Tablez, a leading Abu Dhabi-based retail and F&B group with a substantial presence in India, has opened its first toys retail store, ‘House of Toys’ in Bangalore. Catering to kids and pre-teens, this one-stop shop is spread across 5100 square feet and is India's first superstore of its kind.
The store offers a wide choice of merchandise alongside a comprehensive variety of toys and other essentials for children aged 0 to 14 years. The product categories include fashion, infant care, nursery, toys, wearable tech, sports accessories, stationery, music & instruments and more.
The store was inaugurated by Mr. Adeeb Ahamed, Managing Director, Tablez, virtually, and Mr. Vishal Malhotra, Brand Advocate and Indian Actor & Host, at a high-profile launch ceremony. The launch was followed by a meet and greet session and in-store activities for kids, such as juggling, face painting, and a bubble show that lasted till late evening.
Engaging, interactive and hands-on, ‘House of Toys’ will provide an unrivalled experience for both kids and pre-teens. The brand promises one of the best in-store experiences, including an exclusive, state-of-the-art 3D holographic experience center that takes virtual and augmented reality to a different level, alongside a “Build-a-Bear” workshop, where children can experience the fun of making their own soft toys.
Commenting on the launch of the toys superstore, Adeeb Ahamed, MD of Tablez, said, "As an active stakeholder in the Indian toy industry for the past six years, we are excited to continue this journey with the grand launch of India’s first toys superstore. The concept of ‘House Of Toys’ has been derived in a way to deliver a holistic and technology-driven playtime experience for kids and pre-teens, in a modern, contemporary setting. The Indian toy industry is witnessing a strong growth and we are confident the launch of ‘House of Toys’ will revolutionize the way parents shop for their children. Our product range has something for everyone and keeps in mind the need to stimulate the young mind in an immersive, educative and fun-filled manner.”
Commenting on the store launch Mr. Balakrishnan Vasudevan, COO of Tablez, said “We are excited to announce the opening of our first Kids' Superstore, 'House Of Toys,' in Bangalore. With a purpose to redefine the shopping experience in India and give our consumers world-class exposure, we are looking at an omnichannel expansion in the natal, baby care, kids and preteens category. Our primary objective is to make international high-street sensibility available in India through our strategic alliance with global brands.”
Tablez plans to take the omnichannel approach, integrating the new and upcoming House Of Toys stores with its recently launched e-commerce platform ‘tablez.com’.
Tablez, which has introduced leading global brands in F&B, toys, lifestyle, and apparel to India, is the master franchisee of brands like Desigual, Build-A-Bear, GO Sport, YOYOSO, Cold Stone Creamery, and Galito’s. In addition, the company has also successfully developed its home-grown brand Bloomsbury’s and aims to replicate its success across the toy industry as well. Tablez currently operates 78 brand stores in India and plans to expand the number to 250 over the next five years.