Established on 30th May, 2017, by a Chole-Bhature-crazed fan, Amandeep Singh, and his wife Anu Gulmohar, the first restaurant was opened at Omaxe Gurgaon Mall, Sohna Road, Gurgaon. The recipes were drawn from his mother Naina’s (a popular home chef in Gurgaon) repository. The second outlet opened in June, 2019, at Bestech Center Point, A-Block, Sushant Lok -1, Gurgaon.
Beeji De Chole Bhature offers Classic Chole, Makhni Chole (creamy, less spicy than Classic), Mitthe Chatkare (sweet and chatpate), Chinese and Chilly Garlic (spiciyyy) flavours. Customers can pair it with Classic Bhaturas or with Paneer stuffing or Achaari stuffing. The result is a familiar taste yet different and new.
Beeji, the brand’s mascot, means Grandma in Punjabi culture, and like every loving grandmother she makes sure that her kids are eating good food. Beeji De Chole Bhature makes its bhature with 50% Atta and 50% Maida and uses Soya Bean Oil to fry the Bhature. The brand is popular for its less oily bhature since the very beginning.
The team at Beeji is constantly listening to feedback of its reviewers and customers, and they have all helped the brand improve. Today, Beeji De Chole Bhature has gained its own little group of supporters who have been regulars at Beeji’s for over two years.