Water Conservation At Akshayakalpa Organic Isn't A Practice—It's A Lifestyle: Shashi Kumar, CEO & Co-Founder, Akshayakalpa Organic

* Water Conservation Initiatives by Akshayakalpa Organic 

Water conservation at Akshayakalpa Organic isn't a practice—it's a lifestyle. We approach water management holistically, beginning with trench and bund construction to harvest and hold rainwater and minimize soil erosion. Our five man-made farm ponds, with an aggregate capacity of 25 lakh liters, are important reservoirs for holding surplus rainwater and are a big contributor to recharging groundwater. We have also established wells and rooftop rainwater collection systems throughout our dairy farms to provide water round the year to our crops.

Effective irrigation is also a major priority. In arid regions, we employ drip irrigation to manage water supply carefully, nourishing our vegetable beds without wastage. Our Effluent Treatment Plants (ETPs) and rainwater harvesting systems are important in ensuring a sustainable water cycle.

We also believe in working with nature. We plant trees along our bunds annually to support groundwater recharge. Rather than depending on monoculture crops such as arecanut and sugarcane, we diversify our fields and follow innovative farming methods like aerobic composting and the System of Rice Intensification (SRI) for paddy cultivation. Our methods that utilize biochar, slurry, and aerobic compost in soil care, and incorporating dairy farming to regulate the water cycle all help lower virtual water use. All this has resulted in a drastic lowering of Akshayakalpa Organic's virtual water footprint for the production of a kilo of mixed vegetables that normally stands at 150-180 liters, far below India's national average of 220-300 liters.

Additionally, these rainwater conservation systems, implemented at our model farms in Tiptur, Pooriyampakkam, and Shadnagar, have been successfully replicated across all our farmer farms. This ensures that every Akshayakalpa farmer follows sustainable water management as an integral part of organic farming practices.

Shri M.B. Patil, Industries Minister of Karnataka Proposes Land For Jewellery Park Near Intl. Airport During IIJS Tritiya In Bengaluru

·         IIJS Tritiya 2025 – 3rd largest and most comprehensive B2B jewellery show of India is more tech-focussed than ever before

·         1,100+ exhibitors from 50 cities across India showcasing in 1,900 stalls, spread across three expansive halls (Hall 3, 4 & 5).

·         "The Select Club" (new addition) in Hall 3 – a premium section dedicated to high-end couture jewellery.

·         Concurrently running India Gem & Jewellery Machinery Expo (IGJME), with 80+ companies across 100 stalls.

·         IIJS Tritiya Celebration Night to feature Bollywood sensation Nakash Aziz live in action!

·         Theme for IIJS Tritiya 2025: Classical Indian Dance Forms under the Brilliant Bharat theme.

·         15000+ visitors expected from 500 cities of India

The 3rd edition of IIJS Tritiya 2025, India’s 3rd largest and most comprehensive B2B jewellery show, organized by the Gem & Jewellery Export Promotion Council (GJEPC) opened at the Bangalore International Exhibition Centre (BIEC) from 21st to 24th March 2025.

Shri M.B. Patil, Hon’ble Minister of Large & Medium Industries and Infrastructure Development, Government of Karnataka, inaugurated IIJS Tritiya 2025 along with Dr. Sharavana TA, MLC, Karnataka; Shri BA Ramesh, Joint Managing Director, Thangamayil; Shri A.B.S. Sanjjay, Managing Director, AVR Swarnamahal Jewellery Ltd.; Shri Kirit Bhansali, Chairman, GJEPC; Shri Nirav Bhansali, Convener, National Exhibitions, GJEPC; Shri Mahendra Kumar Tayal, Regional Chairman (South), GJEPC; Dr. Chetan Kumar Mehta, President- Jewellers’ Association Bengaluru, and Shri Sabyasachi Ray, Executive Director, GJEPC along with others.

Shri M.B. Patil said, “Karnataka is proud to host IIJS Tritiya 2025, showcasing India's exceptional craftsmanship and creativity in the gem and jewellery sector. We remain committed to creating a supportive ecosystem and I invite the industry to explore the opportunities Karnataka offers. I’m pleased to propose allocating land near Bengaluru’s international airport for a dedicated mega Jewellery Park. This strategic location, combined with Karnataka's progressive policies and world-class infrastructure, aims to create a vibrant hub for the gem and jewellery industry.”

In his welcome address, Shri Kirit Bhansali, Chairman, GJEPC, said, “IIJS Tritiya’s rapid growth reflects the industry's drive and the strong demand for innovative, high-quality jewellery. Despite global challenges like geopolitical uncertainties and tariff issues, India’s gem and jewellery sector has shown remarkable resilience. With expanding FTAs and proactive government support, we're confident of reaching our ambitious export target of $70 billion by 2030. As Indian retailers go global, they carry forward our rich craftsmanship, solidifying India's position in the global jewellery trade. Let's make the most of this moment and work towards a Viksit Bharat.”

Shri A.B.S. Sanjjay, MD, AVR Swarna Mahal Jewelry Ltd., noted, “IIJS has always been a significant platform for collaboration, innovation, and showcasing the craftsmanship of our artisans. With each edition, it grows stronger, attracting more participants and inspiring the next generation of jewellery entrepreneurs. I believe this year's event will be a resounding success, opening up new opportunities and sparking fresh innovation.”

Shri BA  Ramesh, Joint MD, Thangamayil Jewellery Ltd., said, “I have been attending the IIJS exhibition for the past 30-40 years, though it’s only been in Bengaluru for three years. I'm here primarily for purchasing gold, diamond, silver jewellery, etc., and I'm thrilled to see the growth and opportunities it brings.”

Shri Nirav Bhansali, Convener - National Exhibitions, GJEPC, who played a key role in orchestrating the event, remarked, “It is truly a moment of pride to witness how IIJS Tritiya has grown over the past three years, thanks to the trust and support of our exhibitors and buyers. This year’s phenomenal response reflects the industry’s confidence in this growing platform. Looking ahead, we aim to make IIJS Tritiya even bigger and better, strengthening its role as a premier export-focused platform connecting Indian jewellers with the world, driving innovation, and unlocking new opportunities.”

Speaking at the opening ceremony, Dr. Chetan Mehta, President, President- Jewellers’ Association Bengaluru, stated, “All Karnataka-based associations are proud to support this growing show IIJS Tritiya. Despite rising gold prices, I urge everyone to keep buying — prices will likely rise further. With the new financial year and lakhs of weddings approaching, there will be strong demand for gold, silver, and diamond jewellery. GJEPC's efforts to uplift our industry are commendable, and we stand with them in making our sector bigger and better.” 

This year’s show witnessed a significant increase in participation, with 500 new companies joining the event. The product profile includes Gold & jewellery, Diamond and Studded jewellery, Silver jewellery, Colour Gemstones, Lab Grown Diamonds, and International Jewellery.

Running concurrently will be the India Gem & Jewellery Machinery Expo (IGJME), showcasing cutting-edge machinery, allied products, and packaging solutions, with 80+ companies across 100 stalls.

With over 15,000 retailers expected from 500 cities across India and 300+ international buyers already registered, IIJS Tritiya 2025 is set to provide a robust platform for networking, business opportunities, and knowledge exchange.

A key highlight of IIJS Tritiya 2025 is the show’s theme – "Classical Indian Dance Forms: Rhythms of India", adding a rich cultural essence to the exhibition. The “Jewels in Motion” segment will showcase exquisite jewellery creations by IIJS Tritiya exhibitors, inspired by India's diverse classical dance forms under the Brilliant Bharat theme.

Features like face recognition entry, digital badges, 3D interactive floor plans, and the IIJS app with notification alerts will ensure a smooth visitor experience, while the operational Madavara Metro Station adjacent to the venue offered seamless connectivity.

Adding a dash of entertainment to the business-packed show, the IIJS Tritiya Celebration Night will feature a live performance by renowned Bollywood singer Nakash Aziz. Known for his vibrant and foot-tapping hits, Nakash Aziz will captivate the audience with his energetic numbers and soulful melodies. The evening will offer exhibitors and visitors an opportunity to relax, network, and celebrate amidst a lively atmosphere.

Innov8 Talks at the Launch Pad at IIJS Tritiya 2025 presents an exciting platform for thought leadership and product showcases. This dedicated space will host interactive seminars, panel discussions, and exclusive product launches, offering valuable insights into emerging trends, innovations, and market opportunities in the gem and jewellery industry.

The knowledge-driven Innov8 Talks sessions, featuring renowned speakers and industry experts, along with the Launch Pad product unveiling, is an exclusive opportunity available only for IIJS Exhibitors.

About The Gem and Jewellery Export Promotion Council (GJEPC)

The Gem & Jewellery Export Promotion Council (GJEPC), set up by the Ministry of Commerce, Government of India (GoI) in 1966, is one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today represents 10600+ members in the sector.  With headquarters in Mumbai, GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, GJEPC has emerged as one of the most active EPCs and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.

Facebook: www.facebook.com/GJEPC

Instagram: www.instagram.com/gjepcindia

Youtube: www.youtube.com/gjepcindia

Twitter: www.twitter.com/GJEPCIndia

Photo Caption: Shri M.B. Patil, Hon’ble Minister of Large & Medium Industries and Infrastructure Development (centre), Government of Karnataka, inaugurated IIJS Tritiya 2025 along with (on Shri Patil's right) Dr. Sharavana TA, MLC, Karnataka;Shri Kirit Bhansali, Chairman, GJEPC; Shri Nirav Bhansali, Convener, National Exhibitions, GJEPC; and Shri Sabyasachi Ray, Executive Director, GJEPC (extreme right of Shri Patil's right); and Shri BA Ramesh, Joint Managing Director, Thangamayil (left of Shri Patil) during their inauguration of IIJS Tritiya at the Bengaluru International Convention Hall (BIEC).

Niva Bupa Launches ‘Rise’ For India’s “Missing Middle”

Niva Bupa Health Insurance Company Limited (Formerly known as Max Bupa Health Insurance Company Limited) – one of India’s leading standalone health insurers has unveiled ‘Rise’—a health insurance plan designed to make quality healthcare more accessible for India’s “Missing Middle.” With several industry-first features that deliver value and flexibility, ‘Rise’ is set to redefine affordability and accessibility in health insurance.

‘Rise’ has been designed after comprehensive consumer immersion with consumers in the middle class segment residing in both large and small cities of India to understand their lifestyle, needs and preferences. The interactions revealed insights that people in this cohort have seasonal income and are looking for tangible benefits to manage their health due to lack of good primary private health care. Based on these insights, Niva Bupa has created an affordable and customised health insurance product which offers not just comprehensive coverage to customers but also provides them the option to choose whether they prefer to get treated in a private network hospital or a government hospital. This, coupled with unlimited digital consultations and an option to pay premium as per their convenience makes ‘Rise’ a perfectly suited health insurance plan for this customer segment.

In India, the "missing middle" population, as defined by the NITI Ayog report published in October 2021, refers to individuals who earn too much to qualify for government-sponsored health schemes but too little to afford premium of a private health insurance. This segment, comprising of nearly 40 crore Indians, which includes a significant portion of the middle class, is particularly vulnerable in times of medical emergencies, as they face the financial burden of high healthcare costs while lacking adequate coverage. Without access to affordable health insurance, many individuals in this group resort to depleting their savings or borrowing to cover medical expenses, leading to long-term financial instability. Expanding access to affordable health insurance for the “missing middle” is essential for improving healthcare outcomes, preventing medical debt, and fostering economic stability in India. ‘Rise’ is intended to bridge the gap of inadequate coverage for India’s “missing middle” with unique customised benefits to especially appeal to this customer segment.

Key Features of Rise:

·         Flexi-Pay Benefit: A significant portion of India’s population works in an informal sector; self-employed, own small businesses, daily wage earners and gig workers; with inconsistent monthly incomes. In order to provide affordability to this group, for the first time ever flexi-payment has been introduced for purchase of health insurance cover, wherein customers can start their policy by paying a token amount of just 20% of the total premium amount and pay the rest anytime during the policy tenure. The sooner they complete the payments, the higher the discount they receive.

Example – For a total premium of INR 10,000, the customer just needs to pay INR 2000 (20% of 10,000) token amount to start the policy and pay the balance premium anytime within the policy tenure. In order to keep the policy active, the customer just needs to pay INR 400 (5% of the balance premium of INR 8000) as monthly subscription.

·         Smart Cash Benefit: The plan offers something to the customer even when they wish to avail treatment for free in a government hospital. If the customer decides not to visit a private hospital and does not make a claim under the ‘Rise’ policy for their treatment, they can claim a guaranteed cash pay-out of ?5,000 from Niva Bupa upon submission of his discharge summary from the government hospital to take care of their post-treatment expenses.

·         Return Benefit: Yet another industry-first feature being introduced with ‘Rise’ is return of 50% of total premium paid by the customer as an additional sum insured, over and above the base sum insured. So, for a 10,000 premium INR 5,000 will be returned back to the customer as additional sum insured. This amount will accumulate for lifetime with 10% Bonus being added on the accumulated amount every year. No Waiting Period or Exclusion will be applicable on this ‘Return’ Sum Insured.

In addition to these benefits, the product offers unlimited digital consultations in 16 vernacular languages so that customers can consult with general practitioners anytime, anywhere, unlimited times. ‘Rise’ comes with host of optional benefits which provides customers the option to modify their room type category, remove capping of INR 50,000 on modern treatment and increase the limit up to base sum insured.

Commenting on the launch of Rise, Dr. Bhabatosh Mishra, Director – Underwriting, Products & Claims, Niva Bupa Health Insurance, said “At Niva Bupa, we are committed to delivering innovative solutions that cater to the evolving needs of our customers. Rise is not only a step forward in bridging the insurance gap for India’s Missing Middle but also aligns with IRDAI’s vision of Insurance for All by 2047. This plan ensures that health insurance is affordable, flexible, and tailored to the needs of our underserved population, empowering individuals and families with access to healthcare and financial security."

Rise is an affordable health insurance plan that would cover comprehensive range of healthcare expenses, including coverage for all treatments needing 2+hours of hospitalization, domiciliary and home care treatment as well as 60 days’ pre and 180 days’ post-hospitalization expenses.

The plans are available in Individual, Multi-member and Family floater variants and will have zone-wise pricing starting from as low as just INR 6,416 to INR 8,669 for a 35-year old individual for a 10 lakh sum insured.

With ‘Rise,’ Niva Bupa is making health insurance more flexible, rewarding, and accessible than ever before, ensuring that every Indian has the confidence to seek the best healthcare without financial strain.

About Niva Bupa

Niva Bupa Health Insurance Company Limited is a Public Listed Company on Stock exchange(s). The company’s purpose is to give every Indian the confidence to access the best healthcare. It intends to play the role of an enabler in the lives of its customers and help them live life without constraints. This is reflected in its brand philosophy – ‘Zindagi Ko Claim Kar Le'.

As of December 31, 2024, Niva Bupa has over 212 branches across 22 states and 4 union territories in India. It additionally offers health insurance through its ecosystem partners including 1.7+ Lakh agents, 500+ bank brokers, and close to 100 Banca & Other Corporate Agency Partners. The company currently covers 19.8 million+ lives and has 10,299 hospitals empaneled in its hospital network.

Niva Bupa has an annual average of 90%+ claim settlement ratio over the last 3 financial years. With an employee base of over 8,800 people, the company is a certified Great Place to Work five times in a row.

Hero MotoCorp Diversifies Into Electric Three-Wheeler Category In India

* Acquires Significant Stake In Euler Motors P Ltd

"Our strategic investment in Euler is a bold step towards realizing our vision to "Be the Future of Mobility." This investment reinforces our commitment to accelerated growth through both organic and inorganic expansion, while highlighting the power of collaboration and adaptability in an ever-evolving market.

As a global automotive leader, Hero MotoCorp is driven by sustainability, innovation and customer-centric progress. As we strengthen and diversify our presence in emerging mobility landscape, this investment allows Hero MotoCorp to venture into a rapidly growing electric three and four-wheeler market, while unlocking adjacent business opportunities and continuing to cement its leadership in the future of sustainable mobility.”

Dr. Pawan Munjal,, Executive Chairman, Hero MotoCorp.

Moving swiftly towards its vision, “Be the Future of Mobility”, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, will make a strategic investment into the electric three-wheeler category by acquiring a significant stake in Euler Motors.

The Company's board has approved a strategic investment of up to Rs. 525 crore (in one or more tranches), in Euler Motors Private Limited.

This investment will provide Hero MotoCorp with a strong foothold in the fast-growing electric three-wheeler market, where EVs are projected to account for 35% of total sales in the near future.

Euler Motors has a presence in 30 cities in India and is engaged in the designing, manufacturing and sale & service of electric three-wheelers. They recently launched their first electric commercial four-wheeler.

Home Consumer Electronics Major – AKAI – Launches Range Of Air Conditioners With Advanced Cooling Technology

* Launches Siaachen, Nilgiree, Kaashmir series to combat scorching heat

Akai India, a leading consumer electronics brand with a strong presence in televisions, audio, washing machines, and home appliances, has announced the launch of its latest range of air conditioners. The new lineup introduces three distinct series—Akai Siaachen (Heavy Duty), Akai Nilgiree (Economy), and Akai Kaashmir (Hot & Cold)—each designed to cater to India’s diverse and extreme climate conditions. Built on Akai’s legacy of Japanese precision, innovation, and reliability, these air conditioners deliver outstanding cooling performance, energy efficiency, and long-lasting durability.

Akai’s new range of ACs is available in 3-star and 5-star ratings, with capacities ranging from 1 ton to 2.5 ton, and features a backlit remote. The range offers a combination of 8-in-1 Flexi Cooling mode, Ayurvedic Filter, PM1 Filter, and 4-Way Swing options. Additionally, it comes with a 1-year comprehensive warranty, a 5-year warranty on the PCB, and a 10-year warranty on the compressor for Inverter ACs, as well as a 5-year compressor warranty for Fixed Speed Split ACs.

In the words of Anurag Sharma, Managing Director & CEO, AKAI India, "Indian consumers need air conditioners that offer more than just cooling—they require durability, efficiency, and reliable performance in extreme weather. At Akai, we leverage Japanese engineering to design air conditioners tailored for Indian homes. Our new series—Siaachen, Nilgiree and Kaashmir, reflects India’s diverse climates, delivering powerful, energy-efficient cooling. To enhance indoor air quality, we’ve included an Ayurvedic Filter with Anti-Allergen and Anti-Viral properties, along with a PM1 filter, ensuring pure, fresh air by eliminating dust, allergens, and bacteria. Additionally, our 8-in-1 Flexi Cooling modes, allow users to tailor their cooling experience for maximum comfort and efficiency. With cutting-edge technology, these ACs ensure longevity, cost savings, and year-round comfort. Whether it’s battling scorching heat or maintaining an ideal indoor climate, Akai’s latest range is built for reliability, making advanced cooling solutions accessible to every household."

Akai Siaachen Heavy Duty ACs are designed for extreme conditions, featuring corrosion-resistant materials that withstand dust, humidity, and continuous operation. Built to deliver powerful cooling even at 55°C, they are equipped with high-capacity compressors and robust airflow for rapid cooling. Whether for homes, offices, or commercial use, these ACs ensure reliability in the toughest conditions. Offering eight versatile cooling options, they effectively filter out ultra-fine particles, providing cleaner air while adding natural freshness and protection against allergens and viruses. The 4-way swing ensures uniform air distribution in all directions.

The Akai Nilgiree Economy series delivers efficient and cost-saving cooling without compromising on quality, making it ideal for everyday use. Featuring a 4-Way Swing, PM1 filters, and an 8-in-1 Flexi Mode, it ensures superior air circulation and purification.

The Akai Kaashmir Hot & Cold AC offers true money for value and serves as an honest home essential for changing lifestyle. with its dual-purpose functionality of cooling in summer and heating in winter, making it an ideal solution for year-round climate control. The Kaashmir Split AC series is designed to operate efficiently even when temperatures drop to -10°C or soar to 55°C. It features a PM1 Filter, 4 Way Swing, Blu Anti Corrosive Fins, and 100% copper components, ensuring longevity and optimal cooling performance.

With over 90 years of expertise, Akai has become synonymous with Japanese engineering, continuous innovation, and honest pricing, making it a trusted choice for consumers. Every product is designed to meet the highest standards of performance, durability, and efficiency. Backed by a robust service network of 1,200 service centres across 28 states and 1900 pin codes Akai ensures seamless service support and customer experience, allowing consumers to enjoy a worry-free experience and live life to the fullest.

About AKAI:

AKAI, a renowned Japanese consumer electronics brand founded in Tokyo in 1929, has been a pioneer in home electronics for over 90 years. Rooted in the Japanese philosophy of MOTTAINAI, which emphasizes respecting efficiency, AKAI designs products that prioritize simplicity, functionality, and durability to enhance everyday living. Initially gaining prominence in the audio industry, the brand has since expanded its portfolio globally including Televisions, Interactive Flat Panel Displays, Audio Systems, Washing Machines, and Air Conditioners. By integrating smart and energy-efficient technologies, AKAI offers cost-effective solutions without compromising on innovation, reliability, or exceptional quality. Committed to delivering honest home essentials with high performance and long-lasting durability, AKAI has built a legacy of trust.

Third Wave Coffee And Royal Challengers Bengaluru Unite For A Power-Packed T20 League

* As the exclusive coffee partner, Third Wave Coffee gears up to fuel the cricket frenzy with #WaveForRCB - bringing coffee, cricket, and fandom together through unforgettable experiences this season

Third Wave Coffee (TWC), India’s beloved coffee-first QSR brand, is thrilled to announce its official partnership with Royal Challengers Bengaluru (RCB) as the team’s exclusive Coffee Partner for T20 League 2025, scheduled to begin on 22nd March. This collaboration celebrates two homegrown powerhouses that embody the vibrant spirit of Bengaluru — where BrewBold meets PlayBold. United by the fearless spirit, RCB and TWC are set to create unforgettable moments for fans this season. More than just a partnership, this is a celebration of the shared love for cricket and coffee, brought to life like never before.

All through the season, fans can expect to see this synergy come alive — from exclusive RCB x TWC merchandise drops to the thrill of discovering hidden golden tickets in select purchases, offering lucky fans a chance to win unforgettable match-day experiences. On match days, Third Wave Coffee’s signature brews will fuel fans at RCB’s home stadium, turning every sip into part of the celebration.

And the action doesn’t stop there —Third Wave Coffee cafés will transform into fan zones, screening live matches, hosting giveaways, and building immersive experiences that make every RCB match a community event.

Speaking on this bold partnership, Rajat Luthra, CEO, Third Wave Coffee, said, Cricket and coffee have a lot more in common than we think — both ignite passion, bring people together, and thrive on boldness. RCB and Third Wave Coffee are both deeply rooted in Bengaluru’s culture — where tradition meets innovation, and every day is an opportunity to brew bold and play bold. This partnership is as seamless as your favourite cup of coffee on a match day — one that feels just right. With #BrewBoldPlayBold, we’re thrilled to create memorable moments for fans through the season, where every sip and every cheer carries the same energy.”

Even off the field, coffee will fuel the bold — with a dedicated Third Wave Coffee pop-up café set up inside the RCB team room, serving handcrafted brews to players as they gear up for the game.

Echoing this excitement, Rajesh V Menon, COO, Royal Challengers Bengaluru, added, "At RCB, we are fueled by passion, dedication, and the strong bond we have built with our fans over the past 18 years. We are excited to partner with Third Wave Coffee, a brand that shares our community-driven values. Bengaluru is home to both of our brands, and this collaboration celebrates the vibrant culture of a city where cricket and coffee are a way of life.”

With #BrewBoldPlayBold as the heart of the partnership, this season is all about bringing together the worlds of coffee and cricket — two things that fuel millions every day. As RCB takes the field with fearless cricket, Third Wave Coffee will be brewing bold flavours, creating experiences that heighten the thrill of the game.

#BrewBoldPlayBold

Zoho's Ulaa Crowned Champion At The Indian Web Browser Development Challenge

Ulaa, Zoho's privacy centric home-grown browser, won the Indian Web Browser Development Challenge (IWBDC). This competition, organised by the Ministry of Electronics and Information Technology (MeitY), Controller of Certifying Authorities (CCA), and Centre for Development of Advanced Computing (C-DAC) under the Government of India's 'Aatmanirbhar Bharat' initiative, aimed to showcase excellence in indigenous browser development. The challenge, which began in August 2023, had a rigorous three-stage evaluation process: Ideation, Prototype, and Productisation. These phases allowed participants to refine their concepts and demonstrate the viability of their browser solutions against international standards.  

Ulaa stood out for its strong security features, such as CCA Root integration, digital signing, and machine learning-based phishing detection. The browser offers a robust ad-blocking system and customisable protection settings for a better online experience. With a 24-hour security patch policy and multi-lingual support, Ulaa is committed to providing advanced functionality and anticipating future browsing experiences.

“Competitions like IWBDC enable an environment for indigenous technology to prosper, where it’s not just about building technology, but about laying the foundation for technological self-reliance, and we are grateful for the recognition Ulaa has received in this respect,” said Mani Vembu, CEO, Zoho. "Ulaa redefines browsing by treating privacy as a fundamental right, not a business model—ensuring it remains free for all individuals while never monetising user data. On the enterprise front, Ulaa Enterprise empowers businesses with advanced security, productivity, and visibility tools that protect sensitive information and minimise risks. This balanced approach delivers value to organisations while setting a new industry benchmark for ethical, secure browsing that never compromises individual privacy."