Tuesday, June 11, 2019

Aditya Birla Sun Life Mutual Fund Launches Dedicated Partner Priority Desk for Karnataka


Aditya Birla Sun Life Mutual Fund, the mutual fund arm of Aditya Birla Capital announces the launch of Partner Priority Desk (PPD), a one-of-its kind, dedicated service counter for its distribution partners in Karnataka. Partner Priority Desk is to become a one stop solution for the distribution channels’ servicing needs and ensure accurate resolution of service requests from distribution partners, speedily and with a sense of urgency.

Mutual Funds have become a preferred investment tool for investors. Industry growth fuelled by increased number of investors has led to higher volume of transactions. This in turn has led to greater volume of service requests. Distribution partners who play a key role in growth of the industry, require the support of robust service standards as they manage growing number of investors.

Commenting on the launch of the Partner Priority Desk, Mr. A. Balasubramanian, CEO, Aditya Birla Sun Life Mutual Fund said, “Partner Priority Desk Telangana is part of our continued effort to deliver best-in-class service experience to our distribution partners. Given the steady rise in retail interest for Mutual Funds from Karnataka, we see PPD contributing greatly in helping distribution partners in the region and enhancing the overall experience for our stakeholders.”

PPD has implemented dedicated region-specific toll-free numbers to ensure that service requests are resolved in a timely manner. The Desk has also deployed a real-time feedback mechanism to capture distributor feedback after every phone call. This feedback channelled back into the system helps the fund house drive continuous improvement and raise the bar on service delivery to distribution partners.

Partner Priority Desk Karnataka is equipped with trained specialists, dedicated only for distributors. Distribution partners have the comfort of speaking to a service expert from their region, in their regional language, who will take responsibility for the service request and see it through to resolution. All service requests are logged into a dedicated system that enables tracking until satisfactory closure.

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