Shoppers Stop Reports Q4 Revenue Of Rs 1022 Cr, +2% YoY And EBITDA Of Rs 187 Cr Annual Revenue Of Rs 4436 Cr, +5%

Highlights 

Consistent improvement in Operational KPI’s ATV +8%, ASP+4% and IPT +4%

Premiumization on track, contribution increases to @ 65%, +7% YoY

First Citizen contributed 82% +390 bps with Repeat sales 69%; 12.3M Members as on date

Profitability for Private brands improved, aided by higher productivity and Intake margin

Added 21 Stores during the quarter: 5 Department, 15 INTUNE, and 1 Beauty

New Business

INTUNE reported 54 Cr Sales in Q4 (3x YoY) and recorded Annual Sales of Rs.192 Cr (5x YoY)

INTUNE opened 15 Stores in Q4, 52 for full year

Global SS Beauty reported 67 Cr Sales in Q4 (+61 %) and recorded Annual Sales of Rs.236 Cr (2x YoY)

Capex investments of Rs 52 Cr for Q4 and Rs 192 Cr for the year

Shoppers Stop Ltd., a leading department store with premier fashion and beauty brands, has declared its results for the quarter ended 31st March 2025.

Key financial highlights for Q4 FY25:

Management Comments:

Commenting on the Q4 performance, Mr. Kavindra Mishra, MD and CEO of Shoppers Stop Ltd, he said, “Shoppers Stop delivered consistent performance despite continued softness in demand and a challenging macro environment. We achieved 4% revenue growth with 3% Like-for-Like growth (Non-GAAP), marking the second consecutive quarter of LFL growth. Our two campaigns “India Weds with Shoppers Stop” a comprehensive wedding shopping experience, offering a wide array of wedding-related products and services and “Gifts of Love” an initiative featuring a range of products designed to be given as gifts, celebrating love in various forms are successful.

Our strategy of premiumization continues to yield strong results, with premium brands contributing 65% of total sales, +7% YoY. This emphasizes our position as a destination of choice for modern Indian consumers seeking aspirational and world-class experiences. Our First Citizen loyalty program continues to be a cornerstone of our success, driving 82% of sales with growing repeat engagement.

Despite the gradual demand recovery, we are optimistic due to structural changes like premiumization, customer engagement campaigns, and India's rising affluence and evolving consumer aspirations. We will continue to build strong momentum in premiumization, Beauty and value fashion INTUNE and focus on experiential retail, digital personalization, expansion to drive sustainable growth in FY26 and beyond."

Performance of strategic pillars in Q4FY25:

First Citizen –First Citizen Members contributed 82% to our sales, of which 69% were repeat and the balance 13% from new members. Our Premium Black Card members contributed 16% to our sales,

+38% YoY. Our customer engagement activities continued with round the clock programs and campaigns. The AI personalized video led to 2X increase in conversion.

Beauty – Beauty delivered Sales of Rs 209 Cr, (6% YoY) excluding distribution business and Rs 264 Cr

+3% YoY including distribution. Our customer engagement continues with 60K+ makeovers, 115+ Master Classes and 10 beauty Soirée events. We opened First “PRADA” boutique during the quarter, further enhancing our luxury beauty portfolio.

Beauty Distribution – Global SS Beauty Brands Limited, our 100% subsidiary continues to outperform with sales of Rs 67 Cr during the quarter +61% YoY growth and year to date Sales of Rs 236 Cr with profitable growth. We expanded our network to 25 Retailers/460+ POS and strengthened our distribution by partnering Zepto in Quick commerce and Wellness Forever in the Pharmacy segment.

Private Brands –With a continued focus on profitability, Private Brands sales were at Rs 145 Cr, contributing 11% to overall sales and 16% in the Apparel segment, with improved productivity and higher intake margin. This was supported by the usage of digital prints, natural and sustainable fabrics.

INTUNE –Added 15 new stores during the quarter and 52 during the year. As at Q4 end, we have 71 Intune stores across 30 cities. INTUNE generated sales of Rs 54 Cr in Q4 and year to date Rs 192 Cr. The focus remained on productivity improvement for the current portfolio.

Store Expansion – We launched 21 stores in this quarter, including 5 Department, 15 INTUNE, 1 Beauty stores. The total capex investment was Rs 52 Cr in Q4 and Rs. 192 Cr in FY25.

EKA Mobility In Consortium With Chartered Speed secures LOA For 675 Electric Buses To Be Deployed Across Rajasthan

EKA Mobility, a leading electric vehicles & technology company, in consortium with Chartered Speed, has been awarded the Letter of Award (LOA) for deploying 9-meter and 12-meter electric buses across the state of Rajasthan under the PM e-Bus Sewa Scheme.

This large-scale deployment will span eight major cities: Jaipur, Kota, Udaipur, Ajmer, Alwar, Bikaner, Bhilwara, and Jodhpur.

The order includes 565 nine-meter (9m) and 110 twelve-meter (12m) fully electric buses, designed to offer clean, efficient, and modern mobility solutions across the state. This deployment aligns with Rajasthan’s commitment to reducing air pollution, lowering fossil fuel dependency, and upgrading its public transport infrastructure.

The LOA for Rajasthan’s 675 electric buses follows CESL’s issuance of Letter of Confirmation of Quantity (LOCQ) for electric buses pan India, marking a significant milestone in the nation’s e-mobility journey.

Mr. Rohit Srivastava, Business Head & Chief Growth Officer, EKA Mobility, said, “This win reinforces our belief that electric mobility is not just the future—it’s the present. Rajasthan’s bold move toward electrification aligns perfectly with our vision of transforming the way millions commute daily and accelerating India’s transition to a cleaner, more sustainable future”

Mr. Sanyam Gandhi, Whole-Time Director, Chartered Speed, said, "This reflects our commitment to a greener, more efficient transport network. Through the Pradhan Mantri e-Bus Sewa Scheme, we’re transitioning to an electric fleet that will transform urban mobility. Our goal is to lead the shift to a low-carbon future and offer commuters cleaner, smarter travel options shaping a more connected and sustainable India."

This order comes shortly after EKA secured two major contracts worth approximately Rs 150 crore from the Uttar Pradesh State Road Transport Corporation (UPSRTC), as well as an order for approximately Rs 400 crore from the Nagpur Municipal Corporation (NMC).  

This further expands EKA’s presence in India’s e-mobility landscape, reinforcing its commitment to zero-emission, sustainable public transportation solutions.

Netradyne’s “Driver•i” Technology To Elevate Passenger Safety Of Eminent Transit Transport Fleet On A Pan-India Basis

* Netradyne Gears Up For Global Expansion To 15 Countries by 2026

Netradyne, the global provider of AI-powered fleet and driver safety solutions, today announced plans to expand its global footprint to 15 countries by the end of 2026. Currently having commercial operations in 10 nations, Netradyne will add Japan and Spain in 2025 and further expand its presence to three more nations -- Ireland, France and Italy -- by the end of 2026.

“Today, Netradyne operates through three key offices worldwide - Bangalore (India), San Diego (Headquarters in USA) and San Francisco (USA). This global footprint supports our innovation, customer success, and expansion across international markets. Currently we are in the process of starting commercial operations in Japan and Spain, which will happen by the end of 2025. By the end of 2026 we will add Ireland, France and Italy. We also have other key European markets in focus. As road safety becomes a pressing global concern, Netradyne’s AI-powered solutions offer a strong use case worldwide. Netradyne stands as a shining example of deep tech with the R & D Center in India making a global impact,” said Durgadutt Nedungadi, Netradyne’s Sr Vice President, EMEA and APAC.

Apart from the U.S. and India, Netradyne today has commercial operations in Canada, Mexico, Germany, U.K., Belgium, Netherlands, Australia and New Zealand. Earlier this year, after raising $90 Mn in its ‘Series D’ funding round at a valuation of $1.34 Bn, Netradyne entered the Unicorn club. 

“We are increasing our presence to scale efficiently in various countries. In many global markets, we already have on-ground employees working remotely, ensuring presence without heavy infrastructure investment. India serves as a major R&D hub, housing key design, development, and testing laboratories,” Mr Nedungadi added. Today, Netradyne has more than 650 team members in India and 850 globally.

EMINENT TRANSIT PARTNERS WITH NETRADYNE

With the addition of Eminent Transit, Netradyne expands its influence in the corporate and employee transportation segment. This strategic partnership aims to elevate safety, efficiency, and passenger comfort through the integration of Netradyne’s “Driver•i” technology — an advanced fleet camera system that analyzes 100% of driving time to monitor and improve driver behaviour in real time. 

On selecting Netradyne as their fleet safety solution partner, Ravi Kiran, CEO of Eminent Transit, said: “We serve over 70 corporates in more than 160 cities across India with a combination of fleets, delivering executive-class journeys. Deployment of Netradyne’s ‘Driver•i’ technology not only elevates the safety, reliability, and efficiency of our transportation services but also provides essential protection for women employees traveling late at night. Eminent Transit is a premier provider of corporate travel and employee transportation solutions across India. This strategic partnership aims to elevate safety, efficiency, and passenger comfort through the integration of Netradyne’s Driver•i technology.”

Welcoming Eminent Transit to the Netradyne family, Mr. Nedungadi said: “Eminent Transit is known for delivering premium travel experiences to corporate clients across India. With our AI-powered ‘Driver•I’ technology, we’re helping elevate those experiences further—by enabling safer, smoother, and more secure rides. From reducing harsh driving events to protecting drivers with real-time video intelligence, this partnership is all about setting new standards in transportation safety and operational excellence."

Mr. Nedungadi further said: “Netradyne continues to lead the road safety revolution with advanced AI-powered driver and fleet safety solutions. Netradyne has seen significant adoption of its technology both in India and globally. In India alone, over 70 organisations have deployed our solutions. Globally, we work with more than 3,000 companies, with our technology running in 450,000 vehicles across various countries. In India, our platform is trusted by industry giants like Shell, Indian Oil Skytanking, Writer Safeguard, and Greenline. We are also actively collaborating with government bodies -- including NITI Aayog and Ministry of Road Transport -- in supporting government policy and leveraging advanced technologies in areas such as driver drowsiness detection.”

About Netradyne

Netradyne is a global provider of AI-powered fleet and driver safety solutions. Its flagship product – “Driver•I” -- leverages AI and edge computing to deliver real-time feedback and insights that improve driver behavior and fleet safety. Today, it is an industry leader in advanced fleet safety solutions with customers across India, U.S., Canada, Germany, U.K., Australia, and New Zealand—with marquee investors on board like Softbank, Reliance, M12 (Microsoft’s venture arm), and Point72 Ventures.

Netradyne was founded by two Stanford University graduates and technologists, Avneesh Agarwal and David Julian. Netradyne currently markets ‘Driver•i’, a fleet safety and coaching platform. Its technology uses deep learning and edge computing to bring rich contextual insights and solutions to the transportation industry to help fleets establish safe driving practices.

About Eminent Transit

Eminent Transit is a pan-India travel solutions company that specializes in business, events, leisure, loyalty, and corporate mobility. The company serves corporate travelers with cost-effective and creative travel management solutions. With over 70 corporate clients, a presence in more than 160 cities, and a fleet of 1,500-plus vehicles, Eminent Transit has continuously evolved, innovated, and expanded its operational network. The company's journey from its inception in 2017 as a local provider in Bangalore to becoming a pan-India travel solutions company reflects its commitment to excellence and customer satisfaction. With a focus on safety, reliability, and innovation, Eminent Transit is dedicated to enhancing the transportation experience for individuals and businesses across the nation.

PBPartners Brings ‘Samvaad’ To Bangalore, Their Flagship Event For Stakeholder Engagement

PBPartners, the PoSP arm of Policybazaar, recently had a Samvaad event in Bangalore, their flagship initiative designed to nurture meaningful connections with agent partners and employees through open dialogue and collaborative engagement. This program highlights PBPartners' dedicated commitment to enhancing relationships, reinforcing service excellence, and driving collective success.

The Samvaad session in Bangalore took place recently, bringing together a remarkable gathering of around 60 top agent partners and employees from across all business units. The event was graced by the esteemed presence of Mr. Dhruv Sarin, Co-Founder of PB Partners, alongside business leaders including, Neeraj Adhana, National Sales Head for Health Insurance, Amit Bhadoria, National Sales Head for Motor Insurance, Rohitashwa Mishra, National Sales Head for Commercial Lines Insurance, and Rahul Mahesh Mishra, Associate Director, Sales - Life Insurance, PBPartners.

Through Samvaad, Mr. Dhruv Sarin has covered key business locations across India, engaging directly with stakeholders to ensure the organization continues to thrive by incorporating their invaluable insights. The Bangalore session saw agent partners sharing valuable feedback, exploring practical solutions to address their concerns effectively and engaging in enriching conversations about shared goals.

“The Samvaad event conducted in Bangalore was a great success. It is an initiative that reflects our commitment to building a collaborative space where every agent partner’s voice matters. This initiative is a step forward in our journey of innovation and excellence. By connecting with our agent partners and employees across the country, we aim to create solutions tailored to their needs, while driving mutual growth and success,” said Mr. Dhruv Sarin, Co-Founder, PBPartners.

The brand’s leadership team also took the opportunity to provide updates on recent initiatives and unveil plans for the future, including the introduction of innovative products and cross-sell services. These updates further cement PBPartners’ commitment to empowering agent partners and driving sustainable growth.

As PBPartners continues to grow its network and deepen its stakeholder engagement, the company remains committed to creating programs like Samvaad to empower agent partners and drive industry transformation.

Coke Zero And Swiggy Instamart Deliver Instant Refreshment With Tiger Shroff

Coca-Cola Zero Sugar, the no calorie beverage, has partnered with Swiggy Instamart to deliver uninterrupted refreshment anywhere. Bringing back popular Bollywood actor Tiger Shroff as face of the campaign, Coca-Cola Zero Sugar reinforces its commitment to delivering an uncompromised taste experience in just 10 minutes.

Anchored in the tagline “Life Interrupted, Taste Uninterrupted,” the campaign comes to life through two engaging films starring the actor. In the first, a horror movie night is disrupted by the relentless slurping of an empty Coke glass—until Tiger swiftly orders Coke Zero via Swiggy Instamart, restoring the moment with an ice-cold sip. The second film sees Tiger’s romantic proposal nearly ruined by his brother’s loud interruptions. Thinking on his feet, he orders Coke Zero, and within minutes, the refreshing drink arrives—sealing the moment. Each film humorously captures life’s everyday interruptions and how Coca-Cola Zero Sugar, delivered instantly via Swiggy Instamart, ensures that taste remains uninterrupted, no matter the moment.

Karthik Subramanian, Sr. Director, Coca-Cola TM, said, “Today’s consumers are increasingly seeking choices in beverages with low / no calories. Coca-Cola Zero Sugar offers the same refreshing and uplifting experience of Coca-Cola, with zero sugar. Our collaboration with Swiggy Instamart takes this step further, ensuring that consumers can order & enjoy Coke Zero delivered to them in minutes. This campaign is all about great taste, convenience, and enjoyment in every moment.”

Abhishek Gupta, Chief Customer Officer, Coca-Cola India said, "Quick commerce is becoming staple among modern consumers as they seek convenience and instant gratification. With Coke Zero we partner with Swiggy to build the diets & lights category on quick commerce, redefining the way people enjoy their favorite beverages, ensuring that great taste and quick delivery go hand in hand.”

Hari Kumar Gopinatha, SVP, Chief Business Officer, Swiggy Instamart, said, “At Instamart, we’re always excited to bring the most innovative products to consumers, keeping pace with their evolving preferences. Coke Zero has been leading the way in delivering great taste with zero sugar, and we’re happy to make it instantly accessible through Instamart. With our seamless 10-minute delivery, consumers can enjoy their favorite drink without the extra calories—or the wait.”

Speaking about the campaign, creatives Sanket Audhi and Javaad Ahmed from Talented said, “Quick commerce is like adding items to your cart at the speed of thought, a Coke Zero and a tripod might not make sense together, but the beauty lies in that spontaneity. Having worked extensively on quick commerce brands, we knew bringing Coke Zero into everyday moments needed an outright playful twist. And with Ryan Mendonca’s hilarious direction, the chaos of an almost-empty glass has never been more entertaining - because life doesn’t pause for the perfect pairing.”

The campaign will be amplified across digital platforms and social media, ensuring maximum reach and engagement. By combining Coca-Cola Zero Sugar’s bold taste with Swiggy Instamart’s rapid delivery, the collaboration makes uninterrupted refreshment more accessible than ever.

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn. 

Campaign Links - https://youtu.be/mOxrJcM2MkQ?si=i5MfMg8LKr86VQcl (Horror Movie Night)

https://youtu.be/fyqAV-H8k4U?si=AZW1wFsQASutgeBa (Tiger’s Romantic Proposal)

Apollo Cancer Centres Launches ‘ColFit’, A Comprehensive Colorectal Cancer Screening Program Amidst Rising Cases

·         ColFit aims to increase colorectal cancer screening in both older and younger populations, with a strong emphasis on early detection.

·         Integrates the Faecal Immunochemical Test (FIT) with globally accepted benchmarks

In response to the rise in colorectal cancer (CRC) cases across India including Karnataka, Apollo Cancer Centre, Bengaluru, has launched ColFit, a comprehensive screening program designed to detect and prevent colorectal cancer at an early stage. This initiative aims to improve survival rates, reduce treatment costs, and address the concerning trend of late-stage diagnoses, which currently lead to poor outcomes and higher healthcare burdens. Despite being highly preventable and treatable with early detection, a significant proportion of CRC cases in India are identified at advanced stages, resulting in lower survival rates and increased treatment expenses.

ColFit focuses on expanding CRC screening among both older and younger populations, emphasizing the importance of early detection. While India’s age-standardized rate (ASR) for CRC remains relatively low at 7.2 per 100,000 males and 5.1 per 100,000 females, the absolute number of cases is substantial given the country’s population of over a billion. More alarming is India’s five-year survival rate for CRC, which stands at less than 40%—among the lowest globally. The CONCORD-2 study further highlights a troubling decline in five-year survival rates for rectal cancer in certain Indian registries. (Source Link)

Colorectal cancer often presents with symptoms that should not be overlooked. These include persistent changes in bowel habits (such as chronic diarrhoea or constipation), rectal bleeding or blood in the stool, unexplained weight loss, and ongoing abdominal discomfort or cramps. The key risk factors include a low-fibre diet, a sedentary lifestyle, obesity, genetic predispositions, and a family history of CRC. Recognizing these symptoms and risk factors is critical for early detection and prevention.

Apollo Cancer Centre’s ColFit program introduces a ground-breaking approach to CRC detection by incorporating the Faecal Immunochemical Test (FIT), a non-invasive, highly accurate screening tool that identifies hidden blood in stool—a potential early indicator of CRC. FIT requires only a single sample, offers higher sensitivity, and eliminates the need for dietary restrictions, making it a convenient and patient-friendly option.

The ColFit screening process follows a structured pathway:

1.      Registration and Risk Stratification: Patients are categorized based on risk levels.

o    Average-risk individuals (aged 45+ with no family history) undergo FIT and stool tests.

o    High-risk patients (with a family history, genetic syndromes, or inflammatory bowel disease) are recommended FIT and colonoscopy.

2.      Analysis and Diagnosis: Abnormal results prompt further analysis of stool samples for occult blood or DNA mutations, while colonoscopy findings are reviewed for polyps or tumours.

3.      Follow-Up and Counselling: Negative cases are advised for periodic follow-ups (1-10 years), while positive cases receive further evaluation, including biopsies if necessary. Post-screening, patients receive counselling on lifestyle modifications, personalized screening plans, and genetic counselling for high-risk individuals.

This comprehensive approach ensures early detection, timely intervention, and effective prevention, significantly reducing the risk of CRC progression.

While speaking at the launch event, Dr Yeshwanth R, Consultant- Surgical Oncology, Apollo Cancer Centre, Bengaluru, stated, “We must shift from reactive care to proactive screening for colorectal cancer. Lifestyle factors such as poor diet, sedentary habits, and obesity are major contributors to rising CRC cases. A high-fiber diet, regular exercise, and proactive screenings can play a pivotal role in prevention. With ColFit, we are making early detection accessible through FIT, a simple, non-invasive test that can significantly reduce complications and improve outcomes.”

“If the disease is detected in the precancerous stage, it can be treated endoscopically without any surgeries. All cases of stage 1 and most stage 2 cases are treated only through surgery without the need for radiation and chemotherapy. For the surgical management of colorectal cancer, we have the latest technologies like the Da Vinci robotic system through which patients can undergo surgeries with very small incisions, leading to early recovery and discharge,” Dr Yeshwanth added.

Dr. Sachin S Shetty, Senior Consultant Gastroenterologist, Apollo Hospitals, Bannerghatta Road, added, “Colorectal cancer is increasingly affecting both young and elderly populations in India, yet survival rates remain alarmingly low due to late-stage diagnoses. While countries with established screening programs have seen improved outcomes, nearly 60% of CRC cases are detected at advanced stages, with an additional 20% presenting with metastases (Link). Early screening and awareness are critical to reversing this trend. At Apollo Cancer Centres, we are committed to advancing early detection through ColFit, precision treatments, and holistic care to improve patient outcomes and reduce the burden of CRC in India.”

If detected within stage 2, with the advancement in medical technologies, the treatment success rate for colorectal cancer up to stage 2 is between 75% and 90%. This shows the significance of a programme like ColFit to reduce the CRC disease burden.

Mr. Dinesh Madhavan, President, Group Oncology & International, Apollo Hospitals Enterprise Ltd, said, “ColFit represents Apollo's dedication to enhancing cancer care through practical innovation and wider accessibility. By introducing this comprehensive screening program, we aim to change how communities approach preventive healthcare. A significant percentage of colorectal cancers are diagnosed at advanced stages in India, and our goal is to bring reliable diagnostic tools to the population, helping people identify issues and take necessary measures at earlier and easier treatable stages.”

Colorectal cancer is one of the most preventable and treatable cancers when detected early. Apollo Cancer Centres urges individuals, especially those with a family history of CRC or persistent symptoms, to prioritize regular screenings. Taking proactive steps such as routine FIT tests, timely colonoscopies, and adopting healthier lifestyles can help curb the rising trend of colorectal cancer and save countless lives.

Eternal Blessings With Platinum Jewellery For Akshaya Tritiya This Year

Celebrated as one of the most auspicious occasions in Hindu culture, Akshaya Tritiya marks a day of new beginnings, prosperity, and good fortune. It symbolizes the onset of new endeavours, prosperity and unending blessings.

This year, the festival will be celebrated on 30th April 2025. As the celebrations around Akshaya Tritiya evolve, the significance of purchasing 'true white' continues to hold great meaning as it symbolizes purity and auspiciousness. Besides being intrinsically white, Platinum jewellery with its 95% purity and timeless appeal, perfectly embodies the spirit of this occasion. One of the rarest & purest metals to exist on this planet, platinum is known for its naturally white, that remains untarnished over time, making it a fitting choice for auspicious events. Platinum jewellery thus becomes particularly favoured for this occasion due to its association with purity.

Consumers looking to commemorate Akshaya Tritiya with platinum jewellery have a diverse range to choose from. Options include contemporary pieces for women by Platinum Evara, unique statement jewellery for men from Men of Platinum, and beautifully crafted commitment-bands for couples by Platinum Love Bands.

Platinum jewellery, blending tradition and modernity, symbolizes everlasting prosperity and beauty for generations. The "Pt 950" inscription on each piece signifies the highest purity, making it a fitting choice for Akshaya Tritiya celebrations.

SHOP THE PLATINUM JEWELLERY COLLECTION AT LEADING JEWELLERY RETAILERS NATIONWIDE

ABOUT PLATINUM GUILD INTERNATIONAL (PGI) - Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.  PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.  In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM - PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.