Friday, December 10, 2021

Mahindra First Choice Wheels Adds Two More Outlets In Bengaluru

* Outlets in high demand areas like Sarjapur Road and MSR Layout on Tumkur Road

Mahindra First Choice Wheels Ltd (MFCWL), India’s leading multi-brand pre-owned cars retailer, introduced two new stores in Bengaluru city. The two new outlets namely Zippy Automart and Renew 4 u Automobiles are located in MSR Layout, Tumkur road and Sarjapur road, respectively. With the addition of these stores, MFCWL now offers more physical touchpoints in the city to buy and sell used cars. With a total of 67 stores in the state, MFCWL further strengthens its position as a market leader in organized used car segment.

On the new store inauguration, Mr. Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels Ltd. said, “We are happy to expand our network in Bengaluru as well as in neighboring region. The new store launches are aligned with our mission to offer a hassle free ownership experience to customers via our phygital model between, our online used car booking portal and our physical outlets of Mahindra First Choice. We are certain that both the dealerships will add many customers to the Mahindra First Choice family and bring the brand closer to consumers.”

The new Mahindra First Choice stores will offer all the facilities and services that the MFCWL brand represents including certified used-car sales, warranty on Mahindra Certified used cars, easy finance, hassle-free RTO transfer and superlative customer experience.

Over the years, MFCWL has built an organized eco-system in the highly unorganized pre-owned cars sector, creating a circle of trust and transparency among franchisees, customers, dealers and institutional clients. All franchise owners have access to technology, training, software, branding and marketing. MFCWL has the largest collection of 5000+ certified vehicles sold through an omnichannel model to customers across the length and breadth of the country.

Mahindra First Choice is an industry leader in the used car segment with 1100+ retail stores in 350+ cities has sold over 2 million cars in the country.

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About Mahindra First Choice Wheels

Mahindra First Choice Wheels is a dominant player in the Indian used vehicle eco system providing products and services to cater to the needs of retail and wholesale customers utilizing its “on-the ground” and “in-the-cloud” capabilities. The company has raised funding from Silicon Valley based Hedge Fund, Valiant Capital and Cox Automotive, a $17 Billion US based enterprise.

About Mahindra

 The Mahindra Group enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company by volume It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development. Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries.

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