In the event today, the brand revealed their philosophy of ‘Expect More’ and emphasized on India being their priority market by underlining the brand’s commitment to provide masses with access to advance technology at attractive price-points, allowing them to reach beyond their current limitations and uncover a world of possibilities.
Globally, TECNO portfolio consist of three key series: ‘SPARK’ is with AI bright camera (great camera features especially in low light environment) for youth, ‘CAMON’ the popular camera-centric series with outstanding selfie camera features and ‘PHANTOM’ being the brand’s flagship series. TECNO ‘Phantom 9’ is the right balance of ‘Style’ and ‘Performance’. It is designed for today’s tech savvy millennials, who do not want to compromise on style along with advanced features without putting a hole in their pockets. PHANTOM 9 has many ‘Firsts’ to its credit. It is the first smartphone to have an in-display Fingerprint sensor under 15K segment. It is also the first smartphone to come with Dual Front Flashlight along with a dot notch screen on a smartphone. First to come out with Aurora inspired styling.
Mr. Marco Ma, Chief Operating Officer TRANSSION India sharing his vision & perspective towards the Indian market, said, “India is a top priority market for us as a part of overall expansion plans for South Asia region. In H2, our key focus will be to expand the global portfolio in India. Out of which ‘Phantom’ has been our flagship product globally by virtue of its innovative features that validate our R&D prowess. We will introduce some of our other global series soon. Additionally, we will also be developing ‘India-first’ product portfolio basis local consumer insights.”
Talking about the Flipkart partnership he said, “We are expanding our presence in India and want to reach out to all our consumers across the length and breadth of the country. Our partnership with Flipkart will be instrumental in making TECNO range of smartphones available PAN India.”
To celebrate the launch of TECNO on Flipkart Mr. Aditya Soni, Senior Director - Mobiles at Flipkart said, "Flipkart is focused on bringing the best in class propositions from the strongest brands in the world to our customers. The mid premium segment in India demands superior features at aggressive price points and the launch of the new Phantom series, has the potential to be a great fit for consumers. The 3-year association which Flipkart and TECNO will enter into will result in a superior product and service offering for Indian consumers."
Speaking at the celebration event, Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “Manchester City prides itself on partnering with some of the world’s leading organizations, so we are thrilled to be announcing the renewal of our established partnership with TECNO Mobile. During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fan base, particularly in India. TECNO have consistently demonstrated their love of football, creating some unique experiences for fans and this is evidenced with more than 20,000 people signing up to the TECNO Race to Manchester City. This country specific initiative is a fantastic example of two partners working together in a creative way and we’re delighted to be continuing this successful partnership.”
Some key highlights of PHANTOM 9 include
• Introduces in-display fingerprint sensor
PHANTOM 9 becomes the first smartphone under 15k segment to offer in-display fingerprint sensor. It incorporates photosensitive fingerprint technology and uses lens under the screen for faster and safer screen unlocking.
• Go limitless with the AI triple rear camera
The PHANTOM 9 comes packed with a premium triple rear camera setup available today in smartphones. It is an integration of a 16MP primary camera with large f/1.8 aperture, 2MP depth-sensing lens perfectly suited for real portraits and the icing on the cake is an additional 8MP 120° Ultra-Wide Lens, which has a special feature of microspur supports focusing on objects within 2.5 cm. It also come equipped with Google Lens features, for smart identification of objects automatically popping up all the relevant information for your easiest reach.
• Shun limits, beat low lighting with AI selfie camera
If selfies tickle your fancy, this is surely your go-to gadget. The front camera of PHANTOM 9 is equipped with 32MP High resolution selfie camera which uses the second generation of camera technology 4-in-1 pixel which ensures high-definition resolution. The Hair Crack Dual Flashlight ensures brighter, more stunning selfies irrespective of any scene, especially low light ones.
• Enjoy an unmatched, full-fledged view
Streaming video is a delightful experience on PHANTOM 9, with its 6.4-inch screen and19.5:9 Dot Notch display. Enriched with a FHD+ AMOLED, 600 Nits brightness and 91.47% screen to body ratio, it gives more screen space that allows users to see more. In landscape mode, watching movies, TV shows, and games becomes much more engaging. In short, multi-task like a pro, even on-the-go!
Adorned with beautiful design
It will not be wrong to say that PHANTOM 9 is the most good-looking smartphone in the segment. The 3D back cover outlines the magnificent interplay of nano-holographic lines of light & rain jazzing up the auroras with a mystifying S-pattern. The device is definitely slender with 7.75 mm and ultra-lighter at just 164 gm weight. The optimized body arc curvature at 40 degrees, fluidic design at corners and smoother edges are pre-designed to feel easy and smooth in the hand.
• Keep clicking and never mind space with great storage options
So if storage has been placing a ban on your addiction to click, it’s about time you shun the inhibitions. Go out more than ever and click all that you like with PHANTOM 9. Powered by a 2.3GHz Octa-Core Helio P35 processor, based on 12nm technology coupled with 6GB RAM and 128GB of internal storage, the performance of this exclusive device is incredibly reliable. The 12nm technology help is making the smartphone faster and power efficient. Use up all that storage you think you need because the phone also comes with a further expandable memory by up to 256GB via a dedicated microSD card slot.
• Binge in on unplugged photography; Don’t worry battery back-up & charge
The PHANTOM 9 is packed with a 3500mAh battery so as to ensure your handset does not quite run out of charge while you indulge in some unplugged photographic experiences.
• Own it at a price that’s absolute value for your money
The TECNO PHANTOM 9 priced at INR 14999 will be available via Flipkart India starting July’17. All TECNO smartphones come with an exceptional promise of “111” under which a consumer is entitled to a 1-time screen replacement for six months, 100 days’ free replacement, and 1-month extended warranty.