As India gradually adapts to a ‘new normal’, YES BANK has launched a new campaign, ‘#ZimmedariSeTayyari.’ Through this campaign, the Bank hopes to inspire and encourage communities to prepare for the new normal in a responsible manner, emphasizing the need for individual and collective responsibility.
Having embarked on an inspiring new journey, the Bank is committed to its responsibility towards all stakeholders, in the spirit of #ZimmedariSeTayyari – reflected in the way the Bank has been transforming, having achieved significant milestones as it continues its journey of transformation into a stronger institution.
Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, YES BANK said, “As the unlocking continues in phases and economy picks up pace, it is imperative that we collectively prepare for the new normal in a responsible manner. The #ZimmedariSeTayyari campaign is centered on partnering the Bank’s customers and stakeholders to be ready for tomorrow, responsibly by exploring new possibilities – to do good, to care, to inspire and remind each other that we’re in this together. The Bank has showcased innovative solutions and products to enable communities, individuals and businesses to adapt to the evolving changes and embrace tomorrow.”
Under the #ZimmedariSeTayyari campaign, the Bank has introduced #YESforLocal, #YESBizConnect and other relevant products and solutions to support customers and communities.
#YESforLocal: Through this initiative, the Bank is supporting homegrown businesses, gradually getting back on their feet in the ‘unlock phase’, thereby helping them in ensuring #ZimmedariSeTayyari. YES BANK has partnering over 100 domestic brands across the country, enabling customers to access exciting offers on credit and debit cards for these domestic brands across categories including Wellness, Groceries, Electronics, Apparels and more in various cities.
#YESBizConnect, an online Marketplace for MSMEs: The Bank intends to support MSME trade bodies and associations through #YESBizConnect in digitally engaging their members, sharing relevant content, hosting digital events through webinars as well as enabling their members to trade amongst themselves through e-marketplace, built into the solution. Championing the #ZimmedariSeTayyari initiative, the e-marketplace will act as an enabler for MSMEs, helping them digitize their business by creating a ‘digital shop’, listing their products and trading digitally on the platform itself.
The campaign is being amplified across platforms.