Mother’s Recipe Unveils “Summerwala Sharbat” – A Nostalgic Twist To Beat The Heat With Five Refreshing Flavours

Mother's Recipe, India’s homegrown ethnic food brand known for its delicious and traditional flavors, brings summer nostalgia to life with its delightful “Summerwala Sharbat” range, crafted to revive the cherished tradition of cooling refreshments during the hot months. True to its ethos of evoking emotion and tradition through food, the brand offers a refreshing experience that mirrors the joy of sharing homemade sharbat with family and guests.

In India, the art of making sharbat isn’t just a summer ritual, it’s a cherished legacy passed down through generations. With every glass poured, there’s a story, often of a grandmother’s lovingly guarded recipe or the joy of serving something special to guests on a hot afternoon. Sharbat is more than just a refreshing drink, it’s a heartfelt gesture, a symbol of warmth and a sweet thread that weaves together tradition, hospitality and togetherness. Inspired by these timeless traditions, Mother’s Recipe has introduced its Summerwala Sharbat range, a vibrant collection of five delightful flavours designed to revive those nostalgic moments and infuse every sip with the taste of home.

The Sharbat range features five delectable variants: Mango Panna, Rose Sharbat, Jeera Masala, Khus Syrup, and Lemon Ginger. Each flavour has been thoughtfully crafted using traditional ingredients known for their hydrating and health-boosting properties, helping beat the summer heat while aiding digestion and cooling the body naturally. Whether served chilled with a dash of mint and lemon, transformed into a mocktail, or used in faluda, the sharbat range is versatile and perfect for any summer gathering.

The Summerwala Sharbat comes in a 750ml PET bottle priced at Rs. 190. Designed for convenience, the sturdy, reusable bottles are easy to store and perfect for everyday use. This vibrant range is available across leading e-commerce platforms such as Big Basket, as well as major retail outlets, further strengthening the brand’s growing presence in the beverage segment.

Kansai Nerolac And Tribes Communications Bag Gold At Golden Award Of Montreux For “Dukan It Yourself” Initiative

Kansai Nerolac Paints Limited (KNPL), one of the leading paint companies in India, in collaboration with Tribes Communication, has won Gold at the prestigious Golden Award of Montreux 2025. The recognition, under the Ambient Media category, celebrates their impactful initiative ‘Dukan It Yourself’ launched at the Maha Kumbh Mela.

At one of the world’s largest congregations, where local vendors often struggle for visibility amid large retailers and visual chaos, Kansai Nerolac stepped in with a simple yet powerful solution. Foldable, larger-than-life shade cards transformed makeshift vendor spaces into vibrant, branded customisable retail shops complete with displays, signage, counters, shelves and more utilities. The initiative gave small vendors a clear identity, helping them stand out, attract more footfall and improve their livelihoods.

These innovative retail shops doubled as high-impact brand touchpoints. The results were significant: double digit month-on-month sales growth in Uttar Pradesh during activity period, increase in spontaneous brand recall and over 4.1 million digital views. The eco-conscious design also achieved an 89% reduction in emissions compared to conventional MDF-based setups - underscoring Kansai Nerolac’s commitment to sustainable innovation.

The initiative powerfully reinforced the brand’s purpose of designing solutions that protect, inspire, and elevate lives - transforming spaces, supporting communities, and reducing environmental impact all at once.

Ramakrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited said, "We are honoured to receive this international recognition at the Golden Award of Montreux for ‘Dukan It Yourself’. Maha Kumbh Mela is a symbol of India’s rich spiritual and cultural heritage. ‘Dukan It Yourself’ was an initiative to celebrate this legacy with colour, creativity and community collaborations. This award is a testament to our commitment in creating culturally inspired and impactful experiences that resonates with people and highlights the dedication of our entire team."

Gour Gupta, Chairman and Managing Director of Tribes Communication, added, "We are proud to partner with Kansai Nerolac to bring alive this magical concept on the world's biggest stage - the Mahakumbh. This recognition belongs to every street vendor who became part of this journey, and to the incredible team that brought it to life. With Kansai Nerolac, we didn’t just use colour—we transformed it into a symbol of visibility, dignity, and creativity. At the Mahakumbh, we gave a platform to voices often left unheard, showing that when ideas are deeply rooted in culture, they can resonate far beyond their origin. Winning Gold at Montreux is not just a celebration of creativity on the global stage—it’s a powerful reminder that local stories, when told with honesty and heart, can leave a lasting global impact.”

Held annually in Montreux, Switzerland, the Golden Award of Montreux is recognised as one of Europe’s most prestigious awards in the creative industry. Kansai Nerolac's achievement marks a significant moment for Indian creativity, earning it recognition on the global stage. This win adds to Kansai Nerolac’s growing portfolio of global accolades and further cements its position as an innovator in experiential brand communication.

Samsung Set To Unveil Galaxy S25 Edge Globally On May 13, 2025

Over the last decade, smartphones have undergone a remarkable transformation — becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so have our expectations for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone — but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, the Galaxy S25 Edge embodies the ultimate camera experience — and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, the Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognize what matters to create new memories.

At 5.30 am on May 13, we will introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

Health Gain Policy Is Designed Keeping Women In Mind: Rakesh Jain

As 11th May 2025 is Mother’s Day, quote by Mr. Rakesh Jain, CEO, Reliance General Insurance:

“At Reliance General Insurance, we believe in empowering mothers with protection that aligns with their evolving health needs, from reproductive care to critical illness coverage. Our Reliance Health Gain Policy is designed keeping women in mind. It ensures mothers whether they are planning a family, managing household responsibilities, or entering their golden years have access to high-quality care without financial strain. Our plans thus go beyond the basics to include pre and post-natal care, screenings for cervical and breast cancer, and wellness benefits that promote long-term health. At Reliance General Insurance, we are committed to building a healthier tomorrow for mothers because their care deserves our protection."

Advertising That Travels: Greenply Launches High-Impact Transit Media Campaign Across India’s Power Cities

Greenply Industries Ltd., India’s leading interior infrastructure brand is embarking on an innovative transit media campaign that integrates the brand into the bustling public transport systems of India’s power cities. The campaign includes renaming the Lower Oshiwara Metro Station in Mumbai to “Greenply Lower Oshiwara”, strategically placing the brand at a prominent urban touchpoint. In addition, Greenply has unveiled striking bus wraps across Bangalore, a full metro train wrap in Chennai, and prominent bus queue shelter branding in Mumbai & Kolkata, creating immersive brand experiences in some of the country's most dynamic cities. This marks a significant step in the brand’s commitment to creating long-lasting associations with consumers and ensuring its presence where people live, work, and move.

“At Greenply, we’ve always believed in meeting our audience where they are, both physically and emotionally. With this transit media strategy, we’re not just advertising; we’re becoming a part of people’s everyday journeys. Whether someone sees our brand on buses, bus shelters, a metro station, or on full trains, the goal is to seamlessly blend into the rhythm of urban life while reinforcing our core values of quality and innovation,” said Yatnesh Pandey, Vice President – Marketing, Greenply Industries Ltd.

According to industry studies, transit media captivates audiences in dwell-time environments where attention is more readily available. Additionally, leading urban mobility studies show that commuters preferring public transport range from 95% in Chennai, 55% in Mumbai and nearly 60% in Bengaluru. Hence, as a mode of transport for millions of daily commuters, metro stations serve as powerful hubs for brand exposure, where passengers often have time to engage with and absorb messaging. The Lower Oshiwara Metro Station renaming initiative is a strategic move that goes beyond traditional advertising, embedding Greenply directly into the city's transit lexicon. This creates a constant, familiar touchpoint for commuters, reinforcing the brand’s presence and deepening its association with Mumbai's urban pulse. By transforming a routine commute into a brand experience, Greenply ensures that the brand name is imprinted in the minds of millions of commuters daily. Similarly, with metro trains in Chennai and buses in Bangalore also carrying the brand, Greenply’s presence is now seamlessly woven into the daily commute across key cities.

This transit media strategy further strengthens Greenply’s legacy of pioneering innovative outdoor advertising. In the past, the brand introduced the ‘Zero Emission’ bus shelters in Delhi, crafted from its eco-friendly E-0 plywood, and featuring air-purifying plants and real-time AQI displays. These shelters not only showcased the product's environmental benefits but also provided functional value to the public. With this transit media latest initiative, Greenply continues to push the envelope in creating innovative and impactful OOH campaigns that deliver both functional and brand value, reinforcing its position as a market leader focused on forward-thinking solutions.

At the core of this expansive effort is Greenply’s brand promise— “Har Zarurat Ka Reply”—a statement that reflects the company’s commitment to being the reliable answer to every interior furniture need. This powerful message is integrated into every aspect of the campaign, making it a constant presence in the daily lives of commuters.

Greenply’s products typically fall under a long decision-making purchase process, where building materials are chosen with careful consideration over months, if not years. This makes it crucial for the brand to remain consistently visible at the right moments, ensuring it stays top-of-mind when potential customers finally decide to make their purchases. Though it’s strategic initiatives Greenply establishes a lasting impression, so when homeowners are ready to build or renovate, Greenply is the first name they recall.

Lux Cozi Steps Boldly Into Women’s Wear With “Pynk” - A New Chapter In Comfort And Confidence From Lux Industries

Lux Industries Limited, (BSE: 539542 | NSE: LUXIND) a trusted name in Indian hosiery for over five decades, proudly announced its foray into women’s wear with the launch of "Pynk"—a brand that reflects the dynamic rhythm of today’s woman. Drawing from its legacy of quality craftsmanship, Lux Cozi now brings that same promise to the evolving world of women’s apparel. Inspired by the idea of fluid femininity, Pynk is not just a brand - it is a mindset. At its heart lies a powerful belief: that every woman deserves to move freely through life, seamlessly blending ambition, love, and self-expression. With products that are thoughtfully designed and meticulously crafted, Pynk celebrates the art of balance—between work and play, strength and softness, ambition and emotion. To this effect, the brand has launched a new TVC and taken on board Actor Shraddha Kapoor as the brand ambassador and launched a 360-degree campaign titled Work. Pynk. Play. which has been created by Rediffusion Brand Solutions Pvt. Ltd. and directed by Abhishek Varman.

Mr. Ashok Kumar Todi, Chairman, Lux Industries, stated, “At Lux Industries, we have always believed in anticipating market shifts and evolving with consumer aspirations. The launch of Pynk marks a significant milestone in our growth journey - bringing our trusted legacy into the fast-growing women’s wear category. With Pynk, we aim to establish a powerful new vertical within the Lux Cozi portfolio. It reflects our strategic intent to build meaningful brands for a new India.”

Speaking on the association & the launch of the new range from Pynk, Mr. Saket Todi, Executive Director, Lux Industries said “With Pynk, we are building more than just another product line, it is an ultimate mix of core and fashion, which makes our product range a benchmark in the industry. Backed by our five-decade legacy in hosiery and deep market insights, we see Pynk as a strategic growth engine that will help us unlock new consumer segments and drive ?800 crore in revenue over the next five years. We have 20 varieties of products under Pynk currently and within 5 months we have a target of 100 varieties. We are creating a movement rooted in comfort, confidence, and contemporary design for the modern Indian woman. The design language, the advertisements are an industry first. Pynk will echo the emotions of every girl and their bond with their mothers in different stages of life. With every stitch, every silhouette, we have tried to echo her journey. Pynk is about celebrating her choices, her confidence, and most importantly, her comfort. It is a bold yet natural extension of our journey, and a reflection of Lux Cozi’s ability to evolve with the aspirations of India.”

Brand ambassador, Shraddha Kapoor on her association with Lux Cozi Pynk, “I am thrilled to be a part of the Lux Cozi Pynk journey. Whether I am heading to a shoot or just spending time with myself or my friends, I want to feel good about what I wear—and that is what Pynk is all about. It is comfort that moves with you, style that speaks for you. I love how it blends everyday ease with a sharp, modern vibe. It is more than fashion—it is a statement.”

With a marketing investment attuned to INR 27 crores, Pynk will hit around 1600 movie screens across the country. Followed by television commercials, digital, innovative hoardings, airports life size Shraddha Kapoor glow screens. Besides engaging around 600 social media influencers to promote the brand. The price range for Pynk will be competitive between INR 500 – INR 999.

Thought behind the campaign:

A future-forward brand that moves ahead of the curve, just like the women it celebrates. Today’s woman juggles ambition, emotion, and responsibility with effortless grace. She takes one step towards her dreams and another towards her loved ones — always moving, always balancing. Through the lens of Shraddha Kapoor, the brand ambassador, our narrative reflects the everyday strength and elegance of Indian women. Pynk is Lux Cozi’s tribute to their journey, their resilience, and their pride, wanting every woman to look at Pynk and say, “That’s me.”

The Storyline of the Ad:

The film tells the story of a young woman torn between two paths — her passion for dance and her mother’s dream of a successful corporate career. Instead of choosing one, she decides to pursue both. By day, she excels at work; by night, she embraces her love for dance. It is a celebration of modern women who does not compromise — they create their own path, balancing ambition and emotion with grace. It is a tribute to every woman who takes one step toward her dreams and another toward the ones she loves. That’s the spirit of Pynk.

Design brief around the logo and products:

Objective:

To create a visual identity that captures the essence of PYNK. The logo and product design reflects her energy, grace, and emotional strength.

Brand Essence:

PYNK embodies the vibrant, unstoppable spirit of today’s young women — fearless, passionate, and purpose-driven. She is as ambitious as she is grounded, leading with both heart and strength.

Logo Direction:

The logo features a fluid, free-flowing form to represent movement, freedom, and adaptability — core attributes of the PYNK woman

The design is modern, expressive, and confident, avoiding clichés or over-feminization

This Pynk logo is a tribute to feminine energy. Soft pink tones evoke grace and femininity, while the rounded, flowing font reflects the elegance and ease of the product itself. A heart shape, unique element inspired by the anatomy of legs, symbolizes product reflection. The stitch-inspired line in the letter ‘P’ subtly nods to craftsmanship and attention to detail.

Product Design Considerations:

Products reflect comfort in motion, without compromising on style

The visual language across leggings and packaging aligns with the brand’s empowering and contemporary tone.

Use of bold yet elegant design cues — nothing overly ornamental, but every element intentional and meaningful

Pramod Sharma, National Creative Director, Rediffusion Brand Solutions Pvt Ltd, stated, “Pynk” is a future looking women wear brand. It is a step forward than other leggings brands.  It is an ode to the woman of today, who handle their career, their dreams, and their family’s aspirations together. That too, proudly. Their one step moves towards their aspirations and the second takes care of their loved ones too. The film through Shradha Kapoor is a story of women of India. It is our tribute to their journey, their strength, and their grace. We want every woman to see herself in Pynk.” 

Link to the film: https://youtu.be/csRwan6yiCo?si=RFYFseMh2QZehPvj 

Punjab National Bank (PNB) Announces Annual Financial Results For The Quarter & Year Ended 31st March 2025

Bank registered a Net Profit of Rs 16,630 Crore during FY’2025 with Y-o-Y growth of 101.7%. The Net Profit for Q4’FY25 is Rs 4,567 Crore as against Rs 3,010 Crore in Q4FY’24 with Y-o-Y growth of 51.7%.

Return on Assets (RoA) improved by 25 bps to 1.02% in Q4 FY’25 from 0.77% in Q4 FY’24. RoA improved Y-o-Y  by 43 bps to 0.97% during FY’25 from 0.54% in FY’24.

Return on Equity (RoE) improved to 19.23% in Q4 FY’25 from 16.48% in Q4 FY’24. RoE improved to 19.33% during FY’25 from 11.66% in FY’24.

Net Interest Income for FY’25 was at Rs 42,782 Crore recording growth of 6.7% on YoY basis. NII increased to Rs 10,757 Crore in Q4 FY’25 from Rs 10,363 Crore in Q4 FY’24.

GNPA ratio improved by 178 bps on Y-o-Y basis to 3.95% as on March’25 from 5.73% as on March’24.

NNPA ratio improved by 33 bps on Y-o-Y basis to 0.40% as on March’25 from 0.73% as on March’24.

Provision Coverage Ratio (including TWO) improved by 143 bps on Y-o-Y basis to 96.82% as on March’25 from 95.39% as on March’24.

Provision Coverage Ratio (Excluding TWO) improved by 234 bps on Y-o-Y basis to 90.27% as on March’25 from 87.93% as on March’24.

Credit Cost improved by 60 bps on Y-o-Y basis to 0.21% in Q4 FY’25 from 0.81% in Q4 FY’24.

Global Business grew by 14.03% on Y-o-Y basis to Rs 26,83,260 Crore as on March’25 from Rs 23,53,038 Crore as on March’24.

Global Deposits registered a growth of 14.38% on Y-o-Y basis to Rs 15,66,623 Crore as on March’25 from Rs 13,69,713 Crore as on March’24.

Global Advances increased by 13.56% on Y-o-Y basis to Rs 11,16,637 Crore as on March’25 from Rs 9,83,325 Crore as on March’24.

RAM Advances grew by 15.89% on Y-o-Y basis to Rs 6,02,682 Crore as on March’25 from Rs 5,20,050 Crore as on March’24.

Business Performance in Key Parameters

Deposits

Savings Deposits increased to Rs4,98,429 Crore registering a Y-o-Y growth of 3.8%.

Current Deposits increased to Rs75,114 Crore registering a Y-o-Y growth of 4.0%.

CASA Deposits increased to Rs 5,73,543 Crore recording a Y-o-Y growth of 3.8%.

CASA Share of the bank stands at 37.95% as on March’25.

Total Term Deposit witnessed a growth of 21.5% on Y-o-Y basis to Rs 9,93,080 Crore as on March’25.

Advances

Total Retail credit increased by 16.5% Y-o-Y to Rs 2,59,363 Crore as on March’25.

The bank grew under Core Retail Advances recording a Y-o-Y growth of 18.2%. Within Core Retail Credit:

Housing Loan grew by 18.3% Y-o-Y to Rs 1,16,312 Crore.

Vehicle loan posted a growth of 25.5% Y-o-Y to reach Rs 26,056 Crore.

Agriculture Advances grew by 14.2% on Y-o-Y basis to Rs 1,80,625 Crore.

MSME Advances increased Y-o-Y by 16.8% to Rs 1,62,693 Crore.

Asset Quality

Gross Non-Performing Assets (GNPA) declined by Rs 12,261 Crore to Rs 44,082 Crore as on March’25 from Rs 56,343 Crore as on March’24.

Net Non-Performing Assets (NNPA) declined by ?2,508 Crore to Rs 4,291 Crore as on March’25 from Rs 6,799 Crore as on March’24.

Operating Profit for Q4 FY’25 was at Rs 6,776 Crore and Rs 26,831 Crore for FY’25 recording growth of 5.6 % and 7.6 %, respectively on YoY basis.

Total Income for Q4 FY’25 was at Rs 36,705 Crore and Rs 1,38,070 Crore for FY’25 recording growth of 13.4% and 14.8%, respectively on YoY basis.

Total Interest Income for Q4 FY’25 was at Rs 31,989 Crore and Rs 1,21,761 Crore for FY’25 recording growth of 13.8% and 13.9%, respectively on YoY basis.

Non-interest income for Q4 FY’25 was at Rs 4,716 Crore and Rs 16,309 Crore for FY’25 recording growth of 11.0% and 21.9%, respectively on YoY basis.

Global Net Interest Margin (NIM) stands at 2.81% for Q4 FY’25 and 2.93% for FY’25.

Total Interest Expenses for Q4 FY’25 was at Rs 21,232 Crore and Rs 78,979 Crore for FY’25, increased by 19.6% and 18.2%, respectively on YoY basis.

Operating Expenses for Q4 FY’25 was at Rs 8,697 Crore and Rs 32,261 Crore for FY’25, increased by 6.1% and 13.1%, respectively on YoY basis.

Capital Adequacy

CRAR remained at 17.01% as on March’25 against 15.97% as on March’24.

Tier-I Capital was at 14.05% (CET-1 remained at 12.33% as on March’25 against 11.04% as on March’24 and AT-1 remained at 1.72% as on March’25 against 2.13% as on March’24) and Tier-II at 2.96% as on March’25.

Efficiency/Productivity Ratio

Global Yield on Advances was at 8.36% in Q4FY’25 and 8.34% in FY’25 as compared to 8.44% in Q4FY’24 and 8.28% in FY’24.

Global Cost of Deposits increased YoY by 27 bps to 5.36% in Q4FY’25 and 32 bps to 5.23% for FY’25.

Global Yield on Investment improved YoY by 24 bps to 7.02% in Q4FY’25 and 21 bps to 6.99% for FY’25.

Business per employee improved to Rs 26.86 Crore as on March’25 from Rs 23.84 Crore as on March’24. Business per branch improved to Rs 253.55 Crore as on March’25 from Rs 225.25 Crore as on March’24.

Net profit per employee improved to Rs 19.25 lakh in Q4FY’25 from Rs 12.64 lakh in Q4FY’24. Net profit per branch improved to Rs 181.75 lakh in Q4FY’25 from Rs 119.44 lakh in Q4FY’24.

Priority Sector Achievement

Priority Sector Advances exceeded the National Goal of 40% and stands at 40.36% of ANBC.

Agriculture advances exceeded the National Goal of 18% and stands at 18.08% of ANBC.

Credit to Small & Marginal Farmers exceeded the National Goal of 10% and stands at 10.07% of ANBC.

Credit to Weaker Sections surpassed the National Goal of 12% and stands at 13.50% of ANBC

Credit to Micro Enterprises surpassed the National Goal of 7.50% and stands at 8.12% of ANBC.

Digital Progress and Initiatives

Number of Digital Transactions increased to 997 Crores for FY’2025 from 659 Crores as for FY’2024 registering a growth of 51% on Y-o-Y basis

Number of PNB One Activated users increased to 214 Lakhs as on 31.03.2025 from 174 Lakhs as on 31.03.2024 registering a growth of 23% on Y-o-Y basis.

Number of UPI Transactions through PNB One increased to 314 Lakhs for FY’2025 from 121 lakhs for FY’2024 registering a growth of 160% on YoY basis.

Number of WhatsApp Banking users increased to 61.6 Lakhs as on 31.03.2025 from 28.7 Lakhs as on 31.03.2024 registering a growth of 115% on Y-o-Y basis.

Number of PNB One Biz (Corporate M-Banking App with 150+ features) users as on 31.03.2025 is around 99K.

New Initiatives undertaken:

Opening of FD and applying Debit Card through WhatsApp Banking

Submission of 15 G/H Form through WhatsApp Banking

Digital NRI account opening

Bulk positive pay system upload through Corporate IBS

Subsidy of Carbon Credit of National Dairy Development Board given to women farmer beneficiaries by means of programmable CBDC into their Aadhar linked CBDC wallets.

Awards & Accolades

Under EASE 6.0, Overall First Runner Up - PNB winner in 2 themes

Tech and Data driven capability building

Digital and Analytics driven business improvement

CIMSME Banking Excellence Award  for - Best Bank for implementing Government Schemes (Winner) & Best MSME Friendly Bank (Runner Up)

Prestigious Silver Shield for Excellence in Financial Reporting in the category of PSBs for the Year 2023-24 by ICAI

Data quality Award “PSU Best DQI-FY’25” in Consumer Segment from Credit Information Company TransUnion CIBIL (TU CIBIL)

'Institutional Excellence Award for Pioneering Initiatives for New Gen Workforce’ at the Industry-Academia Conference by People Labs.