Friday, May 9, 2025

Mother’s Day 2025 Gift Guide: From Elegant Saris To Chic Bags – Explore The Perfect Picks


Mother’s Day is more than just a date on the calendar, it’s a chance to show gratitude for the unwavering love, support, and strength that mothers bring into our lives every single day. While the tradition of giving gifts is a beautiful way to express this appreciation, choosing the perfect one can sometimes feel overwhelming. To make things easier, we’ve curated a thoughtful list of the best Mother’s Day gifts for this year from elegant saris and timeless perfumes to chic handbags and more.

Green Cotton Silk Blend Printed Sari

M.R.P. Rs 4,999

For the mom who treasures tradition with a touch of elegance, this earthy silk blend sari makes for a meaningful gift. Adorned with hand-printed Dabu motifs, it reflects the age-old artistry of mud-resist dyeing technique that brings together multiple block impressions and dyeing steps to create rich, layered patterns. With its soft sheen and breathable finish, this sari is perfect for everyday wear, combining comfort with personality.

Fabessentials Whispers Of Love EDP Set Of 3 Gift Set

M.R.P. Rs 1,495

Celebrate the timeless bond between you and your mother with the Fabessentials Whispers of Love Gift Set, a beautifully curated trio of fragrances that capture many shades of love. Each scent in this elegant collection tells its own story: the deep, mysterious allure of Opulent Oudh, the fresh, invigorating spirit of Ocean’s Echo, and the sweet, floral embrace of Enchanted Bloom. Perfect for Mother’s Day.

Orange Cotton Chikankari Long Kurta

M.R.P. Rs 3,299

For the mother who values timeless elegance and artisanal beauty, this cotton Chikankari kurta is a perfect pick. With intricate hand embroidery dancing across its straight silhouette, round neck placket, and three-quarter sleeves, it blends effortless wearability with traditional charm. Crafted in Lucknow, using age-old techniques like tepchi, jaali, and murri, It brings delicate floral and geometric patterns with exquisite detail to life.

Metal Dangler Earrings

M.R.P. Rs 1,499

Dramatic and stylish fashionable earrings make an unforgettable statement, perfect for Mother's Day gifting. Whether for a festive celebration or a casual outing, these earrings add a touch of elegance and flair to any look.

Black Silk Blend Clutch

M.R.P. Rs 2,299

This black silk blend clutch is an ideal choice for gifting. With its luxurious silk fabric and intricate embroidery, it adds a touch of sophistication to both traditional and modern outfits. Its timeless design and versatile appeal make it a stylish accessory that will effortlessly elevate your mother’s wardrobe.

Purpose-Driven Innovation: Building A Sustainable, Self-Reliant India With AI


* embedUR’s Blueprint for an Inclusive, Atmanirbhar Bharat

“India is steadily advancing towards a sustainable and self-reliant future, with technology driving innovation and amplifying its impact across sectors. As we dig deeper into AI and its applications, we must ensure the solutions we develop now are sustainable and inclusive, be it through smart energy grids that optimize distribution and predict demand to reduce carbon footprint; or through vision-based AI systems that help the, specially abled through object recognition and speech-to-text technology.

Achieving this holistic innovation should be a part of our core philosophy which is evident in our work in edge AI and embedded technologies. Advanced capabilities should be brought closer to where data is generated not only to optimize resource utilization but also to strongly align with India’s vision of Atmanirbhar Bharat. We, at embedUR, are committed to making AI accessible and inclusive, with thoughtful consideration for ESG commitment and support for diverse communities.

The path ahead calls for a shift in perspective—where sustainability and technology are not parallel pursuits but integrated priorities. When innovation is guided by purpose, we can build a future where progress and environmental responsibility move forward together, not at odds with each other.” -- Rajesh Subramaniam, CEO & Founder of embedUR

About embedUR systems

embedUR systems is a Silicon Valley-based leader in embedded systems, AI, and Edge Computing. With over two decades of experience accelerating product development for telecom, network, and silicon vendors, embedUR delivers cutting-edge embedded solutions powering millions of devices worldwide. Its ModelNova platform offers pre-trained AI models for seamless integration into intelligent edge systems, enabling rapid PoC development—even for teams without AI modeling expertise. Learn more at www.embedur.ai.

Mother’s Recipe Unveils “Summerwala Sharbat” – A Nostalgic Twist To Beat The Heat With Five Refreshing Flavours


Mother's Recipe, India’s homegrown ethnic food brand known for its delicious and traditional flavors, brings summer nostalgia to life with its delightful “Summerwala Sharbat” range, crafted to revive the cherished tradition of cooling refreshments during the hot months. True to its ethos of evoking emotion and tradition through food, the brand offers a refreshing experience that mirrors the joy of sharing homemade sharbat with family and guests.

In India, the art of making sharbat isn’t just a summer ritual, it’s a cherished legacy passed down through generations. With every glass poured, there’s a story, often of a grandmother’s lovingly guarded recipe or the joy of serving something special to guests on a hot afternoon. Sharbat is more than just a refreshing drink, it’s a heartfelt gesture, a symbol of warmth and a sweet thread that weaves together tradition, hospitality and togetherness. Inspired by these timeless traditions, Mother’s Recipe has introduced its Summerwala Sharbat range, a vibrant collection of five delightful flavours designed to revive those nostalgic moments and infuse every sip with the taste of home.

The Sharbat range features five delectable variants: Mango Panna, Rose Sharbat, Jeera Masala, Khus Syrup, and Lemon Ginger. Each flavour has been thoughtfully crafted using traditional ingredients known for their hydrating and health-boosting properties, helping beat the summer heat while aiding digestion and cooling the body naturally. Whether served chilled with a dash of mint and lemon, transformed into a mocktail, or used in faluda, the sharbat range is versatile and perfect for any summer gathering.

The Summerwala Sharbat comes in a 750ml PET bottle priced at Rs. 190. Designed for convenience, the sturdy, reusable bottles are easy to store and perfect for everyday use. This vibrant range is available across leading e-commerce platforms such as Big Basket, as well as major retail outlets, further strengthening the brand’s growing presence in the beverage segment.

Kansai Nerolac And Tribes Communications Bag Gold At Golden Award Of Montreux For “Dukan It Yourself” Initiative


Kansai Nerolac Paints Limited (KNPL), one of the leading paint companies in India, in collaboration with Tribes Communication, has won Gold at the prestigious Golden Award of Montreux 2025. The recognition, under the Ambient Media category, celebrates their impactful initiative ‘Dukan It Yourself’ launched at the Maha Kumbh Mela.

At one of the world’s largest congregations, where local vendors often struggle for visibility amid large retailers and visual chaos, Kansai Nerolac stepped in with a simple yet powerful solution. Foldable, larger-than-life shade cards transformed makeshift vendor spaces into vibrant, branded customisable retail shops complete with displays, signage, counters, shelves and more utilities. The initiative gave small vendors a clear identity, helping them stand out, attract more footfall and improve their livelihoods.

These innovative retail shops doubled as high-impact brand touchpoints. The results were significant: double digit month-on-month sales growth in Uttar Pradesh during activity period, increase in spontaneous brand recall and over 4.1 million digital views. The eco-conscious design also achieved an 89% reduction in emissions compared to conventional MDF-based setups - underscoring Kansai Nerolac’s commitment to sustainable innovation.

The initiative powerfully reinforced the brand’s purpose of designing solutions that protect, inspire, and elevate lives - transforming spaces, supporting communities, and reducing environmental impact all at once.

Ramakrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited said, "We are honoured to receive this international recognition at the Golden Award of Montreux for ‘Dukan It Yourself’. Maha Kumbh Mela is a symbol of India’s rich spiritual and cultural heritage. ‘Dukan It Yourself’ was an initiative to celebrate this legacy with colour, creativity and community collaborations. This award is a testament to our commitment in creating culturally inspired and impactful experiences that resonates with people and highlights the dedication of our entire team."

Gour Gupta, Chairman and Managing Director of Tribes Communication, added, "We are proud to partner with Kansai Nerolac to bring alive this magical concept on the world's biggest stage - the Mahakumbh. This recognition belongs to every street vendor who became part of this journey, and to the incredible team that brought it to life. With Kansai Nerolac, we didn’t just use colour—we transformed it into a symbol of visibility, dignity, and creativity. At the Mahakumbh, we gave a platform to voices often left unheard, showing that when ideas are deeply rooted in culture, they can resonate far beyond their origin. Winning Gold at Montreux is not just a celebration of creativity on the global stage—it’s a powerful reminder that local stories, when told with honesty and heart, can leave a lasting global impact.”

Held annually in Montreux, Switzerland, the Golden Award of Montreux is recognised as one of Europe’s most prestigious awards in the creative industry. Kansai Nerolac's achievement marks a significant moment for Indian creativity, earning it recognition on the global stage. This win adds to Kansai Nerolac’s growing portfolio of global accolades and further cements its position as an innovator in experiential brand communication.

Samsung Set To Unveil Galaxy S25 Edge Globally On May 13, 2025


Over the last decade, smartphones have undergone a remarkable transformation — becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so have our expectations for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone — but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, the Galaxy S25 Edge embodies the ultimate camera experience — and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, the Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognize what matters to create new memories.

At 5.30 am on May 13, we will introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

Health Gain Policy Is Designed Keeping Women In Mind: Rakesh Jain


As 11th May 2025 is Mother’s Day, quote by Mr. Rakesh Jain, CEO, Reliance General Insurance:

“At Reliance General Insurance, we believe in empowering mothers with protection that aligns with their evolving health needs, from reproductive care to critical illness coverage. Our Reliance Health Gain Policy is designed keeping women in mind. It ensures mothers whether they are planning a family, managing household responsibilities, or entering their golden years have access to high-quality care without financial strain. Our plans thus go beyond the basics to include pre and post-natal care, screenings for cervical and breast cancer, and wellness benefits that promote long-term health. At Reliance General Insurance, we are committed to building a healthier tomorrow for mothers because their care deserves our protection."

Advertising That Travels: Greenply Launches High-Impact Transit Media Campaign Across India’s Power Cities


Greenply Industries Ltd., India’s leading interior infrastructure brand is embarking on an innovative transit media campaign that integrates the brand into the bustling public transport systems of India’s power cities. The campaign includes renaming the Lower Oshiwara Metro Station in Mumbai to “Greenply Lower Oshiwara”, strategically placing the brand at a prominent urban touchpoint. In addition, Greenply has unveiled striking bus wraps across Bangalore, a full metro train wrap in Chennai, and prominent bus queue shelter branding in Mumbai & Kolkata, creating immersive brand experiences in some of the country's most dynamic cities. This marks a significant step in the brand’s commitment to creating long-lasting associations with consumers and ensuring its presence where people live, work, and move.

“At Greenply, we’ve always believed in meeting our audience where they are, both physically and emotionally. With this transit media strategy, we’re not just advertising; we’re becoming a part of people’s everyday journeys. Whether someone sees our brand on buses, bus shelters, a metro station, or on full trains, the goal is to seamlessly blend into the rhythm of urban life while reinforcing our core values of quality and innovation,” said Yatnesh Pandey, Vice President – Marketing, Greenply Industries Ltd.

According to industry studies, transit media captivates audiences in dwell-time environments where attention is more readily available. Additionally, leading urban mobility studies show that commuters preferring public transport range from 95% in Chennai, 55% in Mumbai and nearly 60% in Bengaluru. Hence, as a mode of transport for millions of daily commuters, metro stations serve as powerful hubs for brand exposure, where passengers often have time to engage with and absorb messaging. The Lower Oshiwara Metro Station renaming initiative is a strategic move that goes beyond traditional advertising, embedding Greenply directly into the city's transit lexicon. This creates a constant, familiar touchpoint for commuters, reinforcing the brand’s presence and deepening its association with Mumbai's urban pulse. By transforming a routine commute into a brand experience, Greenply ensures that the brand name is imprinted in the minds of millions of commuters daily. Similarly, with metro trains in Chennai and buses in Bangalore also carrying the brand, Greenply’s presence is now seamlessly woven into the daily commute across key cities.

This transit media strategy further strengthens Greenply’s legacy of pioneering innovative outdoor advertising. In the past, the brand introduced the ‘Zero Emission’ bus shelters in Delhi, crafted from its eco-friendly E-0 plywood, and featuring air-purifying plants and real-time AQI displays. These shelters not only showcased the product's environmental benefits but also provided functional value to the public. With this transit media latest initiative, Greenply continues to push the envelope in creating innovative and impactful OOH campaigns that deliver both functional and brand value, reinforcing its position as a market leader focused on forward-thinking solutions.

At the core of this expansive effort is Greenply’s brand promise— “Har Zarurat Ka Reply”—a statement that reflects the company’s commitment to being the reliable answer to every interior furniture need. This powerful message is integrated into every aspect of the campaign, making it a constant presence in the daily lives of commuters.

Greenply’s products typically fall under a long decision-making purchase process, where building materials are chosen with careful consideration over months, if not years. This makes it crucial for the brand to remain consistently visible at the right moments, ensuring it stays top-of-mind when potential customers finally decide to make their purchases. Though it’s strategic initiatives Greenply establishes a lasting impression, so when homeowners are ready to build or renovate, Greenply is the first name they recall.

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