Monday, June 10, 2019

Bangaluru Rates Dell, Amazon and Tanishq as Top 3 Trusted Brands

TRA’s Most Trusted Brands Report, India Study, 2019 (BTR 2019), in its ninth edition, has listed the country’s Most Trusted 1000 brands based on a primary study with consumer-influencers, based on TRA’s proprietary model of Brand Trust. Out of a total of 27 brands from the city listed in the report, Dell is Bengaluru’s as well as All-India Most Trusted Brand. The city’s 2nd most trusted is Amazon (All-India rank 4th) followed by Tanishq at 3rd.Titan, ranked 4th in the city (All-India rank 39th) is also a leader in the Category of Watches. The report has sevenbrands from the Super Category of Internet; 3 each from Apparels, Personal Accessories and Technology that make it to the list.

N. Chandramouli, CEO, TRA Research on emphasizing the unique differences in each of the cities said, “The internet-tech scenario and the entrepreneurial spirit in Bengaluru are booming. An evident shift can be seen from software-factory model to a startup mindset. To remain competitive in today’s economic landscape, brands have to keep innovating and nurture trust-relationships with its customers. Bangalore remains ahead in this and can be evidently seen in the national listing in TRA’s Brand Trust Report 2019.”

Several Bengaluru brands have risen significantly in ranks over last year. The consistent brands from Bengaluru include Foodpanda(up 516 ranks from last year), Swiggy (up by 440 ranks), Big Basket (up 290 ranks), Bharti Axa(up 245 ranks), Café Coffee Day(up 119 ranks), Canara Bank(up 119 ranks).

Seven brands from the city lost Brand Trust ranks with Wrangler leading the fall with 639 ranks down from last year, BPL down 526 ranks, Myntra eroding 289 ranks and Wipro slipping 219 ranks

TRA’s Brand Trust Report 2019 is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Brand Trust Matrix of TRA. This year’s study involved 15,000 hours of fieldwork, and generated 5 million datapoints and 9,000 unique brands, from which the top 1000 brands have been listed in this year’s report. The study covered 2,315 consumer-influencers across 16 cities in India. Indian Statistical Institute is TRA’s statistical partner for the research methodology.

In the All-India list Dell has been ranked as India’s Most Trusted Brands in TRA’s Brand Trust Report, 2019. It is followed in second position by Jeep, which also becomes the Most Trusted Automobile Brand of India this year. LIC and Amazon are ranked 3rd and 4th and Apple iPhone is India’s 5th Most Trusted Brand, rising 116 ranks from 2018 to also lead in Mobile Phone-Series. The mobile phone brand of Samsung is at 6th spot and the leader among Mobile Phones. LG’s Televisions makes to 7th rank and is also the leader in the Consumer Electronics Super-Category. The 8th Most Trusted Brand rank is held by Aviva Life Insurance, Maruti Suzuki is at 9th position and is followed by State bank of India at 10th slot. The largest number of brands are from the Tata Group and it has 23 brands in among the Most Trusted list. Godrej has 15 brands, Amul has 11 and Samsung is represented in 8 Categories. LG, Honda, Cadbury’s, Nestle, Parle and Dabur are represented by 7 brands each. A significant achievement for Dabur is that its brands are leaders in each of the Categories represented.

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