Wednesday, January 20, 2021

InterMiles Brings Next-Gen Shopping Experience Home With An All-New Marketplace ‘Digi Stores’

* Aims to become a one-stop online to offline commerce platform, by offering members a wide range of saving and rewards options across 200+ brands~

* Members can avail store-cards, deals, discounts and rewards which will help fund their future aspirations including flight tickets, hotel stays and exclusive dining experiences~

InterMiles, a leading loyalty and rewards programme, recently introduced their e-commerce marketplace – Digi Stores. The marketplace houses rewards, options to save with Miles, vouchers and raffles, along with massive deals and discounts across a broadened partner ecosystem. With the added choice and flexibility, Digi Stores allows for a shopping experience that is seamless, memorable and empowers InterMiles members to do more, earn more and save more.

For the first time in India, deals and discounts on Digi Stores can be availed of in real-time, while shopping at offline or online stores. Members can secure exclusive deals across 80+ partners, get access to vouchers across 100+ brands such as Amazon and Myntra instantly, earn and redeem Miles on brands or stores of their choice, win exciting products every week and enjoy smart savings via Digi Stores. All of this, plus additional, assured savings of 5% on every purchase as members also have the option of choosing Save with Miles as an option while purchasing a voucher.

Commenting on the newly launched platform, Mr. Vikas Chandak, SVP & Head – Strategic Businesses, Financial Products, Partnerships & Alliances, InterMiles said, “This digital marketplace is a leap forward for the program, as we introduce an integrated ‘Earn-Redeem & Save with Miles’ shopping experience, wherein members get to shop at a brand of their choice - online or offline - and pay in a currency of their choice – be it Miles or Cash, thus benefiting from every purchase.

We are also among the first to bridge the O2O (Online to Offline) retail proposition. With Digi Stores, our members can purchase vouchers on the InterMiles app and use them real-time in physical stores. Every purchase becomes beneficial as they either earn miles or use their miles to get great discounts.

We intend for Digi Stores to become the preferred shopping route for the next generation shoppers (within our member base), who actively seek out the best deals and discounts, and look to earn & benefit from every spend,” he added.

As part of the launch of Digi Stores, the programme has rolled out a wide array of digital offerings, including gift vouchers across 100+ partners, daily and weekly raffles to win electronics, merchandise and digital vouchers, and 80+ deals.

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