Snap India Emerges As A Global AR Powerhouse At AR Day

* India’s AR Developer community has grown by over 50% in two years, now home to the highest number of AR lenses globally

Snap Inc. showcased the transformative power of Augmented Reality (AR) at the second annual India AR Day event held in Mumbai, highlighting how the company is driving a future-forward vision for AR, fostering creativity, and building a thriving ecosystem, particularly within India's dynamic developer landscape. 

Bobby Murphy, CTO, Snap Inc., emphasized the company’s commitment to fostering creativity and self-expression through AR innovation in India. “Our mission with Snap AR is to be a platform for creativity. We develop new technology and tools to enable creators to build amazing experiences for millions of people to enjoy. Indian developers are at the forefront of innovation, bringing engaging and creative experiences to life. In fact, among all countries, the highest number of lenses published on Snapchat come from India. And the developer community here has grown by more than half, over the last two years. India is an extraordinary country where AR has become a part of daily life. It’s a country where the creative energy is electric, and AR is not just a tool for entertainment but a medium for cultural expression.”

Pulkit Trivedi, MD, India, Snap Inc., added “India is home to a thriving community of creators and developers who are shaping the future of AR. With over 200 million Snapchatters in India using the platform to visually express themselves, connect, and enjoy content, AR has become central to communication and creativity. We believe long-term success in AR relies on a strong developer ecosystem, and we remain deeply committed to fostering this vibrant community. Seeing Snapchatters engage with AR Lenses over 80 billion times a month is a testament to the power of creative expression, and we’re excited to continue supporting and celebrating this innovation.”

Experiencing AR Innovation Firsthand: Snap’s Fifth generation Spectacles 

The Mumbai event brought together India's top AR creators, developers, brands, partners and the wider community. Attendees saw how creators, developers, and brands can use the technology to connect more deeply with their audiences and the interactive experiences showcased AR's potential across various fields taking it from entertainment to utility. Snap’s "Any Body Can Develop" experience offered guests a hands-on opportunity to learn and create their own Lenses.

Spectacles, Snap's fifth-generation see-through AR glasses, were available for demonstration for the first time in India. These standalone, see-through AR glasses powered by Snap OS enable you to interact with AR in a whole new way. Snap OS is a new kind of operating system purpose-built for AR that powers Spectacles and delivers a seamless engaging experience. Designed to carefully balance wearability and AR capability, Spectacles are untethered with see-through display and built-in dimmer for indoor and outdoor use, making them unique to the other hardware available in the market.  Snap OS is designed to seamlessly integrate into one’s life without taking you out of it. Its natural interface allows you to see and interact with augmented reality together with friends, and is controlled entirely by your voice and hands.

This newest version of Spectacles, and the launch of Snap OS, builds on Snap’s innovations across hardware and software, which the company has been pursuing for over a decade.

Empowering a New Generation of AR Creators

In India, where over 85% of Snapchatters use Lenses for connecting with friends and family, especially around key cultural moments and festivals, the focus on creative expression is undeniable. 

Snap's AR ecosystem is booming, as more than 375,000 creators worldwide have built over 4 million AR Lenses, which Snapchatters have engaged with more than 4.5 trillion times in just the last year. India’s AR developer community is remarkable with growth of the creator network coming not only from capital cities but also other towns including Goraya, Prayagraj, Cochin, Ambala, to name a few.

Snap is also deeply invested in expanding AR adoption across India, including in Tier 2 and 3 cities. Localized initiatives like Lens Studio training meet-ups in cities like Surat, Coimbatore, Rajkot, Trichy, Trivandrum and Gwalior  are empowering aspiring creators to build their first Lenses and start their AR journeys. Snap has hosted 120+ meetups in 2024, reaching over 6,000 AR Developers. 

Snap team is also working with educational institutions to nurture young talent with vital creative digital skills and this year have partnered with K.J. Somaiya - Mumbai, Pearl Academy - Bangalore, Mumbai & Delhi, Loyola College - Chennai. These partnerships provide a unique opportunity to build the creative digital skills that are vital for advancing mixed reality and driving innovation in the evolving XR landscape.

To nurture this ecosystem, Snap also announced the launch of  the India Lens Awards, an annual competition to celebrate the most innovative AR Lens creators across five categories. The winners are Best Viral Lens : Perfect Pitch Game by Pratyush Gupta, Best Game : Diwali Game by Krunal MB Gediya, Best Artistic Lens : Ethereal Dress by XRFX Studio, Best Technical Lens : Domino Pro LIDAR by Wasim Ghole and Best Festive Lens : Rang De Mohey by Jeetesh Singh. 

Brands leveraging AR 

Snap leads in sponsored AR, powering everything from viral moments to high-ROI engagement, while constantly pushing AR innovation.This growing network also benefits from Snap’s AR advertising tools, helping brands connect with audiences in innovative ways.

These initiatives are making a real difference for creators like Persica Picardo, co-founder of XRFX Studio. This enthusiastic lens developer discovered AR back in 2018. “When I began my journey, Snap’s Lens Studio provided me with tools to turn my passion into a profession. Its versatile features help me bring my ideas to life, collaborate with influential brands across beauty, fashion, and grow within Snap’s dynamic AR creator ecosystem. After honing my skills for almost 5 years, I co-founded XRFX Studio, which specializes in crafting custom AR effects for brands. In less than two years our team has expanded and today we build for brands like Coca-Cola, Google, Nykaa, Tira, Amazon Prime Video, Ajio, Max, Swiggy, Zepto, etc. We recently hit a $100,000 revenue milestone, a testament to how AR is transforming brand engagement and digital experiences. "

Strategic initiatives and partnerships with top brands - Nykaa, Myntra, Doritos - Pepsi Co., Amazon Prime Video, Hotstar, Swiggy, Ajio, Spotify, Surf Excel,  - are creating  monetization opportunities, empowering creators to build sustainable careers.  

India AR Day reflects Snap’s vision for India’s AR  future - an ecosystem where creators, developers, and brands flourish, driving  unprecedented engagement, innovation, and cultural expression. It's a future where India's creative spirit shines globally powered by AR’s boundless potential. 

Williams And Atlassian Announce Title Partnership To Form Atlassian Williams Racing

Williams Racing and Atlassian are thrilled to announce a long-term title partnership that will usher in a new era for the iconic Formula 1 team as Atlassian Williams Racing.

Williams, the joint-second most successful team in F1 history with 114 wins, 9 Constructors’ Championships and 7 Drivers’ Championships is joining forces with Atlassian (NASDAQ: TEAM), a leading provider of team collaboration and productivity software whose world-class platform serves over 300,000 customers across the globe.

This partnership unites two organisations driven by teamwork: Atlassian’s AI-powered collaboration software empowers teams of 10 to 10,000+ people so they can plan and track work, align on goals and unleash knowledge seamlessly. For almost 50 years Williams has been competing in F1 which is the ultimate test of teamwork across a range of disciplines in pursuit of sporting success.

Under the partnership, Atlassian becomes the Official Title Partner, Official Technology Partner and Official Collaboration Software partner. The multi-year commitment is the biggest partnership deal in Williams’ 48-year history, recognising its position as an icon of one of the most-popular and fastest-growing sports on the planet. It is another vote of confidence in the team’s comeback plan to transform and deliver future World Championship success.

Atlassian will play a major role in accelerating that transformation with its System of Work for technology-driven companies: a deliberate approach to teamwork that emphasises connecting all teams, and leveraging AI to maximise impact and innovation. The adoption of this approach and the Atlassian product suite across Williams will unleash the potential of Atlassian Williams Racing, deepening teamwork and collaboration to deliver on-track performance.

As Official Title Partner, Atlassian’s branding will feature prominently on the FW47 race cars being driven in the 2025 Formula 1 season by Alex Albon and Carlos Sainz – one of the most formidable line-ups on the grid – which will be unveiled at Silverstone on Friday. Atlassian branding will also be integrated into all aspects of the team environment both trackside and at their Grove HQ.

The new Atlassian Williams Racing logo, unveiled today, symbolises this true partnership. It has been uniquely crafted to unite the identities of Atlassian and Williams Racing, seamlessly combining two distinct marks and incorporating signature blues from each brand’s colour palette.

The FW47 will launch on Friday with a special one-off livery to celebrate the partnership, before the official 2025 race livery is revealed on February 18 at the F1 season launch at London’s The O2.

James Vowles, Team Principal, Atlassian Williams Racing: “I am delighted to welcome Atlassian into Formula 1 and our evolution into Atlassian Williams Racing. Attracting a title partnership of this size and significance is a momentous day in our team’s illustrious history and a major milestone in our comeback transformation. We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation. Our values and ambition align perfectly, and I’m excited about what we can achieve together.”   

Mike Cannon-Brookes, CEO, Atlassian: “Formula 1 is the ultimate team sport. It's where engineers, developers, commercial teams, pit crews and countless others work together in real-time at incredible speeds to race for a podium finish. Atlassian shares Williams' deep belief in the power of teamwork. We know that when great teams have the right tools and practices, they can achieve things that would be impossible alone. 

“As one of the first global technology companies out of Australia, we understand what it's like to have passion, drive and the belief that you're building something great. This team has been through a remarkable transformation, and I believe Atlassian Williams Racing has all the foundations for a renewed era of greatness.”

Notes to editors

The FW47 launch event will be streamed live on our website williamsf1.com and app from 0930GMT on Friday 14 February

For any Atlassian media enquiries please contact press@atlassian.com

About Williams Racing

For almost 50 years, Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name. Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.

About Atlassian

Atlassian unleashes the potential of every team. Our software development, service management and work management software helps teams organize, discuss, and complete shared work. The majority of the Fortune 500 and over 300,000 companies of all sizes worldwide - including NASA, BMW, Kiva, Deutsche Bank and Dropbox - rely on our solutions to help their teams work better together and deliver quality results on time. Learn more about our products, including Jira, Confluence and Jira Service Management at https://atlassian.com

GoRally Secures $750K Pre-Seed Funding To Accelerate Pickleball Growth In India

* India’s Leading Pickleball Chain, GoRally Expands with Backing from Sujeet Kumar (Udaan), Mohit Kumar & Vatsal Singhal (Ultrahuman), Bharat Founders Fund and Other Leading Investors

GoRally, India’s leading pickleball chain, founded last year by Sam Sancheti (ex-Bain, Visa, IITD) and Abhinav Shankar (ex-Lightrock, VenturEast, Oxford) has raised INR 6.6 crore ($750K) in pre-seed funding to fuel its rapid expansion and cement its leadership in India’s booming pickleball ecosystem. The round was led by Sujeet Kumar (Co-Founder, Udaan; ex-Head of Ops, Flipkart), with participation from key investors including Mohit Kumar & Vatsal Singhal (Founders, Ultrahuman), Viren Singhvi (ex- CFO of American Razor Safety co), Kartik Kapoor (East Africa Racquet Sports), Abhishek Goyal (Founder & CEO, Tracxn), Deepak Singh (Founder & CEO, Gameskraft & AnzyGlobal), Arjun Vaidya (Founder, V3 Ventures & Dr Vaidya’s), Bharat Founders Fund, an IITD syndicate, and several US investors amongst others.

Since its incorporation in February 2024, GoRally has emerged as the fastest-growing pickleball network & community in India. It operates four centers across Bangalore with 15 courts, including its flagship 15,000 sq. ft. indoor facility near Indiranagar, and a 4000-strong, thriving Whatsapp community.

With this funding, the company will rapidly scale to eight centers and 40 pickleball and 2 padel courts by April 2025 making it India’s largest pickleball chain. The upcoming centers include India’s largest indoor pickle-padel arena GoRally Whitefield, a 40,000 sq ft facility. It will also launch its Tech platform this month to streamline the community experience, including its popular ‘Open-play’ game format. The company will continue to expand its coaching services (its full-time coaches include Karnataka’s top 2 players) and build out its equipment retail business (it already distributes some of the world’s top brands like Joola), making it a full-stack player tapping into the recreational sports boom anchored by Pickleball & Padel. Beyond Bangalore, GoRally plans to expand to other major cities like Delhi and Chennai later this year through strategic partnerships, whilst staying operationally profitable.

“Sam and Abhinav have built something truly special with GoRally,” said Sujeet Kumar, Lead Investor and Co-Founder of Udaan. “Their passion and relentless execution are evident in how quickly they’ve scaled. With their tech-driven approach and deep focus on community engagement, GoRally is redefining how people experience the game. We backed them because we believe in their vision, and we’re excited to see them take this even further.”

“The hunger for inclusive, welcoming sports spaces is unprecedented,” said Sam Sancheti, Co-Founder of GoRally. “Pickleball’s rise in 2024 exceeded even our most ambitious expectations. Our mission is to continue building best-in-class, accessible facilities, events, and tech-driven platforms that ultimately foster the sense of community that urban Indians crave.”

“Our goal is to get the next 10 million Indians playing sports,” added Abhinav Shankar, Co-Founder of GoRally. “We are just scratching the surface of what’s possible. From families to first-time players, we’ve seen pickleball become more than just a sport—it’s a social phenomenon. This round sets the foundation for the next phase of our journey, and we’re excited to scale our impact across India.”

Pickleball’s popularity in India has skyrocketed, with the number of full-time courts growing from 200 in early 2024 to over 1,200 today, including 50+ in Bangalore alone. With a broad addressable market spanning ages 8 to 80, the sport has the potential to become India’s second or third most-played recreational sport after cricket. With its first-mover advantage in this space, deep focus on community-driven experiences, and strategic backing from experienced investors, GoRally is well-placed to lead the next wave of sports innovation in India.

About GoRally:

GoRally, with locations in Indiranagar, JP Nagar, Bellandur and HSR runs Bengaluru’s top pickleball facilities. Offering quality centers, fitness areas, cafes, coaching programs and fun social events, GoRally is renowned for its premium playing experience and strong community. Committed to promoting a healthy lifestyle and strong community spirit, GoRally is driving the pickleball movement forward in India. For more information, visit www.gorally.in.

HAL's AMCA Project Will Propel India's Fifth Generation Fighter Aircafts

* AMCA Steals the Spotlight at India Pavilion

The Advanced Medium Combat Aircraft is an Indian single-seat, twin-engine, all-weather fifth-generation stealth, multirole combat aircraft being developed for the Indian Air Force and the Indian Navy. 

For the first time, DRDO is presenting a full-scale model of India's first 5th Generation stealth fighter, the Advanced Medium Combat Aircraft (AMCA) at the AeroIndia 2025, in Bangalore from February 10-14, 2025.

But amidst this high-stakes display of global airpower, eyes remained fixated on a new contender—India’s own fifth-generation stealth fighter, the AMCA.

Speaking at a press conference at the Aero India 2025 in the city, D.K. Sunil, CMD of HAL says, "AMCA will be flying in the next three years, following which an extensive testing phase which began earlier and  expect to enter production by 2034-35. This aircraft will use composite materials, shaping techniques, and other materials to meet its stealth requirements."

Stealing the spotlight with the display of its full-scale model on day one of the Aero India 2025 show, the AMCA inspired a wave of both awe and speculation. 

Need of the hour

While Russia is aggressively pushing India for co-production of the Su-57, the US is leaving no stone unturned in courting with its own offers. But India’s aerospace planners are firmly betting on the AMCA.

Defence minister Rajnath Singh, who inaugurated the 15th edition of Aero India, made the government’s stance clear. “We have made a firm resolve to manufacture the fifth-generation fighter aircraft within the country,” he said.

Even the modernisation roadmap of the Indian Air Force (IAF) envisions inducting around seven squadrons of the AMCA beginning 2035, positioning the indigenous jet as a key element of future air combat strategies.

Why 5th Genaration fighter jets

The emerging generation of advanced fighter aircraft in the first decades of the 21st century has come to be known as the fifth generation. Its likely to have multi-spectral low-observable design features, self-protection, radar jamming capabilities, and integrated avionics distinguish fifth-generation fighters from their fourth generation peers.

Stealth technology

Stealth technology is important for modern warfare because it allows aircraft to get closer to enemy positions and gather intelligence without being detected. This can lead to surprise attacks and a psychological advantage. 

Composite materials in aircraft

Composite materials have many advantages, including being lightweight, durable, and high-performing. However, they can be expensive and have complex manufacturing processes.

Private Partnership

Despite the ambitious vision, the AMCA’s production plan has hit hiccups. The government is yet to finalise the aircraft’s manufacturing partner. While the Aeronautical Development Agency (ADA), an entity under the defence ministry, advocates roping in the private sector, this includes L&T, Tata's, Adani among others. 

Multiple rounds of discussions have been held within the defence ministry even as the Bengaluru-headquartered HAL pushes for a separate manufacturing assembly-line dedicated to the AMCA, if needed. With some military planners supporting HAL and several others favouring a role for private players, the ministry is yet to take a final call.

Cost of AMCA

The plan is to develop five AMCA prototypes, each costing around Rs 1,000 crore. HAL argues extensive expertise makes it the ideal production partner over private Indian firms. However, its not-so-great delivery track-record with other planes has prompted AMCA designers to explore alternatives.

Roadmap of AMCA Project

Reports indicate that the AMCA will be developed in two variants, with the Mark-2 version featuring a more powerful engine and advanced technologies for future combat scenarios. In 2009, the Union government allocated Rs 90 crore, followed by an additional Rs 447 crore, for a feasibility study. After years of delay, the AMCA received the Union cabinet’s go-ahead last March.

A club of few members

The AMCA will make India the fourth country, after the US, Russia and China, to possess super-cruise and stealth aircraft capabilities. Stealth aircraft are designed to avoid detection by radars or air defence systems. Their ‘first look, first kill’ concept allows pilots to spot an enemy plane first, fire a missile and destroy the target without the adversary being able to react.

HAL Light Utility Helicopter (LUH) Chopper Grabs Attention At Aero India 2025

At Aero India 2025, Hindustan Aeronautics Limited (HAL) has showcased its indigenous products and technologies, with the Light Utility Helicopter (LUH) taking centre stage. The event, centered around the theme "Innovate. Collaborate. Lead," will commence on February 10 at Airforce Station Yelahanka.

HAL's indigenously designed and developed Light Utility Helicopter (LUH) is the star attraction at Aero India 2025. The LUH is designed for reconnaissance, surveillance, and light transport. It is capable of flying at 220 kmph, with a service ceiling of 6.5 km and a range of 350 km with a 400 kg payload. The LUH is powered by a TM/HAL Ardiden 1U/Shakti 1U single turbo shaft engine.

The Army is enhancing its ability to operate in demanding terrains with the induction of the LUH, which is gradually replacing the ageing Cheetah and Chetak helicopters. The first six are being delivered in phases between December 2024 and June 2025, strengthening reconnaissance and logistical operations at high altitudes.

LUH, garnered significant attention at Aero India 2025 for its manoeuvres and indigenous development. LUH is being produced at its 'Bidare Kavalu Sandra' a PSU facility in the Tumkur district, near Bangalore, utilising 100% indigenous technology.

It has advanced features and has been successfully tested in the Himalayas.

The helicopter is lightweight, flexible, and crashworthy, designed for both sea-level and high-altitude operations. It can perform missions such as reconnaissance, surveillance, troop transport, and armed roles. It weighs under 2000 kg and has a maximum cruise speed of 235 km per hour with a capacity of six seats.

The LUH is powered by a single 750 KW rated Shakti-1U turboshaft engine and equipped with a glass cockpit featuring a Smart Cockpit Display System (SCDS). It is designed for various missions, including troop transport, cargo movement, and search-and-rescue.

The helicopter can accommodate two pilots and six passengers and carry cargoes of up to 1 ton externally.

HAL designed the LUH to replace the Cheetah and Chetak helicopters used by the Indian armed forces. It integrates state-of-the-art technologies and systems. The helicopter is capable of flying at altitudes exceeding 20,000 feet.

HAL has set a production target of over 1,000 LUH helicopters in the next two decades.

Eight LUHs were part of the air displays at Aero India 2025.

ITC WOW Recognizes Students, Educational Institutions, Dry Waste Collectors And Corporates For Contribution Towards Clean India Mission

 

·         Annual Championship for students and schools organised by ITC’s flagship solid waste management initiative - Wellbeing Out of Waste (WOW)

·         Winners of Interschool Recycling Championship 2024-25 were felicitated by ITC WOW

·         Outstanding contribution to the cause of sustainability was awarded to Waste handlers’ community, RWAs and corporates by ITC WOW

Reinforcing its commitment to environmental stewardship and resource conservation through sustainable waste management and recycling practices, ITC Limited hosted Samaagam: ITC WOW Green Awards Event today at B R Ambedkar Auditorium, Bengaluru. The event was held to recognize and celebrate the exceptional contributions made by key stakeholder groups in the waste management value chain - Students, Educational Institutions, Dry Waste Collectors, Resident Welfare Organisations and Corporates in advancing the cause of the Clean India Mission or Swachh Bharat, through effective waste management practices throughout the year.

The award ceremony was graced by Chief Guest Shri PJ Anand, Executive Vice President, Human Resources, ITC Limited along with Guests of Honour Smt Aanchal Chomal, Associate Director, School of Continuing Education, Azim Premji University and Sri Basavaraj R Kabade, Chief General Manager & Chief Engineer, Bengaluru Solid Waste Management Limited, Government of Karnataka.

The highlight of the event was the Interschool Recycling Championship (ISRC), ITC WOW’s flagship programme designed to instil the habit of source segregation and responsible waste management among future citizens. Implemented across all major cities in southern India, the programme encourages students and schools to actively participate in waste management practices, thereby fostering a culture of sustainability and environmental responsibility.

Speaking at the event, Mr. PJ Anand, Executive Vice President, Human Resources, ITC Limited. said, “I extend my heartfelt compliments to the competition winners of the ITC WOW Interschool Recycling Championship. The encouraging contribution of all the students towards the vision of a clean and green environment is indeed commendable. ITC WoW is proud to facilitate an enabling multi-stakeholder ecosystem, where civil society, including students, can contribute meaningfully to this common goal. It is heartening to see that our future generation is actively coming forward to manage and recycle waste and create widespread awareness on the subject.”

The 2024-25 edition of the Championship witnessed an overwhelming response with nearly 75000 students actively participating and collectively contributing approximately 500 metric tons of dry waste for recycling. The Championship also saw 2482 schools from across southern India take part, involving 9.31 lakh students in raising awareness about waste segregation. The programme brought together government and private schools from various boards, including ICSE, CBSE, and SSC, fostering a culture of sustainability among young changemakers.

The awards event witnessed a good turnout of around 1500 participants and featured cultural performances by students, showcasing their enthusiasm and creativity.

Beyond recognizing the winners, the event also served as a platform to strengthen the collaboration among various stakeholders, including the waste handler community, schools, and government, in promoting responsible waste management practices and driving the message of a cleaner, healthier India.

ITC’s flagship WOW programme is a collaborative model involving multiple stakeholders that is turning neighbourhoods into clean and healthy environments. Since its inception in 2007, ITC WOW has emerged as one of India’s largest awareness programmes on solid waste management.  The initiative actively promotes source segregation, maximizes resource recovery and supports sustainable livelihoods for waste handlers. To date, ITC WOW has:

·         Engaged 69 lakh households and 67 lakh students across six states in its mission for responsible waste management.

·         Benefitted over 17,844 waste collectors and ragpickers.

·         Recovered 65,000 metric tons of dry recyclable waste annually.

In Karnataka alone, the programme has covered over 21 lakh households across 180 wards, amplifying its impact on responsible waste management.

The initiative underscores ITC’s commitment to encouraging sustainable practices and fostering a sense of responsibility towards the environment among the younger generation.  It is aligned with the broader goal of advancing a circular economy. As a global sustainability leader, ITC has achieved the distinction of being the only company in the world to be solid waste recycling positive for 17 consecutive years and has been plastic neutral since FY2022. Adopting a circular approach and reducing its environmental footprint, ITC aims for 100 percent of its packaging to be reusable, recyclable, or compostable/bio-degradable by 2028.

TVS Motor To Set Up A Global Capacity Centre In Karnataka. Expand Operations In Mysore

TVS Motor Company (TVSM) - a leading global automaker in the two and three-wheeler segment – will set up a global capability center in Karnataka, expand its production and engineering capabilities in Mysuru, build a test track and set-up new company office infrastructure in the state. Sudarshan Venu, Managing Director, TVS Motor Company, outlined the company’s plan at the inaugural event of the Global Investors Meet (GIM), Invest Karnataka 2025. TVSM today signed a Memorandum of Understanding with the Government of Karnataka to invest Rs. 2,000 crore in the state over the next 5 years.

Speaking at the event, Sudarshan Venu, said, "We envision a capability center that will draw top talent and great ideas, and have research capability to be the birthplace of next-gen bikes. The office and allied infrastructure will bring together engineers, designers, innovators, AI and ML experts, who will define what is next! Karnataka is a place where great ideas take off and we are excited to expand our footprint in the state.” 

“TVS Motor has emerged as the world’s fourth largest two wheeler company, with 58 million users globally - an achievement that would not be possible without the guidance of stakeholders in the government. As we make progress towards our 2030 goals, the plan that we have outlined today will help deliver impactful solutions in personal and commercial mobility, setting new benchmarks,” Sudarshan added.

TVSM operates a state-of-the-art manufacturing facility in Mysuru that employs more than 3,500 people and has an annual production capacity of 1.5 million vehicles. Two wheelers manufactured at the Mysuru factory fulfil domestic demand and are also exported. Export revenues alone, from the factory is in excess of INR 1,200 crore, out of a total of INR 7,600 crores generated. With the initiatives outlined today, the company will aim to double its export and overall revenues from its Mysuru operations.

The company operates two other factories in India – one on the outskirts of Bengaluru, spread over 300 acres in Hosur, and the other at Nalagarh in Himachal Pradesh.