Commenting on the announcement, Ketan Kulkarni, CMO & Head - Business Development, Blue Dart said, “Blue Dart has always focused on going beyond customer satisfaction to ensure customer delight. Our customers are the most important part of our business, we value them and work tirelessly to ensure that we offer the best solution to meet their needs. As part of our continuous effort towards higher engagement and sustaining a strong relationship with our customers, we introduced the First Time Buyer program. Every new customer is presented with a memento, other offers through the year and a dedicated and quick response team to welcome them aboard, reassuring them that they have made the right decision to partner with us for their logistics requirements”.
Blue Dart continues to maintain a strong focus on MSMEs, a segment that is seen as the growth engine of India’s economy. MSMEs contribute to more than 45% to India’s manufacturing sector and more than 30% to the country’s GDP and have grown at more than 10% CAGR in the past 5 years.
Blue Dart with its core competence in being the best and setting the pace in the industry aims to be a Partner of Choice for MSMEs in the country. Blue Dart will extend the First Time Buyer program to MSME customers who sign up between January 2020 to March 2020, for international and domestic services.