Iconic lifestyle brand Zippo is excited to announce
its partnership with William Penn Pvt Ltd (WPPL), the largest multi-brand
retail store chain of premium and luxury men’s accessories in India. As
exclusive distributor, WPPL will ensure Zippo’s widespread availability of
products at retailers throughout India, which will include new and iconic Zippo
Windproof Lighter designs.
“We are extremely excited to have the opportunity to
distribute Zippo lighters across India, as well as sell them in all our own
stores.” said Nikhil Ranjan, Co-Founder and Managing Director of WPPL, “The
addition of an iconic brand like Zippo to the existing quality brands we
distribute will enable us to work even closer and further strengthen our
relationship with Indian retailers. We are always looking for ways to improve
our performance and reach new customer bases, so I am confident that our
association with Zippo will prove to be fruitful and one of immense success”.
Zippo products are available in more than 160
countries, with India being a prominent focus for the brand. Customers in India
will be able to choose from an extensive range of lighters offering the very
latest designs and finishes.
WPPL plans to further develop the distribution base
for Zippo products in India working with a variety of different retailers to
ensure the brand has strong visibility in the key towns and cities across the country.
Zippo products will also be available in the 28 William Penn stores and 3
shop-in-shop operations in 10 cities.
“A multi-faceted nation like India is one
of the most-sought after markets for global consumer brands like Zippo,” said
David Warfel, Vice President Global Marketing. “WPPL have a proven track-record
of distributing quality brands to other retailers. We believe they can have
further success with Zippo products. The brand personality resonates with our
own and we’re enthusiastic about reaching new and existing customers by
offering them a fantastic range of products and designs.”
WPPL will be present at this year’s GIFTS INDIA
exhibition from August 19-22 at the Nehru Centre in Mumbai,
with a wide selection of Zippo products on display at their booth (1P & 2P
on the Ground Floor) allowing potential retailers to explore the range and
discuss the potential to stock Zippo products.
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