Monday, September 9, 2019

Gojek Launches GoGames to Address Needs of Gamers in Indonesia

Gojek, Southeast Asia’s leading mobile on-demand services and payments platform, today announced the launch of GoGames, the latest service available on the Gojek app in Indonesia, designed specially for gamers.

GoGames includes three key features:

GoGames Top-up, which allows gamers to seamlessly top-up gaming credits and buy virtual items for their favourite games using their GoPay balance. Gamers will also be able to access promotional information, discounts, gaming vouchers, and special offers from GoPay including cashback for game top-ups;

GoGames Recipe, which contains tips and tricks for gamers to improve their gaming techniques and the latest information on national and international gaming tournaments; and

GoGames TV, which features curated content from some of the biggest names in Indonesia’s gaming scene, including Belletron, Bigetron, and RRQ, as well as well- known gaming YouTubers like Afif Yulistian, BTR Zuxxy & Luxxy, and Frontal Gaming, who will share their perspectives on different games and gaming strategies.

As part of Gojek’s continuous efforts to listen closely to customer needs, GoGames is aimed at supporting Indonesia's rapidly growing gaming industry. In 2018, the number of mobile gamers in Indonesia reached 60 million and is expected to hit 100 million by 2020.1 This makes Indonesia the largest market for gaming in Southeast Asia.

Kevin Aluwi, Gojek Co-founder, said, “At Gojek, it is in our DNA to constantly innovate and bring more benefits to our users. This includes the gaming and esports industry that is quickly growing in Indonesia. The introduction of GoGames is the next step in our efforts to further build our ecosystem as we aspire to meet the daily needs and wants of all our users.

“As a gamer myself, I understand that the market needs easier access to gaming information and a more hassle-free way to pay for gaming credits. GoGames has been developed by gamers, for gamers, and I am so excited that it will bring a more seamless gaming experience to Indonesia.”

GoGames follows Gojek’s initial foray into gaming through GoPay’s partnerships with Codashop, Unipin, and Tencent, aimed at facilitating easy top-ups of gaming credits. Most recently, GoPay became the first e-money payment option on the Google Play store in Indonesia, enabling millions of unbanked Android users in Indonesia to easily access popular games and entertainment, without a credit card. Since the introduction of gaming top-up services one year ago, GoPay has experienced a 40% growth in monthly transactions.

Timothius Martin, Head of GoGames, said, “We have seen firsthand the growing demand for digital services such as gaming, with our initial efforts to enable a more seamless payment experience for gamers in Indonesia.

1POKKT, Decision Lab, Mobile Marketing Association (MMA), The Power of Mobile Gaming in Indonesia, 2018.

“There are still many problems faced by gamers that have not been solved, such as the difficulty of getting information on how to improve gaming skills and the limited payment options when it comes to topping-up gaming credits. This is just the beginning in our efforts to fill these gaps, as GoGames aims to be a leading mobile content, features, and payments platform for gamers in Indonesia.”

The content available on GoGames does not only aim to improve the skills of gamers, but also helps them better manage their time and spending when playing games.

Liona Lee (also known as BTR Lea), a professional gamer for Belletron, said, "We appreciate the innovations developed by Gojek for gamers like us. Following GoPay’s support for us in world-class competitions, the introduction of GoGames further demonstrates Gojek's commitment to the esports industry. We hope that GoGames will boost the enthusiasm level of game lovers across Indonesia.”

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