Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani as vice president – marketing effective from 1 January 2021 to lead Castrol’s marketing function for India.
Jaya, an alumnus of IIM Lucknow, has spent over a decade across various verticals in Castrol both in India and globally, after a stint with Unilever. Her broad-based experience and understanding of changing consumer needs has helped her lead some iconic campaigns for Castrol like the Castrol CRB Truck Aasana and Castrol Super Mechanic, drive successful media and content partnerships including Castrol Activ Scooter Girl in the City and Castrol POWER1 Roadies as well as steer strategic associations like the Castrol-3M collaboration.
Sandeep Sangwan, managing director, Castrol India, congratulated Jaya on her appointment, and said, “I am delighted to welcome Jaya as the vice president - marketing for the India business. Along with her strong knowledge of our business and proven ability to drive results, Jaya can be credited with some of our successful purpose-led marketing and influencer-advocacy campaigns in the recent past. I look forward to her contributions as we aim to strengthen our position as a leading lubricants brand in the Indian market and drive the Castrol brand to newer heights pivoting from products to integrated solutions.”
In her new role, Jaya will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth.
Jaya Jamrani said, “I am humbled by this opportunity to lead marketing for the iconic 100-year young brand that is Castrol. The future promises to be just as exciting as we continue on our transformation agenda with the evolution of lubricants usage and shifts in attitudes towards mobility and convenience.”
About Castrol India: Castrol, is one of the world’s leading lubricant brands and has a proud heritage of innovation and fuelling the dreams of pioneers. Castrol India Limited is one of India’s leading lubricants company and has established itself as a pioneer and innovator in the Indian lubricants industry. Its iconic brands such as Castrol CRB, Castrol GTX, and in more recent times power brands like Castrol Activ, Castrol MAGNATEC and Castrol VECTON, are used by millions of consumers and customers across the country. The company also has a presence in select segments like High Performance Lubricants and metalworking fluids in industries as varied as automotive manufacturing to mining to machinery and wind & energy.
Castrol India has a large manufacturing and distribution network in India with three manufacturing plants and a distribution network of 350 distributors who sell to consumers and customers through over 100,000 retail outlets. Castrol sub-distributors also reach additional outlets in rural markets whilst Castrol India also directly services over 3,000 key institutional accounts.
Besides providing world-class products and services, Castrol India is focused on safety, compliance and quality as its number one priority.