* Under this initiative, Dettol, BSI will reach out 5,00,000 most vulnerable community in four states named Bihar, Maharashtra, Telangana and Uttarakhand, with PPE kits for the Nutrition Rehabilitation Centers and District Hospitals, accessibility of food and hygiene to the migrants families of high risk pregnant women and malnourished children
Reckitt Benckiser, under its flagship program, Banega Swasth India has partnered with Plan India to support the frontline workers and medical practitioners amidst the raging spread of COVID-19. During this crisis, the vulnerability of frontline workers and medical practitioners has come to the fore. The worst-hit has been the communities that are remotely placed with less access to public health, humanitarian assistance, and government facilities. Through Plan India, Dettol BSI will facilitate distribution of Motorized hospital beds, and infection prevention kit comprising, Personal Protection Equipment’s (PPE), N95 mask, triple-layered mask, alcohol-based hand rubs and infra-red thermometers to the health institutions in the impacted communities of India.
Further, One Community Health Centre, two Nutrition Rehabilitation Centers, forty-two Anganwadis will be retrofitted with state of the art facility to equip the public health system to serve the community better.
Additionally, through this collaboration, will also distribute food and hygiene kits to the vulnerable migrant’s families of high risk pregnant women and malnourished children.
Commenting on the partnership initiative, Gaurav Jain, Senior Vice President, South Asia, Reckitt Benckiser Health, “We, at Dettol, committed to supporting the government and various NGOs in the fight against COVID-19 pandemic. At RB, our social impact strategy focuses on investing in areas where we can make the most impact as a business, and where we identify the greatest unmet needs. Through our programmes, we promise to help empower communities with products, education, and skills they can use to change their everyday lives – to spark progress not measured year-on-year, but over lifetimes. We are working on several fronts to provide relief and support measures across various parts of the country. With Plan India and their on-ground partners, we plan to support health institutions and families across states.”
Acknowledging this support Mohammed Asif, Executive Director, Plan India, said, “The fight against COVID-19 is only possible through a collaborative approach and joining of forces including the government, corporate and civil society. Thus, the on-boarding of Reckitt Benckiser is not only encouraging but also serves as a good example of corporate and civil society partnership, which is a critical need of the hour.”
“We are thankful to RB for the solidarity and partnership towards ensuring timely access to life-saving and preventive measures by the community.” He added.
The partnership between the two leading organisations aiming towards ensuring good health, proper hygiene and adequate nutrition for mother and child. Dettol BSI will be providing the technical support for infection prevention, as well as the best health and hygiene practices, while Plan India will be involved to reach to 5 lakh people on the ground with a focus distributing hygiene kits and personal protective equipment (PPE) for medical staff safeguarding them from infection while serving the community.
RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. RB has world-leading Power brands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon, Woolite. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.