* The partnership program will give stock-based value creation to 100% employees
Honasa Consumer Pvt. Ltd. (HCPL), parent company of Mamaearth and The Derma Co. and the fastest growing House of Brands for personal care, announced stock-based value creation under the Stock Appreciation Rights Program for all employees.
HCPL has enabled the wealth creation program for all employees and has distributed stocks worth 20Cr., in addition to the ESOPs previously allocated. The stock-based value creation will be a top-up component over and beyond the employee CTC, setting the HCPL program apart from the industry programs.
Through this partnership program, Honasa facilitates every employee with ownership and inclusivity. This initiative aims to ensures all employees, irrespective of their role, seniority and time spent in the origination, has a stake in the organization and enables value creation for everyone as the organization grows.
Along with all current employees, the company will provide the stock appreciation rights to all the future employees joining the organization going forward.
Honasa Consumer Pvt. Ltd. has established itself as a beacon of pride, trust, and honesty and was recently certified by ‘Great Place to Work’. The prestigious award is based entirely on what the current employees say about their experience working with the organization. With a trust index of 88 percent, this was the second consecutive year of this certification.
Commenting on the program, Varun Alagh, Co-Founder and CEO, Honasa Consumer Pvt. Ltd. said,” Honasa Consumer Pvt. Ltd. has experienced meteoric growth over the last 5 years, and we wanted our team to grow along with the company. Unlike some programs which require employees to contribute a part of their CTC as investment towards stock options, we have made this as a top-up component, beyond the CTC. We want the employees to have equal chance to participate in any upcoming liquidation opportunity to build their personal wealth portfolio.”
ABOUT HONASA CONSUMER PVT LTD
Honasa Consumer Pvt Limited (HCPL), is a digital-first consumer brands company creating the FMCG conglomerate of the future. A company built on the values of Honesty, Natural ingredients and Safe care, HCPL caters to the needs of millennial consumers through innovative products, evolved propositions, direct to consumer marketing, and e-commerce fulfillment. Currently catering to over 500 cities in India with brands like Mamaearth & The Derma Co., HCPL is building an ecosystem that helps benefit the consumers and community at large. Backed by Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners, and Sharrp Ventures, HCPL is set to become a billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through a digital center of excellence.