* The company has been growing from strength to strength and has launched India’s first harmonized retail concept
* Melorra now has experience centres pan India apart from a digital presence covering every pin code
Melorra, India’s fastest growing lightweight D2C fine jewellery brand designing affordable and trendy jewellery for everyday wear has launched its 11th experience centre at Koramangala Forum Mall, Bengaluru. This is Melorra’s 3rd experience centre in Bengaluru. The company will be launching 350 more centres in the years ahead.
Melorra has been recording great traction despite the pandemic, which showcases how there is an increasing demand for daily wear gold across the country. Melorra is where its customers are and is bringing BIS hallmarked, trendy and lightweight gold to them by delivering to every pin code in India. From being a family heirloom tucked away in lockers, the brand has transformed how Indians approach gold jewellery with its trendy yet affordable pieces that can be worn every day.
Although Melorra is a digital-first D2C brand, it has launched India’s first harmonized retail concept where digital technology is embedded into the offline shopping experience too. Customers get a seamless choosing and buying experience including the touch, feel and trial of Melorra jewellery. It is the only lightweight and trendy gold jewellery brand offering BIS Hallmarked pieces to all 718 Indian districts ahead of the government’s mandate of 256.
Speaking about this, Saroja Yeramilli, Founder and CEO, Melorra, said, “Melorra has been growing extremely well even among the pandemic lows. We are now happy to inaugurate our third experience centre in Bengaluru and the 11th in India. Bengaluru is one of the most active retail markets for Melorra and we hope to witness good response in the city. Women today demand jewellery that is as dynamic as their personality and Melorra offers this and more.”
Adding further Sid Talwar, Partner, Lightbox Ventures, said, “We at Lightbox are extremely happy to announce the launch of Melorra’s 11th experience centre. Our belief in Saroja’s vision continues to grow stronger with every step that the brand takes towards its next phase of growth. The brand has completely transformed the perception around gold not just with its unique offerings but also the fact that with them, the customers can be assured of authenticity and purity as well. I wish them all the best in their endeavors.”
All of Melorra’s experience stores are designed for any of the many journeys a customer may choose to adopt: shop online pickup in-store; shop in-store ship to home and everything in between. Over 70% of their collection is priced under INR 30,000 and all the products are designed as per the latest fashion trends. To ensure consumer trust, every product at Melorra is put through 25 quality checks before it is shipped out. Melorra offers a 30-day money return policy and a lifetime exchange policy.
Since its inception in 2016, Melorra has delivered to over 27000 pin codes in the country and made its mark everywhere. The company has been growing at 200% year on year and currently stands at a revenue of INR 350 crore. It recently raised $24 million in funding from 9Unicorns, Symphony Asia, Value Quest, and other family offices. Melorra is aiming for $1 billion in revenue five years from now.