Commenting on the anniversary special, TCL India Country Manager Mr. Mike Chen said, “We have had a successful run in India, growing from a mere 1.7% of market share to 5.3% in just 6 months. Like the industry leaders, TCL has been quick to offer the best products covering a diverse price range, covering both the low price segment and high-end offerings. Having earned a mindshare in the industry with our formidable range of Google-certified Smart TVs, we have now also ventured into other Smart Home Appliances like AC, Washing Machine, and Refrigerator. We owe this success to our loyal fan base who elevated our status from a low-priced Smart TV brand to a technology leader in India’s market for consumer durables.”
Commenting on the future plans of the organisation, he further added, “Riding at the back of inspiring success within 3 years, at TCL, we are aiming for a No. 2 slot for the TV brands in India by 2021. For ACs and Washing Machines, we are focused at claiming the fourth slot by the same time period. With our current factory located in Tirupati, we will not only manufacture TVs but also washing machines and refrigerators. In the long term, we also envision setting up an elaborate R&D centre in India. This has been made possible with the riveting love that we have received from our audience in the country. To the same end, we have come up with anniversary special discounts and offers for our users and are affirmative that they would gracefully accept it as a token of our gratitude.”
As part of the 3 year celebration offer, TCL has come up with very exciting offers on their wide range of 4K Android AI TV. This includes the P8 series coming with 3 variants, i.e. P8S, P8E, and P8. Bringing India’s first 4K AI Android Pie (9.0) TV, the P8 range is available at INR 25,990 (43 size P8), INR 29,990 (50 size P8), and INR 36,990 (55 size P8). In addition, the P8E Series is also available at exciting discounts- 43” P8E at INR 28,990, 50” P8E at INR 31,990, 55” P8E for INR 39,990, and 65” P8E at 59,990. The 43” P8B variant will be up for grabs at only INR 25,990.
TCL started its journey in India in August 2016, with an Amazon launch of TCL TV introducing curved/4K. Within only two months, TCL emerged as the Top 3 TV brand on Amazon. However, that wasn’t enough to tame its ambition and the company ventured into offline channel in 2017. Determined to claim a bigger share of the Indian market through innovation and affordability, TCL introduced the 1st Android UHD TV with Harman Kardon. By the end of 2017, TCL had successfully clocked in over 100% growth; the share of its UHD & Smart TVs was more than other players in the industry. The first half of 2018 witnessed TCL diversifying its offering with the launch of TCL smart Internet TV brand for India iFFALCON, exclusively on Flipkart. By the end of the same year, iFFALCON had not only emerged as one amongst the top 4 brands on Flipkart but also iFFALCON 75H2A grabbed the Best TV Award in 2019. And TCL had also clocked in over 375% growth year-on-year.
As of 2019, TCL has achieved the No. 5 Brand in India’s TV market, growing a well over 1400%. Staying at the helm of innovation, TCL has launched India’s first Android QLED and India’s 1st 2K Android under the iFFALCON banner. The company has also diversified its offering, bringing in a smart range of appliances powered by AI and IoT, including washing machine, refrigerator, air conditioner, and sound bars. Last year, TCL announced that it would be investing 2,000 Cr to set up a manufacturing unit in Tirupati, Andhra Pradesh that will also generate employment opportunities for over 8,000 Indians. TCL has also remained in news this year as the sponsor for Delhi Capitals, during IPL 2019 and also KPL 2019. Recently, the brand also launched India’s first 4K AI Android Pie (9) Smart TV.