Acknowledging a growing need for products that have lesser chemicals & avoidable ingredients, Dettol co-created with Moms has been introduced without paraben and dyes, with fragrances inspired from nature. Dettol directly went to mothers to understand the attributes they want in products and received their approval on the ingredients before launching the range.
With consumer needs at heart, this significant product innovation has been designed to ensure that today’s mother gets the best of both worlds – trusted protection with lesser chemicals. This led to, Dettol Co-Created with moms that has 0% Parabens, 0% dyes and 0% talc, with protection from 100 illness causing germs.
Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB South Asia Health said, “Dettol’s rich heritage in India makes it - a trusted partner for mothers and we constantly thrive to innovate our product offering to best suit their needs. We are very excited to launch the Dettol Co-Created with Moms range, a - unique initiative where Dettol has gone ahead of the curve and directly engaged with mothers to understand what they want in products for their family, so that moms never have to compromise. With ingredients approved by Moms, we have added a touch of mom’s love to the trusted protection of Dettol – and this range has been co-created with moms to give them exactly what they want. It is truly a range that has, “Touch of Mom, with a Touch of Dettol”.
Dettol Co-Created with moms soap and handwash - comes in two fragrances infused with natural essences: Tulsi and Jasmine. It is available in the following pack sizes –
125g Multi Packs: Launched with a consumer offer of Buy 4 Get 1 Free, MRP Rs. 260/-
175ml Refill Pouch with a Buy 3 Get Rs. 40 off Promo: MRP Rs. 146/-
200ml Liquid Handwash with a 175ml Pouch Combo: MRP Rs. 125
75g Multi Packs: Launched with a consumer offer of Buy 4 Get 1 Free, MRP Rs. 160/-
75g Single: With an introductory MRP of Rs. 30/-
It will be available across, grocery stores, departmental stores, pharmacists in India and leading e-commerce websites.