Chinese smartphone maker OPPO will
set up a local manufacturing unit in India with an investment of Rs 100 crore
for the facility in Noida. The unit, which will have a capacity of 10
million handsets, will become operational in August this year. ”Our Noida
facility will become operational in August. With a capacity of 10 million
units, the facility will be our own. We are investing Rs 100 crore in the
project,” says Sirius Liu, Sales Head for Bangalore, OPPO
told the media at the First Sale of Selfie
Expert OPPO F1s at the OPPO store in Jayanagar,
Bangalore.
Industry
sources indicate that its present partnership with Foxconn to assemble phone locally
will also continue. At present, Foxconn has production lines at its
Chennai factory dedicated for OPPO’s smartphone requirements in the
country. The company would manufacture its entire range here but the
company “is not looking at India as an export hub at the moment.”
The company’s decision to
locally manufacture smartphones comes at a time when handset makers are tapping
into the multi-billion dollar opportunity in India, one of the fastest growing
smartphone markets in the world. Handset makers like Samsung, Micromax, Xiaomi, Gionee, Lenovo and OnePlus have already set up assembly units
in the country.
Besides, OPPO kick-started the first sale of Selfie Expert OPPO F1s at
the OPPO store in Jayanagar, Bangalore recently. The sale was kick-started by Bollywood
diva Huma Qureshi. Taking selfies a step further, the much awaited upgraded Selfie
Expert OPPO F1s was recently launched in the Indian market. Pre-orders were
taken across India from August 4 to August 10.
Excited on being the first
OPPO F1s customer, Huma Qureshi said, “The selfie craze in India is
just getting popular day by day and I am too completely awestruck with this
Phenomenon-I love taking selfies! OPPO has the best Camera Phone technology in
the industry and I am very excited to use my upgraded Selfie Expert –OPPO F1s.
With its 16MP front camera the OPPO F1s helps capture great selfies even in low
light and is taking selfies to a whole new level.”
“Being a key market for
OPPO, Bangalore as well as major centres in the states are expanding its
footprint to meet the demands of growing customer base. “Said Liu, “Our First Sale initiative is to introduce customers with our
latest upgraded Selfie Expert – OPPO F1s which is stepping up the selfie
revolution with a 16 MP front camera, a sophisticated beautification feature
and whole day use long battery endurance. Currently, we have 6 showrooms and 12
service centres in Bangalore and we aim to provide fast and best services to
all our customers”
A feature packed product at a price of Rs 17,990,
The F1s uses a 16 MP front camera providing high dynamic range and minimizing
noise, so that pictures come out with a vivid depth and detail. The F1s is your
personalized selfie expert with the latest beautification feature -
Beautify 4.0. The front camera and the beautification feature together help
you click perfect selfies. With seven beautify levels, two skins tone
modes and upgraded photo-processing algorithms, Beautify 4.0 is optimized to
capture selfies with bright, clear skin, vivid eyes and striking features. The
F1s is not just about great selfies and photography but is backed with powerful
hardware to ensure a flawless experience.
It cruises on an Octa-core processor with 3GB RAM and
32GB ROM with an industry leading 0.22s fingerprint reader. The
triple-slot card tray gives space for two Nano 4G SIM cards and an SD card to
expand the storage space by up to 128 GB.
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