Spice Money And Religare Broking Take The LIC IPO To 10 Crore Rural Households

* As India eyes LIC IPO, Spice Money & Religare Broking join hands for a ‘first-of-its-kind' long term partnership to simplify Demat Account Opening facility for rural India, thereby enabling easy access to capital market-linked investment products with the help of 1 million Spice Money Adhikaris

Spice Money, India’s leading rural fintech that is revolutionising the way Bharat banks, today announced that it has partnered with Religare Broking Ltd. (RBL) to enable rural citizens to apply for the mega LIC IPO, a first-of-its-kind investment opportunity. Through this association, Religare Broking and Spice Money aim to provide rural citizens with equitable access to investment opportunities, thus, taking a step further in bridging the rural-urban divide and augmenting financial inclusion. Moreover, this association will allow over 95% of rural pin codes to get access to assisted phygital platforms to invest in capital market-linked opportunities such as equities, mutual funds, commodity, currency and NPS to build wealth for the future. The business partnership will pave the way ahead for a large scale financial inclusion and financial freedom for new-to-market investors in the rural segment.

Religare Broking is currently servicing over 10 Lakh Demat customers through its pan India network of 1100+ branches and business partners across 400+ cities in the country. Spice Money, on the other hand, is a leading rural fintech company with a wide network of over 10 lakh merchants (called Spice Money Adhikaris) serving over 10 crore households in 700+ districts across the hinterlands of India. Thus, investment services partnership between Religare Broking and Spice Money will facilitate rural India to get direct and assisted access to a Demat Account and invest in capital market-linked products.

While India has just recorded “the best IPO year” (2021) in two decades with new-age technology companies leading the way, the percentage of investors from rural parts of the country is extremely low due to the lack of access, awareness and assistance. Spice Money’s most inclusive and trusted community of high growth 1 million Adhikaris, who are looked upon as respected banking representatives, will act as a one-point contact for assisting rural citizens who want to invest in the LIC shares, but do not know where to begin. Spice Money Adhikaris will assist them to open a DEMAT Account and apply for the LIC IPO and invest in other products in the future.

Sanjeev Kumar, Co-Founder & CEO, Spice Money said, “We are thrilled to partner with Religare Broking to take the country’s biggest IPO to the hinterlands of India. At Spice Money, we are on a mission to drive financial inclusion for the country and this partnership will bring forth the opportunity for rural citizens to participate in the mega IPO and other capital market-linked products in the future, through our marketplace platform. Access to the IPO of a brand that commands nation-wide trust, like LIC, will help rural citizens warm up to the phenomenon of investment opportunities they are hitherto unaware of.”

“A majority of rural households have little to no financial literacy and most prefer to park their money in bank deposits and therefore, they have to settle for low-interest rates, while there remains a massive opportunity to grow their wealth by making smart investments in capital markets. Seizing these opportunities will not only help in financial growth of rural citizens, but also help the revitalisation of the rural economy. It will play a key role in the country’s goal of becoming a $5-trillion economy and create an Atmanirbhar Bharat. This partnership shares mutual synergy of making people financially independent. Furthering digital and technological innovation, Spice Money aims to be a one stop platform for all rural financial needs,” Sanjeev added.

On the announcement of partnership, Nitin Aggarwal, CEO, Religare Broking said, “We are delighted to join hands with Spice Money. With LIC IPO on its way, a huge opportunity awaits for new investors and its policyholders. Jointly Religare & Spice Money will play an instrumental role in building a rural India financial inclusion model, combining new age technology with human assistance and bring Ghar Ghar Demat Account.  With the help of Spice Adhikaris, each investor willing to invest in IPOs can seamlessly open a Demat account on Dynami App and make informed decisions for a range of investment products.”

Gurpreet Sidana, COO, Religare Broking said, “Continuing our promise to offer simplified investment journeys & innovative services, this time we are building a large scale phygital DIY facility with Spice Money for opening Sabse Sasta Demat Account. For new-to-market customers, including the masses, Religare Broking has recently announced new offering that provides Zero brokerage on delivery trades, Zero brokerage on non-profitable intraday trades and options trading at Rs.5 per lot. Our DIY account opening journey and trading platforms are backed by state of the art new age technology and simplified trading experience. Irrespective of the ticket size or location, an investor can seamlessly and affordably participate in capital market linked opportunities.”

About Spice Money:

Spice Money is India’s leading rural fintech revolutionising the way Bharat Banks, with over 1 million Adhikaris (nanopreneurs) offering cash deposit, Aadhar enabled payment system for cash withdrawal, mini ATM, insurance, loans, bill payments, cash collection centers for customer/ agents/ representatives of NBFC/Banks, airtime recharge, tours & travel, online shopping, Pan Card and mPoS services. Spice Money is a 100% subsidiary of DiGiSPICE Technologies. The vast Adhikari network covers 95% of India’s rural pin codes and serves over 20 million customers every month. Spice Money services are available through Spice Money App (Adhikari App) and web portal. The user-friendly interface and superior technology platform have earned the app a 4.4-star rating, best in industry, on Google Play Store. Spice Money through its cutting-edge technology and wide network of Spice Money Adhikaris is bridging the gaps in access to various financial services for the masses across the length and breadth of India. To know more, visit https://spicemoney.com

About Religare Broking Ltd:

Religare Broking Ltd. (RBL) is one of the leading securities firms in India serving over 1 million clients across both Online and Offline platforms. With an extensive footprint that extends all over the country; Religare Broking offers services in Equity, Currency, Commodity, Mutual Funds, Insurance, NPS and Depository services. Religare Dynami is one of the most advanced mobile trading applications in the market today, with a guest login facility for new investors.  The company has also been certified as the Great Place to Work Organization recently which in itself is evidence of the excellent work culture and employee inclusion policies of the organization. A member of the NSE/ BSE and a depository participant with NSDL and CDSL, Religare Broking also offers TIN facilitation & PAN facility at selected branches – a unique service to help an individual with PAN, TAN and TDS/ TCS return related requirements. Currently, Religare Broking is servicing over 1 million plus DEMAT Account Holders with a network of more than 1100+ branches and business partners across 400+ cities in the country. To know more, visit https://religareonline.com   

SAP Startup Studio Invites Applications From Enterprise Tech Start-Ups For New Cohort

* Startups selected in the 2022-2023 cohort to get opportunities to co-innovate with SAP and market access through SAP’s partner & customer ecosystem

SAP Startup Studio, the open innovation programme at SAP Labs India, announces the launch of its fifth annual cohort program for 2022-23. The 12-month programme focuses on nurturing the startup ecosystem and providing entrepreneurs opportunities to scale their businesses. This year, SAP Labs India is accepting applications from early growth stage SaaS startups in the enterprise-tech domain (under $1million in annual recurring revenue) until May 15th, 2022.

The start-ups will be shortlisted basis an internal evaluation by a jury comprising SAP’s leadership, sales, and product engineering team. Selected start-ups will get guidance from SAP experts on how they can scale their solutions through an approach of co-innovating with SAP technology, and dedicated market access through the SAP customer and partner ecosystem in India. Through the programme, startups will also gain exposure to the tier-1 and tier-2 VC ecosystem and think tanks in the country.

This year, SAP Startup Studio has the following offerings:

Enabling a focused co-innovation on SAP leveraging the key capabilities of SAP Business Technology Platform (BTP) along with deep integrations to SAP portfolio supported by SAP Product Engineering & Product Management teams.

GTM readiness and joint GTM engagement along with SAP India Market unit teams.

Listing of the co-innovated solutions on the SAP store for customers and partners of SAP to consume these applications on the go.

Dedicated access to SaaS Club initiative in collaboration with Zinnov to drive greater collaboration and thought leadership activities.

Active engagement with Tier 1 and Tier 2 VC firms to provide support for raising funding and thus helping these startups scale up.

Partnership opportunity with T-Hub to drive a focused co-innovation and thought leadership engagement for startups from the sustainability tech space.

Sindhu Gangadharan, SVP, SAP User Enablement & MD, SAP Labs India said, “The Indian startup ecosystem has seen substantial growth over the years, esp. during the pandemic, SaaS-enabled solutions gained more prominence for their benefits of a reduced time to market, increased revenue, and simplified distribution model. This year, through SAP Startup Studio, aspiring SaaS entrepreneurs will get opportunities to mature and expand their businesses in a nurturing environment. We will co-identify solutions that complement SAP offerings and jointly take them to market. The objective is to fasten their innovative thinking and encourage the entrepreneurial spirit and foster India’s technology startup scene.”

Justin Paul, Head – SAP Startup Studio, SAP Labs India said, “As we move forward, our aim is to build this program as the most sought after program in the enterprise space in India and the larger APJ region for SAP, with a key focus on collaborating with SaaS startups through focused engagements both from a co-innovation led GTM model and also creating vital collaboration with the key stakeholders in SaaS space in India.”

Over the past 5 years, the program has nurtured and supported 51 early-stage startups from the enterprise tech domain. As part of the engagement, 18 startups have successfully completed their co-innovation engagement with SAP, 15 successful joint customer go-lives/Paid PoCs and has facilitated over 135 Mn USD in external funding for its participating startups.

Link to submit applications: https://sapstartupstudio.com

About SAP

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.  

Bank of Baroda Launches bob World Gold For Indian Senior Citizens

* Minimalistic Design with an Easy to Use Interface 

* Emphasis on essential, frequently used services  

Bank of Baroda, one of India’s leading public sector banks, today announced the launch of bob World Gold – a new feature on its bob World mobile banking platform designed especially for seniors and the elderly.  

Studies show that senior citizens are interested and eager to bank digitally, provided their specific requirements and needs are addressed. bob World Gold is a unique digital banking platform that has been designed especially for this demographic and provides its senior customers with a simple, smooth and secure mobile banking experience.  

bob World Gold has easy navigation, large fonts, sufficient spacing and clear menus with added features like ready-to-assist voice based search service. Further, while bob World offers over 250 services, bob World Gold brings the essential, frequently used services and favourite transactions of senior citizens upfront such that they are conveniently available and easily accessible on the home screen. These include services such as deposit renewal, comparison of savings accounts, retirement & succession planning services, health services/ pharmacy search etc.  

Shri Sanjiv Chadha, Managing Director & CEO, Bank of Baroda said, “Our senior customers have unique needs and hence, deserve a differentiated approach. The idea behind bob World Gold was to look at every element from the lens of this demographic and understand their specific requirements from a digital banking platform. The end result is a simpler, smarter, more personalised and senior-friendly banking experience for our customers and will ensure that they are able to access a range of banking services digitally in a manner conducive to them.” 

Features of bob World Gold: 

Simple and Easy User Interface: A minimalistic design and simple infographics supported by easy- to-navigate screens and ready-to-assist voice-based search service, provided right on the dashboard.  

Customisation: bob World Gold is customised to understand the preferences of senior citizen customers with relevant and favourite menu options.  

Preferential research based service: bob World Gold is customised specifically for senior citizens (60 years and above) and provides a new revamped dashboard with larger icons and fonts, better contrasting colours with special attention given to help text, tooltips and navigation. 

To take care of the specific needs of this customer segment, more emphasis is given to the login dashboard and services such as statements/certificates, connect to branch and additional features like pharmacy, diagnostic offers and health packages which will be made available to this targeted group of customers. 

There are approximately 138 million senior citizens in India in 2021, which is projected to increase to 192 million by 2031. This is an important customer segment for consumption of digital services, especially in the post-pandemic era and one that requires a specialised approach.  

The bob World Gold feature is available on both Android and iOS.  

Financial Inclusion- Evolution And The Digital Push Across India

By Arun Vasan Executive Director at Capco, Alexandre Bueno Head of Innovation Lab at Capco and Aline Lemos Consultant at Capco 

1. Introduction: Emerging economies, such as Brazil and India, have been the growth drivers for the world economy. The fintech sector is emerging strongly in both countries, and the successful combination of technology and entrepreneurship has been fundamental to address the increasing demand for financial inclusion and the modernization of the respective economies. 

FINANCIAL INCLUSION OVERVIEW- 

Financial inclusion aims to make financial services accessible to all individuals in a responsible and sustainable way. Financial inclusion is considered a key driver of economic growth and poverty alleviation the world over. Several countries across the globe now look at financial inclusion as the means to more comprehensive growth. 

2.1. What is Financial Inclusion? The World Bank defines financial inclusion as “individuals and businesses having access to useful and affordable financial products and services that meet their needs – transactions, payments, savings, credit and insurance – delivered in a responsible and sustainable way.”  

This definition can be broken down into the following components:  

• Universal access to financial services – digital and physical  

• Easy to use and affordable – easy user interface, usage and set up costs  

• Providing a basic bouquet of financial services – accounts, payments, lending, insurance  

• Consumer protection, regulatory support 

2.2. Why is it important? Financial inclusion is a key engine for economic growth. It contributes to social welfare and business growth. It has significant effects in the overall development of underprivileged populations across the world. 

2.3. Status of Financial Inclusion in the World- While major strides have been made in financial inclusion globally, close to one-third of adults worldwide – 1.7 billion people – are still unbanked according to the latest Global Findex data. Millions of women and low-income communities around the world remain financially excluded.  

• About half of the world’s unbanked adults reside in Asia.  

• Account ownership is nearly universal in high-income economies; virtually all the unbanked adults live in the developing world.  

• By percent of population, Africa and Latin America are the most unbanked.  

• Amongst the total global unbanked adults, 46% are males while 54% are females, with some countries facing a large gender gap 

2.4. Key Challenges- Various factors inhibit the access of individuals and firms to financial services. While some unbanked people and firms exhibit no demand for accounts, most are excluded because of physical, economic, administrative, and psychological barriers, such as cost, distance, amount of documentation, and lack of trust. 

3. Role of Technology and Digital in improving financial inclusion 

With the ability to reach financially excluded and underserved populations at a lower cost-to-serve compared to physical branches, digital financial services play a pivotal role in meeting the goals of financial inclusion. Essential components of digital financial services are digital platforms for payments and transactions, devices connectivity, and technology support. 

3.1. Mobile Adoption. Mobile phone ownership is widespread among the unbanked. As per the Word Bank 2017 report, more than 50% of unbanked people in India and Mexico have a mobile phone; in China 82% of the unbanked population have a mobile phone 

3.2. Instant Payments. Instant payment is a method of immediate money transfer between bank accounts processed 24 hours and 365 days a year. Real-time payment services are transforming the global financial landscape. 

3.3. National Digital Identity Systems. The World Bank estimates that roughly 1 billion people lack an official foundational identification. These 1 billion people are unable to prove their identity (ID), and millions more have forms of identification that cannot be reliably verified or authenticated, resulting in exclusion from economic opportunities 

3.4. Digital Currency. Digital currencies can lower transaction costs and drive financial inclusion. Retail Central Bank Digital Currencies (CBDCs) can help remake the financial system into one that is more accessible to the unbanked and underbanked. Retail CBDCs are issued by a central bank directly to people without going through traditional bank accounts. In this system, individuals have CBDC accounts directly on the central bank core ledger. 

4. Policy and Regulatory support 

Policy and regulatory support are key enablers for financial inclusion in any country. As per the World Bank study, countries that have progressed forward toward financial inclusion have policies delivered at scale, infrastructure for digital financial services, welcomed new business models, have a national strategy for financial inclusion, and laws for consumer protection. 

4.1. Regulatory Initiatives. Tedious regulations can be a barrier to financial inclusion. Many governments have moved to ease rules for opening bank accounts. Brazil, Peru, Colombia, and Mexico reduced KYC documentation for small balance accounts. One of the key regulations in India to bank the unbanked occurred in 2014 when the Indian government enabled the opening of no minimum balance bank accounts under the Pradhan Mantri Jan Dhan Yojana (PMJDY). As of Jan. 27, 2021, as many as 417.5 million accounts have been opened under PMJDY 

4.2. Building Technology Infrastructure and Last Mile Connectivity. Infrastructure readiness and technical systems are key to growing digital financial services. Regulation should promote interoperability of platforms or even shared infrastructure to reduce operational costs and increase networks and financial access. Interoperability allows for a collaborative financial system, enabling users on multiple digital networks to transact across platforms. 

4.3. Financial Literacy. Financial literacy is the ability of a person to understand the basics of managing money and use of financial products to meet their own financial goals. Creating a financially literate population is key for the economic development of a country. Providing financial education and targeted financial information to a poor and unbanked population can help them increase savings and income in the future. 

5. Future of Financial Inclusion- There are different models of financial inclusion emerging in countries around the world. Each country context varies, including in terms of availability of data and diagnostics, institutional capacity to implement reforms, financial market structure, level of financial infrastructure, and political priorities. While financial inclusion has seen significant growth in all economies, many emerging economies still have some distance to cover to convert their unbanked population to banked. We have highlighted below some key areas which need attention and action from governments and financial institutions to meet their financial inclusion agenda. 

6. Spotlight on Indian Market:  

Key Financial Inclusion Initiatives – India. Extending financial services to the underbanked has been a goal of successive governments and private institutions in India. With a population of more than 1.3 billion, India has many people who are still out of the formal financial system.  

India has a great opportunity for adoption and growth of digital payment systems in a historically underbanked market with heavy reliance on cash payments. According to a recent study by ACI Worldwide on Digital Payments across 48 global markets, India retained the top spot with 25.5 billion real-time payments transactions, followed by China with 15.7 billion transactions.  

In 2013, the government launched a program DBT (Direct Benefit Transfer - Benefits of Automatic Transfer). Through it, millions of Indian citizens began to receive state benefits more quickly. 

Another step to deepen financial inclusion in the country has been the launching of India Post Payments Bank (IPPB) in September 2018. IPPB is leveraging the vast network of Department of Posts to further scale up financial inclusion initiatives in the country .

Kristal.AI Acquires A Global Investment Platform, Globalise To Enhance The Retail Offering For Its Partners

* Strategic acquisition of Globalise will enable partners to service retail investors to invest in global products via fractional investments.

* The acquisition of Globalise will add fractional stocks and ETF to its product offering

* Kristal.AI sees tremendous opportunity in global investing. Kristal.AI user base grows 7x to 30,000+ users in 2021 and AUM stands at US $ 400 mn

Kristal.AI, a digital-first global private wealth management platform, today acquired global investment platform, Globalise which delivers access to US stocks, ETFs, and ETF baskets for Indian investors. Together they complement each other with Kristal.AI being strong in institutional products like pre-IPO deals, hedge funds and VC funds for the affluent and HNI segment and Globalise offering stock and ETF investing with no minimum requirements for the affluent and retail segments.

Kristal.AI has US $400 million of assets under management and its user base has grown 7x in calendar year 2021 to over 30,000. Since its inception in 2016, Kristal.AI has been providing access to premium products and advisory services to institutional and accredited investors across 20+ countries. Strategic acquisition of Globalise will enable retail investors to invest in global products via fractional investments.

Indians invested more than US $4 billion in global markets in the last five years. This growth momentum is expected to continue as more players enter the market. Most banks and broker networks in India have a large base of retail clients who typically prefer DIY (Do-it-yourself). With Kristal.AI’s advisory model, this presented a limitation. Globalise, with its avenues for fractional ownership of stocks, ETFs, and stock baskets will now assist in democratising private wealth management. Kristal.AI can better cater to this large segment of DIY investors and further help in asset allocation and wealth planning.  

Speaking on the development, Kristal.AI’s Founder and CEO, Asheesh Chanda said, “Today Kristal.AI enjoys a leading position in global investment space and is a preferred choice for the affluent segment. The acquisition of Globalise is complementary as it will help us offer stock and ETF investing with no minimum requirement for the affluent and retail segments. The acquisition will help us penetrate the retail segment and deliver on our mission to bring access to best-in-class products and advisory within the reach of everyone. We see tremendous opportunity in global investing and growth via partnerships will continue to remain an important element of our growth strategy.”

“Globalise was created with a vision to make every Indian investor access global products. The merger helps us deliver access to premium global products. We couldn't have found a better home than Kristal.AI for our customers, partners, and team to continue living our vision” said, Viraj Nanda CEO & Co-founder of Globalise.

The customers and partners of Globalise will not experience any change in pricing or product. The entire operating team of Globalise has been retained and continues to operate from their respective locations. Over the next few months, Kristal.AI and Globalise teams will work closely to integrate product flows and customer accounts.

About Kristal.AI:

Kristal.AI is a digital-first private wealth advisory and fund management group, serving affluent clients globally to meet their varied investment needs. Their goal is to make investments accessible, efficient, and hassle-free by bringing together the best of Data Science, Artificial Intelligence, and Human Expertise. They unlock global investment opportunities for the mass affluent and HNI investors, through association leading wealth managers & banks. Kristal.AI’s RM App lets partners initiate and manage their clients' global investment journey and also use their advisory algorithms to identify the most suitable investments to meet their clients' evolving financial goals and investment appetite. The diverse team comprises 130+ people, backed by a strong and supportive management team with extensive work experience in JP Morgan, Citibank, Merrill Lynch, Standard Chartered, BNP Paribas, Yahoo, Cognizant, and IBM Security, in the areas of Fund Management, Trading, Sales & Advisory, & Technology.

PhonePe Onboards Dulquer Salmaan & Samantha Prabhu As Brand Ambassadors For South Markets

* Launches new brand campaign focused on 2-Wheeler insurance

PhonePe, India’s leading digital payments platform today announced that it has on-boarded the popular duo of Dulquer Salmaan and Samantha Prabhu as brand ambassadors for the southern markets. The company also launched an integrated multimedia campaign for 2-wheeler insurance. The pan-India campaign comprising 6 ad films aims to drive category creation and consideration for Bike insurance renewals on the PhonePe platform.

The campaign uses creatives specially crafted for Hindi speaking audiences starring Aamir Khan & Alia Bhatt,  while for the south markets of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana, the campaign features Dulquer and Samantha. In addition to being associate sponsors of the Tata IPL broadcast on TV, the campaign will run across TV, OTT, digital, print and social media platforms till July 2022.

Using humour to get the key message across, the campaign explores the relationship between bikers and traffic cops across India with the backdrop of popular songs acting as commentary on the interactions between them. The campaign aims to encourage bikers to avoid any hassle and fines while riding by simply buying bike insurance. The campaign also shows how buying insurance with PhonePe is easy, simple, affordable, and just takes a few taps on the smartphone.

Commenting on the  launch of this new campaign, Ramesh Srinivasan, Director of Brand Marketing, PhonePe said, “In the last 6 months we have marketed our insurance products by redefining insurance storytelling and taking a light-hearted approach to pitch functional products to consumers. Extending the pitch of ‘No tension insurance on PhonePe’, we have now launched a campaign focused on 2-wheeler insurance. While bike insurance is mandatory by law, many times bike owners tend to overlook this requirement. This campaign aims to change this current customer behaviour and encourage them to ride lawfully and without tension. We also continue to invest in our audience’s needs and instead of having one campaign for all markets, we have crafted separate campaigns - for north and south markets with a full 360 media mix. This is with a larger goal to drive consideration for Bike insurance renewals on the PhonePe platform.”

ATS Homekraft, Premium Aspirational Homes Developer, Clocks Sales Of Over 1000 Crore In FY 22

ATS Homekraft, headquartered in NCR, clocked total sales of Rs 1040 crore in the financial year 2021-22. The company performed exceptionally even when the covid pandemic and subsequent lockdowns had hit the entire housing industry hard.

ATS Homekraft, which provides aspirational homes to Indian buyers, launched two projects in the financial year 2021-22 wherein more than 80% of the launched inventory was sold within 2 days.

Their first launch during the financial year, Floral Pathways in Ghaziabad, sold 328 residential units during launch. Similarly, their second launch - Pious Orchards in Noida – attracted the home buyers instantly with 194 units getting sold out within hours.

The Company was incepted in 2018 by ATS Group to focus on mid-income and affordable housing needs in India and is currently executing 5 projects in the NCR region, with a total built up area of approximately 1 crore  square feet. HomeKraft holds an impeccable track record in terms of quality, construction timelines and customer satisfaction. The other 3 projects of the Company are running much ahead of their promised timelines and are 95% sold out. 

“Coming out of the pandemic with an altered working environment and a re-realisation that good quality homes have a significantly positive impact on families, we have seen an unrelenting appetite for home ownership and the same was supported by monetary policy last year. We are thankful to be the developer of choice for the NCR market”, said Mr Mohit Arora, CEO ATS Homekraft.

With a vision of providing good quality aspirational homes across the country, ATS Homekraft is expanding its footprint in NCR & MMR markets, through an asset light strategy. The Company has already signed joint development agreements for residential projects in the key micro-markets of Gurgaon, Sohna, NCT Delhi, Panipat and Mumbai, adding around 60 lakh square feet of development potential that will be launched in the coming year.

More details regarding their projects and other queries can be addressed through their official website www.homekraft.in.