Thursday, December 5, 2024

Htattt India Launches An All ‘Neww Food And Beverage (F&B) Campaign ’


The campaign reinforces its position as a culinary leader and further cements its reputation as a trailblazer in India's hospitality industry

Hyatt India today unveiled its innovative Food and Beverage (F&B) campaign in India, poised to reinforce its position as a leader in the country's luxury culinary landscape. The campaign aligns with Hyatt's core value of caring for people, empowering them to be their best. With this campaign Hyatt reinforces its position as a culinary leader and further cements its reputation as a trailblazer in India's hospitality industry.

Hyatt's culinary journey in India is rooted in the success of its signature restaurants, including La Piazza, TK's Oriental Grills, China House, The Flying Elephant, Malabar Café, Koyo Koyo to name a few. These iconic outlets have consistently delivered exceptional dining experiences, reflecting the brands passion for innovation, quality, creativity, and authenticity. The campaign celebrates this legacy with a bold narrative.

“This campaign represents a bold new chapter in our culinary journey, one that celebrates the evolving tastes and preferences of Indian consumers. By showcasing our commitment to exceptional cuisine, authentic service, and unforgettable experiences, we're challenging traditional notions of luxury dining and inviting guests to discover a world of experiences that's both accessible and exceptional. Above all, the campaign is rooted in our purpose of `Care`. The line `No matter what we do, Our restaurants take all your attention` is based on the insight that exceptional F&B experiences are a powerful thing. They can even make you forget other great things about our hotel –like fabulous service, attention to detail, the thoughtfulness. The film ends with the message `Made with Love, Cherished Forever` epitomising the attention to detail and effort behind all our F&B offerings that result in unforgettable experiences for our guests” said Deepa Krishnan, Head of Marketing, India and Southwest Asia, Hyatt.

“Hyatt globally and in ASPAC is known for our F&B programme. In India, Hyatt has a strong legacy with restaurants like La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, Koyo Koyo, Malabar Café and many more. At Hyatt, we're committed to redefining luxury dining in India. We're passionate about exceeding expectations and crafting experiences that linger long after the meal is finished. From the first bite to the last, every detail – our chefs' creativity, our staff's warmth, and the ambience – is thoughtfully designed to make our guests feel truly special and celebrated,” said Thomas Angerer, Director of Food & Beverage, India and Southwest Asia, Hyatt.

Conceptualised by Animal and Directed by Achowe, the campaign can be seen across Digital, OOH and Property platforms.

The campaign takes center stage in a captivating brand film, where the exceptional gastronomic experience at Hyatt's restaurants shines. At the heart of the film is Hareesh, a Hyatt staff member who exemplifies the brand's commitment to exceptional service and meticulous attention to detail. Not to be outdone, the restaurant experience is equally captivating with an array of chefs who create an unforgettable experience for the guests. As the narrative unfolds, one phrase perfectly captures the essence of the Hyatt experience: "Made with Love, Cherished Forever"

"There are over 535 million posts under #food on Instagram – delicious-looking reels, carousels, stories that can make your mouth water and also, fill you up. So when we set out to do a campaign about the legendary food and restaurants of Hyatt, one thing all of us were clear on was that we couldn’t lead with food – because it's everywhere. So we started thinking about how great food makes us feel. What it makes us do. What it opens our eyes to. And finally: what great food makes us turn a blind eye to.

A thought that hopefully does justice not only to the incredible food at Hyatt but also to the fabulous, courteous, hard-working people who work there." said Sayantan Choudhury, Senior Partner, Animal

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2024, the Company's portfolio included more than 1,350 hotels and all-inclusive properties in 79 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, visit www.hyatt.com.

Tackling Burnout In Corporate India: Happiest Health Announces A Free Trial Of Their Holistic Wellbeing Services


Corporate India is facing increasing concerns over employee burnout, prompting organizations to seek effective wellness solutions. In response, Happiest Health has introduced a holistic wellbeing program, offering a 30-day complimentary experience to help companies address this critical issue. This program aims to enhance both physical and mental health, fostering a more balanced and productive workforce.

As stress, unhealthy lifestyles, and long work hours take a toll on corporate India, alarming health statistics paint a sobering picture with 30% of the population affected by diabetes or pre-diabetes and obesity rates climbing. Simultaneously, mental health issues such as anxiety, depression, and workplace burnout are becoming increasingly prevalent, eroding employee productivity and satisfaction.

India’s workforce is amidst a wellness crisis. This reality underscores the need for organizations to invest in the physical and emotional wellbeing of their employees.

HappiZest by Happiest Health offers a comprehensive solution to help businesses address these growing challenges. By encouraging good lifestyle choices, the program Why Choose HappiZest?

Holistic Focus: Covers physical, mental, social, and financial wellbeing.

Disruptive Pricing: Affordable plans for businesses of all sizes.

focuses on achieving a healthier lifespan through exercise, meditation and healthy nutrition.

Arvind Krishnan, President & CEO, Wellness Business, Happiest Health, said, "The alarming rise in lifestyle diseases and mental health issues among India’s workforce highlights the urgent need for a comprehensive approach to employee wellbeing. At Happiest Health, we believe that a healthier, happier workforce is the foundation of a thriving organization. With our HappiZest program, we aim to provide companies with the right tools to address these challenges by fostering physical, mental, social, and financial wellness. By offering a 30-day free trial, we’re not just delivering a solution but inviting organizations to join a movement towards sustainable and impactful employee health."

What sets HappiZest apart is their holistic and innovative approach to corporate wellness, combined with disruptive pricing that makes it accessible to businesses of all sizes. The program is built to address the multi-dimensional aspects of employee wellbeing, from stress management and financial health to fostering strong social connections and improving lifestyle choices.

This trial allows organizations to explore the benefits of a structured wellness initiative without any upfront cost. The program is designed to seamlessly integrate into workplace routines, ensuring that employees can easily adopt healthier practices.

About Happiest Health

Happiest Health is a global health & wellness knowledge enterprise promoted by Ashok Soota. Happiest Health provides credible and trustworthy health and wellness knowledge with views from globally renowned experts and doctors. The primary knowledge platforms are the daily newsletter, knowledge website, monthly print magazine, and summits. The wellness division of Happiest Health caters to corporates to achieve optimal employee well-being, fostering a happier, healthier, and more productive work environment. The newest addition to Happiest Health’s offering is its diagnostics services. Happiest Diagnostics is committed to a patient-centric approach and cutting-edge technology, with an aim to be the most trusted diagnostic partner in India.

Happiest Health embraces scientific knowledge with a keen focus on medical breakthroughs providing kinder, gentler therapies including cell-based treatments. It also has deep coverage of integrated medicine including ayurveda, homeopathy, and naturopathy. Happiest Health’s focus on wellness is holistic and energizing. Its Mission Statement is: “Better Knowledge. Better Health.” and convey its benefits to all.    

Samsung’s TVKey Cloud Technology Redefines Home Entertainment Experience In India


* TVKey Cloud enhances modern home entertainment system to offer seamless, wireless, clutterless and premium viewing experience

* Samsung TVKey Cloud - available with GTPL Hathway (Cable TV) and Dish TV (DTH) in India – can lead to potential savings of up to INR 2800 for Samsung TV Users

Samsung, India’s largest consumer electronics brand, has revolutionized the TV viewing experience by introducing Samsung TVKey Cloud Technology, an industry-first solution that lets you watch live television without a set-top box. This innovative technology, co-developed with NAGRAVISION, offers consumers a seamless and clutter less entertainment experience, eliminating the need for traditional set-top boxes.

Simplifying the future of live TV with TVKey Cloud, users can now access all their favourite live and on-demand content using a single Samsung Smart TV remote. This marks a major milestone in reducing additional cables and hardware, delivering a clean, modern, and highly intuitive viewing experience. The technology is compatible with Samsung’s 2023 and 2024 Connected TV models, including Ultra HD, OLED, QLED, and Neo QLED.

This state of the art technology allows the service provider’s subscribers to access premium content using TVKey's unique on-chip security, ensuring a high level of content protection.

"TVKey Cloud technology is Samsung's latest in a series of innovations towards powering Digital India. It helps cable and satellite television providers deliver secure and high-quality content so that consumers can enjoy their favourite content on Samsung TVs seamlessly. The innovative technology will set a new standard in India's television industry," said Dipesh Shah, Managing Director of SRI-Bangalore.

Whether it’s pure broadcast, hybrid broadcast-OTT, or OTT-only services, TVKey Cloud allows service providers to deliver high-quality content directly to the TV with its built-in set-top box functionality. This content convergence ensures consumers enjoy a unified, sophisticated entertainment experience with top-notch security. Embedded directly into the connected TV’s chipset, this advanced security feature delivers premium content, keeping the intellectual property protected. This also ensures that content providers can protect their long-term content investments.

Samsung TVKey Cloud is currently available with cable & satellite television providers in India - GTPL and Dish TV - offering unmatched viewing experience to subscribers. TVKey Cloud will enable service providers to deliver a variety of services – from live broadcast to on-demand content – with minimal hardware. All that’s required is an internet connection (Broadband, 4G, or 5G) to authenticate the live TV signals fetched via Cable or DTH Antenna.

Consumer Offers

With GTPL, customers have to pay for one month and will get one additional month of subscription free, 15 days of free BlackNut (cloud gaming) subscription and free access to GTPL Buzz (Live TV App) till the subscription period, resulting in potential savings of INR 2750 (including savings of set top box). Consumers also get a free router and broadband installation. Additionally, on payment of 6/12 months of broadband fee, consumers can get one/two months of free broadband access.

To learn more about GTPL TVkey Cloud Offers, https://selfcare.gtpl.net/Samsungtvkey_Inquiry.aspx

Dish TV customers will get one month of DTH subscription and one month of Watcho subscription (16 OTTs) at no extra cost, leading to potential savings of INR 2800 (including savings of set top box). 

To learn more about DishTV TVkey Cloud Offers, https://www.dishtv.in/landing-page/tvkey.html?srsltid=AfmBOor5cpVNaOYmn4EWtjG7-EXAx3whLkeSLrbgqJRAcvPQRK7OCtT4

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

Former Chairman Of The Federal Energy Regulatory Commission Neil Chatterjee Joins AiDASH Advisory Board


* Chatterjee Set To Unite Stakeholders And Embrace A Data-Driven Approach To Improving The Nation’s Critical Infrastructure

AiDash, an enterprise SaaS company providing satellite-first AI applications for remote inspection and monitoring of critical infrastructure, today announced the appointment of Neil Chatterjee, former Chairman of the Federal Energy Regulatory Commission (FERC), to its advisory board. Chatterjee brings more than 20 years of experience in energy policy work to AiDash. In a video announcement, Chatterjee emphasized the importance of leveraging technology like AiDash’s satellite and AI solutions to address challenges such as grid capacity, extreme weather, and the energy transition. His distinguished career in government and regulation enables him to provide strategic guidance on how AiDash can best assist regulators and utility companies in adopting technology that furthers the goal of providing safe, reliable power in the face of increasing climate risks.

“In our persistent communications with leading climate and energy experts, Neil’s name came up time and again as someone we must get to know,” said Abhishek Singh, co-founder, and CEO of AiDash. “From the first meeting with Neil, I was struck by our alignment on the importance of technology to solve the biggest energy challenges to regulators and utilities, as well as the desire to collaborate with all stakeholders for grid reliability and resilience. Having Neil join our advisory board is a fantastic step forward.”

AiDash’s advisory board adds unparalleled industry knowledge and direct experience to the company’s staff to help identify market challenges and solutions, influence product development, shape go-to-market plans, advise on the company’s strategic direction, and tap into new connections for partnerships and collaboration. The advisory board continues to grow as AiDash’s opportunities expand and evolve.

“A substantial increase in extreme weather incidents, like storms and wildfires, coupled with grid capacity issues, translate to a pressing need for innovative - and often collaborative -  solutions,” said Mr. Chatterjee. “I believe AiDash is key to the future by making critical infrastructure industries climate-resilient, adaptable, and sustainable through satellites and AI. As an advisor, I am excited to bring regulators and utilities together to support an energy transition and help all stakeholders understand how we can take a more data-driven approach to improving our nation’s critical infrastructure.”

Mr. Chatterjee is an ideal addition to AiDash’s advisory board which is complemented by a team of in-house evangelists with deep industry and domain expertise. Evangelists include certified arborists with expertise in vegetation management, wildfire, and storm risk mitigation, plus specialists in grid resiliency, pipeline integrity, and sustainability.

About AiDash

AiDash is making critical infrastructure industries climate-resilient and sustainable. Using our satellite-first platform for grid inspection and monitoring, our AI applications enable electric and gas utilities and landowners to transform how they manage and maintain assets. Our customers deliver ROI in their first year of deployment with reduced costs, improved reliability, and advancements in sustainability goals. AiDASH exists to safeguard critical infrastructure and secure the future of humanAIty™.  Learn more at www.aidash.com.

Medtronic Launches Percept™ RC Rechargeable Neurostimulator In India - The First Deep Brain Stimulation System


*      With sensing, directionality, and advanced programming for movement disorders like Parkinson’s and epilepsy

*       Percept™ RC is the smallest and thinnest dual channel‡ rechargeable neurostimulator available for DBS

*      The latest advancement introduced in India is the only* technology that can record brain signals, empowering healthcare providers to tailor therapy to each patient’s evolving needs

Medtronic, a global leader in healthcare technology, has received FDA approval for its Percept™ RC and is now available in India. This is the smallest and thinnest dual channel neurostimulator available for Deep Brain Stimulation (DBS) system, marking the latest advancement in the Percept ™ family. This new rechargeable neurostimulator compliments Medtronic's existing portfolio of devices. The Percept™ neurostimulators are the only* DBS systems available with integrated sensing capabilities, allowing physicians to deliver highly personalized treatments for patients with movement disorders such as Parkinson's disease, essential tremor, dystonia, and epilepsy.

Equipped with BrainSense™ technology, the Percept™ RC captures and records brain signals, offering valuable insights that allow healthcare providers to adapt and personalize therapy to meet each patient's changing needs. Its rechargeable battery, powered by Medtronic’s patented technology, provides an impressive 15-year plus service life6 with minimal fade, ensuring consistent and reliable performance over time. Unlike other devices, the Percept™ RC recharges rapidly, achieving a 10% to 90% charge in under an hour, delivering convenience and dependability for patients.

Mr. Prateek Tiwari, Sr. Director, Neuroscience and Specialty Therapies, Medtronic India said, “We are elated to bring the latest innovation in DBS technology to patients and clinicians in India. This cutting-edge solution aligns with the increasing demand for advanced healthcare innovations and promises a transformative impact on the treatment of complex neurological disorders. With its ability to deliver highly personalized, data-driven therapy, our new rechargeable Percept™ RC neurostimulator with BrainSense™ technology has the potential to significantly improve patient outcomes and offer a new hope for those managing the challenges of chronic neurological conditions. We look forward to empowering healthcare providers in India to set a new standard in precision care and enhanced quality of life.”

Deep brain stimulation (DBS) uses a surgically implanted device, similar to a cardiac pacemaker. Medtronic Percept™ neurostimulators send electrical signals through thin wires to specific brain regions affected by neurological conditions like Parkinson's disease.

Nearly 70 percent of all DBS-eligible patients are estimated to require an MRI as part of their essential care1.  Medtronic offers full-body MR Conditional DBS systems for patients to have safe scans anywhere on the body under specific conditions‡. 

Percept™ offers greater freedom and scan access for patients with 3T scans and best-in-class 1.5T MRI scan labeling5-7. Medtronic has the only* DBS system that allows patients to have stimulation on in bipolar mode during an MRI2-4. ‡ In addition, the Percept™ neurostimulators are engineered to allow for future software updates designed for the Percept™ platform without a neurostimulator device exchange.

Since 1987, Medtronic has served over 180 thousand patients in more than 70 countries with its life-changing DBS therapy5. In India Medtronic DBS systems are serving patients for over 25 years now5.

About Medtronic

Bold thinking. Bolder actions. We are Medtronic. Medtronic plc, headquartered in Galway, Ireland, is the leading global healthcare technology company that boldly attacks the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people across more than 150 countries. Our technologies and therapies treat 70 health conditions and include cardiac devices, surgical robotics, insulin pumps, surgical tools, patient monitoring systems, and more. Powered by our diverse knowledge, insatiable curiosity, and desire to help all those who need it, we deliver innovative technologies that transform the lives of two people every second, every hour, every day. Expect more from us as we empower insight-driven care, experiences that put people first, and better outcomes for our world. In everything we do, we are engineering the extraordinary. For more information on Medtronic, visit www.Medtronic.com and follow Medtronic on LinkedIn.

Green Drive Mobility Transforms Last-Mile Delivery With Tata Ace EV Fleet Across India


In a significant stride towards sustainable urban logistics, Green Drive Mobility has emerged as one of the key players in India's electric mobility revolution, powered by Tata Motors' Ace EV – the most advanced, zero-emission, four-wheel small commercial vehicle. With over 100 Ace EVs in operation across the country, the company has demonstrated that environmental responsibility and business efficiency can go hand in hand. The partnership has already yielded impressive benefits, with over 160 tonnes of CO2 emissions saved while leveraging high earning capabilities and lower Total Cost of Ownership (TCO) of Ace EV. This achievement comes at a time when India's logistics sector is actively seeking sustainable alternatives to traditional fuel-dependent delivery vehicles.

Mr. Hari Krishna, Founder & CEO of Green Drive Mobility, said "Investing in Ace EV was not just an environmental decision – it was a strategic business move. Our fleet of Ace EVs has proven that electric vehicles can deliver superior performance while significantly reducing operational costs. The robust build quality and Tata's extensive service network have been crucial in maintaining our high service standards."

Looking ahead, Green Drive Mobility is committed to expanding its Tata Ace EV fleet to 500 vehicles within the next year, across various cities in India. This bold move underscores the company’s dedication to driving sustainable logistics solutions and supporting India’s transition to a greener future.

The success of this collaboration is anchored in Tata Motors' innovative approach to e-cargo solutions. Available in both 600kg and 1000kg payload variants, Ace EV has demonstrated remarkable reliability with ~99% uptime and have covered a cumulative distance of 50 million kilometers. The vehicle's advanced features, including the Fleet Edge connected vehicle platform, have revolutionised fleet operations by providing real-time insights into vehicle performance and driver behavior. Tata Motors' commitment to supporting the electric transition is evident in their network of over 200 specialized EV service centers across India. This infrastructure has been crucial in ensuring minimal downtime and maximum efficiency for operators like Green Drive Mobility.

Wednesday, December 4, 2024

Taneira Launches ‘For Beautiful Beginnings’ Campaign Across India


~Elevates the season with a Wedding range that celebrates a bride’s cherished heritage and hopeful future~

Weddings are a medley of emotions, a fusion of the past and start of a new chapter where love transcends boundaries and new stories unfold. Taneira, a Tata product captures the spirit of this universal journey with its latest campaign, ‘For Beautiful Beginnings’. Featuring Mrunal Thakur among others, the campaign tells the tale of a bride crossing the threshold of her childhood home taking along the echoes of a myriad memories and embracing the promise of her new life filled with endless possibilities- an experience shared across the diverse cultural landscapes of India.

Through the campaign, Taneira pays homage to the profound wave of emotions that unites brides regardless of region or tradition while highlighting the unique nuances that define their journeys. In this moment, the bride is not just draped in a saree- she is enveloped in the dreams, memories and hopes of everyone she holds dear. Across the seven regions captured in Taneira’s ‘For Beautiful Beginnings’ campaign, the bride’s saree, though diverse in fabric, drape, and design, becomes a universal companion on her journey of transformation.

‘For Beautiful Beginnings’ celebrates the cultural lineage woven into the fabric of this sacred moment with a collection that represents our timeless traditions blending the deep-rooted richness of our country’s craft culture with contemporary design interpretations and modern colourways. True to the brand philosophy, the collection celebrates pure, authentically sourced fabrics with a differentiated design language. Taneira also offers zari certifications, ensuring the bride embodies the true essence of heritage on her big day. Extending the celebrations to the entire wedding entourage, the sarees in the wedding range offer an array of options that suit different roles and personalities. Whether it is the bride’s best friend, the grooms’ mother, or a cousin playing a key part in the celebration, there is a saree for every woman who shares this joyous occasion along with the couple. 

Speaking at the launch, Ms. Shalini Gupta, General Manager, Taneira Said, “At Taneira, we believe that every bride’s journey is a celebration of tradition and transformation. Our campaign is an expression of the sentiments, memories and dreams that shape her path, emotions that, despite cultural nuances, unites brides across the country. Our wedding range reflects this ethos, offering a curated selection of sarees that preserve and promote our textile traditions while embracing each bride’s uniqueness. Each piece is crafted to become a part of the bride’s legacy, woven with love, pride and promise of Beautiful Beginnings.”

Each saree in Taneira’s wedding collection comes with a history and story of its own. From the regal white and red Kanjeevaram draped by the Kannadiga Bride to the vibrant red Kanjeevaram intricately woven with silver and gold motifs worn by the Tamil bride, each piece is a reflection of regional pride and grace.

The Telugu bride is enveloped in the resplendent tissue Kanjeevaram where delicate floral motifs dance across the fabric like memories in the making while the lustrous Paithani saree replete with motifs of flora and fauna- encapsulates the beauty of the Maharashtrian heritage.

From the opulent Banarasi Saree, enhanced with delicate minakari accents for the North Indian bride to the rich red Banarasi saree adorned by the Bengali bride, embellished with paisley and floral buttis in a luxurious blend of silver-gold zari, echoes the splendor and timeless elegance of the region. Meanwhile, the resplendent Gharchola with its vibrant patterns and symbolic checkered motifs, weaves a tale of celebration also capturing the collective joy of the community.

In this seamless fusion of the past and the present, the bride steps forward draped in love and strength of her culture. ‘For Beautiful Beginnings’ becomes more than just a moment, it is a living story told through Taneira’s Wedding range which celebrates not only the bride’s personal transition but every woman’s distinctive part and the rich cultural diversity that marks this timeless tradition. With ‘For Beautiful Beginnings’, Taneira offers a lasting legacy woven with care, passion and the promise of a bright, beautiful future.

The campaign is live now - https://youtu.be/RIsqMCr-A3w?feature=shared 

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