Tuesday, December 1, 2020

Toyota Kirloskar Motor Sees a Positive Momentum in Sales as Well as Customer Orders During Nov 2020

Toyota Kirloskar Motor today announced that the company sold a total of 8508 units in the month of November 2020, thereby clocking a growth of 2.4% when compared to its wholesales in November 2019. For reference, TKM had sold 8312 units in the domestic market in November 2019.

Commenting on the month’s performance, Mr. Naveen Soni, Sr. Vice President, Sales & Service- TKM said, “The company has been witnessing a gradual yet steady recovery owing to factors such as pent up & festive season demand as well as consolidation of the market at the lower end due to increasing preference for personal mobility amongst customers. An array of attractive offers and finance schemes have also helped us maintain our momentum, thereby helping us achieve a growth over wholesales when compared to the corresponding period last year. 

In terms of festive season demand & sales, TKM has fared well registering a 10-13% increase in customer orders & 12% increase in retail sales (sales from dealer to customer) when compared to the festive period in 2019. However, owing to the illegal strike called upon by the members of TKM union, TKM was forced to declare a lockout at the factory which has impacted our production & wholesale numbers (sales from TKM to dealer). Having said that, we have been able to fulfill the market demand with the stock available with us, both at the factory as well as at the dealer’s end, and we are trying our best to ensure that ‘Customer Orders’ are prioritized by channelizing the available resources.

Moreover, we also introduced the new Innova Crysta last month and the new model has received a tremendous response from our customers. Its predecessor, the 1st generation Innova Crysta has sold close to 300,000 units since its launch in 2016 in India. We are very thankful to our customers who have appreciated the Innova Crysta and cannot wait to welcome more new customers into the Toyota family with the all new 2nd generation Innova Crysta”, he concluded.

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