Fastrack Launches ‘Afterhours’ Campaigns With Its First Sun Moon Chronographs For Men

 

* Fastrack’s new party collection with watches that keep the party going long after the festivities.

Fastrack, India’s go-to youth watch brand, is bringing fresh energy to the festive season with its latest “Afterhours” campaign. To capture the Afterhours vibe, Fastrack has launched the Opulence Collection—a chic party collection designed for those who want to keep ticking.

The collection comes in multiple style variants for both men and women, with a standout feature for men: Fastrack’s first-ever Sun-Moon chronograph. This unique design transitions seamlessly between day and night.

This campaign taps into those unforgettable moments that happen when the festivities end and the real party begins. We all love family traditions, but let’s be honest—the night gets real when it’s just you and your crew, the music’s still playing, and the afterparty kicks off.

The 'Afterhours' campaign celebrates those late-night stories—spontaneous dance-offs, deep conversations, and the moments that stay with you long after the night is over. It's about embracing the afterhours, where the night feels effortless, and the best memories are made.

For women, the collection features bracelet-style watches that easily go from family events to the afterparty. Whether you're catching up with cousins or partying with friends, these versatile pieces are the perfect plus-one—something to show off.

“We created 'Afterhours' for the generation that never calls it a night,” says Danny Jacob, Head of Marketing at Fastrack at Fastrack. “The campaign is all about the moments that define youth culture—the spontaneous fun, the real conversations, and the energy that keeps you going long after the official festivities are done. Our collection seamlessly transitions from day to night, making it the perfect accessory for both sides of the celebration.”

With prices starting from INR 5795/- this collection is accessible for everyone looking to elevate their festive game. You can find it at your nearest Fastrack store, shop online at Fastrack's official website, or visit Titan World and other authorized dealers across the nation.This festive season, own the afterparty with Fastrack—the ultimate accessory for unforgettable nights. When the lights go down, the fun is just getting started.

Why Women Need To Prioritize Iron Levels

By Anshul Jaibharat, Nutrition Advisor For Tata Salt Iron Health

Iron plays a vital role in many essential bodily functions, from carrying oxygen in the blood to supporting the immune system. However, iron deficiency remains a widespread nutritional problem, affecting women across the globe. Left untreated, it can lead to anaemia, causing fatigue, dizziness, and shortness of breath. For this reason, women must pay close attention to their iron levels to maintain both their health and physical performance.

The risk of iron deficiency is higher for women due to blood loss during menstruation. Those experiencing symptoms such as general fatigue, breathlessness, irritability, pale skin, and headaches should consider getting their iron levels checked. Simple tests for haemoglobin and ferritin, a protein that stores iron, can help detect deficiencies early.

Maintaining adequate iron levels is crucial for more than just physical energy. Iron is also essential for cognitive function and the immune system. Insufficient iron can weaken the immune system, making the body more susceptible to infections. Iron helps in the growth and maturation of immune cells, particularly lymphocytes, which are vital for fighting infections. Without enough iron, the immune system is compromised, and illness becomes more frequent.

Women who follow vegetarian or plant-based diets may struggle to get enough iron through food alone, as iron is more easily absorbed from animal products like meat, liver, and eggs. However, plant-based sources of iron, such as lentils, soybeans, nuts, spinach, and dried fruits like apricots and raisins, are excellent options. Combining these with Vitamin C-rich foods, like citrus fruits and bell peppers, helps improve iron absorption from vegetarian sources.

The data from the National Family Health Survey indicates a concerning trend in anaemia prevalence among adolescents in India, with rates among girls aged 15-19 rising from 54% in 2015-16 to 59% in 2019-21, while in contrast, boys are less susceptible that witnessed an increase from 29% to 31%. Hence, incorporating iron-fortified foods can be a practical solution. For instance, Tata Salt Iron Health provides 25% of the daily iron requirement per teaspoon, making it a convenient way to supplement iron intake. This fortified salt offers a simple solution for addressing widespread iron deficiency in a country where dietary habits often lack sufficient iron.

Recent studies have revealed a strong connection between iron deficiency and mental health. Individuals with iron deficiency or anaemia may experience various psychological symptoms, including anxiety, irritability, depression, and reduced cognitive abilities such as poor concentration.

Anaemia can significantly impair both mental and physical health, impacting an individual’s overall well-being. Therefore, everyone, especially women, should proactively manage their iron levels. A balanced diet, fortified foods, and regular testing can prevent the fatigue and health risks associated with iron deficiency, ensuring both peak physical performance and overall well-being. 

Yamaha Announces Exciting Diwali Offers On FZ Series, Fascino, And RayZR Models Across India

As India embraces the festive cheer of Diwali, India Yamaha Motor is delighted to offer special cashback offer along with Lower down payment schemes for its customers across the country. In keeping with the spirit of celebration, Yamaha’s Diwali offers bring attractive benefits on its popular 150cc FZ model range and 125cc Fi Hybrid Scooters, making this the perfect opportunity to own a Yamaha.

Diwali Offers and Schemes on Yamaha two-wheelers:

Cashback of up to INR 7,000 and low-down payment of INR 7,999 on FZ-S Fi Ver 4.0, FZ-S Fi Ver 3.0, and FZ Fi

Cashback of up to INR 4,000 and low-down payment of INR 2,999 on Fascino 125 Fi Hybrid and RayZR 125 Fi Hybrid

Yamaha’s diverse product portfolio includes premium motorcycles such as YZF-R3 (321cc), MT-03 (321cc), YZF-R15M (155cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc), and FZ series bikes like FZ-S Fi Ver 4.0 (149cc), FZ-S Fi Ver 3.0 (149cc), FZ Fi (149cc), and FZ-X (149cc). Additionally, Yamaha offers a range of scooters including Aerox 155 version S (155cc), Aerox 155 (155cc), Fascino S 125 Fi Hybrid (125cc), Fascino 125 Fi Hybrid (125cc), RayZR 125 Fi Hybrid (125cc), and RayZR Street Rally 125 Fi Hybrid (125cc).

Dozee Unveils Groundbreaking Study: AI-Powered Early Warning System Predicts Patient Deterioration Up To 16 Hours In Advance

* This Landmark Study, One of India’s Largest in Tertiary Care, Reaffirms Dozee’s Commitment to Solving Healthcare Challenges, Saving Lives, and Delivering Scalable, Affordable, World-Class Healthcare for All with Health AI.

Dozee, India’s Health AI leader, has unveiled the findings of a landmark study published in the internationally renowned journal Frontiers in Medical Technology. This journal is part of the prestigious Frontiers group. The study was conducted at King George’s Medical University (KGMU) and is one of the largest observational studies of its kind in Indian tertiary care. This study highlights the groundbreaking impact of Dozee’s AI-powered Early Warning System (EWS), demonstrating its ability to predict patient health deterioration up to 16 hours in advance, thereby providing healthcare professionals with a critical window to intervene early and potentially save lives.

In a nation with 2 million hospital beds, where approximately 1.9 million patients in general wards rely on manual spot checks for monitoring, Dozee’s AI-Powered Remote Patient Monitoring and Early Warning System (EWS) offers a revolutionary solution. This technology has the potential to transform care across 95% of hospital capacity, delivering life-saving continuous monitoring that ensures world-class healthcare at a fraction of the cost of ICU services.

The pioneering observational study monitored over 700 patients across 85,000 hours and demonstrated how Dozee’s Continuous Contactless Remote Patient Monitoring and Early Warning System (EWS) can revolutionize traditional manual processes. By delivering alerts up to 16 hours before a critical event, Dozee’s system empowers healthcare professionals to act earlier, improving patient outcomes while saving healthcare practitioners 2.4 hours per staff member per day. The study analyzed key metrics including alert sensitivity, specificity, average time from initial alert to deterioration, and healthcare practitioners' activity, providing robust clinical evidence of Dozee’s life-saving impact.

In many Indian hospitals, continuous monitoring is limited to ICUs, leaving general wards—where the majority of patients reside—vulnerable to undetected clinical deterioration. This study demonstrates that Dozee’s EWS bridges this gap by continuously tracking vitals such as heart rate, respiratory rate, and blood pressure. The results showed that Dozee's EWS predicted patient deterioration in 67% to 94% of cases, allowing healthcare providers to intervene long before conditions became critical. This early detection holds the potential to save 21 lakh lives annually and reduce healthcare costs by ?6400 crores.

Key Findings from the Study:

Dozee’s EWS alerted patients’ health deterioration about 16 hours in advance

Continuous monitoring saved 10% of healthcare practitioners’ time, equivalent to 2.4 hours per day.

Dr. Himanshu Dandu, Professor in the Department of Medicine at KGMU, emphasized the technology's potential to enhance critical care in resource-constrained environments. “This system enables early detection and continuous patient monitoring, providing a scalable and affordable solution tailored to the demands of healthcare systems facing heavy patient loads. The ability to detect signs of patient health deterioration can significantly improve their survival rates.”

Dr. Jean-Louis Teboul, a world-renowned intensivist and critical care expert from Paris-Saclay University, emphasized the global implications of the study, “What we have achieved in India has the potential to reshape healthcare globally. The challenges may differ, but the need for equitable, timely, and affordable care remains universal.”

“The results of this study affirm what we’ve always believed—this real-world evidence demonstrates technology’s ability to transform healthcare, making it more efficient, accessible, and equitable,” said Mr. Gaurav Parchani, CTO & Co-Founder of Dozee. “We’re not just solving a problem for India but laying the groundwork for global healthcare solutions.”

The study, authored by a distinguished team of experts from across the globe, including Dr. Himanshu Dandu and Dr. Ambuj Yadav from KGMU, along with Dozee’s clinical research team—Mr. Gaurav Parchani, Dr. Kumar Chokalingam, and Ms. Pooja Kadambi, Dr. Rajesh Mishra, an Intensivist and former ISCCM President, and Dr. Ahsina Jahan, Deputy Medical Director in charge of ICU and Emergency from Bangladesh. It has garnered international attention with contributions from Dr. Jean-Louis Teboul, Paris-Saclay Medical University and Dr. Jos M. Latour from University of Plymouth, United Kingdom.  The study findings emphasize that Dozee’s health AI offers more than a national solution; it addresses global healthcare gaps. Traditional models are proving unsustainable, and Dozee’s system provides a simple, scalable, and affordable solution that not only digitizes healthcare but could serve as a blueprint for global adoption.

Phoenix India Light Festival Begins At Phoenix Mall Of Asia: Invites All To Step Into A World Of Immersive Light And Wonder

* India’s first-of-its-kind interactive light festival to take place from October to December 2024 boosting the festive spirit

Phoenix Mall of Asia, renowned for its unparalleled shopping experience, culinary indulgence and cultural enrichment has proudly commenced the festive celebration today with the unveiling of Phoenix India Light Festival. Designed by Surreal Design Studio, this is the country’s first immersive lighting experience taking place at the heart of Bengaluru; promising to redefine the convergence of art and technology into a mesmerizing, interactive sensory experience, evoking a sense of storytelling, imagination and unbound happiness. The dazzling display of vibrant and interactive lights at the mall’s stunning plaza area, will transform the premises into a magical wonderland from October to December 2024, celebrating the festive spirit.

Marking a significant milestone in India’s cultural celebration, Phoenix India Light Festival (ILF) will display the transformative power of light through the combination of technology and creative brilliance, like never before. ILF will feature a curated collection of interactive light displays—from stunning tunnels of colours to psychedelic visual experiences—each crafted to engage the senses and ignite wonder. The launch of this first edition of India Light Festival during Diwali signifies the power of hope and connection fostered by the festival of light all across the country and ways Phoenix is committed to elevate the experience of its visitors to enjoy the festivities at its fullest and create lasting memories with loved ones.

During the India Light Festival, Phoenix Mall of Asia will be entirely adorned with stunning array of illuminated installations. Each décor element is designed to elevate the experience and create a magical, immersive atmosphere for visitors. At the entrance, visitors are greeted by a monumental metal structure, the Prismatic Pavilion with neon lights and mesmerizing colours and geometry, which would create a dynamic and captivating visual experience from every angle. A centrally positioned ILF lit signage further enhances the visual impact. Followed by this, the Light tunnel decorated with curtain LED string lights will invite visitors to explore deeper into the mall, while blue neon lights illuminate the entrance, adding a touch of mystery and intrigue. Apart from this, there are two Shimmering Towers featuring metal structures with crystal string lights suspended beneath a mirrored acrylic ceiling, to cast a dazzling shimmer and creating an enchanting atmosphere. The visitors will also bask in the Radial Reflection, a metal structure with MDF cladding and mirror acrylic from inside with neon lights flushed in it, a Blooming Echoes, metal structure with sensor-based neon lights and lit heart in the center with ILF signage and six Prismatica installations with iridescent acrylic with neon lights inside, enhancing the festive ambience. The beautifully intricate décor will transform the space into a dynamic landscape of colour and light, evoking a sense of awe and wonder with every step.

Key Features of the Festival:

Interactive Installations: Engaging light displays that respond to visitors' actions.

Tunnel of Colour: A stunning, immersive space that invites exploration.

Psychedelic Visuals: Thought-provoking displays that challenge perception.

Sensory Journey: A curated experience designed to engage all senses and inspire wonder.

Ms. Ritu Mehta, Centre Director of Phoenix Mall of Asia and Senior VP - Marketing for South, expressed her excitement about the festival: “We, at Phoenix Mall of Asia are thrilled to bring the first-ever immersive light festival to India in this festive season. The Phoenix India Light Festival is not just an event; it’s a celebration of inspiration, creativity, and connection. This festival embodies our commitment to innovation and excellence, ensuring that our patrons are continuously amazed and keep experiencing pieces of global excellence. By introducing this immersive light festival, we elevate the festive atmosphere during Diwali while providing a unique and opulent experience that aligns with our top-of-the-line positioning. In the coming years, we hope to bring this celebration to different corners of India, spreading the festive glow from city to city across the seasons.”

Mr. Gajendra Singh Rathod, President - Malls (South), also shared his enthusiasm: “The Phoenix India Light Festival is a unique opportunity for us to showcase the transformative power of light. We aim to create an environment that fosters connection and joy, allowing our visitors to experience the magic of light in a new and exciting way. This festival is a testament to our commitment to providing innovative and enriching experiences at Phoenix Mall of Asia.”

This initiative not only captivates visitors but also reaffirms Phoenix Mall of Asia's dedication to delivering extraordinary experiences that resonate with our discerning clientele. The Phoenix India Light Festival exemplifies the mall's mission to be a leader in the luxury retail landscape, setting new standards for elegance and engagement while continually striving to exceed expectations. Phoenix Mall of Asia welcomes everyone to the mesmerizing Phoenix India Light Festival. The celebration is open for all, opening doors for the visitors to step into a world where light shines brightly, bringing joy, inspiration, and connection to all who visit.

ServiceNow Partners With Nvidia To Accelerate Enterprise Adoption Of Agentic AI

* Companies To Co?Develop Native AI Agents Using NVIDIA NIM Agent Blueprints Within The ServiceNow Platform

* Together, ServiceNow and NVIDIA power GenAI to transform enterprise experiences and unlock unprecedented value for customers in industries around the world

ServiceNow (NYSE: NOW), the AI platform for business transformation today announced a major expansion to its strategic partnership with NVIDIA to accelerate enterprise adoption of Agentic AI. The companies will use NVIDIA NIM Agent Blueprints to co?develop native AI Agents within the ServiceNow platform, creating use cases fueled by business knowledge that customers simply choose to turn on.

NVIDIA will collaborate with ServiceNow to map out multiple AI agent use cases. With six years of joint innovation on AI models, along with several previously announced strategic collaborations, ServiceNow and NVIDIA are reshaping how businesses integrate AI into their operations. 

The Now Platform is rapidly becoming a foundation for enterprise transformation in the evolving landscape of generative AI. By harnessing NVIDIA's advanced AI infrastructure—such as the NVIDIA AI Enterprise software platform, including the NVIDIA NeMo framework and  NVIDIA NIM microservices running on NVIDIA DGX Cloud, and ServiceNow’s leading AI platform for business transformation, this partnership is supercharging productivity and streamlining complex workflows across industries. 

“GenAI is a massive tailwind for our industry, and ServiceNow and NVIDIA are bringing the next wave of agentic AI to enterprises everywhere,” said ServiceNow Chairman and CEO Bill McDermott. “The transformative potential of AI is unfolding for enterprises in real time. CEOs are looking to ServiceNow and NVIDIA to modernize their businesses and lead them into an AI?powered future. Together, our world?class product and engineering teams are shoulder?to?shoulder, putting AI to work for our customers.”

“The convergence of accelerated computing and generative AI is advancing a new era of enterprise transformation,” said Jensen Huang, founder and CEO, NVIDIA. “Together, NVIDIA and ServiceNow are readying organizations for agentic AI services to unlock unprecedented productivity across industries."

Enriching ServiceNow AI Agents with NVIDIA NIM Agent Blueprints for Cybersecurity

With unified, real?time access to enterprise wide knowledge, tools, workflows, and data on the Now Platform, ServiceNow AI Agents – originally announced in September – can comprehend and interpret context, break down complex outcomes into smaller tasks, prioritize them, plan actions, and execute strategies to achieve desired results. Co?development between ServiceNow and NVIDIA will expand out?of?the?box AI agent use cases into additional solution areas, beginning with security vulnerability.

Leveraging NVIDIA NIM Agent Blueprints, the companies will jointly develop Vulnerability Analysis for Container Security AI Agent to expand AI Agent capabilities beyond ticket resolutions to automate vulnerability analysis and make recommendations for human agents, with plans to add more throughout 2025. Customers will be able to quickly implement these turn?key AI Agents, simply by turning them on from ServiceNow AI Agent Studio once available in 2025.

ServiceNow AI Agents reinvent workflows across the enterprise, from small and specialized tasks like single issue resolution, to running an entire incident response workflow. Guardrails — built using NVIDIA NeMo Guardrails software — for robust oversight are built in to help ensure organizations can add the levels of governance they need for their unique business processes. Initial use cases for Customer Service Management (CSM) AI Agents and IT Service Management (ITSM) AI Agents are expected to reduce mean time to resolution and make live agents more productive.

From partnering with Hugging Face on open?access large language models (LLMs) for code generation to introducing telco?specific AI solutions and being early adopters of NVIDIA NIM microservices, ServiceNow and NVIDIA are defining the future of AI?powered business automation.

Accelerating the Value of GenAI Investments

ServiceNow and NVIDIA are showcasing the ability of enterprise AI to transform experiences and unlock unprecedented value for top innovators in industries around the world. By bringing NVIDIA’s AI?powered capabilities into ServiceNow Now Assist, customers such as American Honda, the National Science Foundation, Siemens, TRIMEDX, and joint customers of ServiceNow and Visa benefit from more intelligent, scalable, and efficient AI?driven solutions.

American Honda

American Honda is applying GenAI to improve deflection and efficiency of service, delivering a world class digital experience to their North American employees.

National Science Foundation

GenAI is also being adopted in the public sector. The U.S. federal government’s National Science Foundation is leveraging new GenAI solutions to support their mission to promote the progress of science by investing in research to expand knowledge in science, engineering, and education.

Siemens

As an AI Lighthouse customer with ServiceNow and NVIDIA, Siemens Global Business Services (GBS) is streamlining IT, HR, and customer service operations by deploying GenAI to boost speed and reliability across workflows, while cutting costs and increasing efficiency. For example, with case summarization, Siemens GBS has accelerated productivity, enabling them to close 72K cases annually.

TRIMEDX

TRIMEDX, a leading independent clinical asset management company, is using Now Assist to accelerate the development of core business ops, without having to hire additional developers at the same rate. In just the first three months after deploying GenAI, TRIMEDX benefitted from a 22% increase in developer productivity and is expanding their developer pool to citizen developers who are quickly learning new best practices.

Visa

Visa is at the forefront of payments technology, with operations in more than 200 countries and territories. As banks face an unprecedented surge in credit card disputes, including $11 billion worth of disputed charges last year alone1, Visa and ServiceNow have joined forces to launch ServiceNow Disputes Management, Built with Visa. Integrated with Now Assist for Banking, this solution is powering faster dispute self?service and deflection, which enhances productivity, streamlines compliance, and elevates the customer experience, all critical to Visa and its customers.

Top business outcomes benefit multiple personas, including employees through increased self?service options, customer service agents through summarization and resolution note generation, and system administrators and developers through several types of code, analytics, and playbook generation. Using ServiceNow domain specific models and powered by NVIDIA capabilities, customers are realizing real business results.

Availability

The first use cases for ServiceNow AI Agents are available to selected customers as part of the Xanadu release.

The Vulnerability Analysis for Container Security AI Agent, co?developed by NVIDIA and ServiceNow, will be available early 2025.

About ServiceNow

ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.

50 Years Of CERELAC In India; Announces Introduction Of CERELAC No Refined Sugar Recipes

CERELAC, Nestlé’s cereal-based complementary food has entered its 50th year in India. The first batch of CERELAC was manufactured by Nestlé India’s flagship factory in Moga, Punjab on 15th September 1975. Today, hundreds of dedicated employees continue to manufacture quality nutrition products with the same tender care and passion at the Moga factory in Punjab and Samalkha factory in Haryana.

Over the past five decades, CERELAC has maintained its commitment to use high quality ingredients, including grains and milk that are sourced locally. Every batch of CERELAC undergoes rigorous quality checks (over 40 quality tests) to ensure that every pack is safe for consumption.

Vitamins and minerals play a crucial role in reducing micronutrient deficiencies. Appropriate intake of these micronutrients can support well-being. Since its introduction in India, CERELAC has been offering complementary food for infants above 6 months. CERELAC has 15 nutrients*, which includes vitamins and minerals, that can be offered in addition to home food as per the guidance of healthcare practitioner.

CERELAC’s nutrition product recipes are developed in collaboration with Nestlé's global R&D network, together with local expertise and international innovation.

Over the last 5 years, added sugar has been reduced in CERELAC by up to 30% as a part of its innovation journey. Nestlé has achieved the ambition of introducing ‘CERELAC’ variants with no refined sugar. This was initiated three years ago and has culminated this year with the introduction of new CERELAC variants with no refined sugar. The expanded CERELAC range in India will now consist of 21 variants, of which 14 variants will have no refined sugar. Of these 14 variants, 7 will be available by end of November 2024 and the balance will be available in the coming weeks.

CERELAC's journey is not just about providing safe nutrition; Nestlé is also about fostering a sense of community and responsibility. Nestlé India works closely with local farmers, upskilling and training them to ensure sustainable and responsible sourcing of ingredients, reducing its carbon footprint and preserving the planet for future generations. Through the successful implementation of Zer' Eau technology in Moga and Samalkha factory, water extracted from milk is recycled to reduce groundwater consumption every year, thereby reducing reliance on groundwater.

CERELAC’s journey in India has been made possible because of the trust, support and partnerships that Nestlé has forged over many decades with farmers, suppliers, and distributors across India. Nestlé India will continue to leverage Nestlé's global R&D network to keep innovating its products and offering more options to its consumers that are contemporary, nutritious and in line with local taste and preferences.

Nestlé India will continue to leverage Nestlé's global R&D network to keep innovating its products and offering more options to its consumers that are contemporary, nutritious and in line with local taste and preferences.