Thursday, March 20, 2025

15 Fastest Growing Skills That Indians Need To Stay Ahead At Work: LinkedIn Skills On The Rise 2025


35% of professionals in Bengaluru don’t know which of their skills are fit for a job’s requirements

3 out of the top 5 skills on the rise in India are human skills

Communication is a critical skill across IT, Business Development, Sales, Consulting, HR, and Finance

AI literacy and LLMs move beyond IT as education and marketing functions embrace AI and tech fluency

LinkedIn, the world’s largest professional network, has launched the Skills on the Rise 2025 list, spotlighting 15 skills that professionals should invest in to stay ahead at work. The top 5 fastest growing skills that companies in India are hiring for include creativity and innovation (#1), code review (#2), problem solving (#3), pre-screening (#4), and strategic thinking (#5).

With 64% of the skills used in most jobs projected to change by 2030 in India, LinkedIn research shows that 25% of professionals worry about not having the skills needed for the future. Nearly 4 in 10 (43%) professionals in Bengaluru find it challenging to determine if they’re a good match for a job. With 35% not knowing which of their skills are fit for a job’s requirements, understanding which skills are in demand is more critical than ever. On the other hand, 69% of recruiters in India report a skills mismatch between the skills professionals have and the skills companies need.

Nirajita Banerjee, LinkedIn Career Expert and India Senior Managing Editor says, “India Inc. is experiencing a fundamental skills reset. As AI changes the way we work, soft skills like creativity, problem solving, and strategic thinking are no longer ‘nice to have’; they’re business-critical. At the same time, AI literacy is becoming a baseline expectation across all job functions. Employers are also doubling down on customer engagement and stakeholder management, making business acumen more valuable than ever. This year’s Skills on the Rise list is a must-have resource for professionals to identify and learn the skills that companies are hiring for in 2025.”

Soft skills take centre stage

As AI automates tasks, the skills that set professionals apart are becoming deeply human. Creativity and innovation (#1), problem solving (#3) and strategic thinking (#5) are seeing increased demand, not just in traditionally creative fields like arts & design and marketing, but also in business development and education. Similarly, communication is now essential beyond people-centric roles like sales and HR, extending into IT, consulting, and finance.

AI literacy is a baseline expectation across job functions

The ability to work with AI is a mainstay in today’s work landscape. With 95% of C-Suite leaders in India prioritising AI skills over traditional experience, Large Language Models (LLM) (#8), AI literacy (#9), and prompt engineering (#13) skills are becoming key differentiators for job applicants. While these skills have traditionally been associated with IT, their growing relevance in education and marketing highlights the expanding role of AI and tech fluency across job functions.

Customer engagement skills are in demand across India Inc.

As companies sharpen their focus on business growth, strong customer relationships remain a top priority. Customer engagement (#11) is a critical skill—with an increasing emphasis on customer satisfaction—across sales, business development, and marketing functions. Professionals who can help businesses build enduring customer relations and loyalty will have an advantage.

Majority professionals in Bengaluru are looking for new jobs in 2025

As per new research from LinkedIn, 86% of professionals in Bengaluru plan to look for a new job this year. However, 50% professionals in the city say they are applying for more jobs than ever, but are hearing back less. To guide these professionals towards the right opportunities, LinkedIn has unveiled its annual Jobs on the Rise list, revealing insights on the fastest-growing jobs over the past three years.

Here are this year’s Top 15 Skills on The Rise in India:

Creativity and Innovation

Code Review

Problem Solving

Pre-screening

Strategic Thinking

Communication

Adaptability

Large Language Models (LLM)

AI Literacy

Debugging

Customer Engagement

Statistical Data Analysis

Prompt Engineering

Market Analysis

Stakeholder Management

Here’s the full list of Jobs on the Rise in Bengaluru

Brand Associate

Power System Engineer

Artificial Intelligence Engineer

Communications Associate

Facilities Manager

Sales Development Manager

Electrical Manager

Delivery Consultant

Piping Design Engineer

Logistics Specialist

LinkedIn's career expert Nirajita Banerjee shares tips to help professionals unlock new opportunities:

Take stock of what you’ve got. Go back through your job history to do a skills inventory. Don’t forget to consider skills you’ve gained from other experiences including volunteering, sports clubs – you likely have more skills than you thought! This exercise will help you ID skills to highlight during your job search and can help remind you of skills that you would want to build in the future.

Show off your soft skills. While many jobs require technical skills, skills like communication and adaptability are in demand and are super transferable across roles and industries. These skills matter to employers, so don’t bury the lead – members who list five or more skills receive up to 5.6x more profile views from recruiters and 24x recruiter InMails, and are 2.9x more likely to receive connection requests. Be sure to add your skills to your profile, and include context that demonstrates the impact your skills have made.

Go skill surfing and get in growth mode. Identify the areas of growth – possibly around skills that you were missing for a specific job you want, as detailed in the job description. You can then check out your company’s continuing education offerings or ask for a stretch assignment in your current role. Take online courses like those offered by LinkedIn Learning, or take on a volunteer role for a local club or organisation. Don’t be afraid to try new things and get out of your comfort zone – you’ll be building your skills muscle.

To support professionals, LinkedIn Learning is offering free courses to help them develop these essential skills. Additionally, LinkedIn’s new AI-powered coaching feature enables learners to practice real-world workplace conversations—like performance reviews and feedback discussions—using text or voice, with personalised feedback to build confidence.

Methodology:

Consumer and Global HR Professionals Research: This research was conducted by Censuswide between November 27 to December 16, 2024 among 22,010 consumer respondents, and among 8,035 global HR professionals between November 28 to December 18, 2024. Markets included UK, USA, France, Germany, India, Spain, Brazil, Ireland, the Netherlands, Singapore, Japan, Sweden, Saudi Arabia, UAE, Australia, Indonesia, and Italy. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles. Censuswide are members of the British Polling Council.

Jobs on the Rise: LinkedIn Economic Graph researchers examined millions of jobs started by LinkedIn members from January 1, 2022 to July 31, 2024 to calculate a growth rate for each job title. To be ranked, a job title needed to see positive growth across our membership base and sufficient job postings in the past year, as well as have grown to a meaningful size by 2024. Identical job titles across different seniority levels were grouped and ranked together. Internships, volunteer positions, interim roles and student roles were excluded, and jobs where hiring was dominated by a small handful of companies in each country were also excluded. Additional data points for each of the job titles are based on LinkedIn profiles of members holding the title and/or open jobs for that title in the country.

Skills on the Rise: LinkedIn measures the growth of skills based on three pillars: skill acquisition, hiring success and emerging demand. Skill acquisition counts the rate at which members are adding new skills to their profile. Hiring success is measured by the share of a skill possessed by members who have been hired in the past year. Emerging demand measures the increased presence of a given skill in paid job postings. Growth rates for all metrics are measured by comparing LinkedIn data from January 1 to December 31, 2024 to the same period in the previous year (January 1 to December 31, 2023).

About LinkedIn:

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has more than one billion members and has offices around the globe. www.linkedin.com / mobile.linkedin.com.

NOVAC 3.0: Cleartrip’s Flagship Travel Sale Returns With Irresistible Deals


* The biggest summer travel extravaganza returns with unbeatable deals on flights, hotels, buses, and holiday packages!

With the summer travel season fast approaching, Cleartrip, a Flipkart company, is back with the third edition of its highly anticipated #NationOnVacation (NOVAC) sale. This 9-day travel extravaganza, starting on 20th March, brings the biggest discounts across flights, hotels, and other packages, enabling customers to book their dream vacations at unbeatable prices.

As airfare prices are projected to rise by at least 15% closer to peak travel months, Cleartrip is leading a shift in consumer booking behavior, encouraging travelers to plan in advance and lock in the best fares before prices surge. With NOVAC 3.0, Cleartrip strengthens its position as an industry innovator, focusing on price transparency, affordability, and flexible travel options.

Committed to customer-first innovation, Cleartrip enhances its offerings under the ‘ClearChoice’ initiative, allowing travelers to enjoy greater booking flexibility. With ClearChoice PLUS and ClearChoice MAX, customers can modify or cancel their bookings with a full refund, eliminating hefty airline cancellation charges. Myntra and Flipkart Loyalty members will also gain access to exclusive discounts and offers on the Cleartrip and Flipkart Travel platforms.

Speaking on the launch, Anuj Rathi, Chief Growth and Business Officer, Cleartrip, said: “Cleartrip is committed to driving innovation in travel pricing models. With airfare prices projected to increase significantly in the coming months, this edition of NOVAC is our way of helping travelers stay ahead of the curve. By planning in advance, customers can avoid the uncertainty of price fluctuations and experience travel the way it should be—hassle-free, affordable, and exciting.”

Key Offers:

Domestic flights starting from 999

International flights starting from 5999

Luxury hotels (4- & 5-star) starting from 2499

Bus bookings – up to 40% off

Hotel bookings – 30-80% off

ClearChoice PLUS at Re 1 for Myntra Insider Icon

ClearChoice MAX at Re 1 for Flipkart VIP

All offers are subject to availability and valid for a limited period.

With price transparency at its core, NOVAC 3.0 aims to redefine how Indian travelers approach trip planning. By booking early, travelers can avoid price hikes, enjoy greater flexibility, and get more value for their money.

Following last year’s overwhelming response, which saw a 80% surge in bookings, Cleartrip remains dedicated to crafting customer-centric travel solutions. The third edition of NOVAC is set to further enhance accessibility and affordability for a diverse audience.

About Cleartrip

Launched in July 2006, Cleartrip Pvt Ltd., a Flipkart company, has emerged as India’s fastest-growing online travel technology company. In April 2021, Flipkart acquired a majority stake in Cleartrip. Cleartrip recently emerged as the no. 2 OTA player as per a study by VIDEC. With an aggressive plan to emerge as a leading innovator in the industry, Cleartrip is on its way to building a differentiated value proposition for its customers looking for end-to-end travel solutions. With industry-first offerings including ClearChoice Plus and ClearChoice Max, Cleartrip has a clear vision to provide innovative solutions in the OTA segment. Combining intuitive products with a customer-centric approach and a wide selection of flights, hotels, and buses, Cleartrip brings a unique selling point to the market, offering its customers convenience, choice, competitive prices, and premium content.

Wednesday, March 19, 2025

Quest Global In Collaboration With Nasscom Foundation Announces "Skilling & Employability Initiative For Underserved Women Students"


Quest Global, a leading global engineering services firm, announced the ‘Skilling & Employability for Underserved Women’ initiative in partnership with the Nasscom Foundation. This forward–thinking Corporate Social Responsibility (CSR) initiative is designed to equip 100 female students from economically challenged sections of society with advanced understanding and skills in emerging technologies.

‘Skilling & Employability for Underserved Women Students’ is a targeted and comprehensive program that will impart education and working knowledge to 100 final year, engineering students in the technology domains of Data Analytics, Cloud Computing, and Network Security. In a hybrid model, the students are encouraged to combine theoretical knowledge with practical application to gain industry-relevant skills and promote their employability in corporate India. To ensure industry standards are met, upon completion, candidates will be certified by the NSDC (National Skill Development Corporation) or Future Skills Prime SSC (Sector Skill Council). As a part of this initiative, students will also be provided with employability opportunities by the Nasscom Foundation.

“Quest Global strives to be both a force for growth and a force for good by looking beyond engineering excellence to provide sustainable, positive societal impact. This initiative in partnership with the Nasscom Foundation aligns with our mission to create a more diverse and equitable workforce in the industry. We are happy to support talented and deserving women from underserved communities gain the skills required to enter the workforce of today” said Yumi Clevenger Lee, Chief Strategy Officer, Quest Global.

Jyoti Sharma, CEO, Nasscom Foundation said, “Though women account for 50% of graduates in India, they remain vastly underrepresented in the workforce. While India has made remarkable progress, the journey towards gender equality is still work in progress. Empowering women isn't just a necessity but a catalyst for national growth. Our collaboration with Quest Global is a small step towards that direction, where we are equipping 100 marginalized women with relevant IT skills and creating pathways for them to thrive in the tech workforce, driving a more inclusive and diverse industry.”

This program demonstrates how companies can collaborate to create opportunities that address gender disparity in a rapidly evolving technology ecosystem.  Quest Global will continue to be committed to promoting diversity and inclusiveness in the modern-day engineering workforce.

About Nasscom Foundation :

Established in 2001, Nasscom Foundation has witnessed the transformative power of technology for more than two decades. Part of the Nasscom ecosystem, we are the only neutral not-for-profit organization representing the Indian tech industry. We remain rooted to our core philosophy of TechForGood, where our efforts are focused on unlocking the power of technology by creating access and opportunity for those who need it the most. We work on helping people and institutions transform the way they tackle social and economic challenges through technology. We have five key areas of intervention - Digital Literacy, Skilling and Employability, Women Entrepreneurship, Scaling Social Innovation and Empowering NGO Ecosystem.

High Gold Prices Holding You Back? Tanish's Latest Gold Exchange Offer Unlocks Maximum Value For Its Customers


* The initiative offers a seamless, value-driven upgrade enabling customers to exchange old gold, regardless of its source, with no deduction for 22K and above

With gold prices at an all-time high, Tanishq, India’s largest jewellery retail brand from the House of Tata, presents its ‘Tanishq Gold Exchange Program’, offering customers an unparalleled opportunity to maximize the value of their gold. Whether it’s tiny, forgotten fragments tucked away in a locker or heirloom pieces collected over generations, Tanishq welcomes every piece—no matter how small—and transforms them into jewellery that reflects today’s aspirations. At the heart of Tanishq’s Gold Exchange Program lies the Tanishq Exchange Advantage, built on 100% Transparency, Zero Deduction, and the Best Gold Rate Available.

This initiative is designed for those who see jewellery not just as an ornament but as an evolving expression of their style and milestones. Brides-to-be can now exchange decades of accumulated gold into breath-taking wedding jewellery, crafted with Tanishq’s craftsmanship and unique designs. Customers can also exchange their old gold for natural diamonds, elevating their collections with rare and timeless brilliance. With no deductions on 22K and above for pure gold and 21K and above for studded jewellery, customers benefit from a seamless and honest process, reinforced by on-the-spot Karatmeter testing and melting for complete accuracy.

The Tanishq Gold Exchange Program, valid across all Tanishq stores, comes at a pivotal time when customers are planning their gold purchases for the wedding season and festive occasions. Whether it is a bride-to-be looking to transform family heirlooms into bespoke bridal jewellery, a smart investor seeking the best value, a trend-conscious shopper upgrading to contemporary designs, or a connoisseur of craftsmanship in search of timeless elegance, this initiative caters to every need. Even the most delicate or outdated gold pieces can be repurposed into contemporary, everyday elegance, proving that no piece is ever too small to hold value. With a legacy of trust and craftsmanship, Tanishq has already helped over 1 lakh brides create their dream wedding jewellery and facilitated the exchange of 1,70,000 kg of old gold nationwide. As part of the Festival of Exchange, this program is more than just an offer—it’s an invitation to reimagine, reinvent, and celebrate jewellery in a way that resonates with today’s aspirations. Now is the time to unlock the true potential of your gold, no matter how small, and give it a new life with Tanishq.

Speaking on the initiative, Mr. Arun Narayan, VP, Category, Retail and Marketing, Tanishq, Titan Company Ltd, said “In times like these, when gold prices are scaling new heights and wedding budgets need careful planning, Tanishq’s Old Gold Exchange program has been a beacon of joy for families across India. Over 1 lakh brides have sparkled on their special day in Tanishq’s wedding trousseau by simply exchanging old gold—of any condition, bought from any jeweller. Every Tanishq boutique is equipped with skilled karigars, advanced equipment, and a transparent purity-check and melting process, ensuring you get the best value for your old gold. Exchange it for the dazzling wedding jewellery you’ve always dreamed of. Walk into any of our 500 stores to turn your old gold into new jewellery for your dream wedding!”

Zuno Leads The Way: First Insurer To Offer “Pay How You Drive” As A Free Built-In Feature


Zuno General Insurance, formerly known as Edelweiss General Insurance, a new-age digital insurer, launches Zuno SmartDrive by integrating its innovative “Pay-How-You-Drive” (PHYD) feature with its core motor insurance product.

Zuno General Insurance becomes the first insurer in India to offer mobile telematics embedded in car insurance to reward customers for driving safer without any additional costs.  

This flagship product offers personalized coverage driven by data, rewarding safe driving along with cost savings.

In a bold industry-first move, Zuno General Insurance has revolutionised car insurance by making ‘Pay How You Drive’ (PHYD) a built-in feature at no extra cost. With this first-of-its-kind initiative, every Zuno motor insurance policyholder will now have access to fair, personalized, and reward-driven pricing based on their actual driving behaviour. Previously available only as an add-on, Zuno’s PHYD now comes automatically with all new and renewing car insurance policies. Customers can track their driving score through mobile telematics embedded in the Zuno app, making safe driving more rewarding than ever before.

Zuno’s tech-savvy, environmentally conscious customers, including young professionals aged 24-45, will benefit the most. Whether it’s daily commutes or long road trips, safer driving now comes with financial rewards. The game-changing coverage option empowers users to assess their driving skills, receive Zuno Driving score, and earn rewards for safe driving. PHYD, launched last year exclusively by Zuno General Insurance, is an innovative coverage option available for Private Car Package and Private Car Stand Alone Own Damage Policy (SAOD) customers.

Zuno SmartDrive with built-in Pay-How-You-Drive calculates premiums based on real-time driving behaviour, such as speed, braking, and distracted driving. Safer driving will result in low premiums. Customers can monitor their driving score through telematics data of the Zuno app to track savings and driving performance. Unlike traditional insurance pricing, which treats all drivers the same, Zuno ensures that responsible drivers get the savings they deserve. The Zuno mobile app assess risk based on actual driving habits, resulting in a more personalized premium. This provides customers greater control over their insurance pricing, marking a departure from the current pricing approach. Additionally, it offers feedback and tips on how to improve driving, helping policyholders lower their premiums.

Shanai Ghosh, MD & CEO, Zuno General Insurance, said, “By incorporating Pay-How-You-Drive in our Zuno SmartDrive motor cover policy, we are empowering customers with greater control over their premiums while encouraging safer driving by linking pricing to safe driving habits. This initiative reinforces our commitment to providing our policyholders with an easy, friendly, and transparent experience while also contributing to safer roads for everyone. With Zuno SmartDrive, we're not only reimagining insurance but also promoting safer driving practices by incentivizing safe driving behaviour. For us, this isn't just insurance; it's a commitment to innovation, transparency, and a safer tomorrow.”

Customers will qualify for additional savings on policy renewals based on their driving score tracked through the Zuno app. Not just savings on renewals, customers can also get rewarded weekly and monthly based on their driving scores. A weekly and monthly leaderboard will be published on the app, based on the driving scores, giving them rewards and continuous motivation to drive safely.

Through Zuno SmartDrive motor policy, Zuno offers its customer more affordable premiums by personalising premium rates according to their unique driving patterns. This offering not only encourages safe driving practices but also actively incentivizes the good driving behaviour through the discounts offered during renewals.

 Unlike traditional insurance pricing, which treats all drivers the same, Zuno ensures that responsible drivers get the savings they deserve.

 For more information, visit https://www.hizuno.com/.

OPPO India Builds On The Popularity Of F Series With The Highly-Anticipated F29 Series


-         OPPO set to launch the OPPO F29 series  on 20th March 2025

-         The OPPO F27 Pro+ saw a 30% increase in sales in the first six months following its launch, compared to the F25 Pro

-         Durability has become a key strength for OPPO, making it the most preferred brand for water and dust resistance, according to Counterpoint Research.

OPPO India will launch the OPPO F29 series, the Durable Champion, on 20th March 2025. The F29 Series highlights OPPO's strategic commitment to delivering durability, reliability, and performance-driven smartphones tailored to meet the demands of India's gig economy, which encompases millions of drivers, delivery partners, shopkeepers, and business owners.

OPPO F series - A front runner in sub-INR 25K category

Each new edition of the F Series builds upon the durability and quality standards set by its predecessor, as demonstrated by the impressive 30% sales growth of the OPPO F27 Pro+ in the first six months following its launch, compared to the F25 Pro. The series continues to see strong demand across regions like Madhya Pradesh, Andhra Pradesh, Gujarat, Rajasthan, Karnataka, and Nagpur.  Additionally OPPO's focus on durability and product quality has earned it the distinction of being the most preferred brand for water and dust resistance, according to Counterpoint Research.

Tested In India, Made for India

Manufactured at OPPO India’s Greater Noida facility, the F29 series—as lightweight as 180g and just 7.55mm slim—is not only made in India but also tested by SGS (Société Générale de Surveillance) in India for IP66, IP68 and IP69 ratings that certify it against the highest levels of dust and water ingress.

Its IP66 rating certifies it against powerful water jets; ideal for users who work in wet conditions, from vendors to construction workers. The IP68 rating endorses it for submersion in 1.5metres of water for 30 minutes; this means it is built to survive accidental drops in water-filled potholes and kitchen sinks, while its IP69 rating implies it can endure high-pressure, high-temperature water jets up to 80°C, making it perfect for those working in industrial settings or extremely humid weather conditions.

Damage-proof 360° Armour Body*

OPPO F29 series It boasts a 360° Armour Body to endure unexpected drops and impacts. The Sponge Bionic Cushioning on the OPPO F29 series absorbs impact to minimise damage from falls while its elevated battery cover and side frame add an extra layer of protection. At the same time, the new Raised Corner Design Cover on the OPPO F29 series protects all four corners against damage.

The Lens Protection Ring on the smartphone, which is crafted out of strengthened glass, sits higher than the camera lens to prevent scratches on it. Also, the smartphone’s internal frame, which protects its motherboard, has been upgraded to aerospace-grade aluminium alloy; this increases structural integrity by 10% over its predecessor.

All-round Durable Champion

OPPO—the most preferred brand for water and dust resistance*—has subjected its F29 series to 14 Military Standard (MIL-STD-810H-2022) tests that certify it against high temperature, low temperature, shock, rain, freezing water, sand, dust, salt mist, solar radiation, humidity, vibration, fluid contamination, mold, acceleration that tests for g-loads, and resistance.

All-new Hunter Antenna Architecture

The OPPO F29 Series revolutionises mobile connectivity with its industry-first Hunter Antenna Architecture that delivers a 300% boost in signal strength. Both smartphones, the F29 and the F29 Pro establish a new benchmark in signal penetration and reliability to ensure seamless connectivity in even the most challenging environments, whether deep inside buildings, stuck in elevators, or navigating remote areas.

The OPPO F29 Pro will be available in two colours: Marble White and Granite Black, while the  F29, will be available in a premium Solid Purple and Glacier Blue colour

About OPPO

OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services. OPPO has footprints in more than 70 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.

PhonePe Wealth Launches CRISP: An Advanced Mutual Fund Selection Tool


PhonePe Wealth today announced the launch of CRISP, a unique tool designed to help investors make more informed mutual fund investment decisions. The tool comes at a time when unique mutual fund investors in India have grown from 20 million  as on December 31, 2019 to 53 million as on December 31, 2024 (Source: AMFI), but choosing the right funds still remains a significant challenge for most investors. 

The CRISP (Consistency, Risk and Investment Style of the Portfolio) tool addresses this critical challenge by offering a holistic solution for investors to select appropriate funds beyond just looking at past returns. Retail investors, especially those investing via wealthtech platforms, have been largely relying on past point-to-point performance of funds to make their investment choices. This has often led to investors making wrong investment choices. CRISP simplifies investing decisions by converting performance, risk and portfolio data of mutual funds into actionable insights.

"The mutual fund industry is experiencing significant growth due to industry’s investor awareness initiatives and democratization of mutual fund investing by wealthtech platforms. At PhonePe Wealth, our focus is on supporting investors on our platform through innovative tools like CRISP. We are committed to developing research and technology-driven solutions that help investors embrace core investing principles and prudently navigate their wealth creation journey," said Nilesh D Naik, Head of Investment Products, Share.Market (PhonePe Wealth).

The CRISP framework assesses funds based on the following parameters:

* Consistency in Performance: CRISP assesses a fund’s performance consistency relative to its peer group based on rolling returns over a five-year period, assigning a score of “High,” “Medium,” or “Low.” This approach helps investors identify funds that have consistently outperformed, rather than those with sporadic or unpredictable performance.

* Relative Risk vs. Peers: The tool demarcates risk for the fund compared to peers and categorizes it as “Within acceptable range” or “Too High”. This enables investors to spot risk outliers and avoid investing in funds that take extreme risks.

* Investment Style or Factor Analysis: CRISP analyses a fund’s style exposure across factors like Value, Quality, and Momentum, over a five-year period, providing insights into the fund’s management style. This is presented in an easy-to-understand investment style classification of “High”, “Medium” and “Low” across the three factors. This becomes an extremely important input for investors while constructing their mutual fund portfolios, to ensure desired level of exposure across different styles or factors and to achieve diversification.

The tool is currently available on the PhonePe platform and will soon be integrated into their stock broking platform, Share.Market. This is in line with Share.Market’s mission to provide access to research and intelligence to its investors and trader community.

About PhonePe Wealth Broking: 

PhonePe Wealth Broking Private Limited, incorporated in April 2021 is a subsidiary of PhonePe Private Limited and is registered with NSE and BSE as a Stock Broker, with CDSL as a Depository Participant with SEBI as a Research Analyst and with AMFI as a Mutual Fund distributor. Launched in August 2023, Share.Market, a brand of PhonePe Wealth Broking and affiliates, is a wealth and investment platform (app & website), catering to investors and traders of all expertise levels. The platform offers a wide range of investment products, including Stocks, Mutual Funds, WealthBaskets, and more.

“Investments in securities market are subject to market risks. Read all the related documents carefully before investing.” All investors are advised to conduct their own independent research into investment strategies before making an investment decision.

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