Wednesday, June 18, 2025

Coca-Cola India’s Recycled India Flag Enters Limca Book Of Records


* Recognised for using post-consumer plastic waste to create India Flag during the ICC Men’s Cricket World Cup

* Part of Coca-Cola India’s Maidaan Saaf campaign, the initiative encourages responsible waste management and fosters long-term behavioural change at scale~

Coca-Cola India’s recycled PET (rPET) India Flag, unveiled during the ICC Men’s Cricket World Cup 2023, has earned a place in the prestigious Limca Book of Records 2025, under the category ‘Largest Flag – Recycled Material’. It highlights the brand’s ongoing efforts to drive sustainable change through the innovative use of recycled materials. Introduced as part of the Maidaan Saaf campaign, the flag was made from post-consumer PET bottles and was proudly displayed during the Opening Ceremony at every World Cup match played by India.

Held from 5th October to 19th November 2023 across 10 stadiums, the tournament witnessed over 1,000 volunteers—wearing safety jackets crafted from rPET bottles—actively engaging and educating spectators on proper waste segregation, ensuring stadiums were left clean and ensuring awareness was actioned on-ground.

Speaking on the recognition, Devyani Rana, Vice President – Public Affairs, Communications and Sustainability, Coca-Cola India & South West Asia, said, “This moment is not just about setting a record; it's about reimagining possibilities. At Coca-Cola India, we believe in the power of innovation and collaboration to drive meaningful change. We extend our heartfelt thanks to our partners ‘Go Rewise’ who played a crucial role in creating the Recycled PET Flags, and to ICC for their invaluable efforts. These flags are a testament to how recycling can transform waste into valuable resources, and their recognition by the Limca Book of Records is a proud moment that reaffirms our progress."

Anurag Dahiya, Chief Commercial Officer, International Cricket Council added, “Our partnership with Coca-Cola India captivated audiences and meaningfully celebrated the spirit of cricket during the ICC Men’s Cricket World Cup 2023. The recognition by the Limca Book of Records for the recycled PET India flag is a proud moment, showcasing how sustainability and sport can come together to create lasting impact.”

Yash Sharma, Founder, Go Rewise, said, “At Go Rewise, we are proud to have transformed post-consumer PET bottles into high-quality recycled yarn used in the making of the iconic India flag. The recognition by the Limca Book of Records affirms how innovation in recycling can not only reduce waste but also give rise to powerful symbols of unity and environmental responsibility.”

Launched in 2023, Maidaan Saaf is an awareness campaign that leverages our business strengths of innovative packaging solutions that benefit our operations, value chain, and local communities. It highlights various initiatives, focusing on enhancing recyclability, integrating recycled materials, and reducing waste.

The rPET India flag was crafted using approximately 11,000 post-consumer PET bottles, which were recycled by Go Rewise, Ganesha Ecoverse Limited into Global Recycled Standard (GRS)-certified yarn. The packaging materials were also repurposed – underscoring the campaign’s end to end sustainable design.

Through Maidaan Saaf and broader sustainability roadmap and interventions, Coca-Cola India continues to reinforce its commitment to its packaging goals of “Design” and “Partner to Collect”—delivering measurable environmental impact while laying the groundwork for long-term, community-driven behavioural change.

Established in 1990, the Limca Book of Records (LBR) is India’s first and longest-running book of records. The book celebrates extraordinary achievements by people across various fields from sports and arts to science and innovation.

Tanishq Diamonds Unveils Radiance In Rhythm: A New Collection Celebrating Design Intricacy, Bold Silhouettes, Masterful Craftmanship


* Where natural diamonds meet striking designs—this collection is a powerful expression of modern femininity and personal distinction

Tanishq, India’s largest jewellery retail brand from the House of Tata, presents its latest natural diamond collection Radiance in Rhythm. Crafted with expertise, soul, and storytelling, this collection draws inspiration from the modern muse: the woman who is distinct, discerning, and effortlessly ahead of the curve. Radiance in Rhythm is more than jewellery; it is an expression of her—shaped by artistry and told in sparkle.

Designed for the woman who leads with conviction and creative force, Radiance in Rhythm is an ode to bold self-expression. She doesn’t just walk in—she arrives, turning every moment into an entrance. With an innate sparkle, impeccable taste, and a flair for the extraordinary, she captivates effortlessly. Her individuality shapes this collection. Tanishq diamonds honour her spirit through intricate design and masterful craftsmanship—jewellery that speaks her language: powerful, personal, unforgettable.

Building on this spirit of self-expression, the Radiance in Rhythm collection distinguishes itself through exceptional diamonds and design excellence. Each piece is a masterclass in craftsmanship, from the superior quality of natural diamonds to the thoughtful design language and unique setting styles. The collection features a rich array of precious and semi-precious gemstones, including emeralds, citrine, aquamarine, tsavorite, malachite, tanzanite, and amethyst, arranged in design distinguished and innovative patterns. Prominent settings such as pavĂ©, prong, channel, snow-pave, bar, and plate prong settings enhance the brilliance of every stone. Beautiful modulations, including the use of fancy-cut diamonds in select designs, add a distinctive sparkle. Artisanal techniques like bunching, beading, and custom-cut stones elevate the collection further. In a bold step forward in design innovation, Tanishq introduces its first-ever signature gemstone engravings — The Tanishq Cut and The Origin Cut — as a part of the Radiance in Rhythm Collection. These iconic cuts mark a thoughtful evolution in Tanishq’s design journey and refined approach to gemstone artistry.

With every curve of gold and sparkle of natural diamond, Radiance in Rhythm celebrates the woman’s inherent sparkle by offering her the finest diamond designs she truly deserves. Going beyond statement necklaces, the Radiance in Rhythm collection presents a thoughtfully curated ensemble of contemporary pieces — from chandelier earrings and finger rings to pendant sets and bangles — providing versatility for every occasion and style. At the heart of the collection lie Tanishq’s natural diamonds, among the rarest in the world. Only 5% of natural diamonds meet the exceptional standards required for this selection. Each diamond is handpicked for its brilliance, purity, and perfection, meticulously chosen to ensure flawless symmetry and precise cuts. These diamonds deliver unmatched sparkle, making every piece a true celebration of excellence and craftsmanship.

Speaking on the launch, Revathi Kant, Chief Design Officer said, "With Radiance in Rhythm, we wanted to redefine the boundaries of diamond design—creating a deeply personal collection, unapologetically modern, and exquisitely crafted. Each piece is a reflection of a woman’s inherent sparkle, strength, and individuality. Rare natural diamonds are hand-selected, and every setting is designed with precision, merging bold form with expressive detail. From striking silhouettes to unexpected gemstone pairings, every element is intentional. This is not just jewellery—it is a celebration of self, shaped by craftsmanship and created to honour confidence in its most radiant form."

Malaysia Airlines Enhances Bonus Side Trip For International Travellers


* Double The Adventure And Discover More Of Malaysia Ahead Of Visit Malaysia Year 2026

Malaysia Airlines continues to redefine the travel experience with its innovative Bonus Side Trip (BST) programme, offering international travellers the opportunity to explore Malaysia’s hidden gems at no extra fare. Whether transiting through Kuala Lumpur or planning an extended stay, travellers can explore a second Malaysian destination effortlessly, experiencing more of the country’s cultural richness, natural landscapes, and authentic local hospitality.

Available to Malaysia Airlines’ international passengers who travel through Kuala Lumpur, BST offers a domestic return flight to one of seven selected Malaysian destinations at no extra fare. Travellers can choose to stop over in Langkawi, Penang, Johor Bahru, Kuantan, Alor Star, Kuala Terrengganu and Kota Bharu before continuing to the last leg of their journey. Unlike traditional stopover packages, BST is fully integrated into the ticket fare and booking journey, turning every international journey into a multi-destination Malaysian adventure.

Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group said, “As the national carrier, Malaysia Airlines invites global travellers to experience more and uncover the vibrant beauty of Malaysia through a side trip to one of seven handpicked domestic destinations. The Bonus Side Trip reflects our commitment to championing Malaysia as a preferred destination in Asia. It goes beyond connectivity, curating experiences that extend our Malaysian Hospitality into every corner of the country.”

The Bonus Side Trip programme is part of Malaysia Airlines’ broader strategy to support Visit Malaysia Year 2026 and stimulate sustainable tourism growth. The initiative is designed to encourage domestic exploration beyond Malaysia’s capital, allowing international travellers to explore secondary destinations that are rich in culture, heritage, and natural beauty. By strengthening the connection between international arrivals and local tourism economies, the programme drives inclusive growth and supports businesses and communities across the country. It also reinforces Malaysia Airlines’ role as the gateway to Asia and beyond, seamlessly bridging international access with local discovery.

Coinciding with the Malaysia Airlines Trade Elevation Summit held in Langkawi this week, the airline hosted a group of international key opinion leaders (KOLs) from Indonesia, China, Hong Kong, Thailand, Australia, India and Korea to experience Langkawi as a featured Bonus Side Trip destination. Their curated itinerary brought the island to life through immersive experiences that included the UNESCO-certified Kilim Geoforest Park, Langkawi SkyCab, sunset cruises, and authentic local crafts, showcasing the island’s blend of nature, culture, and lifestyle.

The specially curated journey offered a taste of what makes Langkawi a standout destination, where nature, culture, and hospitality come together to create a truly Malaysian holiday experience. Through this immersive visit, Malaysia Airlines demonstrated how the Bonus Side Trip transforms a single international journey into something far more memorable.

The Bonus Side Trip reflects the airline’s unwavering commitment to delivering its signature Malaysian Hospitality at every step of the touchpoint. As Visit Malaysia Year 2026 approaches, this unique offering by Malaysia Airlines invites international travellers to discover more of Malaysia’s charm, seamlessly and meaningfully.

Travellers are encouraged to book with Malaysia Airlines and unlock the added value of exploring a second destination, all in one unforgettable trip. For more details and to book exclusive travel deals, please visit www.malaysiaairlines.com.

About Malaysia Airlines

Malaysia Airlines is the national carrier of Malaysia, offering premium and full-service travel options to, from, and within the country. As the gateway to Asia and beyond, the airline carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse heritage. Malaysia Airlines embodies the nation's rich traditions, cultures, and cuisines, delivering an unparalleled experience through its signature Malaysian Hospitality across every customer touchpoint.

Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG) – a global aviation organisation comprising a range of aviation and lifestyle travel solution portfolios aimed at serving global air travel needs.

As a member of the oneworld® alliance, Malaysia Airlines offers enhanced connectivity to more than 900 destinations in 170 territories worldwide. For more information, visit www.malaysiaairlines.com or download the Malaysia Airlines app for the latest promotions at your fingertips.

Issued by Group Communications, Malaysia Aviation Group. 

PNB Disbursed Rs 17.02 Cr Under The Rakshak Plus Saving Account Scheme To Honour The Bravehearts Of India


*  As part of Q1 FY26, the Bank presented 26 cheques to grieving families 

Reaffirming its unwavering support to the brave soldiers protecting our nation, Punjab National Bank (PNB), the nation's leading public sector bank, extended a support of ?17.02 crore to the families of 26 deceased defence and paramilitary personnel under its flagship Rakshak Plus Scheme, as of 11 June in the first quarter of FY 2025–26.

Among the 26 recipients were the families of operations like Birli Gali, who made the supreme sacrifice while serving the nation. In solemn recognition of their valour and dedication, PNB officials, in coordination with local administration, handed over cheques to the bereaved families across 26 locations in various states, extending heartfelt support and honouring their heroic contributions.

Speaking on the occasion, Shri Binay Gupta, CGM, BARM, PNB, said “It is our solemn duty to stand by the families of our martyrs. Through the Rakshak Plus Scheme, PNB offers more than financial assistance—it serves as a symbol of our respect and enduring support for their immense sacrifices. We salute the courage of our Bravehearts and pledge to be a pillar of strength to their families.”

PNB’s Rakshak Plus Scheme provides financial coverage in the form of personal accidental insurance of ?1 crore in case of death as well as permanent total disability and air accidental coverage of ?1.5 crore in the event of death. The scheme includes partial disability coverage and comprehensive benefits tailored to the needs of those in uniform.

In line with the Bank's commitment to honouring national heroes, PNB continues to ensure timely financial support to the bereaved family.

Myntra Cares Launches 'Cupboard Of Care' And 'Project Restyle' In Partnership ith BBMP And Saahas Zero Waste


* The initiatives are set to extend the life cycle of clothes through reuse, recycle and upcycle ahead of World Environment Day

Myntra, one of India's leading fashion and lifestyle platforms, has launched two key initiatives, 'Myntra Cupboard of Care' and 'Project Restyle,' in collaboration with Bruhat Bengaluru Mahanagara Palike (BBMP) and Saahas Zero Waste, as a part of its CSR initiatives under  Myntra Cares. Designed to promote a circular economy in the fashion and textile industry, and extend the life cycle of clothes through reuse, recycle and upcycle; these programs have been launched in Bengaluru.

The Myntra Cupboard of Care is a set of thoughtfully designed all weatherproof donation-and-pick-up kiosks installed outside selected major tech parks in Bengaluru. Implemented in partnership with BBMP and Saahas Zero Waste, the initiative enables anyone to drop off their pre-loved clothes and anyone in need to pick them up. Unclaimed items will be sent to Saahas' textile recovery centre for upcycling into new products.

Complementing the public-facing kiosks is Project Restyle, which aims to engage gated residential communities across Bengaluru. Branded collection bins will be placed in 20 apartment complexes, encouraging residents to donate clothes. The collected garments will be segregated into different grades by Saahas Zero Waste and accordingly sent to the textile recovery centre for reuse, recycle, or upcycle. This process will also create jobs and livelihood for underserved communities.

Adding to this, Ramesh K N., IAS, Commissioner, Mahadevapura Zone, BBMP, said, "Myntra's CSR initiatives present a pragmatic model that addresses both environmental concerns and social equity. We commend Myntra's approach in making this a collaborative effort that utilizes public spaces for the public good while aligning with BBMP's sustainability priorities."

Speaking on the occasion, Govindraj MK, CHRO Myntra, said, "With initiatives like the Cupboard of Care and Project Restyle, we're taking small but meaningful steps toward promoting circular economy in the fashion and textile industry. By enabling reuse, recycling and upcycling of garments, and working closely with communities and partners like BBMP and Saahas Zero Waste, we aim to keep more clothes in use for longer while also supporting the creation of new livelihood opportunities."

The first Myntra Cupboard of Care kiosk is inaugurated outside Myntra's HQ in Kadubeesanahalli by Govindraj MK, CHRO Myntra, Shobha Raghavan, CEO, Saahas Zero Waste, Ramesh K N., IAS, Commissioner, Mahadevapura Zone, BBMP with four additional installations planned for July across key tech park locations in Bengaluru. In parallel, Myntra Project Restyle has also kicked off in apartments across Bengaluru. As a gesture of appreciation, select contributing residents will receive sustainable goodies from Myntra each month.

Commenting on the partnership, Shobha Raghavan, CEO Saahas Zero Waste, said, "Circularity in textiles requires more than just intent, it needs infrastructure, awareness, and inclusive value chains. Through our partnership with Myntra, we are driving measurable impact by generating livelihoods, promoting circular fashion and responsible consumption. By embedding transparency and traceability into these programs, we are working toward a replicable model that other cities can adopt."

About Myntra

Myntra is one of the leading platforms for fashion, beauty, and lifestyle in India. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience for millions of its customers. Myntra offers a wide range of over 10,000 brands such as MANGO, H&M, Levi’s, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, JACK & JONES, Forever 21, Marks & Spencer, MAC, Huda Beauty, and Estee Lauder, among others. With a wide reach, Myntra services over 95% of the pin codes covering the length and breadth of the country.

PNB Signs MoU With SCCL For Rs 1.25 Crore Personal Accidental Insurance Scheme


* Scheme offers up to Rs 2.50 Crore Air Accident Insurance cover along with comprehensive family protection 

Punjab National Bank (PNB), India’s leading public sector bank, has signed a Memorandum of Understanding (MoU) with The Singareni Colleries Company Limited (SCCL) to launch the comprehensive PNB Salary Saving Scheme featuring enhanced accidental insurance coverage of Rs 1.25 crore for SCCL employees.

The agreement was signed in Hyderabad in the presence of Shri Ashok Chandra, MD & CEO, PNB and other senior officials from both organisations, marking a significant milestone in providing comprehensive financial protection to coal mining workers and their families.

Comprehensive Coverage Features offered:

The PNB Salary Saving Scheme offers unprecedented coverage with:

Personal Accidental Insurance: Up to Rs 1.25 crore

Air Accidental Insurance: Up to Rs 2.50 crore

Term Life Insurance: Up to Rs 10 lakh

Hospital Cash Benefit: Up to Rs 60,000 per annum

Permanent Total Disability Cover: Up to Rs 1.25 crore

Family-Centric Benefits:

The scheme extends comprehensive support to employees' family through:

Family Banking Benefits: Zero balance accounts for spouse and up to 2 children and PAI of Rs 5 lakh each within the overall sum assured of account holder.

Higher Education Cover: Up to Rs 5 lakh for two dependent children (aged up to 25 years) for college and higher studies, available for up to three years.

 Marriage Cover for Daughters: Maximum Rs 10 lakh per daughter for marriage of up to two daughters (aged 18-25 years).

Emergency Support: Including ambulance charges (Rs 10,000), funeral expenses (Rs 10,000), emergency medical expenses (Rs 25,000), and air ambulance coverage (Rs 1 lakh).

Additional Banking Benefits:

SCCL employees will enjoy premium banking services including:

Free debit card for the primary account holder with additional Personal Accident Insurance (PAI) coverage of up to Rs 10 lakh.

Free Credit Card, Cheque Book and concession in locker rent

Concessions on interest rates, documentation and upfront charges in retail loans

Present at the event, Shri Ashok Chandra, MD & CEO, PNB, said, "This agreement with SCCL will serve as a model for other sectors. The customised scheme is now effective for SCCL employees, and we are committed to extend similar comprehensive coverage to other industries soon."

SCCL’s employees can also explore these exclusive offerings by visiting their nearest PNB branch or contacting the bank's dedicated helplines.

Amrita University And Coastal Women Entrepreneurs Launch Devaamritam Seaweed Superfoods At Incredible Chef Challenge 2025


Amrita Vishwa Vidyapeetham’s AMMACHI Labs, in collaboration with coastal women entrepreneurs from Tamil Nadu, launched the Devaamritam Seaweed Superfoods brand at the Incredible Chef Challenge (ICC) 2025 in Bengaluru. Held from June 12–13 and hosted by World of Hospitality in association with the South India Chef’s Association, the event featured over 300 chefs, hospitality professionals, and food industry leaders.

At a dedicated exhibition space, AMMACHI Labs showcased two flagship products: tangy, probiotic-rich seaweed pickles and savoury seaweed pakoras made from locally cultivated red seaweed. Visitors sampled the products and offered feedback on flavour, texture, and presentation, underscoring growing interest in seaweed as a sustainable and nutritious ingredient.

Representing AMMACHI Labs were Program Lead Mohan, Business Incubation and Productization Consultant Fang Nirbhaya Yuan, and Business Development Coordinator Jithu Gopan. They were joined by three entrepreneurs: Amalorpava Rakkini A. and Gnanasowndari Mosas from Olaikuda Village, and Dhanalakshmi Chandran from Sambai Village, who also demonstrated seaweed cultivation methods and traditional preparation techniques.

“Devaamritam bridges ancient marine wisdom with modern culinary trends,” said Mohan. “By empowering coastal women to cultivate and process seaweed, we’re supporting sustainable livelihoods and bringing an innovative product to conscious consumers.”

Following strong interest at ICC 2025, AMMACHI Labs is in early discussions with hotel chains, specialty retailers, and culinary experts to scale distribution and explore new recipe applications.

The initiative is part of Amrita’ s broader commitment to inclusive rural development and sustainable livelihood creation through skill development and community enterprise.

About Amrita University:

Amrita Vishwa Vidyapeetham is a distinguished multi-campus, multidisciplinary university, accredited with an A++ rating by NAAC. Amrita Vishwa Vidyapeetham is ranked 81st globally in the Times Higher Education (THE) Impact Rankings 2024, showcasing its dedication to meaningful education and research. The university spans nine campuses across five states. The university holds two UNESCO Chairs—one for Experiential Learning for Sustainable Innovation & Development and another for Gender Equality & Women’s Empowerment.

Headquartered in Coimbatore, Amrita operates across nine campuses in five states and is involved in over 500 global collaborations, including with Harvard University and the University of Oxford. Founded by Sri Mata Amritanandamayi Devi (Amma), Amrita continues to embody her vision of education and research driven by universal values.

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