Turkish Airlines Celebrates 20 Million Miles&Smiles Members

Turkish Airlines, the airline that flies to more countries than any other, has announced a significant milestone for its Miles&Smiles loyalty programme, welcoming its 20 millionth member. This achievement marks 35 years of growth and innovation since the frequent flyer programme's inception in 1989.

Miles&Smiles programme offers unparalleled benefits to its members, who can earn Miles from flights with Turkish Airlines and Star Alliance member airlines. Members can also earn Miles through co-branded credit card expenditures and from Turkish Airlines’ programme partners across various sectors, including accommodation, tourism, car rental, and technology.

Earned Miles can be redeemed for economy and business class award tickets on Turkish Airlines and Star Alliance member flights. They can also be used for cabin upgrades, additional baggage allowance, seat selection, and many more onboard features that enhance the flight experience for members.

Miles&Smiles members can also redeem Miles on the programme’s online platform shopandmiles.com, which operates in 19 countries. Members can buy gift cards, convert miles into programme partner points, or simply pay online with Miles at more than 100 leading brands.

Since its inception, Miles&Smiles has issued over 20 million award tickets, demonstrating its immense popularity among travellers.

Commenting on reaching 20 million Miles&Smiles members, Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Ahmet Bolat stated: "Our passengers are at the heart of everything we do. Reaching 20 million members is a momentous milestone, reflecting not only our commitment to being a dynamic and authentic lifestyle brand but also the trust and loyalty our members have shown us over the years. We will continue enhancing our guests’ travel experience, and as we celebrate this achievement, we look forward to introducing even more innovative features and rewards to the Miles&Smiles programme in the future.”

Today, Miles&Smiles has partnership with over 300 brands globally including Booking.com, Marriot, Enterprise, Apple, Ikea, Sephora and Ticketmaster.

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 462 (passenger and cargo) aircraft flying to 349 worldwide destinations as 296 international and 53 domestics in 130 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, X, YouTube, LinkedIn and Instagram. 

About Star Alliance:

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition, and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways. 

Tata Passenger Electric Mobility Unveils Two New EV Exclusive Retail Stores In Kochi

~Unveils TATA.ev stores in Edappally and Kalamassery with doors open for public starting today

Tata Passenger Electric Mobility (TPEM), the pioneer of India’s EV revolution and a subsidiary of Tata Motors, today unveiled two EV-exclusive retail stores under the TATA.ev brand identity in Kochi, Kerala. These premium retail stores are centrally located in Edappally and Kalamassery, and will bring about a unique and upmarket purchase and ownership experience beyond traditional car sales to the discerning EV community.

As electric vehicle adoption grows in the country, consumer buying behavior is also undergoing maturity and evolution. An EV customer now expects the brand to offer a unique experience through the purchase journey, from the product to its ownership cycle. This ask from the consumer is addressed by a new consumer-facing brand identity that strengthens the commitment to a future of mobility powered by the values of community, technology, and sustainability. As the physical representation of these values, the TATA.ev stores recognize the very different expectations of EV buyers. The in-store experience has been designed to offer information, advice, and guidance in a friendly environment. From new retail roles to passionate individuals immersed in the essence of the brand, TATA.ev’s home of electric has been designed to be warm, welcoming, friendly, and fun.

According to Mr. Shailesh Chandra, Managing Director, Tata Passenger Electric Mobility and Tata Motors Passenger Vehicles, said, “As the leading market for electric mobility in the country with 5.6% EV penetration, the people of Kerala have led the way in adopting future facing technologies, making it a clear choice for us to inaugurate our next set of premium Tata.ev stores in the state. We have seen how the discerning EV consumer has matured and demands a premium ownership experience. To cater to this archetype, Tata Motors is committed to continue democratizing EVs for the mass market coupled with offering a sophisticated and digitized ownership experience. Furthermore, we will soon open a set of 5 exclusive EV service centres across key cities in Kerala. For us, creating an upscale purchase and ownership experience through Tata.ev stores and service centres is an important cog in India’s electric revolution. These are critical milestones as we move firmly towards the inflection point for EV adoption in the country.”

About TATA.ev Edappally

The TATA.ev Edappally store stands out from other retail stores around it with its unique design and footprint. It is the brand’s biggest EV store across the country with an area of over 8,800 sq. ft., allowing it to comfortably display more than 10 vehicles and have ample parking space for customers and visitors. The store has a dedicated 60 kW DC fast charger and available on display and for purchase is the all-new accessories range – TATA.ev Originals.

The TATA.ev Edappally store will be complimented in the next few months by a dedicated EV service facility which will focus on elevating the after sales experience of Tata EV owners. Featuring 17 bays, 12 of which will be mechanical, while 5 will be for the body shop, this workshop will have the capacity to handle more than 800 vehicles per month with highly trained and skilled workforce to attend to customers.

About TATA.ev Kalamassery

The TATA.ev Kalamassery store offers visitors great visibility and an uninterrupted space for customers to look at Tata EVs portfolio. The retail store’s size of more 6,100 sq. ft. can easily showcase 6 vehicles with sufficient parking space for visitors. A 60 kW DC fast charger is available round-the-clock for visitors to charge their EVs while spending time in the store. Also available for sale will be the TATA.ev Originals accessory range for discerning customers.

A dedicated EV service facility will be coming up shortly with this store with 11 mechanical bays. With a crew of highly qualified technicians, this workshop will be able to serve over 700 EVs a month, enhancing the customer experience and the service quality.

In line with the brand pillars of TATA.ev, the Kochi retail stores follow similar guiding principles as the earlier launched manifestations of the brand identity. Inside, TATA.ev Edappally and TATA.ev Kalamassery will have a dedicated space for hosting EV community events like workshops and meet-ups with EVOLVE members. Through the configurator screen customers can see the price of their favorite Tata EV as well as features and color options available in a particular persona. The EV Demystifier wall shows various charging options available to customers to charge their vehicle. It helps curb range anxiety by helping the user plan their journey between two cities by showcasing various charging stations available on the route they select. Furthermore, the artful addition of the Blue Tokai café at the store, adds a touch of comfort as visitors can enjoy coffee from a fellow home-grown brand and understand more about the store by downloading the ‘find your way’ map using a QR code available at the café.

As the brand that gave the EV category in India its well-deserved push towards growth, TATA.ev continues to lead the 4-wheeler segment with a majority market share in the country. It is not just shaping the present but is spearheading the future of mobility in the country. With industry-leading interventions like the EV-exclusive retail stores and a product portfolio that blends cutting-edge technology with a bold design philosophy, TATA.ev is poised to lead the charge towards a greener, safer, and smarter tomorrow.

Tata Motors Launches Its Mid - SUV Curvv At A Starting Price Of Rs 9.99 Lakh

* Available in two petrol and a diesel engine option – Equips all three powertrains with Advanced Dual Clutch Automatic Transmission

* Launches first ever Dual Clutch Transmission in Diesel in the segment

* Debuts the new – Hyperion Gasoline Direct Injection engine and 1.5 L Kryojet Diesel engine

Tata Motors, India’s leading automotive manufacturer, today, proudly announces the launch of Tata Curvv - The SUV Coupe, at a starting introductory price of Rs 9.99 lakh*. Marking a big milestone for the Company and entering the fastest growing mid-SUV segment with ICE options in an innovative and disruptive body style, Tata Motors has launched the Curvv in three engines options, all provided with an Advanced Dual Clutch Automatic Transmission. With the powerful new Hyperion gasoline direct injection engine, 1.2L Revotron petrol engine and the new 1.5L KryoJet diesel engine with the segment’s first Dual Clutch Transmission in Diesel, the Company is giving the consumers a good mix of options to choose from, each suited to their unique needs. 

In a high growth segment populated with boxy-SUV body styles, Tata Motors, true to its DNA, has disrupted the category by democratizing the premium SUV Coupe design – a body style that is widely recognized globally for being aspirational. The Curvv is one of its kind in the segment with best-in-class safety, segment first features, multiple and unique powertrain options. Available in six distinct colours - Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey and Opera Blue, the Tata Curvv will be offered in Accomplished, Creative, Pure and Smart personas.

According to Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicle Ltd. and Tata Passenger Electric Mobility Ltd., “Launch of the Tata Curvv is a significant leap towards automotive excellence as it brings to India a new SUV Coupe body style that has so far been recognized globally and has only been available in premium categories. True to our DNA of always introducing segment defining products, the Curvv is currently the most unique offering in the Mid-SUV segment and successfully embodies our commitment to innovation in design and technology. The recently launched Curvv.ev has received a great response and the customers have been enamoured by the its design and style, coupled with the high-end features on offer. Furthermore, the first in industry EV and ICE price parity has also positively impacted their sentiments. The introduction of the Curvv further enhances our SUV portfolio as a comprehensive Mid-SUV product with multiple powertrains, several first in segment features, a brand new capable architecture - ATLAS and Level 2 ADAS. To sweeten the package, we have priced the Curvv extremely attractively, across all variants, making it irresistible for all consumer needs. We are excited to launch this car into the market today and are confident that our customers will enjoy this differentiated offering.”

About the Tata Curvv

Tata Curvv is not just a vehicle but a symbol of success, style and luxury tailored to meet the diverse needs of modern driver. Built on 5 key pillars of ‘Shaped to Stun’, ‘Shaped for Grandeur’, ‘Shaped for Performance’, ‘Shaped for Innovative Technology’ and ‘Shaped for Absolute Safety’, the Curvv is set to solidify Tata Motors’ position as one of India’s strongest SUV players with a comprehensive range of products on offer. Following the innovative persona strategy, each persona has been thoughtfully curated keeping in mind the unique preferences and lifestyles of its diverse audience. These personas allow each individual to choose a Curvv that truly resonates with their personal style and driving desires.  

Key Pillars and Features:

Shaped to Stun: The Curvv’s sporty coupe design seamlessly merges with the robust stance of an SUV. Features include connected tail-lamps, 18” alloy wheels, a voice assisted panoramic sunroof with mood lighting, first in segment Flush door handles and a signature welcome and goodbye function.

Shaped for Safety: Equipped with Tata Motors’ renowned safety DNA, the Curvv offers ADAS Level 2 with 20 functionalities, including adaptive cruise control, lane keep assist, traffic sign recognition along with a comprehensive ESP and a 360-degree Surround View System. The SUV also features six airbags, electronic stability program, and Electronic parking brake with Autohold.

Shaped for Grandeur: The interior of the Curvv is a testament to luxury, featuring First in segment powered tailgate with gesture control, Best in class boot space of 500 L, ventilated front seats, a 6-way powered driver seat, and  a 60:40 split rear seat with recline.

Shaped for Innovative Technology: The Curvv is outfitted with cutting-edge technology such as first in segment 31.24 cm (12.3") touchscreen infotainment system by HARMAN™, 26.03 cm (10.25”) Digital instrument cluster, wireless smartphone charging, and iRA connected car technology.

Shaped for Performance: The Curvv offers multiple powertrain options including the new Hyperion gasoline direct injection engine, a 1.5L KryoJet diesel engine, and a 1.2L Revotron petrol engine. It features multi-drive modes, paddle shifters, Smart E-shifter and a 7-speed dual-clutch automatic transmission as well as a 6 Speed Manual transmission.

About the ATLAS Architecture

Created on the new, revolutionary Adaptive, Tech-forward, Lifestyle Architecture - ALTAS, the Tata Curvv represents a significant transformation in automotive design and engineering.  Known for its robust and safe structure, this advanced framework enhances the vehicle’s rugged SUV capabilities, ensuring superior drive dynamics and handling.  Embodying the principles of safety, scalability, and performance, the ATLAS provides for the Curvv to come with a variety of powertrain options, ample interior space, and comprehensive safety features, making it a versatile and well-rounded choice for drivers seeking both reliability and innovation.  With safety being sacrosanct for Tata Motors, this platform enables the car to be equipped with Level 2 ADAS features. These technologies are complemented by a high ground clearance and superior approach, departure, and ramp-over angles, making ATLAS capable of handling demanding environments with ease.

About Tata Curvv’s multiple powertrain offerings

The ATLAS platform introduces pioneering powertrain options, giving each version of the Curvv a distinct driving dynamic.

Hyperion gasoline direct injection engine:  The mid-SUV segment demands a blend of power, capability, and fuel efficiency. To enable the same, Tata Motors has introduced the Hyperion gasoline direct injection engine - a new addition designed to deliver heart-pounding performance, worthy of an SUV coupe. It is the right sized engine that packs a mean punch, helping drivers enjoy a sporty and spirited drive. Its makes the Curvv an exciting choice for car enthusiasts. The Hyperion engine is built on the principles of Hyperformance and Hyperquiet, delivered through Hypertechnology

•                     Hyperformance:  Achieved through gasoline direct injection and turbocharging delivering more power across a wider operating band with a best in class torque density and superior low end torque.

•                     Hypertechnology: Advanced technology used in the Hyperion engine includes a 350 bar fuel injection system, Variable geometry turbocharger, Sodium cooled exhaust valves, Miller cycle combustion chamber, hydraulic cam phasing with central oil control valve, exhaust after treatment with gasoline particulate filter, elevating the performance and responsiveness of the engine.

•                     Hyperquiet: The overall NVH of the engine has been meticulously reduced resulting in smoother and quieter drives.

1.2 L Revotron Petrol engine: The 1.2L Revotron petrol engine offers a proven turbocharged powertrain that excels in performance whether navigating city streets or cruising on the highway. Complementing this engine are multiple drive modes—Eco, City, and Sport—that are adapted to various driving conditions. The vehicle also features paddle shifters and a Smart E-Shifter for the DCA. The 7-speed DCA highlights include a wet clutch with active cooling technology, auto park lock, machine learning capabilities, shift-by-wire technology, and a self-healing mechanism - all designed to enhance driving efficiency and comfort.

1.5 L KryoJet Diesel engine: The 1.5 L Kryojet Diesel engine powering the Curvv is a new Diesel engine from Tata Motors. It has best in class power, torque and fuel efficiency in the category providing unmatched convenience and is also the only diesel engine in its category to feature passive SCR technology, which reduces emissions without the need for AdBlue refills, providing best in class ease of maintenance. The first in segment 7-speed DCA with E-shifter includes multiple drive modes- Eco, City and Sport , a wet clutch with active cooling technology, shift-by-wire technology, self-learning capability, patented self-healing technology, and Auto Park Lock feature.

The platform has been designed to meet the evolving consumer needs and provides a perfect blend of performance, safety, and technological innovation, shaping the future of automotive excellence.

* Curvv introductory prices are applicable only for bookings made till 31st Oct 2024.

Turkish Airlines Completes Financing Of Two Airbus A350 Aircraft In Swiss Franc With KfW IPEX-Bank

Turkish Airlines, flying to more international destinations than any other airline, continues to expand its fleet with new aircraft acquisitions. Reaffirming its leading position time and again in this regard, the national flag carrier has completed another unique financing transaction.

Two new-generation Airbus A350 aircraft that joined the flag carrier’s fleet in August 2024 are financed in Swiss Franc by KfW IPEX-Bank under the guarantee of European Export Credit Agencies. This unique transaction showcases Turkish Airlines’ ability to diversify and extend its financier base geographically as well as demonstrates a strong financial management approach to take advantage of cost efficiency while minimizing currency risks.

Commenting on the closing of this transaction, Turkish Airlines’ Chief Financial Officer and Member of the Board and the Executive Committee, Assoc. Prof. Murat ?eker stated; “This landmark deal between Turkish Airlines and KfW IPEX-Bank reaffirms our commitment to long-term sustainability goals by modernizing our fleet with new-generation aircraft. We are pleased to strengthen our cooperation with KfW IPEX-Bank through this CHF currency transaction, which aligns with our diversification strategies in aircraft financing. We look forward to continuing our successful partnership with KfW IPEX-Bank.”

Sebastian Blum, Global Head of Mobility at KfW IPEX-Bank expressed that “We are happy to continue and strengthen the long-lasting relationship with our customer Turkish Airlines. Supporting our client’s fleet modernization fits very well with our ambition to contribute to the transformation in mobility in Europe and worldwide.”

Equipped with the most fuel-efficient engines, the modern Airbus A350 wide-body aircraft form an important part of Turkish Airlines' core long-haul fleet.

Turkish Airlines, the flag carrier of Türkiye, flies to more countries than any other airline and ranks among the ten largest airlines globally. The global brand has recently signed a significant purchase agreement with Airbus for 355 aircraft, positioning Turkish Airlines for one of the largest fleet expansions in the coming years.

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 462 (passenger and cargo) aircraft flying to 349 worldwide destinations as 296 international and 53 domestics in 130 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, X, YouTube, LinkedIn and Instagram. 

About Star Alliance:

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition, and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways. 

Regency Ceramics To Expand Production Capacity With Strategic Buyout

In a significant development, Regency Ceramics - a legacy ceramic manufacturing company listed on BSE/NSE has announced a structured takeover of Segno Ceramics Private Limited. The standout deal will grant Regency Ceramics complete control of the manufacturing plant, effective from August 22, 2024. Regency Ceramics is committed to make a significant impact and aims to contribute to the industrial resurgence within the state.

Regency Ceramics has entered into an agreement without the burden of heavy capex spend, ensuring a marginal impact on cash flows. The all-cash deal will strengthen Regency Ceramics’ market position, particularly in South and East India. Spread over 50 acres, the plant has a production capacity of 3.6 million sq.mtrs (MSM) per year. The facility will enable Regency Ceramics to manufacture a diverse range of premium products including Glazed Vitrified Tiles and Polished Vitrified Tiles.

Mr. Satyendra Prasad Narala, Managing Director of Regency Ceramics, expressed his enthusiasm about the acquisition, stating “This strategic move addresses our immediate production needs and enhances our market presence. With our strong legacy and goodwill in states like Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, and Orissa, we are focused on achieving a revenue target of Rs. 100 crores in the next calendar year.”

The advanced machinery and robust manufacturing capabilities at the new facility, combined with Regency’s engineering and technical expertise, will enable the company to capitalize on the expanding ceramics market. Strategically located in Bapatla, the facility provides a high level of connectivity for exports, due to its proximity to Chennai and Krishnapatnam ports.

With the Andhra Pradesh government’s renewed focus on infrastructure development, Regency Ceramics is poised to contribute significantly to the state’s industrial revival and foster economic growth.

Visit us at https://www.regencyceramics.in/

Honda Cars India Registers Total Sales Of 11,143 Units In August’24

Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, registered total sales of 11,143 units in August 2024. Domestic sales of the company stood at 5326 units and exports at 5817 units in the month of August’24.

Sharing thoughts on the sales performance, Mr. Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd. said, "Our sales for August were in line with our expectations and focused on retail and deliveries as festive season started with Chingam in the southern state of Kerala. We anticipate further uptick in demand in coming months and are confident that the industry will perform well. On the exports front, robust performance of the Honda Elevate and City to global markets continues to drive our volumes and strong growth.”

The company had registered 7,880 units in domestic sales and exported 2,189 units in August’ 23.

About Honda Cars India Ltd.

Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, was established in December 1995 with a commitment to provide Honda’s passenger car models and technologies, to the Indian customers. HCIL’s corporate office is based in Greater Noida, UP and its state-of-the-art manufacturing facility is located at Tapukara, District. Alwar, Rajasthan. 

Honda’s models are strongly associated with advanced design and technology, apart from their established qualities of durability, reliability, safety, and fuel-efficiency. The company has a strong sales and distribution network spread across the country. 

Besides the new car business, Honda offers one stop solution for buying and selling pre-owned cars through its business function Honda Auto Terrace. The Honda Certified Pre-owned cars come with an assurance of quality and peace of mind that caters to the diverse and burgeoning needs of pre-owned car buyers across the country.

Sudha Murty Launches Her 300th Title, Grandpa’s Bag Of Stories, In A Captivating Conversation With Twinkle Khanna

* Published by Puffin, an imprint of Penguin, the book is a new collection of 19 stories much like her bestselling Grandma’s Bag of Stories

Renowned author and philanthropist, Sudha Murty, marked a significant milestone in her illustrious literary journey with the launch of her 300th title, Grandpa’s Bag of Stories, on September 1. Her 300 titles include 35 books in English, 34 in Hindi, 33 in Telugu, 30 in Marathi, 27 in Kannada, 26 in Malayalam, 24 in Tamil, 9 in Oriya, 7 in Konkani, 4 in Tibetan, 3 in Assamese, Sanskrit and Punjabi, 2 in Sindhi and Bengali, 1 in Urdu, Dogri, Kashmiri and Italian spanning over 6 genres. The event was graced by a heart-warming conversation between Sudha Murty and actor, author, and storyteller Twinkle Khanna, offering the audience a glimpse into the profound stories and experiences that have shaped her remarkable career.

Reflecting on her journey, Sudha Murty shared, ‘Writing has always been my passion, a way to kindle connections and share the wisdom and warmth I've gathered over the years. Through words, I've found a sense of purpose and belonging, a way to transcend time and touch hearts. I express my deepest gratitude to my mother, Shrimati Vimala Kulkarni, who nurtured my passion for writing from a young age, and to my grandfather, H. R. Kadim Diwan, whose guidance as a teacher expanded my imagination. My journey began in 1980 with a Kannada travelogue, and in 2002, I published my first English book, Wise and Otherwise. My sole co-author has been Gopi, my dog and my heartbeat.

I extend heartfelt thanks to all the well-wishers, translators, publishers, friends, and my readers who have supported me along the way.’

Sohini Mitra, Publisher–Children’s Division, Penguin Random House India also shared, ‘Our association with Mrs Murty goes back to over two decades, during which time we’ve published some of her bestselling and notable works. Her collection of short stories, mythology books and short format illustrated chapter books have been instrumental in igniting a culture of reading Indian literature in English. In her latest offering, Grandpa's Bag of Stories, she once again weaves magic with a collection of timeless tales set in the beautiful hills of Uttarakhand. It's an unputdownable book that is testament to her effortless storytelling. I'm sure kids (and parents) will immensely love it.’

Twinkle Khanna, who led the conversation, expressed her admiration for Murty’s legacy, ‘Sudha ji’s stories are not just narratives; they are a reflection of her life’s philosophies and values. It’s an honor to be a part of this momentous occasion and to delve into the rich tapestry of her experiences.’

Deepa Rao Acharya, the evening's host, remarked, ‘Sudha Murty’s ability to touch lives with her words is unparalleled. Hosting this event has been a privilege, and witnessing the love and respect she commands is truly inspiring.’

Curated and hosted by Deepa Rao Acharya, founder of Lit Spirit Foundation, the event brought together literature enthusiasts, fans, and distinguished guests to celebrate Sudha Murty’s enduring contributions to the world of storytelling. The launch was supported by Ritz-Carlton Bangalore and Zoya, a luxury jewellery brand from the House of Tata.

As the event concluded, attendees left with a renewed appreciation for the timeless art of storytelling, inspired by the profound impact of Sudha Murty’s work.