Henkel Strengthens Its Electronics Footprint In India With Application Engineering Center And Manufacturing Expansion

Henkel has announced the launch of a state-of-the-art Application Engineering Center in Chennai, Tamil Nadu, further strengthening the leadership of its Adhesive Technologies business in the electronics sector. The company will also be setting up an adhesive materials manufacturing plant for the electronics sector at its multi-technology manufacturing site in Kurkumbh, near Pune. These investments underscore Henkel’s commitment to localization, innovation, and accelerated product development to meet the rapidly evolving demands of the region’s electronics industry. As India's electronics industry is projected to grow exponentially in the next few years, fuelled by government initiatives such as Make in India and PLI (Production-Linked Incentive) schemes, Henkel’s expanded footprint positions it to strongly support this rapid growth.

“As the country solidifies its position as a global electronics manufacturing hub, Henkel is proud to reinforce its ‘Make in India’ commitment, and be a key partner in this journey,” said S Sunil Kumar, Country President - India, Henkel. “These new facilities in Chennai and Kurkumbh align with this growth, strengthening regional self-sufficiency and supply chain resilience. This marks an exciting milestone in our journey to better serve our global customer base while expanding our footprint in the region.  It demonstrates our commitment to fostering long-term partnerships, driving innovation, and creating value for our customers.”

Located in Tamil Nadu—a key hub for global electronics manufacturing—the 17,000 sq. ft. Chennai facility is designed to accelerate new product introductions (NPIs) and reduce time-to-market for customers. The center houses five specialized labs dedicated to advanced adhesive solutions and thermal management materials, essential for enhancing the reliability, durability, and sleek designs of smartphones, wearables, and other consumer electronics. Equipped with state-of-the-art dispensing systems, vacuum impregnation technologies for device waterproofing, and high-precision material analysis tools, the center enables rapid prototyping, proof-of-concept testing, and product validation. This center will enhance Henkel’s global innovation footprint, complementing its existing sites in Germany, the US, China, Singapore, Japan, Korea and Vietnam.  With these investments, Henkel further strengthens its role as a key innovation partner for electronics manufacturers worldwide.

Wen Zhou, Corporate Vice President - Electronics, Henkel Adhesive Technologies, shared that these investments are a natural progression of the company’s growth in India and the electronic market’s supply chain diversification. “Henkel meets our customers where they are,” said Wen. “We have had established Indian operations for a long time, and with customers intensifying their operations in the region, we are investing in additional local capabilities to deliver collaborative NPI and product validation expertise with more immediacy.”

The new plant in Kurkumbh will enhance Henkel’s capabilities in high-performance adhesive and coating solutions, reinforcing its commitment to localization and meeting the evolving demands of India’s electronics sector. The plant will benefit from the industry 4.0 based smart factory system deployed at the Kurkumbh manufacturing site, which enhances operational efficiency and product quality while minimizing downtime.

About Henkel

With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and functional coatings. With Consumer Brands, the company holds leading positions especially in laundry & home care and hair in many markets and categories around the world. The company's three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2023, Henkel reported sales of more than 21.5 billion euros and adjusted operating profit of around 2.6 billion euros. Henkel’s preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 48,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: "Pioneers at heart for the good of generations.” More information at www.henkel.com

About Henkel India

Henkel in India has two legal entities, namely, Henkel Adhesives Technologies India Private Limited (a wholly owned subsidiary of Henkel) and Henkel Anand India Private Limited (a joint venture company of Henkel and Anand Group). The adhesive technologies business operates primarily in the business-to-business realm in the country, while in the consumer brands business, Henkel is present in the “hair” category. Headquartered in Navi Mumbai, the adhesive technologies business has a footprint comprising four manufacturing sites, two innovation centers, a customer experience center, a flexible packaging academy and an application center for its Sports & Fashion business, while the hair business has five Schwarzkopf Professional academies. It employs over 1,300 employees across these sites.  More information at www.henkel.in. 

VIMS&RC And Intuitive Collaborate To Expand Access To Robotic-Assisted Surgery For Future Surgeons With I-ROPE

*        I-ROPE (Intuitive robotic onboarding program and education) is an industry-academia collaborative program, which is aimed at helping young surgeons understand the know-how and benefits of Robotic Assisted Surgery (RAS)

*        Surgical oncology postgraduate trainees will get hands-on experience with the advanced da Vinci surgical system as I-ROPE debuts in an Indian private hospital.

Vydehi Institute of Medical Sciences and Research Centre, Bangalore, a leading institution in multi-specialty tertiary care, has joined hands with Intuitive, a global technology leader in minimally invasive care and the pioneer of robotic-assisted surgery (RAS), to introduce resident surgeons to robotic-assisted surgical technology through the Intuitive Robotic Onboarding Program and Education (I-ROPE). This initiative marks the introduction of I-ROPE in a private hospital in India, providing surgical oncology postgraduate trainees with exposure to robotic-assisted surgery and its clinical applications.

The program was inaugurated by Mr. L K Atheeq, IAS Additional Chief Secretary to ?M Government of Karnataka, in an event held at Vydehi Institute of Medical Sciences and Research Centre, Whitefield, Bengaluru. Dr. UT Iftikhar Ali Fareed, Chairman of the Allied & Healthcare Council of Karnataka, Dr.Riyaz Basha S M.D, Registrar [Evaluation] Rajiv Gandhi University of Health Sciences, Karnataka, and Dr. Kalpaja D A, Chairperson-Vydehi Group of Institutions, were also present at the event.

Speaking at the event, Mr. L.K. Atheeq, IAS, Additional Chief Secretary to the CM, Government of Karnataka, appreciated Vydehi Institute of Medical Sciences and Research Centre and Intuitive for their collaboration for equipping young surgeons with robotic-assisted surgery technology. He also mentioned that it would be great if this programme can be done at Rajiv Gandhi University of Health Sciences as well, which could benefit a large number of medical professionals and students, enhancing their expertise and contributing to healthcare in Karnataka.

Commenting on the institute’s commitment to technological advancements in medical education, Chairperson Dr. Kalpaja D A said, “Vydehi Institute of Medical Sciences and Research Centre is at the forefront of integrating cutting-edge technology into medical education and training. The introduction of I-ROPE in our hospital reflects our commitment to equipping future surgical oncologists with advanced skills in robotic-assisted surgery, ensuring better patient outcomes and medical excellence.”

The I-ROPE program is designed to introduce early-career surgeons to robotic-assisted surgery through structured sessions that cover the technology, its applications across various surgical disciplines, and its potential role in modern clinical practice. At Vydehi Institute of Medical Sciences and Research Centre, the program is being conducted using the state-of-the-art da Vinci surgical system, providing residents hands-on familiarity with one of the most advanced robotic-assisted surgical platforms available today.

Despite the increasing adoption of robotic-assisted surgery worldwide, exposure to this technology remains limited within traditional surgical training programs in India. This collaboration between Intuitive and Vydehi Institute of Medical Sciences and Research Centre aims to bridge this gap by integrating robotic-assisted surgery into early-stage surgical exposure, to help prepare future surgeons for evolving medical practices.

Dr. M.S. Ganesh, Professor and Head of the Department of Surgical Oncology at Vydehi Institute of Medical Sciences and Research Centre, emphasized the importance of this initiative, stating, "The evolution of surgical care is being driven by technology, and robotic-assisted surgery is rapidly emerging as a crucial tool in the operating room. Early exposure to this technology provides residents with the ability to understand its advantages, develop critical decision-making skills, and explore how it integrates into various surgical specialties. At Vydehi Institute of Medical Sciences and Research Centre, we are committed to equipping future surgeons with the skills and knowledge necessary to adapt to advancements that will define the next era of surgical care."

Rohitt Mahajan, Vice President and General Manager, Intuitive India, highlighted the broader impact of the collaboration, stating, "The execution of Robotic-assisted surgery skill building and education programs is an important step towards nurturing the next generation of surgeons in being future-ready for evolving surgical practices. We are excited to expand the I-ROPE program to private hospitals in India, supporting the country’s healthcare landscape’s evolution towards better patient outcomes through minimally invasive care.  Our collaboration with Vydehi reflects an effort to integrate robotic-assisted surgery techniques in the area of medical education in leading teaching institutes of India.”

Intuitive has been expanding access to robotic-assisted surgery in India through the successful implementation of the I-ROPE program across leading government medical institutions. These include AIIMS Delhi, Kidwai Memorial Institute of Oncology, Bengaluru, AIIMS Bhubaneswar, Dr. Ram Manohar Lohia Hospital in Delhi, and Armed Forces Medical College in Pune.

Since the inception of the I-ROPE program, around 350 resident surgeons have participated in it, gaining exposure to robotic-assisted surgical technology. With the expansion of the program to Vydehi Institute of Medical Sciences and Research Centre, Intuitive continues its mission of widening access to robotic-assisted surgery in India, ensuring that both public and private healthcare institutions can provide early-stage exposure to this advanced technology.

About Vydehi Institute of Medical Sciences and Research Centre (VIMS&RC)

Vydehi Institute of Medical Sciences and Research Centre, known as VIMS, houses one of the best hospitals and leading medical institutes in Bangalore. VIMS has carved a niche in the field of healthcare and medical education for itself on par with global standards. VIMS delivers quality healthcare whilst offering a varied range of medical services.

About Intuitive India

Intuitive Surgical India Pvt Ltd, the subsidiary of Intuitive Surgical, Inc. (Nasdaq: ISRG), is a global technology leader in minimally invasive care and the pioneer of robotic-assisted surgery (RAS). Intuitive India brings over two decades of leadership in advanced robotics, including the da Vinci surgical system.

A growing community of passionate and committed Indian surgeons are adopting the solutions in indication areas including gynaecology, urology, general surgery, and surgical oncology, among others. Today, India has over 850 robotic - assisted trained surgeons and over 180 da Vinci systems installed across major private and government hospitals.

Bengaluru GAFX 2025 Opens With Theme “Future Of Immersion: Experience. Explore. Disrupt”

* Powered by Department of Electronics, IT, BT & S&T, Government of Karnataka And ABAI

India’s largest and most influential Bengaluru GAFX 2025 Conference, commenced today at The Lalit Ashok, Bengaluru, and will run from February 27th to March 1st, 2025. Organized by the Department of Electronics, IT & BT, Government of Karnataka, in collaboration with ABAI, the event reinforces Bengaluru’s position as the world’s leading hub for AVGC-XR and a key driver of India’s global leadership in immersive media and entertainment.

The grand inauguration witnessed the esteemed presence of Shri Priyank Kharge, Hon’ble Minister for Rural Development, Panchayat Raj, and IT & BT, Government of Karnataka, alongside key industry leaders and policymakers driving the future of immersive storytelling. The event had the privilege of welcoming Mr. Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, Government of India, as the Special Guest of Honour.

Among the distinguished attendees were Dr. Kiran Mazumdar-Shaw, Executive Chairperson & Founder, Biocon Limited; Shri Rizwan Arshad, Member of Karnataka Legislative Assembly; Shri Sharath Bachegowda, MLA & Chairman, KEONICS; Mr. Marc Lamy, Consul General of France, Bengaluru; Ms. Hilary McGeachy, Consul General of Australia, Bengaluru; Mr. Alfonso Tagliaferri, Consul General of Italy, Bengaluru; Mr. Nitish Mittersain, CEO & MD, Nazara Technologies; Mr. Ashish Kulkarni, Founder & CEO, Punnaryug Artvision Pvt. Ltd.; Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, BT & S&T, Government of Karnataka; Mr. Sai Srinivas Kiran Garimella, Co-founder, MPL; Shri Rahul Sharanappa Sankanur, IAS, Director, Department of Electronics, IT & BT, Government of Karnataka; Shri Daljeet Kumar, IAS, Deputy Secretary, Department of Electronics, IT, BT & S&T, Government of Karnataka; and Mr. Biren Ghose, Chairman, Bengaluru GAFX & President, ABAI.

With the theme “Future of Immersion: EXPERIENCE. EXPLORE. DISRUPT.”, GAFX 2025, champions its commitment to furthering the frontiers of creativity and technology. Attendees will experience the power of immersive technologies in storytelling, from real-time rendering breakthroughs to the transformative potential of virtual and augmented reality. As a premier platform, GAFX 2025 will bring together global thought leaders, visionary creatives, and cutting-edge innovations, fostering collaboration and shaping the future of the industry.

A patron of Bengaluru GAFX 2025, Shri Priyank Kharge, Hon'ble Minister for Information Technology & Biotechnology and Rural Development & Panchayat Raj, Govt. of Karnataka said “This event holds significance not just for the government of Karnataka but for the entire nation. Our professionals are not just contributing to global projects—they are leading them, bringing unique perspectives and unmatched expertise to the forefront.  In animation and visual effects, Indian artists are instrumental in delivering cutting-edge visuals for domestic and international productions. Our contributions have garnered global acclaim, positioning India as a hub of high-quality animation and VFX services.

Despite the central government’s 28% GST, we remain the fastest-growing market in the gaming sector, achieving an impressive 23% year-on-year growth. By the end of the 2024 financial year, we are set to reach $3.8 billion. Looking ahead, I hope to see Karnataka host its own national e-sports festival this year, with the vision of creating the country’s—and possibly Asia’s—largest e-sports event.”

“Karnataka has always been at the forefront of technology and digital innovation, and our leadership in AVGC-XR continues to shape the industry. Home to over 300 AVGC studios and 15,000+ professionals, Karnataka contributes significantly to India’s digital content revolution. We were the first state to introduce an AVGC-XR policy in 2012, and our third five-year policy, announced last year, strengthened this sector with production grants, tax incentives, and skill development initiatives. With India’s 500 million gamers, Karnataka leads with the highest number of gaming startups, positioning Bengaluru as the hub for next-gen game development. Our AVGC-XR fund, the first of its kind in India, supports startups and SMEs with investments up to ?2 crore. Additionally, we are setting up India’s first AVGC-XR Park, offering production studios, incubation spaces, and research facilities. By 2029, we aim for a 30% increase in operational efficiency, a 20% boost in creative output, and a 25% expansion in digital marketing reach. GAFX 2025 reflects this vision, bringing together industry leaders, professionals, and students. Let’s collaborate, innovate, and strengthen Karnataka’s position as the global capital for AVGC-XR excellence.” - said Dr. Ekroop Caur, Secretary, Department of Electronics, IT, Bt, Science & Technology, Government of Karnataka.

Speaking at the inaugural ceremony, Mr. Biren Ghose, Chairman, Bengaluru GAFX & President, ABAI said, “Storytelling is evolving beyond screens into immersive experiences that redefine how we engage with content. Just as astronomers explore the cosmos, we are visionaries shaping the visual language of tomorrow. Disruption isn’t an obstacle—it’s a catalyst, much like black holes and supernovae giving birth to new creations in the universe. Bengaluru stands at the heart of this transformation, where technology, artistry, and innovation unite to take India to the world and bring the world to India. From animation and gaming to AR, VR, and beyond, we are forging global alliances, building billion-dollar franchises, and nurturing the talent that will drive the next era of entertainment. This isn’t just ambition—it’s a roadmap. The seeds are sown, and the wave of change is here. Welcome to the future of immersion.”

Bengaluru GAFX is a premier event in the AVGC industry, serving as a vital platform for collaboration between Indian and global talent. The event brings together leading international and domestic studios, along with industry veterans, to showcase some of the most acclaimed and high-profile titles. By fostering cross-industry synergy, GAFX continues to drive innovation and excellence in the animation, visual effects, gaming, and comics landscape.

Key Highlights of Bengaluru GAFX 2025

Unveiling a Landmark Collaboration: Cine star Rana Daggubati, known for his role in Baahubali and a strong advocate for Indian storytelling, will unveil an exciting partnership between Zebu Animation and Tinkle, bringing India’s iconic comics to life through cutting-edge animation.

India Pavilion: A first-of-its-kind showcase of AVGC talent from across Karnataka, Rajasthan, Telangana, Madhya Pradesh, West Bengal, Goa, Tamil Nadu, Odisha, Andhra Pradesh, and Assam, fostering regional co-production and collaboration.

Esports National Championship: India’s top 4 esports teams from different zones will battle it out in the Counter-Strike 2 grand finale, bringing high-energy gaming action to GAFX 2025.

Investor Connect: Over 25  leading investors will engage with 50 AVGC-XR startups, offering exclusive opportunities for funding and mentorship.

Spotlight on Indian Comics: Tinkle, Amar Chitra Katha, Raj Comics, and Pran Studios will discuss the future of Indian comics, their potential to generate original IPs, and their influence on the media industry.

AI & AVGC-XR Convergence: Experts from Deloitte, Autodesk, AMD, Nvidia, Myelin Foundry, and Adobe will explore the impact of AI in content creation, virtual production, and immersive experiences.

Startups Innovation Zone: AVGC startups from Karnataka’s Centre of Excellence (CoE) will showcase groundbreaking work, offering a glimpse into the future of the AVGC-XR industry.

Strengthening International Alliances: The Karnataka Government will establish a Global Innovation Alliance (GIA), bringing together France, Australia, the UK, Scotland, Uzbekistan, and Italy to foster global collaborations in AVGC-XR.

With an expected footfall exceeding 20,000 attendees, world-class speakers, immersive showcases, and disruptive innovations, Bengaluru GAFX 2025 is set to elevate India’s role in the global AVGC-XR landscape.

For more information, visit https://gafx.in/   

Threat Actors Are Moving Faster Than Ever: SonicWall Warns SMBs And Highlights The Importance Of Not Fighting Alone

Highlights 

India saw jumps in IoT and Cryptojacking

India was the only country that saw a jump in targeted crypto attacks

APAC accounts for almost 20% of all malware attacks

IoT up big as more devices become available, the threat landscape grows

On average we safeguarded 19% of our customers’ annual at-risk revenues.

For a $10M company = $1,900,000

61% of the time hackers exploit new vulnerabilities within 2 days – compared to what can take the average organization 120-150* days to apply a patch

SonicWall detected 210,258 ‘never-before-seen’ malware variants – 637 each day

Malware trended up 8% YoY, including a massive 92% spike in May alone

IoT attacks (+124%) and encrypted threats (+93%) continue to climb globally

Identity, cloud, and credential compromise account for 85% actionable alerts

SonicWall has released the 2025 SonicWall Annual Cyber Threat Report, revealing a continued onslaught of cyberattacks on small and mid-sized businesses (SMBs). Once exclusively targeting large enterprises, threat actors now use more efficient targeting and AI-driven attacks making it clear that SMBs and organizations of all sizes can’t fight this battle alone — relying on the expertise of a trusted Managed Service Provider (MSP) to defend at-risk revenue and protect the integrity of brands and organizations.

SMBs are facing a storm of cyber threats, as attackers leverage automation, AI, and advanced evasion techniques to evade traditional defenses. These evolving tactics make it nearly impossible for businesses to defend themselves without dedicated cybersecurity expertise. As attack surfaces expand and the time to exploit vulnerabilities shrinks, SMBs must prioritize proactive security measures.

“Threat actors are moving at an unprecedented pace, exploiting new vulnerabilities within days, while we’re observing that it takes some organizations 120 to 150 days to apply a critical patch,” said President and CEO Bob VanKirk. “Now more than ever, businesses need the expertise of an MSP/MSSP backed by with real-time threat monitoring and SOC capabilities. Legacy security solutions are no longer enough, businesses must adopt a new mindset to stay ahead of modern cyber threats.”

“Threat actors are moving faster than ever, exploiting vulnerabilities with unprecedented speed. As outlined in the 2025 SonicWall Cyber Threat Report, to stay ahead, cybersecurity professionals must not only match but surpass this pace, and they will need help to do it. Leveraging real-time threat intelligence, automation, and proactive defense strategies will help counteract emerging threats before they escalate," said SonicWall Vice President of Sales, APJ Debasish Mukherjee.

The report provides insight, in particular for SMBs, and highlights why businesses of all sizes shouldn’t go it alone in the fight against cybercrime. SonicWall is aggressively growing our network of managed service providers to defend SMBs against the ever-evolving threat actors.

“With the increasing speed and sophistication of cyber threats, we needed a partner that could provide real-time threat intelligence and proactive security,” said Nick Sabatini, Vice President of Managed Services at Ubeo. “Ubeo is focused on best-in-class partners that bring innovation and flexibility to meet our customers' needs, and SonicWall’s SOC services allow us to deliver 24/7 monitoring and rapid threat response, ensuring our customers stay protected without the burden of managing security alone. Their expertise and advanced security solutions empower us to protect businesses against today’s relentless cyberattacks. We've seen firsthand how SonicWall's expanded portfolio and global security reach have helped us better protect our clients and respond to the increasingly sophisticated threat landscape."

Cyber Threats Surge, Businesses at Risk

SonicWall intelligence found that on average, companies were under critical attack – the type of attack most likely to deplete business resources – for 68 days. Ransomware continues to rise, increasing 8% in North America and surging 259% in Latin America. Malware spiked 8% year-over-year, while IoT attacks jumped 124% and encrypted threats climbed 93%.

The 2025 SonicWall Mid-Year Cyber Threat Report provides insight on a range of threats, including:

AI Automation Tools Lower Barrier for Entry While Increasing Attack Complexity - Server-Side Request Forgery (SSRF) attacks became a critical cybersecurity concern in 2024, marked by a dramatic 452% increase compared to 2023.

Staggering Spike in Business Email Compromise (BEC) Attacks – Nearly one-third of all reported cyber events were BEC attacks, up dramatically from only 9% in 2023.

The Escalation of Ransomware Attacks in 2024 – Ransomware was far and away the biggest threat to the healthcare industry, utilized in 95% of all breaches in this sector.

Living Off the Land Binaries (LOLBins): No Laughing Matter – LOLBins are integral to fileless malware campaigns, where attackers utilize native system tools to avoid leaving traditional artifacts, thus evading detection by conventional signature-based solutions.

“The data in this year’s threat report underscores a disturbing reality: threat actors are exploiting vulnerabilities at lightning speed, while organizations take far too long to respond,” said SonicWall Executive Director of Threat Research Douglas McKee. “Our findings indicate that organizations struggle to keep their businesses safe from the ever-present cyber threats, and the data that we gather paints a clear picture of the growing challenges they face. From ransomware surges to the rapid rise in IoT and encrypted threats, businesses are increasingly at risk.”

Patented RTDMI Discovered ‘Never-Before-Seen’ Malware Variants

SonicWall’s patented Real-Time Deep Memory InspectionTM (RTDMITM) technology identified a total of 210,258 ‘never-before-seen’ malware variants. The threat landscape remains complex, with over 630 strains of new variants discovered each day.

To learn more about SonicWall and get the complete 2025 SonicWall Mid-Year Cyber Threat Report, please visit www.sonicwall.com/threat-report.

*As cited in Security Intelligence: How Do You Measure the Success of Your Patch Management Efforts?

About SonicWall Capture Labs

SonicWall Capture Labs threat researchers gather, analyze and vet cross-vector threat information from the SonicWall Capture Threat network, consisting of global devices and resources, including more than 1 million security sensors in nearly 215 countries and territories. SonicWall Capture Labs, which pioneered the use of artificial intelligence for threat research and protection over a decade ago, performs rigorous testing and evaluation on this data, establishes reputation scores for email senders and content, and identifies new threats in real-time.

About SonicWall

SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides seamless protection against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

Arvind Limited Unveils “For All Kinds Of Cool” – A Campaign Reimagining Linen

* Introduces new linen range with over 300 new styles, wrinkle-resistant and performance fabrics (Intelli Range)

Arvind Limited, an integrated solutions provider in textiles with strong fibre to fashion capabilities for a global and domestic customer base, announced the launch of its latest summer campaign, ‘Linen by Arvind, For All Kinds of Cool’. The campaign highlights Arvind Limited’s commitment to redefining linen as the ultimate fabric for summer, offering style, breathability, and comfort for consumers who prefer linen during the warmer months.

Alongside the campaign, Arvind Limited has also expanded its linen range with over 300 new styles. The latest range introduces innovative Intelli-Fabric technology with unique features such as wrinkle-resistant linen, breathable blends, and wool blended linen fabrics, designed to keep up with today’s lifestyles. The suiting range has also grown, offering stylish, yet comfortable linen options suited for both formal and special occasions. The new collection is available across 160+ Arvind Limited stores and leading multi-brand outlets nationwide.

Speaking on the campaign, Pranav Dave, Chief Business Officer – Knits and Retail, Arvind Limited, said, “Linen has always been synonymous with summer, but with this collection, it's time to see it as more than just a summer fabric. Today’s fashion is about versatility, and linen as a fabric adapts to such demands perfectly. Whether for work, travel or everyday work, linen is a timeless choice that offers both style and comfort. With this collection, we want people to experience and make it an all-year essential. We want people to embrace linen not just for its comfort, but for the confidence it brings, because true style is about feeling as good as you look.”

With this campaign and the expanded range, Arvind Limited aims to showcase the versatility of linen to a wider audience.

The campaign film brings to life three distinct expressions of linen, reflecting the diverse ways individuals embrace style and comfort:

Lazy Cool: Some styles are best when they’re effortless. This collection is designed for those who prefer laid-back dressing with an edge; airy, relaxed fits that feel as good as they look.

Digital Cool: Built for those always on the move, this collection blends lightweight, breathable fabrics with effortless style. Whether it’s a packed work schedule or a spontaneous night out, these outfits deliver sharp looks without compromising on comfort.

Traditional Cool: A fusion of heritage and modern design, this collection is for those who appreciate classic styles with a contemporary twist. These pieces offer the ease of linen with tailored elegance, making them perfect for everything from business meetings to celebrations.

Arvind Limited has continually set the benchmark for innovation and craftsmanship, shaping the way India experiences fashion. With decades of expertise, the brand remains committed to redefining fabric excellence with innovation and inspiring generations with its timelessly elegant creations.

The campaign is now live across digital platforms and retail stores.

https://www.youtube.com/watch?v=y7GTYDg5gVE

https://www.youtube.com/watch?v=LQ2TAjz1NTs

Yulu Launches India’s First WhatsApp-Based Road Safety Learning Initiative For Delivery Riders

* Over 3,600 delivery riders have completed the first module of the initiative and earned ‘Safe Rider Beginner’ badges

* Over 1,200 users have sent in videos pledging to observe traffic rules

* The novel campaign is a part of Yulu’s ‘3E’ framework aimed at raising road safety awareness among delivery riders

Yulu, India’s leading shared electric mobility company, has launched the country’s first WhatsApp-based Road Safety Learning Initiative(For video click on the link) for delivery riders. The initiative, launched on the company’s platform, has thus far engaged over 3,600 Yulu riders who have completed the first module — which includes basic traffic rule education and a quiz — and earned ‘Safe Rider Beginner’ badges from Yulu. Over 1,200 of these riders also submitted video-based pledges committing to follow traffic rules.

The WhatsApp-based initiative is Yulu’s latest step in promoting road safety among the 30,000+ quick commerce and e-commerce delivery partners who use its shared EVs. As an industry leader, Yulu has consistently championed safety through its holistic ‘3E’ framework — Education, Enforcement, and Ecosystem Partnerships — integrating technology, processes, and strategic collaborations to shape rider behaviour, drive compliance and address public concerns around the safety of hyperlocal delivery.

By proactively addressing this complex, multi-stakeholder challenge, Yulu reinforces its commitment to making urban mobility safer and more sustainable for all.  

Inside Yulu’s 3E Framework for Road Safety

1. Education: Empowering Riders with Knowledge

To address the knowledge gap among delivery partners regarding traffic regulations, Yulu implements user education at multiple levels. The WhatsApp-based Road Safety Learning Initiative, launched earlier this month, creates awareness about three main traffic violations: wrong-way riding, riding or parking vehicles on footpaths and jumping signals. To do this, Yulu sends users a training video, followed by a quiz to test their comprehension. After successfully completing the quiz and earning their Safe Rider badge, users are prompted to submit a video pledge undertaking to respect traffic rules.

That’s not all. Yulu’s intuitive mobile app nudges users to follow traffic regulations and avoid offences. Riders are encouraged to wear helmets for their own safety, even though helmet use is not legally mandated for low-speed vehicle users in India. In addition, the company’s field promoters educate first-time Yulu riders about acceptable riding habits and make it clear that non-compliance will attract penalties both by Yulu and the traffic authorities. Finally, Yulu’s social media platforms serve as a constant reminder for users to ride safely and responsibly.

2. Enforcement: Combining People-led and Technology-driven Safety Measures

Yulu enforces safety through a blend of human oversight and advanced technology. It has deployed Bike Marshals, who work closely with local communities and law enforcement to ensure responsible vehicle usage and parking. These Marshals are stationed at key points where they can proactively minimise violations and levy penalties on offenders.

The technology behind Yulu’s smart vehicles, which are manufactured by Bajaj Auto Ltd., includes features like wrong-way ride detection to monitor and restrict non-compliant rider behaviour in real-time. This feature is currently active in all the metros where Yulu operates, and it enables Yulu to proactively track violations and notify users about any infraction(s). Repeat violations trigger warnings and fines, with the possibility of permanent bans from Yulu’s platform, creating a strong incentive for delivery riders to ride safely and follow traffic rules.  

3. Ecosystem Partnerships: Collaborating on Solutions

Addressing traffic violations in the gig economy requires collaboration among key industry stakeholders. Since 2022, Yulu has been conducting Safe Rider Workshops in partnership with local traffic police across various cities. In 2024 alone, over 1,100 delivery partners, including a few non-Yulu riders, benefited from these sessions. Yulu also partners with quick-commerce companies to educate delivery riders at dark stores.

Looking ahead, Yulu plans to host a roundtable discussion with quick commerce and e-commerce players, along with the Bengaluru Traffic Police, to explore collaborative solutions for improving road safety.

Amit Gupta, Co-Founder & CEO of Yulu, says, “Following traffic rules is the individual responsibility of every motorist.  But as a company dedicated to making urban mobility better for all, Yulu goes the extra mile to educate and guide its users towards the right behaviour. Our commitment to safety is enforced through rigorous systems and built-in safeguards, both on and off the field.”

He adds, “Safety is a continuous process that involves multiple stakeholders. Therefore, Yulu collaborates with quick commerce and e-commerce brands, government authorities, police and transport officials to make our cities safer and more sustainable. This integrated approach helps us to tackle the root causes of traffic issues even as we empower countless riders with sustainable livelihood opportunities.”

Pioneering a Greener, Safer Future

Yulu’s initiatives align with its broader vision of making urban mobility clean, inclusive and sustainable. The company has facilitated over 240 million green deliveries, preventing more than 32 million kilogrammes of CO2 emissions, while creating lakhs of livelihood opportunities. Through its 3E framework, Yulu continues to lead the way in making urban transportation safer and more sustainable for all.

Turkish Airlines Holidays Expands Globally At Peninsula London Hotel

Turkish Airlines, the airline flying to more countries than any other, has launched its comprehensive package holiday brand globally, offering travellers a seamless way to plan and book their trips in one place. The launch event held at The Peninsula London Hotel welcomed numerous distinguished guests from around the world, marking a strategic expansion for the brand.

Holidaymakers can now arrange flights, hotels, tours, activities, car rentals, airport transfers, insurance and more through holidays.turkishairlines.com with just a few clicks. Previously available only for outbound flights from Türkiye, Turkish Airlines Holidays has now expanded to key markets including the UK, Europe, South Korea, Mexico, Australia, and many more through strategic partnerships with HBX and PerfectStay.

This expansion marks a significant milestone in Turkish Airlines’ aim to provide seamless and high-quality experiences for travellers worldwide. Building on this momentum, Turkish Airlines Holidays is preparing for its launch in the U.S. in the coming months.

Commenting at the exclusive launch event, Turkish Airlines Chief Executive Officer Bilal Ek?i said: “Passengers travelling outbound from Türkiye have enjoyed the convenience of booking their entire trip through Turkish Airlines Holidays. Now, we are extending this seamless experience to travellers worldwide, making holiday planning easier than ever while strengthening our global presence. We are delighted to provide such comprehensive, one-stop booking options for our guests, further improving their travel experiences.”

Nicolas Huss, Chief Executive Officer of HBX, also shared his thoughts on this milestone moment: Today’s travellers expect a seamless and connected booking experience. With this in mind, we are proud to embark on this strategic partnership with Turkish Airlines to launch Turkish Airlines Holidays. Through this collaboration, passengers can now enhance their journeys by combining flights with our extensive global inventory of accommodations, transfers, car rentals, and experiences—powered by Perfect Stay’s advanced packaging technology—to create the ideal getaway. As a company dedicated to connecting global travel, we are thrilled about this opportunity and eager to shape the future of travel together."

Launching Turkish Airlines Holidays globally not only highlights the flag carrier’s commitment to passenger experience but it also promotes Türkiye as a must-visit destination, supporting Turkish Airlines’ goal of promoting the country and contributing to Turkish tourism on a global scale.

Exclusive Launch Offer

To celebrate the global launch, Turkish Airlines Holidays is introducing a special promotional campaign. Travellers who book their first holiday package or tour to Türkiye through Turkish Airlines Holidays will receive airport lounge access. They can also enjoy exclusive discounts of up to £350/€350 based on their total spend during the launch period.

A Smarter Way to Travel

Turkish Airlines Holidays offers travellers a comprehensive and flexible way to book their dream destinations:

Holidays in over 60 countries: The most extensive airline holiday brand, offering packages across 200+ destinations from over 60 countries.

Exclusive flight & hotel advantages: Special pricing and bundled packages for better value.

Best price guarantee: Competitive and reliable pricing for worry-free booking experience.

Tailor-made tours: Personalised itineraries catering to unique travel preferences.

Expansive service network: A selection of over 550,000 hotels and services in 300+ destinations.

Extra Miles&Smiles rewards: Earn additional miles on holiday package bookings, not just on flights.

ABTA and ATOL guarantee: Full financial security and peace of mind for travellers. These certifications ensure that bookings are safeguarded against unexpected situations, changes, or disruptions providing peace of mind throughout the travel experience.

Flexible payment plans: Instalment options, making dream vacations more accessible.

Free checked-in baggage: A complimentary baggage allowance on all holiday bookings.

For more details and to start planning your next gateway, visit  holidays.turkishairlines.com

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 477 (passenger and cargo) aircraft flying to 352 worldwide destinations as 299 international and 53 domestics in 131 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, X, YouTube, LinkedIn and Instagram.

About Star Alliance:

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United.

Overall, the Star Alliance network currently offers 17,500 daily flights to over 1,150 airports in 189 countries. Further connecting flights are offered by Star Alliance Connecting Partner Juneyao Airlines.