Having raised $4.3 million in seed funding, TrueFan, a celebrity-fan startup announces its first round of exclusive partnerships with superstars Ranveer Singh, Kareena Kapoor, Hrithik Roshan and Tiger Shroff.
During the recent launch of the platform, Co-Founder & CEO, Nimish Goel said, “I am a huge fan of Virat Kohli and I gate crashed a wedding just to get a chance to meet him. While it was one the most memorable moments, I knew it was not possible for everyone to do the same. With TrueFan, we want to help millions of such fans connect with their idols in a meaningful way. We’re excited to be partnering with superstars like Ranveer Singh, Kareena Kapoor, Hrithik Roshan, Tiger Shroff and are in process of tying up with many more household names. “
The platform brings fans one step closer to winning a chance to engage with their beloved superstars at the price of a cup of coffee. TrueFan encourages users to play simple quizzes around the lives of celebrities and the winner scores a personalized message from those stars.
Ronnie Screwvala, shareholder at TrueFan said, “We have a larger demographic of people who idolize celebrities from all walks of life and 99.9% of time, this affection seems like a one-way street. True-Fan comes through as a well-timed offering to shake this scenario up. It acts as a powerful connector for loyal enthusiasts and fans who wish to reach out to their dream idols and vice versa, it also enables megastars to interact with their true fans.”
TrueFan is the only platform that caters exclusively to A-list celebrities with a business model that doesn’t exist in the market today. It aims to build the single largest influencer- fan based commerce platform and will be partnering with names from all walks of life like Bollywood, sports, music and more
Talking about their association with the platform the celebrities commented:
“TrueFan gives the fan-celebrity relationship a unique and engaging dimension through gamification. It is an immersive and highly engaging platform and I’m excited to partner with them.” said Ranveer Singh
“I’ve been very fortunate to have loyal fans throughout my career and now I have a chance to interact with them personally. It’s this thought that got me excited to partner with TrueFan.” said Kareena Kapoor
“My fans have been my constants by always supporting and cheering me on. I’d love to have a heart-to-heart with them and TrueFan helps me do just that. I am happy to exclusively partner with the platform and be closer to my fans.” commented Tiger Shroff
“It is a pleasure to launch TrueFan to the Indian audience. The association forges a personalized bond with my audience, while overcoming geographical boundaries. My congratulations to the minds behind the innovative virtual interface platform, True fan. I look forward to the launch with excitement." said Hrithik Roshan
To play the TrueFan quiz, download the app here:
TrueFan is a platform that aspires to connect fans to their favourite celebrities in the most personal and meaningful ways.
It caters to the everyday Indian audience who’ve grown up enacting dialogues from Bollywood movies, copied hairdos of their beloved ‘heroes’ & ‘heroines’ or turned into bathroom-singers with their favourite love songs. It allows these very ‘true fans’ to interact with their dream stars at a price that does not hit the pocket.
The platform is simple and easy to use. All the user has to do is answer a series of fun questions around the life of their favourite celebrities and the winner, or in this case, the ‘TrueFan’, stands a chance to win a personal interaction with his/her favourite star, while all the other fans get assured cash prizes. Thus, the platform operates on an easy win-win module that has something for everyone.
Founded by Nimish Goel, Nevaid Aggarwal, and Devender Bindal in January 2020, TrueFan has roped in some of the biggest Bollywood celebrities to create memorable celebrity-fan interactive experiences.