidas sponsors SUFC for its upcoming A Division tournament
With the conclusion of arguably one of the greatest FIFA World Cups of all time, adidas, the leading sportswear brand is using this opportunity to promote football and build the sport in India.
The brand, who has been associated with FIFA for multiple decades, has joined hands with South United Football Club (SUFC), a Bangalore-based club to support & help drive the sport at the grassroot level.
Through an all-apparel deal with SUFC for the A Division tournament, adidas continues to support budding talent through its best-in-class performance product range.
Founded in 2012, SUFC has dedicated itself to carving pathways for youth in professional sports. The club has three Elite Youth Teams in the Under-13, Under-15, and Under-18 categories, men's senior team and is soon going to introduce its first-ever women’s football team. By collaborating with adidas, SUFC aims to recognize young talents and create an integrated community for football